Movora
Movora is a multinational veterinary orthopedic medical device company that consolidates nine specialized brands (BioMedtrix, IMEX, KYON, NGD, VOI, Spectrum, VetClarity, VetPower, VTS) to supply implants, instruments, surgical power equipment, imaging systems, and graft biologics to veterinary surgeons and clinics in 40+ countries.
- Company typePrivate
- Founded2021
- HeadquartersSaint Augustine, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Movora does
Movora is a multinational veterinary orthopedic medical device company headquartered in St. Augustine, Florida, operating as the veterinary orthopedics division of the Vimian Group (formerly Fidelio). Formed in 2021, Movora consolidates nine specialized brands under a unified commercial platform: BioMedtrix (canine hip/knee/elbow/trauma implants, founded 1989), IMEX Veterinary (external fixation, founded 1990), KYON (Swiss precision orthopedic implants with 25+ patents, founded 1999), VOI (orthopedic implants, founded 1992), NGD (TPLO and fracture plates, founded 2001), Spectrum Veterinary Instruments (surgical instruments), VetClarity (C-arm and digital radiography imaging), VetPower (surgical power equipment), and VTS (transplantable graft materials). The portfolio covers implants, instruments, surgical power equipment, imaging systems, and graft biologics, with manufacturing in Longview, TX and Zurich, Switzerland, and distribution in 40+ countries.
The company sells hardware primarily via direct-to-veterinarian channels — dedicated regional e-commerce stores in the US and Canada (Movora US and Movora Canada), field sales representatives, and service centers — supplemented by distribution partners (Kahu, Knight Benedikt, Freelance Surgical). Pricing is quote-based rather than published, consistent with a B2B medical device model. Revenue also flows from professional services through the Movora Education platform, which delivers RACE-accredited continuing education workshops, online courses, and product mentorship programs at training facilities in Boston, Las Vegas, Zurich, and Italy, in partnership with AO VET North America.
Customer segments are veterinary professionals (primary — surgeons, specialists, and GPs performing companion animal orthopedic procedures), veterinary clinics and hospitals, board-certified surgeons seeking advanced certification, and mobile surgeons. Movora differentiates on the breadth of its single-source orthopedic portfolio, 30+ years of brand heritage, veterinary-specific (rather than human-adapted) implant design, clinical support from field representatives, and an integrated education ecosystem that creates switching costs around surgeon training.
Movora firmographics
Firmographics- Name
- Movora
- Legal name
- Movora LLC
- Website
- https://movora.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Movora is a multinational veterinary orthopedic medical device company that consolidates nine specialized brands (BioMedtrix, IMEX, KYON, NGD, VOI, Spectrum, VetClarity, VetPower, VTS) to supply implants, instruments, surgical power equipment, imaging systems, and graft biologics to veterinary surgeons and clinics in 40+ countries.
- Ownership category
- akta.pro rank
Where Movora is headquartered
LocationHeadquarters
- HQ city
- Saint Augustine
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Movora business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D
Revenue model
- Orthopedic Implants Sales: Sale of veterinary orthopedic implants including screws, anchors, plates, joint replacement systems (THR), and trauma/fracture repair products through direct sales and e-commerce.
- Surgical Instruments and Power Equipment: Sale of surgical instruments, power equipment, battery systems, and accessories for veterinary orthopedic procedures.
- Education and Training Services: RACE-accredited continuing education workshops, online courses, and product mentorship programs for veterinary professionals. Most courses in North America are RACE-approved for CE credits.
- Veterinary Imaging Solutions: Sale and service of VetClarity imaging products including C-Arms, digital X-ray systems, and WebClarity Cloud PACS software.
- Distribution Partner Revenue: Distribution of third-party brands (DeSoutter, Stryker, Aesculap, etc.) through Movora's e-commerce and sales network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional veterinary orthopedic products with no tiered pricing publicly disclosed |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Movora product offering
Product offeringCore offering
No source-supported information available for this company in the provided input.
Differentiator
Problem solved
Functional benefit
Brands
- BioMedtrix: Leading veterinary orthopedic implant manufacturer founded in 1989, specializing in canine hip, knee, elbow and trauma implants with over three decades of development experience
- IMEX Veterinary
- KYON
- NGD
- Spectrum Veterinary Instruments
- VOI (Veterinary Orthopedic Implants)
- VetClarity
- VTS (Veterinary Transplant Services)
- VetPower
Quantifiable outcome
- 100,000+ total joint replacements performed using KYON products
- +1 more outcomes
Companies that use Movora
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Movora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Movora partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Vuzix CorporationcoreVuzix signed a reseller agreement with Movora to distribute Vuzix M400 smart glasses to veterinary professionals across North America. The partnership enables surgeons to document procedures, share clinical insights, and conduct live training sessions using over-the-shoulder video capabilities. An initial stocking order has been placed for the M400 smart glasses-based remote support kits.
- BigCommercecoreMovora leverages BigCommerce B2B Edition platform for their e-commerce capabilities, enabling digital commerce for veterinary professionals. Movora was named a finalist in the 2025 B2B Ecommerce Industry Awards - Americas Edition for their use of the platform.
- KahuminorDistribution partner expanding Movora's reach through partner network.
- Knight BenediktminorDistribution partner expanding Movora's reach through partner network.
- Freelance Surgical LtdminorFreelance Surgical Ltd joined Movora in 2021 as a distribution partner.
- AO FoundationcoreKYON's founder Dr. Slobodan Tepic spent over a decade at the AO Foundation, a prominent research facility for human orthopedics in Switzerland. KYON continues to maintain connections with AO VET for education and training programs.
- AO VET NAcoreAO VET North America partners with Movora Education to offer blended courses and workshops on small animal fracture management, deformity correction, and pelvic/surgical procedures.
- Vimian GroupcoreMovora is part of the Vimian Group, formed in 2021 when Fidelio created Vimian Group. Movora operates as a division of Vimian focused on veterinary orthopedics.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
Movora competitors and assessment
Company assessmentBroad incumbents
- Patterson Veterinary Supply: Major veterinary distributor offering a broad catalog of orthopedic and surgical products. Competes with Movora via catalog breadth and clinic relationships, though not in proprietary implants.
- DePuy Synthes (Johnson & Johnson): Global leader in human orthopedic implants whose technology, processes, and surgeon training model influence the veterinary orthopedic space. Sets the gold standard for THR design that BioMedtrix and KYON emulate.
- B. Braun Vet Care: Subsidiary of B. Braun Melsungen, offering surgical instruments, implants, and consumables for veterinary use. Broad incumbent with global manufacturing scale that overlaps Movora's instrument and implant portfolio.
- Covetrus: Large veterinary distributor and practice solutions provider. Comparable to Movora's distribution channel strategy and customer relationship model with North American clinics.
Direct peers
- Jorgensen Laboratories: Veterinary surgical supplies and orthopedic instruments company with deep penetration into North American veterinary clinics. Direct competitor to Spectrum Veterinary Instruments and other Movora hardware lines.
- Sontec Instruments: US-based manufacturer of premium veterinary surgical instruments. Directly comparable to Spectrum Veterinary Instruments within Movora's portfolio.
- Securos Surgical: Direct competitor in veterinary orthopedic implants and instruments (TPLO plates, cruciate repair, fracture fixation). Competes head-to-head with Movora brands IMEX, NGD, and BioMedtrix across small-animal orthopedic product lines.
- Orthomed (UK): UK-based veterinary orthopedic specialist offering TPLO, fracture plating, and joint replacement products. Direct competitor to KYON and BioMedtrix THR systems in European and global markets.
- Veterinary Instrumentation: Veterinary surgical instrument and orthopedic supplier serving UK and European markets. Comparable to Spectrum Veterinary Instruments and Movora's broader instrument portfolio.
Others
- Vimian Group (parent): Movora's parent conglomerate operating across veterinary pharmaceuticals, diagnostics, and MedTech. Comparable as the corporate parent setting Movora's capital allocation, M&A, and exit strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Movora social profiles
Digital presenceMovora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movora leadership team
Management profileNumber of profiles
Movora subsidiaries and ownership
Company hierarchySubsidiaries9 records
Movora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movora M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movora
What does Movora do?
No source-supported information available for this company in the provided input.
Is Movora a public or private company?
Movora is a private company. It is classified as corporate owned and is currently operating.
When was Movora founded?
Movora was founded in 2021. It employs 251 to 500 people.
Where is Movora based?
Movora is headquartered in Saint Augustine, United States, in the North America region.
How does Movora make money?
Five revenue lines are on record. Orthopedic Implants Sales are the primary driver. The others are surgical Instruments and Power Equipment, education and Training Services, veterinary Imaging Solutions and distribution Partner Revenue.
Who are Movora's main competitors?
Broad incumbents on record are Patterson Veterinary Supply, DePuy Synthes (Johnson & Johnson), B. Braun Vet Care and Covetrus. Direct peers are Jorgensen Laboratories, Sontec Instruments, Securos Surgical, Orthomed (UK) and Veterinary Instrumentation. Vimian Group (parent) is listed as an others.
Does Movora have an API?
No public API is recorded for Movora.