Equinimo

What Equinimo does

Equinimo SAS is a privately held, founder-owned hybrid real estate agency headquartered in Paris (25 rue de Ponthieu, 75008) and founded in April 2010 by David Cardoso and Guillaume de Pelet. The company operates as a residential real estate intermediary combining an online distribution layer (own website plus listings on SeLoger, Le Figaro Immobilier, Belles Demeures, Bien'ici, Jinka, Gens de Confiance) with traditional field-based advisor services. Core offerings include property sales (Vente), rental property management (Gestion locative), property valuation (Estimation), and buyer representation, with adjacent services in luxury property (Prestige), home staging, and mortgage brokerage via its affiliate ADAPTO Courtage. Integrated partners include Garantme for rent guarantee insurance, Pricehubble for market analytics, Jestimo for online estimation, and Matterport/Nodalview for virtual tours.

The company monetizes through a transparent, fixed-fee commission model: €8,900 flat for any property sale below €1M and 2% above €1M (paid by the buyer via the notary), a 6% HT (7.2% TTC) recurring fee on gross rent for property management, and a 3% TTC buyer representation fee payable only on successful acquisition. No exclusivity contract is required from sellers. Equinimo operates across Île-de-France (Paris plus Suresnes) and the Côte d'Azur (Nice and Cannes) with a team of 18 and has reportedly served over 8,100 clients since inception, with 80% of clients referring the firm. The business is bootstrapped with no external equity funding, and revenue is not publicly disclosed.

Name

Equinimo

Legal name

EQUINIMO SAS

Website

https://equinimo.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Equinimo is a Paris-based hybrid real estate agency founded in 2010 that combines online listing distribution with traditional advisor-led service, offering fixed-fee property sales (€8,900), rental management, valuation, and financing services to individual sellers, buyers, and landlords across Île-de-France and the French Riviera.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Fixed fee commission model for property sales: 8,900€ for properties valued below 1,000,000€ and 2% of sale price for properties above 1,000,000€. Commission is paid by the buyer through the notary. No additional fees are charged.
2. Property Management Fees: 6% HT (7.2% TTC) of gross monthly rent for comprehensive property management services including tenant screening, lease drafting, rent collection, maintenance coordination, and legal proceedings for defaults. No additional charges within the management scope.
3. Property Search (Buyer Representation): 3% TTC buyer representation fee, included in the offer made by the principal. Fee is only due upon successful acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Equinimo is a hybrid French real estate agency that sells residential properties through a fixed-commission model (€8,900 flat for properties under €1M, 2% above €1M) while providing full-service advisor accompaniment from valuation through notarial signature. The company complements its core sales offering with comprehensive rental property management (gestion locative), professional property valuation (estimation), and mortgage brokerage via its ADAPTO Courtage partnership.

Product overview

Equinimo is a hybrid real estate agency combining traditional agency services with online efficiency. The core offering consists of property sales (Vente) with a fixed commission model, supplemented by property management (Gestion locative), professional valuation (Estimation), and financing services through ADAPTO Courtage partnership. Additional services include a luxury property tier (Prestige), referral program (Parrainage), email alerts (Alerte email), home staging, property hunting assistance, and a client portal. The company operates primarily in Île-de-France and the French Riviera (Nice and Cannes), charging 8,900€ fixed commission for properties under 1 million euros and 2% for higher-value properties.

Differentiator

Problem solved

Functional benefit

Brands

• ADAPTO Courtage: A mortgage brokerage company (société de courtage spécialisée en crédit immobilier) created by Equinimo to provide financing advisory services to buyers and verify buyer solvency for sellers.

Products and services

• Vente (Property Sales) Full-service residential property sales service with a fixed commission model (€8,900 for properties under €1M, 2% above). Includes property valuation, professional photography, listing across major French portals, qualified buyer visits, buyer financial solvency verification, and accompaniment from initial valuation through notarial signature with a single dedicated advisor.
• Gestion locative (Property Management) Comprehensive rental property management service for landlords including tenant search and screening, lease drafting, move-in inspection, rent collection (6% HT / 7.2% TTC of gross rent), annual account statements, maintenance coordination, work supervision, and legal proceedings for defaults. Optional Guaranteed Rent Insurance (GLI) available through Garantme partnership.
• Estimation (Property Valuation) Professional property valuation service for sellers using comparative market analysis, recent sales data, property characteristics, and local neighborhood insights. Delivered as both a self-serve online form and at-home consultations by Equinimo advisors.
• Financer (ADAPTO Courtage Mortgage Brokerage) Mortgage brokerage offering financing advice, loan comparison, buyer solvency attestations, and borrower insurance evaluation. Provides written financing feasibility confirmations to Equinimo's sellers and competitive mortgage rates to buyers; free financing studies with no commitment.
• Home Staging Professional property presentation service that optimizes interior appearance for sale, including decluttering, neutral decoration, and staging techniques to help buyers visualize themselves in the space.
• Chasseur de biens (Property Hunter) Personalized property search service for buyers that identifies residential properties matching their criteria, supports them through property visits and negotiation, and coordinates financing through ADAPTO Courtage.

Quantifiable outcome

• 80% of clients recommend Equinimo to friends and family
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• GarantmecoreStrategic or Co-development Partner · 1 March 2024Partnership with Garantme to offer Guaranteed Rent Insurance (GLI) to all landlords using Equinimo's property management services. The GLI protects landlords against unpaid rent, covering indemnification, legal fees, and vacancy periods. Equinimo negotiated favorable terms including no deductible and no waiting period for their clients.
• ADAPTO CourtagecoreStrategic or Co-development PartnerADAPTO Courtage is a mortgage brokerage company created by Equinimo to provide financing services. It verifies buyer solvency for Equinimo's sellers, provides written confirmation of financing feasibility, and offers competitive mortgage rates for Equinimo's buyers. The partnership includes borrower insurance evaluation and comparison services.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Foncia: France's largest residential property management company, serving landlords nationwide with full-service gestion locative. Directly comparable to Equinimo's 6% HT property management offering and an incumbent landlord segment Equinimo targets for cross-sell.
• Orpi: Major French cooperative real estate network with national branch coverage. Represents the legacy full-service agency model Equinimo undercuts on price, and competes for the same Parisian and Riviera sellers.
• Laforêt: Established French real estate franchise network with traditional full-service brokerage and property management. Overlaps Equinimo's offering across both Île-de-France residential sales and landlord-side rental management.
• Century 21 France: One of France's largest real estate franchise networks with thousands of branches and traditional percentage-based commissions. Equinimo positions itself as the price-disrupting alternative; Century 21's recent hires from the network (e.g. Marion Rivière) show talent flowing toward hybrid models.

Direct peers

• Proprioo: French proptech / hybrid agency offering full-service residential brokerage at a fixed commission. Targets the same seller segment as Equinimo — Parisian homeowners frustrated by traditional percentage-based fees — and competes for the same portal-driven lead flow.
• OptimHome: Long-established French online/hybrid real estate network with a national agent base and lower-than-traditional commission structure. Competes for the same value-conscious sellers across both Île-de-France and the Côte d'Azur.
• Hosman: Paris-based hybrid real estate agency founded in 2017 offering flat-fee sales commissions combined with dedicated advisor support. Directly competes with Equinimo on the same value proposition — transparent pricing plus personalized service — in the Île-de-France residential market.
• MegAgence: French online real estate agency offering low-fee brokerage to individual sellers. Closely comparable business model to Equinimo — portal distribution, transparent pricing, optional à la carte services — and overlaps geographically in the Paris region.
• IAD France: France's largest pure-online real estate network with thousands of independent agents. While not fixed-fee, IAD operates a low-commission model and absorbs the same seller and landlord segments Equinimo targets, making it the most significant digital-native competitor.

Emerging players

• MeilleursAgents: Leading French online real estate estimation and agency-comparison platform with deep market data on Paris pricing. Comparable to Equinimo's 'Estimation' product and a top-of-funnel competitor for valuation-driven seller leads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xinstagram.com/equinimo__
• LinkedInlinkedin.com/company/equinimo
• Instagraminstagram.com/equinimo__

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equinimo