Cassel Bear
Cassel Bear is a privately held, full-service marketing agency in Canton, Ohio, providing branding, web design, digital advertising, SEO, photography/video, and fractional marketing services to mid-market and enterprise clients across Northeast Ohio and select out-of-region engagements.
- Company typePrivate
- Founded2006
- HeadquartersCanton, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Cassel Bear does
Cassel Bear is a privately held, full-service marketing agency founded in 2005 (incorporated 2006) and headquartered in Canton, Ohio, serving clients primarily across Northeast Ohio with some out-of-region engagements. The firm offers nine service lines — Branding, Design, Digital Advertising (Google, Meta/LinkedIn, OTT/CTV), Fractional Marketing, Marketing Strategy, Photography and Video, SEO, Web Design and Development, and Web Hosting & Maintenance — delivered through a 12-person team of strategists, designers, writers, digital specialists, and project managers reporting to founder/Principal Karl Bear.
The agency operates on a project-based and retainer-fee model with custom quotes per engagement; no public pricing or rate card is disclosed. It does not build or sell proprietary technology, instead leveraging third-party platforms such as HubSpot (as a HubSpot Partner), Google (as a Google Partner), Shopify, and standard CMS and SEO tools to execute client work. Recurring revenue is supported by Fractional Marketing retainers and managed Web Hosting & Maintenance.
Cassel Bear acquires clients through direct outreach, its website portfolio, the Insights content-marketing blog, and referrals in the Canton/Akron region, with a portfolio spanning hospitality (Gervasi Vineyard, Floret Hill, Olinda), manufacturing (LuxCraft, Arista Wood, Ferra, Rockwood Door, Precision Cabinet, E-Tank), consumer goods (Superb Canning), tourism (Visit Amish Country), and nonprofit (Sisters of Charity Foundation, Refuge of Hope, Massillon Museum, The Bair Foundation). The company is bootstrapped, with no disclosed outside investors, parent company, funding rounds, or acquisition history.
Cassel Bear firmographics
Firmographics- Name
- Cassel Bear
- Legal name
- Cassel Bear
- Website
- https://casselbear.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cassel Bear is a privately held, full-service marketing agency in Canton, Ohio, providing branding, web design, digital advertising, SEO, photography/video, and fractional marketing services to mid-market and enterprise clients across Northeast Ohio and select out-of-region engagements.
- Ownership category
- akta.pro rank
Where Cassel Bear is headquartered
LocationHeadquarters
- HQ city
- Canton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cassel Bear business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Services Fees: Cassel Bear generates revenue by charging fees for its suite of marketing services including branding, digital advertising, SEO, web design and development, photography and video, design, and fractional marketing. Fees are project-based or retainer-based depending on the scope of engagement. The agency also offers ongoing web hosting and maintenance services on a recurring monthly basis.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Cassel Bear product offering
Product offeringCore offering
Cassel Bear is a full-service marketing agency based in Canton, Ohio, founded in 2006, that delivers branding, design, digital advertising, fractional marketing, SEO, web design, photography/video, and hosting/maintenance services to businesses and organizations primarily in Northeast Ohio. The firm operates as a 12-person team offering both project-based work and ongoing fractional marketing department services for clients needing part-time senior marketing leadership.
Product overview
Cassel Bear is a full-service marketing agency that offers a comprehensive suite of marketing services rather than a unified SaaS product or platform. The agency's services include Branding (brand identity design, strategy, and messaging), Design (print and digital graphic design), Digital Advertising (search and social campaigns), Fractional Marketing (outsourced marketing team), Marketing Strategy, Photography and Video production, SEO, Web Design and development, and Web Hosting and Maintenance. These services can be engaged individually or in combination, with the agency serving as either a supplement to in-house marketing teams or as a fully outsourced marketing department.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding & Design Brand identity and design services for businesses and organizations, including logo development, visual identity systems, and design assets.
- Digital Advertising Paid digital advertising campaign management for clients, leveraging platforms such as Google Ads and Meta to reach target audiences.
- Fractional Marketing Department Part-time senior marketing leadership and execution support for organizations that need strategic marketing direction and accountability without a full-time hire.
- Search Engine Optimization (SEO) SEO services aimed at improving organic search visibility and traffic for client websites.
- Web Design Custom website design and development for businesses and organizations, with platforms referenced including HubSpot and Shopify.
- Photography & Video Professional photography and video production services for client marketing content, led by an in-house production team.
- Hosting & Maintenance Ongoing website hosting and maintenance services for clients whose sites the agency has built or supports.
- Strategy & Consultation Marketing strategy development and consultation services provided to clients needing planning, positioning, and roadmap guidance.
Quantifiable outcome
- +6.1% click-through rate (up from 2.2%), +12% session engagement time, +30% increase in online purchases for Gervasi Vineyard website redesign
- +4 more outcomes
Companies that use Cassel Bear
Customer profileNamed customers16 records
Ideal customer profiles2 records
Cassel Bear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cassel Bear partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Cassel Bear competitors and assessment
Company assessmentDirect peers
- Brown Bag Marketing: Indianapolis-based mid-size integrated marketing agency serving manufacturing, healthcare, and consumer brands with branding, web, SEO, and digital advertising. Comparable in size, Midwestern footprint, and full-service offerings.
- SmartBug Media: Irvine, CA-based full-service digital marketing agency and HubSpot Elite Partner serving mid-market B2B and B2C clients. Comparable in services offered, inbound/HubSpot focus, and small-mid-size agency structure.
- Schaefer Advertising: Waco, TX-based full-service advertising agency serving consumer, healthcare, and retail brands with branding, media, digital, and creative. Comparable in size, regional full-service offerings, and mid-market client profile.
- Falls & Co. Cleveland-based PR and integrated marketing agency serving B2B and consumer brands across the Midwest. Comparable in geography, mid-size agency structure, and mix of branding/PR/digital work.
- thunder::tech: Cleveland/Akron full-service digital marketing agency (formerly Imagine Studios) serving Midwest B2B and consumer clients with branding, web, content, and paid media. Closest geographic and service-line peer to Cassel Bear.
- Disruptive Advertising: Pleasant Grove, UT-based digital marketing agency focused on paid media, SEO, and lifecycle marketing for mid-market e-commerce and SaaS. Comparable in mid-market client focus and digital advertising emphasis, though more digitally specialized.
- Hawke Media: Los Angeles-based fractional CMO / outsourced marketing agency serving small and mid-market brands across digital advertising, branding, and e-commerce. Closely comparable to Cassel Bear's fractional marketing engagement model.
- Marcus Thomas LLC: Cleveland-based full-service marketing and advertising agency serving Midwest regional and national brands across branding, digital, media, and creative. Directly comparable in geography, service mix, and client size profile to Cassel Bear.
- Graham Marketing: St. Petersburg, FL-based full-service B2B marketing agency serving manufacturing and industrial clients with branding, digital, and content. Comparable in client vertical mix (industrial/manufacturing) and small-mid agency size.
Broad incumbents
- Lewis: Global communications and marketing services agency with integrated PR, digital, and creative offerings. Serves as a broader incumbent comparable to Cassel Bear's integrated marketing positioning, though at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cassel Bear social profiles
Digital presenceCassel Bear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cassel Bear leadership team
Management profileNumber of profiles
Profiles12 records
Cassel Bear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cassel Bear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cassel Bear
What does Cassel Bear do?
Cassel Bear is a full-service marketing agency based in Canton, Ohio, founded in 2006, that delivers branding, design, digital advertising, fractional marketing, SEO, web design, photography/video, and hosting/maintenance services to businesses and organizations primarily in Northeast Ohio. The firm operates as a 12-person team offering both project-based work and ongoing fractional marketing department services for clients needing part-time senior marketing leadership.
Is Cassel Bear a public or private company?
Cassel Bear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cassel Bear founded?
Cassel Bear was founded in 2006. It employs 1 to 10 people.
Where is Cassel Bear based?
Cassel Bear is headquartered in Canton, United States, in the North America region.
How does Cassel Bear make money?
One revenue line is on record: marketing Services Fees.
Who are Cassel Bear's main competitors?
Direct peers on record are Brown Bag Marketing, SmartBug Media, Schaefer Advertising, Falls & Co., thunder::tech, Disruptive Advertising, Hawke Media, Marcus Thomas LLC and Graham Marketing. Lewis is listed as a broad incumbent.
Does Cassel Bear have an API?
No public API is recorded for Cassel Bear.