RAD Roller
RAD Roller is a bootstrapped D2C brand that designs and sells precision self-myofascial release tools — rollers, massage balls, sticks, and kits — for fitness enthusiasts, athletes, and physical therapy professionals, complemented by the RAD Mobility recovery app.
- Company typePrivate
- Founded2010
- HeadquartersCoushatta, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
RAD Roller firmographics
Firmographics- Name
- RAD Roller
- Legal name
- RAD Roller
- Website
- https://radroller.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RAD Roller is a bootstrapped D2C brand that designs and sells precision self-myofascial release tools — rollers, massage balls, sticks, and kits — for fitness enthusiasts, athletes, and physical therapy professionals, complemented by the RAD Mobility recovery app.
- Ownership category
- akta.pro rank
RAD Roller industry classification
Industry- Product category
- Fitness Recovery and Self-Myofascial Release Tools
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)
- akta.pro secondary industry
- Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)
Keywords
Where RAD Roller is headquartered
LocationHeadquarters
- HQ city
- Coushatta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RAD Roller business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Physical Recovery Tools Sales: Direct-to-consumer sales of self-myofascial release tools including rollers, massage balls, massage sticks, and kits. One-time purchase model with lifetime guarantee against manufacturer defects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual massage and recovery tools |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
RAD Roller product offering
Product offeringCore offering
RAD Roller designs, manufactures, and sells precision self-myofascial release (SMR) tools — foam rollers, massage balls, massage sticks, and bundled kits — engineered around biomechanics for muscle recovery, pain relief, and mobility. The product ecosystem is anchored by the flagship Roller and includes specialized offerings for feet, psoas/hip flexors, trunk, and facial care, complemented by the RAD Mobility App providing guided recovery routines.
Differentiator
Problem solved
Functional benefit
Brands
- RAD Mobility App: Mobile application for guided mobility and recovery routines.
Products and services
- Roller Precision foam roller for self-myofascial release across the full body, available in original, soft, stiff, and XL variants, built with biomechanics in mind for full-body muscle relief. Priced at $24.99 with 265 reviews (4.76 rating).
- Rounds Multi-purpose massage ball designed for hands, feet, and face; a versatile tool for targeted self-myofascial release. Priced at $18.00 with 54 reviews (4.83 rating).
- Neuro Roller Foot roller combining textured and smooth surfaces with silky silicone and precision rollers for enhanced relief and activation. Priced at $35.00 with 9 reviews (4.89 rating).
- Neuro Ball Mini massage ball designed for feet, providing targeted relief for plantar fasciitis and foot tension. Priced at $25.00.
- Centre Specialized massage ball designed to release the psoas muscle and deep hip flexor tension.
- Recovery Rounds Yoga-approved massage rounds suitable for limbs and back, designed for yoga practitioners and flexibility-focused recovery.
- Axle Contoured foam roller optimized for working the trunk of the body, from glutes to mid-shoulders; features a spine-safe design.
- Helix High-density, compact foam roller ideal for targeted muscle work and travel; provides relief in a travel-friendly size.
- Rod Steel-core myofascial release massage stick with customizable pressure, designed to roll out tension and boost circulation.
- Rod Mini Compact version of the Rod massage stick for on-the-go muscle relief and targeted pressure application.
- Micro Rounds Small-sized massage ball for precise, targeted self-myofascial release on small muscle groups.
- Atom Massage ball for general-purpose muscle release and targeted pain relief.
- RAD Block Accessory block engineered to hold RAD massage balls securely during self-myofascial release routines.
- Point Release Kit Comprehensive kit combining RAD tools for targeted point release therapy, ideal for shoulder and localized muscle tension.
- Muscle Flushing Kit Kit designed for muscle flushing techniques to promote circulation and reduce muscle fatigue.
- All In Kit Complete mobility kit offering an all-in-one solution for optimal performance and daily comfort across all body areas.
- RAD Mobility App Mobile application (iOS and Google Play) providing guided recovery routines with precision instructions on where to focus, duration, and pressure scaling using breath and intensity, complementing the RAD hardware tools.
- Face Roller Facial massage tool designed to increase circulation in the face and jawline, addressing morning puffiness and supporting nervous system calming.
Companies that use RAD Roller
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
RAD Roller technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
RAD Roller partnerships and signals
Strategic signalScale indicators2 records
RAD Roller competitors and assessment
Company assessmentBroad incumbents
- Manduka: Manduka is a premium yoga and wellness brand selling mats, props, and recovery accessories — a broader incumbent whose yoga practitioner customer base overlaps materially with RAD Roller's Yoga/Pilates segment and supports comparable lifestyle positioning.
- HoMedics: HoMedics is a mass-market wellness and personal care brand selling handheld massagers and recovery products across retail — a broader incumbent that competes with RAD Roller at the lower-priced, general-consumer end of the SMR/massage tool category.
- Therabody: Therabody (Theragun) is a category-defining recovery brand spanning percussive therapy devices, vibration, and recovery tools — a broader incumbent whose SMR-adjacent product lines and clinician endorsements directly compete with RAD Roller for the same fitness and physical therapy customer wallet.
- Gaiam: Gaiam is an established yoga, wellness, and fitness lifestyle brand carrying rollers, recovery tools, and accessories — a broader incumbent that overlaps with RAD Roller's yoga/Pilates practitioner segment and wellness content-led go-to-market.
- Hyperice: Hyperice offers a broad recovery portfolio (percussive, vibrating, compression, contrast therapy) used by professional athletes and physical therapists — a larger, well-funded incumbent whose recovery category positioning competes with RAD Roller's biomechanics-led SMR narrative.
Emerging players
- Bob and Brad: Bob and Brad, the popular physical-therapist creators, sell an expanding line of recovery and SMR tools built on clinician trust — an emerging brand pursuing the same PT/endorser-led positioning as RAD Roller's clinical recovery tools.
- Addaday: Addaday is a digitally native recovery brand offering massage tools and rollers targeted at everyday consumers and fitness enthusiasts — overlapping with RAD Roller's persona segments (yoga, pilates, fitness enthusiasts) and direct-to-consumer channel.
Direct peers
- TriggerPoint: TriggerPoint is the leading direct-to-consumer brand of foam rollers, massage balls, and percussion tools for self-myofascial release — overlapping almost identically with RAD Roller's product portfolio, customer base (athletes, PTs, fitness enthusiasts), and go-to-market motion.
- RumbleRoller: RumbleRoller specializes in high-density textured foam rollers for deep tissue SMR, directly competing with RAD Roller's Roller, Axle, and Helix lines in the same recovery and mobility category and serving similar athletes and physical therapy customers.
- Tiger Tail USA: Tiger Tail manufactures handheld massage sticks/rollers for muscle relief, directly comparable to RAD Roller's Rod and Rod Mini products, with overlapping use cases (running recovery, daily muscle tension) and similar D2C distribution.
Market position
Customer concentration
RAD Roller social profiles
Digital presenceRAD Roller financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAD Roller leadership team
Management profileNumber of profiles
RAD Roller funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAD Roller M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAD Roller
What does RAD Roller do?
RAD Roller designs, manufactures, and sells precision self-myofascial release (SMR) tools — foam rollers, massage balls, massage sticks, and bundled kits — engineered around biomechanics for muscle recovery, pain relief, and mobility. The product ecosystem is anchored by the flagship Roller and includes specialized offerings for feet, psoas/hip flexors, trunk, and facial care, complemented by the RAD Mobility App providing guided recovery routines.
Is RAD Roller a public or private company?
RAD Roller is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RAD Roller founded?
RAD Roller was founded in 2010. It employs 1 to 10 people.
Where is RAD Roller based?
RAD Roller is headquartered in Coushatta, United States, in the North America region.
How does RAD Roller make money?
One revenue line is on record: physical Recovery Tools Sales.
Who are RAD Roller's main competitors?
Broad incumbents on record are Manduka, HoMedics, Therabody, Gaiam and Hyperice. Emerging players are Bob and Brad and Addaday. Direct peers are TriggerPoint, RumbleRoller and Tiger Tail USA.
Does RAD Roller have an API?
No public API is recorded for RAD Roller.
What industry is RAD Roller in?
RAD Roller's product category is Fitness Recovery and Self-Myofascial Release Tools. Its primary akta.pro industry code is CRAMADAF, Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping), with a secondary code of HLAHAMAG, Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices). Its NAICS code is 33992 and its SIC code is 3842.