What Freelance Surgical does

Freelance Surgical Limited is a privately held UK medical-equipment distributor headquartered in Wrington, Somerset, operating as the United Kingdom arm of the Movora family of brands. The company runs two distinct business units organised around separate branded websites: a veterinary division (Movora UK) distributing orthopaedic implants, power equipment, surgical instruments, and laparoscopy systems sourced from BioMedtrix, KYON, VOI, IMEX, and related Movora brands; and a hospital division (Freelance Surgical) supplying tourniquet systems (Digital 9000 machine, reusable, limited-use and disposable cuffs, padding, drapes, exsanguinators), difficult-airway devices (Manujet III, Jet Ventilation Catheter, Quicktrach, Surgicric, LTS-D), patient positioners (Olympic Vac Pac), ultrasound drapes (Safersonic), and anaesthesia and ITU products. The veterinary division is complemented by a bespoke wet-lab training facility used to run workshops for veterinary surgeons, pairing product distribution with hands-on education.

The company's revenue model is direct sales of physical medical and surgical hardware to B2B customers — UK veterinary practices and hospitals — transacted through phone and email contact rather than online checkout, with pricing held privately and quoted on request. The core go-to-market motion is therefore direct-to-customer B2B distribution, segmented by vertical (veterinary vs. hospital), with brand-level sub-segments inside the veterinary line (BioMedtrix, KYON, VOI, IMEX). No public pricing, no disclosed revenue figures, no funding history, and no M&A activity are present in the available data. Freelance Surgical Limited is registered in England (Company No. 4039065), operates from two adjacent Wrington addresses (registered office at Unit 7 and primary contact at Unit 2, Havyatt Business Park), and reports a headcount in the 11–50 range. The strategic posture is best described as a stable, focused niche distributor operating as the UK channel for a multinational veterinary orthopaedic group.

Name

Freelance Surgical

Legal name

Freelance Surgical Limited

Website

https://freelance-surgical.co.uk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Freelance Surgical Limited is a UK-based medical-device distributor operating two divisions: a Movora-branded veterinary orthopaedic implants, power equipment, instruments, and laparoscopy business, and a hospital acute-care business selling tourniquet systems, difficult-airway equipment, patient positioners, ultrasound drapes, and anaesthesia and ITU products to UK veterinary practices and hospitals.

Ownership category

akta.pro rank

Product category

Veterinary and Hospital Surgical Equipment Supply

NAICS

Veterinary Services (541940), Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Orthopedic & Implantable Devices (Plates, Screws, TPLO, Prosthetics) (HLAMAFAE)

Keywords

• Veterinary orthopaedic implants
• Surgical equipment supply
• Hospital acute care devices
• Tourniquet systems
• Airway management equipment

Headquarters

HQ city

Wrington

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Veterinary Surgical Equipment: Supply of veterinary orthopaedic implants, power equipment, instruments, and laparoscopy systems under brands including BioMedtrix, KYON, VOI, and IMEX. Also includes wet-lab training facility for workshops.
2. Hospital Medical Equipment: Supply of tourniquet systems, anaesthesia equipment, ITU products, difficult airway equipment, patient positioning devices, and ultrasound drapes to hospital settings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Freelance Surgical distributes veterinary surgical equipment (orthopaedic implants, power equipment, surgical instruments, laparoscopy systems) under the Movora family of brands and supplies hospital acute care equipment (tourniquet systems, difficult airway devices, patient positioners, ultrasound drapes, anaesthesia and ITU products) to veterinary practices and hospitals in the UK.

Product overview

Freelance Surgical operates as a distributor and supplier of veterinary and hospital surgical equipment through two divisions. The Veterinary division (Movora) supplies orthopaedic implants, power equipment, instruments, and laparoscopy systems through brands including BioMedtrix, KYON, VOI, IMEX, and others, complemented by wet-lab training workshops. The Hospital division supplies tourniquet systems (Digital 9000 Machine, cuffs, padding, drapes, exsanguination devices), difficult airway equipment (Manujet III, Jet Ventilation Catheter, Quicktrach, Surgicric, LTS-D), patient positioning devices (Olympic Vac Pac), and ultrasound-compatible drapes (Safersonic), along with anaesthesia and ITU products.

Differentiator

Problem solved

Functional benefit

Brands

• Movora: Part of family of brands - leading supplier of Veterinary Orthopaedic implants, power equipment and instruments for veterinary surgery worldwide. Brands include BioMedtrix, KYON, VOI, IMEX and many more. Also offers Laparoscopy system and runs workshops in bespoke wet-lab training facility.
• Movora UK
• Freelance Hospital
• Freelance Veterinary

Products and services

• Veterinary Orthopaedic Implants (Movora) Leading veterinary orthopaedic implant system for small animal surgery, distributed under the Movora family of brands including BioMedtrix, KYON, VOI and IMEX; supplied to veterinary surgeons and animal hospitals.
• Veterinary Power Equipment Power equipment for veterinary surgical procedures, supplied as part of the Movora family of brands portfolio for veterinary surgeons.
• Veterinary Surgical Instruments Surgical instruments for veterinary orthopaedic procedures, offered through the Movora comprehensive brand portfolio for veterinary practices and animal hospitals.
• Veterinary Laparoscopy System Laparoscopy system for minimally invasive veterinary surgery, offered by Movora alongside hands-on workshops in its wet-lab training facility.
• Wet-Lab Veterinary Surgical Training Workshops High-quality hands-on workshops held in Movora's bespoke wet-lab training facility, providing professional training on veterinary orthopaedic and laparoscopy techniques for veterinary surgeons.
• Digital 9000 Tourniquet Machine Digital tourniquet machine for controlled blood flow during surgical procedures, supplied to hospital theatre teams.
• Tourniquet Cuffs and Accessories Comprehensive range of tourniquet cuffs including Reusable, Limited Use and Disposable options, along with padding, drapes, and exsanguination devices for surgical blood flow management.
• Difficult Airway Equipment Difficult airway management product line including Manujet III (jet ventilation), Jet Ventilation Catheter, Quicktrach (emergency airway), Surgicric (surgical airway) and LTS-D (laryngeal tube), supplied to hospital anaesthetic and emergency teams.
• Olympic Vac Pac Patient Positioners Patient positioning devices for surgical procedures, supplied to hospital operating theatres.
• Safersonic Ultrasound Drape Ultrasound-compatible surgical drape for procedures requiring ultrasound guidance, supplied to hospital departments performing ultrasound-guided interventions.
• Anaesthesia Products Anaesthesia equipment for hospital surgical procedures, supplied to anaesthetic departments.
• ITU Products Intensive therapy unit products for critical care settings, supplied to hospital intensive care units.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• BioMedtrixcoreOthersBrand within the Movora family of companies, supplying veterinary orthopaedic implants and equipment worldwide.
• KYONcoreOthersBrand within the Movora family, providing veterinary orthopaedic solutions as part of the global supplier network.
• VOIcoreOthersBrand within the Movora family of companies, contributing to the veterinary orthopaedic implant and equipment portfolio.
• IMEXcoreOthersBrand within the Movora family, part of the veterinary orthopaedic and surgical equipment offerings.
• MovoracoreOthersParent company/family of brands for Freelance Surgical. Movora is the leading supplier of Veterinary Orthopaedic implants, power equipment and instruments for veterinary surgery worldwide. Includes BioMedtrix, KYON, VOI, IMEX and other brands.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Penlon: UK-based anaesthesia and airway management equipment supplier. Directly comparable to the Freelance Hospital division's anaesthesia product line.
• Sontec Instruments: US-based manufacturer and distributor of surgical instruments including for veterinary orthopaedic use. Comparable product portfolio in surgical instruments and orthopaedic devices.
• Kruuse: Danish veterinary equipment and consumables distributor serving European markets. Comparable as a multi-category veterinary medical device supplier with similar B2B go-to-market.
• Veterinary Instrumentation: UK-based distributor of veterinary surgical instruments, implants, and orthopaedic equipment. Directly comparable specialty veterinary surgical distributor with overlapping product categories and a similar UK-centred customer base.
• Jorgensen Laboratories: US-based supplier of veterinary surgical instruments, orthopaedic devices, and consumables. Comparable product range and veterinary surgeon customer base.
• Securos Surgical: Veterinary orthopaedic implant and instrument manufacturer/distributor. Directly competes in the veterinary orthopaedic implant category that is Freelance Surgical's core.
• IM3 Veterinary: Veterinary dental and surgical equipment distributor focused on companion animal practices. Overlaps with Freelance Surgical's veterinary surgical and instrument portfolio for specialty practices.

Broad incumbents

• Intersurgical: UK-based manufacturer and supplier of airway management, anaesthesia, and critical care consumables. Comparable to the Freelance Hospital division's difficult airway and ITU product lines.
• Henry Schein Animal Health: Global veterinary distribution arm of Henry Schein, offering a much broader catalogue. Comparable as a B2B veterinary medical device distributor, but operates at vastly larger scale across many product categories.
• Vygon: European supplier of single-use medical and surgical devices for hospital and critical care settings. Comparable to the hospital division's consumables and acute care portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/FSVets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freelance Surgical