G2 Studios
G2 Studios is a Tokyo-based mobile game development studio and xR content services provider that develops and operates Unity-built smartphone games for major Japanese IP holders (Bandai Namco, Good Smile, TOHO) and produces WebAR, hologram, and AR applications for enterprise clients such as EVA AIR.
- Company typePrivate
- Founded2018
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What G2 Studios does
G2 Studios株式会社 (G2 Studios Inc.) is a Tokyo-based mobile game development and live operations studio founded in 2018 as a spin-off of the game business division of Geeks Inc. The company operates as a wholly-owned subsidiary of THE FIRST Inc., with shared leadership between the two entities. G2 Studios develops, operates, and co-publishes smartphone games built primarily on the Unity engine, partnering with major Japanese IP holders including Bandai Namco Entertainment (IDOLiSH7 since 2015, My Hero Academia ULTRA IMPACT), Good Smile Company (Black★Rock Shooter FRAGMENT, Nekopara Sekai Connect), TOHO Games (Sakuna: Hinuka's Pilgrimage), and Sony Music Solutions (SNOOPY Mogu-Mogu Restaurant). Beyond consumer mobile gaming, the company runs an xR (AR/VR/MR) content services division that produces WebAR promotional tools, 3D hologram displays, and projection mapping content for enterprise clients such as EVA AIR, using Niantic's 8th Wall WebAR platform and internally developed AR applications including CollectAR and AR Fes!.
The company's core technology stack centers on Unity for cross-platform iOS, Android, and Steam game development, augmented by Spine 2D animation for character rigging and UI, and 3DCG pipelines for xR content. Its proprietary xR capabilities are demonstrated through the CollectAR AR application (launched November 2024), which enables users to place CG collections in real environments, and real-time shared AR experiences like AR Fes! (November 2024). The EVA AIR AR Sky Journey WebAR product (launched November 2023, updated March 2025) represents aviation's first browser-based AR sales promotion tool and has expanded to include six destination cities. Technology investments are concentrated in-house across game planning, client/server/graphics engineering, UI and 3D design, animation, and QA functions, with the company actively contributing to the Spine animation community through co-hosted developer events.
G2 Studios operates a hybrid revenue model combining freemium consumer mobile gaming (in-app purchases and gacha mechanics) with project-based B2B xR services for enterprise clients. Consumer games are distributed globally through the Apple App Store, Google Play, and Steam, while several titles are co-published with IP holders who handle parts of marketing and distribution. The xR division generates revenue through professional services engagements, with EVA AIR as the marquee enterprise client across multiple workstreams including WebAR, 3D billboard advertising (Cross Shinjuku Vision, September 2024), and exhibition booth content (Tourism Expo Japan 2025). The company has further diversified into recruitment services through its G2 Career sub-brand, an engineer-focused job and project placement service launched in December 2025, signaling an intent to monetize its internal talent pipeline. The company reports ¥100,000,000 in registered capital and has achieved a V-shaped recovery with a return to profitability as of its 2023 five-year anniversary, though financial metrics are not publicly disclosed.
G2 Studios firmographics
Firmographics- Name
- G2 Studios
- Legal name
- G2 Studios株式会社
- Website
- https://g2-studios.net
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- G2 Studios is a Tokyo-based mobile game development studio and xR content services provider that develops and operates Unity-built smartphone games for major Japanese IP holders (Bandai Namco, Good Smile, TOHO) and produces WebAR, hologram, and AR applications for enterprise clients such as EVA AIR.
- Ownership category
- akta.pro rank
G2 Studios industry classification
Industry- Product category
- Mobile Game Development Studio
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
- akta.pro secondary industry
- VR/AR/XR Game Studios (MPAFAAAE)
Keywords
Where G2 Studios is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
G2 Studios business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Mobile Game Development & Operations: G2 Studios develops and operates free-to-play smartphone games (iOS/Android) in partnership with IP holders. Revenue is generated through in-app purchases and gacha mechanics. Major titles include IDOLiSH7, My Hero Academia ULTRA IMPACT, Black★Rock Shooter FRAGMENT, Nekopara Sekai Connect, and SNOOPY Mogu-Mogu Restaurant.
- xR Content Creation Services: G2 Studios provides xR (AR/VR/MR) content creation services for enterprise clients, including promotional AR tools, exhibition booth experiences, and WebAR marketing content. Revenue is generated through project-based development fees for clients such as EVA AIR.
- DX Consulting & Systems Development: G2 Studios provides DX consulting and systems development services, leveraging its technology capabilities in game development and xR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play mobile games with in-app purchases |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
G2 Studios product offering
Product offeringCore offering
G2 Studios develops and operates free-to-play smartphone (iOS/Android) and PC (Steam) games built around licensed Japanese anime and entertainment IPs, including IDOLiSH7, My Hero Academia ULTRA IMPACT, Black★Rock Shooter FRAGMENT, Nekopara Sekai Connect, and SNOOPY Mogu-Mogu Restaurant, in partnership with publishers such as Bandai Namco Entertainment, Good Smile Company, TOHO Games, and Sony Music Solutions. Alongside its gaming business, the company provides xR (AR/VR/MR) content creation, WebAR applications built on Niantic's 8th Wall platform, 3D hologram display production, and projection mapping services for enterprise clients including EVA AIR, as well as DX consulting and systems development. The studio also operates G2 Career, an engineer-focused job and project introduction service.
Product overview
G2 Studios operates as a Tokyo-based game studio developing and operating mobile games and xR (AR/VR/MR) content. The company manages a portfolio of service games including rhythm action titles (アイドリッシュセブン), hero battle RPGs (僕のヒーローアカデミア ULTRA IMPACT, MY HERO ULTRA IMPACT), and narrative games (ブラック★ロックシューター FRAGMENT). Beyond gaming, G2 Studios provides xR services including AR applications (CollectAR), WebAR experiences (EVA AIR AR Sky Journey), 3D hologram displays, and DX consulting. The company also operates G2 Career, an engineer-focused recruitment service. Development is primarily conducted using Unity, with WebAR built on Niantic's 8th Wall platform.
Differentiator
Problem solved
Functional benefit
Brands
- G2 Career: Engineer-focused career and project introduction service (エンジニア特化型案件紹介サービス) matching engineers with job opportunities.
Quantifiable outcome
- IDOLiSH7 has been operating for over 10 years (service started August 2015, 10th anniversary in 2025).
- +2 more outcomes
Companies that use G2 Studios
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles4 records
G2 Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
G2 Studios partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered key, core, regular and minor.
- エバー航空 (EVA AIR)keyEVA AIR engaged G2 Studios to create the WebAR promotional tool 'EVA AIR AR Sky Journey' (launched November 2023, updated March 2025), allowing users to experience the Boeing 787-10 interior via AR. G2 Studios also produced 3D billboard content for Cross Shinjuku Vision (September 2024) and immersive content for Tourism Expo Japan 2025.
- Niantic, Inc.keyG2 Studios partnered with Niantic, Inc. in August 2023 to leverage the WebAR development platform '8th Wall' for creating AR content without requiring app downloads. This partnership enabled G2 Studios to produce WebAR experiences for clients including EVA AIR's AR Sky Journey and CollectAR app. The partnership allows G2 Studios to offer AR experiences across any device.
- 株式会社グッドスマイルカンパニー (Good Smile Company)keyGood Smile Company partnered with G2 Studios as publisher for Black★Rock Shooter FRAGMENT (real-time operation battle game launched November 2022). Good Smile Company holds the IP license and handles publishing while G2 Studios handles development and live operations.
- 株式会社バンダイナムコエンターテインメント (Bandai Namco Entertainment)coreBandai Namco Entertainment partnered with G2 Studios for My Hero Academia ULTRA IMPACT and IDOLiSH7 (co-published with Bandai Namco Online). G2 Studios develops and operates these titles under the partnership.
- 株式会社ArtnerregularG2 Studios and Artner co-host the 'Spinners MeetUp' event series (vol.1, 2, 4) for Spine animation community knowledge sharing. Artner is a CG production company specializing in Spine animation for games such as Shadowverse and TEPPEN.
- TOHO GamesregularTOHO Games partnered with G2 Studios for the development of 'Sakuna: Hinuka's Pilgrimage' (天穂のサクナヒメ〜ヒヌカ巡霊譚〜), an action RPG rice-farming simulation.
- код ги Sony Music Solutions)regularSony Music Solutions licensed the PEANUTS IP to G2 Studios for development of SNOOPY Mogu-Mogu Restaurant (released April 2021), a restaurant management and puzzle game.
- код ги Esoteric Software)regularEsoteric Software, developer of Spine 2D animation software, participated as special guest at the Spinners MeetUp vol.2 (September 2020) event co-hosted by G2 Studios and Artner. Consultant/In-house animator Erika Inzitari presented.
- код ги The First)coreTHE FIRST株式会社 holds 100% ownership of G2 Studios (registered capital ¥100,000,000). The two companies share the same CEO (久保宗大) and appear to collaborate on game projects including Nekopara Sekai Connect.
- код ги Geeks)coreGeeks Inc. (ギークス株式会社) is the ultimate parent company. In 2020, Geeks Inc. moved its listing from TSE Mothers to TSE First Section. G2 Studios originated from Geeks Inc.'s game business division (established 2018).
- код ги CodeCampKIDS)minorG2 Studios partnered with CodeCampKIDS (code camp Inc.) to host a game development project experience event for elementary to junior high school students in June 2022, where G2 Studios new hires developed a smartphone game app for CodeCampKIDS students.
- код ги PoseManiax)minorG2 Studios supported the Pose Maniax (ポーズマニックス) revival project as a social contribution activity. The company collected pose ideas from internal and external creators and produced 11 new poses for the free pose reference website (2022-2023).
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
G2 Studios competitors and assessment
Company assessmentBroad incumbents
- Good Smile Company: Good Smile Company is a Japanese figure and IP holding company that partners with G2 Studios on Black★Rock Shooter FRAGMENT and Nekopara Sekai Connect. It is both a key partner and a broader incumbent in anime IP-licensed mobile gaming.
- Bandai Namco Entertainment: Bandai Namco is both a G2 Studios partner (commissioning My Hero Academia ULTRA IMPACT and IDOLiSH7) and a major Japanese entertainment company with extensive IP holdings. As an IP licensor and game publisher, it represents the demand-side counterpart to G2's co-development model.
- Cygames: Cygames is one of Japan's largest game developers, operating major mobile titles such as Uma Musume Pretty Derby and Granblue Fantasy, and backed by CyberAgent. It is a broader incumbent in Japanese mobile gaming with overlapping IP-licensed franchises at significantly larger scale.
Direct peers
- Wright Flyer Studios: Wright Flyer Studios is the mobile game development arm of GREE, a major Japanese internet company. It develops and operates smartphone games based on popular Japanese anime and entertainment IPs, closely mirroring G2 Studios' contract co-development model with IP holders.
- Sumzap: Sumzap is a Japanese mobile game studio that develops and operates service games built on major anime and entertainment IP licenses (e.g., Seven Deadly Sins: Grand Cross). It shares G2's IP-licensed co-development model and live operations approach.
- KLab: KLab is a Japanese mobile game developer known for rhythm and anime-based titles (Love Live!, BLEACH). Its business model of mobile game development with licensed Japanese IP overlaps directly with G2 Studios' portfolio and target market.
- f4samurai: f4samurai is a Japanese mobile game studio that develops and operates smartphone games with anime IP partnerships (e.g., Tokyo 7th Sisters). Its operating model closely mirrors G2 Studios' IP co-development and long-running live service approach.
- Akatsuki: Akatsuki is a Japanese mobile game developer and operator focused on smartphone titles, including games based on Japanese entertainment IP. Its service-game operating model and IP-based development approach parallel G2 Studios.
- miracle positive: miracle positive is a Japanese mobile game developer known for service games based on major Japanese IP licenses. It shares G2 Studios' contract/co-development model with IP holders and the operation of long-running live service titles.
- coly: coly is a Tokyo-based mobile game developer known for otome and anime-style titles (such as Stand My Heroes). It shares G2 Studios' focus on developing narrative-driven smartphone games for Japanese IP-driven audiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
G2 Studios social profiles
Digital presenceG2 Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
G2 Studios leadership team
Management profileNumber of profiles
Profiles3 records
G2 Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
G2 Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about G2 Studios
What does G2 Studios do?
G2 Studios develops and operates free-to-play smartphone (iOS/Android) and PC (Steam) games built around licensed Japanese anime and entertainment IPs, including IDOLiSH7, My Hero Academia ULTRA IMPACT, Black★Rock Shooter FRAGMENT, Nekopara Sekai Connect, and SNOOPY Mogu-Mogu Restaurant, in partnership with publishers such as Bandai Namco Entertainment, Good Smile Company, TOHO Games, and Sony Music Solutions. Alongside its gaming business, the company provides xR (AR/VR/MR) content creation, WebAR applications built on Niantic's 8th Wall platform, 3D hologram display production, and projection mapping services for enterprise clients including EVA AIR, as well as DX consulting and systems development. The studio also operates G2 Career, an engineer-focused job and project introduction service.
Is G2 Studios a public or private company?
G2 Studios is a private company. It is classified as corporate owned and is currently operating.
When was G2 Studios founded?
G2 Studios was founded in 2018. It employs 1 to 10 people.
Where is G2 Studios based?
G2 Studios is headquartered in Tokyo, Japan, in the Asia region.
How does G2 Studios make money?
Three revenue lines are on record. Mobile Game Development & Operations are the primary driver. The others are xR Content Creation Services and DX Consulting & Systems Development.
Who are G2 Studios's main competitors?
Broad incumbents on record are Good Smile Company, Bandai Namco Entertainment and Cygames. Direct peers are Wright Flyer Studios, Sumzap, KLab, f4samurai, Akatsuki, miracle positive and coly.
Does G2 Studios have an API?
No public API is recorded for G2 Studios.
What industry is G2 Studios in?
G2 Studios's product category is Mobile Game Development Studio. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios, with a secondary code of MPAFAAAE, VR/AR/XR Game Studios. Its NAICS code is 5132 and its SIC code is 7371.