Adapto

What Adapto does

Adapto Ltd is a privately-held UK IT infrastructure solutions provider founded in 2005 and headquartered in London, with a registered office in Hawkhurst, Kent. The company operates as a specialist consultancy and solution aggregator, delivering consulting, design, implementation and support services across storage virtualisation (DataCore SANsymphony-V, IBM VDS/DS/N Series), cloud computing (proprietary Cloud 9 and Cloud 9 Secure+ private cloud built on UK Tier3+ data centres, plus Microsoft Office 365), business continuity and disaster recovery (Veeam, Macrium Reflect, Harbor Solutions DRaaS/BaaS), IT security (Heimdal, Celestix, Fortinet, SentryBay, BeyondTrust, CensorNet), cloud telephony (NFON Cloudya), and customer contact management (Macfarlane Contact+). Its portfolio is anchored by tier-1 vendor partnerships including Microsoft, DataCore (Silver), Veeam (Gold), NFON, Heimdal, Fortinet, Bytes, BeyondTrust and others, with product offerings positioned as enterprise-grade capabilities at SMB price points.

The company's go-to-market is consultative and sales-led, combining direct enterprise engagement with a dedicated UK public sector practice aligned to the Smarter Working Programme and PSN compliance. Reference customers include the British Red Cross Society (data mining ETL reduced from 12 hours to 4 hours on DataCore SANsymphony-V), Mole Valley District Council (50 applications, 300 internal users, 25TB protected with synchronously mirrored failover) and Mid Cheshire NHS Trust (Heimdal cybersecurity deployment). Revenue is generated through professional services engagements (e.g. an Advanced Network Review/Health Check priced at £850/day from a 3-day minimum) and resale/licensing of third-party technology solutions, with multi-year contracts and managed service offerings (DRaaS, BaaS, Q365) providing recurring components.

Adapto is led by Managing Director Ivan Greenaway, a former British Army officer, and remains founder/management-owned with no evidence of external private equity, venture capital or parent company involvement. Operationally, it is a micro-business of 1-10 employees serving the United Kingdom only, with no disclosed revenue, funding rounds, acquisitions or international footprint. Strategic direction since 2021 has been toward broadening the vendor portfolio into RPA (Diligent Global, 2024), advanced cybersecurity (Heimdal, 2024) and secure endpoints (Unicon, 2023), while deepening Microsoft 365 monetisation through the Bytes Q365 optimisation partnership.

Name

Adapto

Legal name

Adapto Ltd

Website

https://adapto.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Adapto is a UK-based IT infrastructure consultancy and solution aggregator, serving primarily UK public sector organisations and SMBs with consulting, design, implementation and support services across storage, cloud, security, business continuity, cloud telephony and customer contact management through tier-1 vendor partnerships.

Ownership category

akta.pro rank

Product category

IT Infrastructure Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

System Integration & Connectors (BPAMAOAC)

akta.pro secondary industries

Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ), Configuration & Change Management (Backup/Restore/Compliance) (HDAFAMAB)

Keywords

• IT infrastructure services
• Cloud telephony solutions
• Business continuity services
• IT security consulting
• Storage virtualisation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. IT Infrastructure Consulting and Professional Services: Consulting, design, implementation and support services for IT infrastructure. Delivers fit for purpose solutions based on specific business requirements, on time and within budget.
2. Technology Solutions Resale and Licensing: Resale and implementation of technology solutions from partner vendors including storage, security, cloud, and communication platforms.
3. Network Assessment Services: Advanced network review and health check services billed at £850 per day with minimum 3-day engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Adapto provides IT infrastructure consulting, design, implementation, and support services for UK organisations, reselling and integrating best-in-class partner technologies across storage, cloud, security, business continuity, and unified communications. The company delivers end-to-end fit-for-purpose solutions on time and within budget, including proprietary branded offerings such as Cloud 9 and Cloud 9 Secure+ alongside partner products from Microsoft, DataCore, NFON, Veeam, Heimdal, and Fortinet.

Product overview

Adapto is an IT infrastructure solutions provider offering a comprehensive portfolio of technology solutions across multiple categories. The core offering spans cloud telephony (via NFON partnership), business continuity and disaster recovery (DataCore, Veeam, Macrium), IT security (Celestix, Heimdal, SentryBay), cloud computing (Cloud 9, Office 365), storage solutions, and modern workplace tools. Products are delivered as standalone solutions or integrated offerings including the Smarter Working suite combining cloud telephony, virtualised desktops, and virtual mailroom; Data Protection services with DRaaS and BaaS; and specialized solutions for legacy application migration (Legacy Box), customer contact management (Contact+), and RPA automation. Adapto operates as a solution aggregator partnering with major technology vendors to deliver enterprise-grade capabilities to organisations of all sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud Telephony (NFON) Cloud-based telephony system allowing teams to communicate across platforms using mobile devices, PCs, or existing extensions, removing fixed-line limitations by placing everything on secure cloud servers. Targeted at UK organisations seeking flexible, mobile communications.
• Virtualised Desktop Virtual desktop infrastructure improving security, efficiency, reliability, and availability for remote workers with flexible business infrastructure. Targeted at organisations enabling mobile and remote workforces.
• Online Data Backup Cloud-based backup and storage solution for PCs, laptops, servers, and networked environments providing flexible protection against data loss. Targeted at organisations requiring resilient backup infrastructure.
• Email Archiving Cloud-based email archiving addressing regulatory compliance, storage management, and internal policy with encrypted mail storage in ISO27001 certified data centres. Targeted at regulated organisations with compliance obligations.
• DataCore SANsymphony-V Storage virtualisation software providing high availability, disaster recovery, and performance acceleration for virtual servers, virtual desktops, and IT consolidation. Targeted at organisations with demanding storage performance and resilience requirements.
• Macrium Reflect Image-based backup and disk imaging product for small and medium businesses, providing rapid data recovery from backups with up to 90% faster restore times. Targeted at SMBs needing reliable disaster recovery.
• Veeam Backup & Replication VMware backup and replication solution providing fast, flexible recovery of virtualised applications and data with instant file-level recovery. Targeted at organisations running VMware virtual environments.
• Cloud Edge Security Secure access solution for physical, virtual, and cloud servers using Celestix Cloud Edge Security Appliances based on Microsoft Cloud OS platform. Targeted at organisations needing unified secure access across hybrid environments.
• Threat Management Gateway (TMG) Microsoft Forefront Threat Management Gateway with MSA appliances providing network security functions to block, detect, and thwart attacks. Targeted at organisations deploying perimeter security on Microsoft platforms.
• Celestix HOTPin Two-Factor Authentication Tokenless two-factor authentication solution enabling mobile workforce with event-based OTP generated on smart devices, PCs, or tablets. Targeted at organisations requiring strong authentication for distributed users.
• Data Protection Suite (SentryBay) SentryBay solution protecting internet sessions from keylogging, phishing, screen captures, and spyware across all browsers and operating systems. Targeted at organisations seeking endpoint session security.
• Armoured Browser Secure browser-based solution for protecting web-based services with anti-keylogging (EntryProtect) and anti-phishing (PhishLock) capabilities. Targeted at organisations securing browser-based workflows against credential theft.
• Heimdal Threat Prevention DNS, HTTP and HTTPS security scanning traffic in real-time to block infected domains and prevent communication to cybercriminal infrastructures. Targeted at organisations needing proactive DNS-layer threat prevention.
• Heimdal Privileges and Application Control Privileged Access Management (PAM) solution enabling control of permissions and access for users, system processes, and accounts with automated de-escalation on threats. Targeted at organisations seeking least-privilege endpoint control.
• Cloud 9 Shared cloud infrastructure centralising server infrastructure with best-in-class reliability and resilience features at SMB prices, with modular service allowing selective feature enablement. Targeted at SMBs needing enterprise-grade cloud at accessible pricing.
• Cloud 9 Secure+ Private cloud deployment for sensitive data with completely segregated and isolated customer data and network in UK Tier3+ data centres with 99.9% availability. Targeted at organisations with strict data residency and isolation requirements.
• Microsoft Office 365 Cloud-based office productivity suite with virtually anywhere access to Microsoft Office tools plus easy-to-administer business-class IT services. Targeted at organisations migrating to Microsoft 365 productivity platforms.
• Risc Mail Services Mail services powered by Office 365 providing 50GB mailbox, SharePoint collaboration, and Lync communication tools. Targeted at organisations adopting Microsoft cloud communications.
• Legacy Box Migration solution enabling 16-bit and 32-bit legacy applications to run on Windows 10 64-bit with USB connectivity for peripheral devices. Targeted at organisations needing to retain legacy applications on modern operating systems.
• Contact+ Customer Contact Management Macfarlane omni-channel customer contact management solution enabling organisations to manage communication channels effectively with Teams and CRM integration. Targeted at organisations seeking unified customer engagement across channels.
• Q365 Microsoft 365 Optimization Bytes cloud optimisation tool for Microsoft 365 environments enabling usage adoption, cost optimisation, and licence automation with AI-powered intelligence. Targeted at organisations seeking to maximise Microsoft 365 investment value.
• Disaster Recovery as a Service (DRaaS) Cloud-based disaster recovery ensuring data protection from downtime with 24/7 support and intuitive portal for testing and recovery. Targeted at organisations requiring resilient disaster recovery capabilities.
• Backup as a Service (BaaS) Managed backup service protecting against data loss, corruption, and ransomware attacks using latest backup technology. Targeted at organisations needing managed backup infrastructure.
• Fortinet SD-WAN Integrated LTE/5G and SD-WAN solution providing simplified operations, improved uptime, and cost savings with cellular failover capabilities. Targeted at organisations needing secure, resilient wide-area networking.
• Diligent Global RPA Robotic Process Automation software automating repetitive tasks via BOTs using keyboard/mouse and user interface to interact with data and applications. Targeted at organisations seeking efficiency gains through task automation.
• Unicon Secure Endpoint (eLux OS) Secure endpoint solution providing VDI and Desktop as a Service (DaaS) access with Linux-based eLux OS for better IT security and reduced management burden. Targeted at organisations deploying secure virtual endpoint access.
• Advanced Network Review / Health Check Advanced network review and health check services billed at £850 per day with minimum 3-day engagements, including documentation. Targeted at organisations seeking third-party network assessment and improvement recommendations.

Quantifiable outcome

• Data mining speeds improved by up to 400% with ETL window reduced from 12 hours to 4 hours
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Heimdal SecuritycoreTechnology or Integration · 5 August 2024Cybersecurity partnership providing unified, intelligent cybersecurity solutions including Threat Prevention (DNS security), Privileges and Application Control for PAM, and Next-Gen Antivirus.
• BytescoreGTM or Marketing Partner · 14 December 2021Partnership to help clients maximise Microsoft 365 environments through Bytes Q365 cloud optimisation tool for usage, adoption, cost optimisation and efficiency.
• MacfarlanecoreTechnology or Integration · 19 November 2021Partnership to deliver Contact+ omni-channel customer contact management solution for managing communication channels including webchat and social media.
• Harbor SolutionscoreTechnology or Integration · 28 June 2021Partnership to provide data protection solutions including Disaster Recovery as a Service (DRaaS) and Backup as a Service (BaaS) against ransomware and data loss.
• Legacy BoxcoreTechnology or Integration · 25 May 2021Partnership to provide Legacy Box solution for migrating incompatible 16-bit and 32-bit applications to Windows 10 64-bit without leaving applications behind.
• NFON UKcoreTechnology or Integration · 16 February 2021Partnership to provide NFON Cloudya cloud-based telephony solutions. Enables organisations to break traditional communication chains with one number and one inbox for employees to stay connected wherever they are on any device.
• DataCore SoftwarecoreTechnology or IntegrationDataCore Silver partner deploying SANsymphony-V storage virtualisation solutions. Solutions provide storage hypervisor technology for high availability, performance acceleration, and disaster recovery capabilities.
• Veeam SoftwarecoreTechnology or IntegrationVeeam Gold partner providing backup and replication solutions for VMware virtual environments. Delivers business continuity and operations management solutions.
• Celestix NetworkscoreTechnology or IntegrationPartnership with Microsoft largest TMG OEM appliance vendor for IT security solutions including Cloud Edge Security, Threat Management, and Two Factor Authentication.
• SoftcatcoreChannel Partner/ Reseller/ DistributorPartnership for Active Directory Bridging and group policy solution using BeyondTrust to integrate Unix, Linux and Mac platforms into Windows environments.
• FortinetcoreTechnology or IntegrationPartnership for integrated LTE/5G and SD-WAN solutions, cybersecurity mesh platform, and Work From Anywhere security solutions.
• Smart Net ZerominorStrategic or Co-development PartnerPartnership to offer IT estate management and support solutions while driving energy efficiencies for public sector customers.
• MicrosoftcoreTechnology or IntegrationLong-standing technology partnership for Microsoft 365, Office 365, Azure, and related Microsoft solutions integration.
• BeyondTrustcoreTechnology or IntegrationEndpoint privilege management and Active Directory bridging solutions partnership for Unix, Linux and Mac integration.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Phoenix Software: UK IT reseller and Microsoft-focused solutions provider targeting public sector and SMB customers with licensing, cloud, and infrastructure services — closely comparable in size, geography, and customer mix to Adapto.
• Trustmarque: UK IT solutions provider (now part of Capita) focused on public sector and mid-market customers, delivering software licensing, cloud, and managed services — directly comparable to Adapto's UK public-sector IT infrastructure focus.
• Bytes Technology: UK IT solutions provider and Microsoft-focused partner; Adapto is explicitly partnered with Bytes for Q365 Microsoft 365 optimisation, indicating a closely aligned go-to-market around Microsoft-centric SMB and mid-market customers.
• ANS Group: UK IT managed services and cloud provider focused on Microsoft Azure, security, and digital workplace for public sector and mid-market — comparable to Adapto's Microsoft-centric cloud and security stack.
• Node4: UK-based managed services and cloud infrastructure provider delivering cloud, colocation, connectivity, and security to mid-market and public-sector customers — closely aligned with Adapto's Cloud 9 private cloud and connectivity offerings.

Broad incumbents

• SCC: Specialist Computer Centres, a UK/European IT services and solutions provider delivering cloud, security, collaboration, and managed services to enterprise and public-sector buyers — a comparable end-to-end IT infrastructure competitor.
• CDW UK: UK arm of global IT solutions provider offering hardware, software, networking, and cloud services to enterprise and public sector — overlapping with Adapto's end-to-end IT infrastructure portfolio at greater scale.
• Computacenter: Large European IT infrastructure services provider with significant UK public-sector presence, offering enterprise hardware, software licensing, and managed services that overlap with Adapto's end-to-end IT infrastructure portfolio.
• Softcat: UK-headquartered IT infrastructure reseller and solutions provider serving public sector and corporate customers across cloud, licensing, networking, and security — directly overlapping Adapto's Microsoft, cloud, and security stack.
• Bechtle: European IT solutions provider with a UK presence, delivering IT infrastructure, cloud, security, and managed services to enterprise and public-sector customers — a broader incumbent comparable to Adapto's vendor-resale-plus-services model.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/AdaptoUK
• Facebookfacebook.com/adaptouk
• LinkedInlinkedin.com/company/adapto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adapto