aerolatte
Aerolatte is a UK-based direct-to-consumer brand and retailer of home coffee-making equipment, best known for inventing the original steam-free handheld milk frother. It sells frothers, automatic frothers, MokaVista espresso makers, French presses, and accessories directly to home coffee enthusiasts via its website.
- Company typePrivate
- Founded1999
- HeadquartersRadlett, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What aerolatte does
Aerolatte Ltd is a UK-based, privately held direct-to-consumer retailer and brand owner specialising in home coffee-making equipment. The company's flagship product is the original steam-free milk frother — a handheld battery-operated device using a spiral whisking head made from food-approved 18/8 stainless steel to create frothed milk without steam, compatible with dairy and plant-based milks (soya, almond, coconut, oat, etc.). The portfolio has expanded to include automatic electric milk frothers (Compact 2-cup and Grande 4-cup), the MokaVista stovetop espresso maker with a viewing window, French Press/Cafetière units, a drip coffee brewer with a stainless steel microfilter, and a range of accessories (microwavable frothing jug, latte art stencils, replacement filters).
The company monetises exclusively through one-time hardware sales on its own e-commerce website, aerolatte.com, with products configured for UK, EU, and US electrical standards. Pricing spans entry-level handheld frothers to premium automatic frothers (~$89.99–$109.99). Marketing relies on organic social media, a blog with coffee recipes, an original video series (Aerolatte TV hosted by founders Alan and Gary), earned media coverage (The Times, Vogue, Marie-Claire), and a low-frequency newsletter. The target customer is the home coffee enthusiast seeking barista-quality drinks without expensive equipment, with secondary appeal to alternative-milk users and travel/mobile coffee drinkers. The company is founder-owned, bootstrapped, registered in England & Wales (Company No. 05151115), and operates from offices in Old Hatfield and Hungerford, with a data protection contact in Radlett. No institutional investment, M&A activity, patents, or AI/technology capabilities are disclosed.
aerolatte firmographics
Firmographics- Name
- aerolatte
- Legal name
- aerolatte Ltd
- Website
- https://aerolatte.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aerolatte is a UK-based direct-to-consumer brand and retailer of home coffee-making equipment, best known for inventing the original steam-free handheld milk frother. It sells frothers, automatic frothers, MokaVista espresso makers, French presses, and accessories directly to home coffee enthusiasts via its website.
- Ownership category
- akta.pro rank
aerolatte industry classification
Industry- Product category
- Coffee Equipment
- NAICS
- Small Electrical Appliance Manufacturing (335210)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where aerolatte is headquartered
LocationHeadquarters
- HQ city
- Radlett
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
aerolatte business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Direct Product Sales: Aerolatte generates revenue through direct-to-consumer sales of their coffee-making products including handheld milk frothers, automatic milk frothers, MokaVista espresso makers, French presses, and accessories. Products are sold at various price points from entry-level frothers to premium automatic frothing appliances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level handheld milk frothers (Satin, Polished Chrome, various colors) |
| One time/ perpetual license | Pay-as-you-go | Portable/Travel frothers (To-Go models) |
| One time/ perpetual license | Pay-as-you-go | Automatic milk frothers (Compact 2-cup) |
| One time/ perpetual license | Pay-as-you-go | Automatic milk frothers (Grande 4-cup) |
| One time/ perpetual license | Pay-as-you-go | MokaVista stovetop espresso makers |
| One time/ perpetual license | Pay-as-you-go | French Press/Cafetières |
| Unit Pricing | Pay-as-you-go | Accessories (stencils, shakers, replacement parts) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
aerolatte product offering
Product offeringCore offering
aerolatte designs and sells handheld battery-operated milk frothers and a complete line of home coffee-making appliances. Their flagship is the original steam-free milk frother that whisks (rather than steams) milk using a spiral 18/8 stainless steel head. The portfolio also includes automatic electric milk frothers, the MokaVista stovetop espresso maker, French presses, a drip coffee brewer, and accessories such as frothing jugs, art stencils, and replacement filters.
Product overview
Aerolatte is a UK-based kitchen appliance company specializing in coffee-making products. The core offering is the Original Steam Free Milk Frother, a handheld battery-operated wand that whisks milk to create creamy foam for cappuccinos and lattes without steam. The product portfolio includes multiple variants of the original milk frother (with/without stands, portable To-Go versions in various colors), electric automatic milk frothers (Compact 2-cup and Grande 4-cup models), MokaVista stovetop espresso makers (3/6/9 cup sizes), French Press/Cafetières (3/5/7/8 cup sizes), a drip coffee brewer with stainless steel microfilter, and accessories including a microwavable frothing jug, cappuccino art stencils, replacement filter meshes, and matcha whisks. All products share a focus on enabling barista-quality coffee drinks at home without expensive equipment.
Differentiator
Problem solved
Functional benefit
Companies that use aerolatte
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
aerolatte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
aerolatte partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
aerolatte competitors and assessment
Company assessmentBroad incumbents
- Cuisinart: US kitchen-appliance brand with milk frothers, espresso machines, and French press products. Comparable to Aerolatte across the same home coffee workflow categories, with stronger US department-store and catalog distribution.
- De'Longhi: Major Italian small-appliance manufacturer with deep espresso machine and milk-frother ranges (e.g., Dedica, Magnifica). Comparable because it sells automatic and manual frothing devices directly substitutable for Aerolatte's automatic frothers, though De'Longhi operates across a much broader appliance portfolio.
- Jura (JURA Elektroapparate): Swiss premium automatic espresso machine specialist. Comparable because Jura's bean-to-cup machines integrate milk frothing and compete for the same home-barista wallet share as Aerolatte's automatic frother + MokaVista bundles, though Jura sits in a much higher price tier.
- Breville (Breville Group): Global kitchen appliance incumbent with a large espresso and milk-frothing portfolio (e.g., the Barista line). Highly comparable because it sells automatic milk frothers and espresso machines targeting the same home barista segment as Aerolatte, but at significantly larger scale and with broader retail distribution.
- Hamilton Beach: Large US mass-market small-appliance brand that markets handheld milk frothers and automatic frothing mugs. Directly competes on Aerolatte's handheld frother SKUs at lower price points with much wider US retail distribution.
Others
- Nespresso (Nestlé): Global capsule coffee system owned by Nestlé, with built-in milk frothing across its Vertuo and Original machine lines. Adjacent rather than direct: Nespresso substitutes the entire home coffee workflow that Aerolatte's standalone products serve, making it a structural substitute rather than a like-for-like frother competitor.
Direct peers
- Bodum: Swiss housewares brand best known for its French Press / Chambord, alongside coffee makers and accessories. Directly comparable to Aerolatte because it competes head-on in French press coffee makers, drip brewers, and milk-preparation accessories aimed at design-conscious home coffee drinkers.
- Bialetti: Italian heritage brand synonymous with the Moka pot stovetop espresso format. Direct peer to Aerolatte's MokaVista product line, competing in the same stovetop espresso category, though Bialetti is far larger and more globally distributed.
Emerging players
- Smeg: Italian design-led kitchen-appliance brand expanding into drip coffee makers, espresso machines, and milk frothers. Comparable to Aerolatte on the design/aesthetic and premium-home positioning, though Smeg operates at much larger scale and through global design-retail channels.
Regional players
- Dualit: UK-based premium small-appliance maker (toasters, kettles, coffee makers). Comparable as a fellow British design-led kitchen-appliance brand; overlaps with Aerolatte in the UK premium home-coffee segment and through similar retail channels, though Dualit does not focus on milk frothers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
aerolatte social profiles
Digital presenceaerolatte financial estimates
Financial estimateRevenue estimate
Valuation estimate
aerolatte leadership team
Management profileNumber of profiles
Profiles1 record
aerolatte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
aerolatte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about aerolatte
What does aerolatte do?
aerolatte designs and sells handheld battery-operated milk frothers and a complete line of home coffee-making appliances. Their flagship is the original steam-free milk frother that whisks (rather than steams) milk using a spiral 18/8 stainless steel head. The portfolio also includes automatic electric milk frothers, the MokaVista stovetop espresso maker, French presses, a drip coffee brewer, and accessories such as frothing jugs, art stencils, and replacement filters.
Is aerolatte a public or private company?
aerolatte is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was aerolatte founded?
aerolatte was founded in 1999. It employs 1 to 10 people.
Where is aerolatte based?
aerolatte is headquartered in Radlett, United Kingdom, in the Europe region.
How does aerolatte make money?
One revenue line is on record: direct Product Sales.
Who are aerolatte's main competitors?
Broad incumbents on record are Cuisinart, De'Longhi, Jura (JURA Elektroapparate), Breville (Breville Group) and Hamilton Beach. Nespresso (Nestlé) is listed as an others. Direct peers are Bodum and Bialetti. Smeg is listed as an emerging player. Dualit is listed as a regional player.
Does aerolatte have an API?
No public API is recorded for aerolatte.
What industry is aerolatte in?
aerolatte's product category is Coffee Equipment. Its primary akta.pro industry code is CRACADAC, Coffee, Espresso & Tea Appliances Retail. Its NAICS code is 335210 and its SIC code is 3634.