impossible2Possible
impossible2Possible is a 501c3 non-profit founded in 2008 that uses extreme adventure expeditions as a platform to deliver free, curriculum-aligned experiential learning programs to schools and youth worldwide.
- Company typePrivate
- Founded2008
- HeadquartersCauseway Bay, Hong Kong SAR China
- Headcount101–250
- GTM typeB2C
- OfferingServices
What impossible2Possible does
impossible2Possible (i2P) is a 501c3 non-profit organization founded in 2008 by ultra-marathon runner Ray Zahab and co-founded by Bob Cox. Its mission is to educate, inspire, and empower young people aged 17-21 by running them as Youth Ambassadors on extreme adventure expeditions (deserts, polar regions, jungles, mountain ranges) and broadcasting those expeditions live to classrooms worldwide. Core programs are the Youth Expeditions Program and the Experiential Learning Program, with 16 documented expeditions between 2009 and 2024 across more than 15 countries, including the Baffin Island, Sahara, Amazon, Bolivia (Salar de Uyuni), India, Botswana, Greece, Death Valley, Canada #shareCanadaTour, Ethiopia, and Mojave Desert legs.
The underlying technology platform combines solar-powered satellite communications (Iridium), live two-way video conferencing into classrooms, real-time GPS tracking (Epic Tracker), and a web-based curriculum portal delivering daily modules, quizzes, and student exercises aligned to standard curricula in chemistry, biodiversity, water science, world health, geology/paleontology, and history. The organization distributes free educational content directly to schools, teachers, and individual students globally without intermediaries, and layers in the i2P Run community event series as a secondary engagement channel.
i2P operates on a non-commercial revenue model: donations, corporate sponsorships (Rogers Communications, Canada Goose, Sugoi, Iridium, Apple, Osprey, Norda, Tribe Medical, among others), and branded apparel sales developed with Sugoi. All Youth Ambassador expedition expenses are covered by i2P, and all Experiential Learning Programs are delivered free of charge. Operating geographies are nominally global via the web platform, with the core leadership team distributed across Ottawa (Canada), Los Angeles (US), and Yellowknife (Canada).
impossible2Possible firmographics
Firmographics- Name
- impossible2Possible
- Legal name
- impossible2Possible
- Website
- https://impossible2possible.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- impossible2Possible is a 501c3 non-profit founded in 2008 that uses extreme adventure expeditions as a platform to deliver free, curriculum-aligned experiential learning programs to schools and youth worldwide.
- Ownership category
- akta.pro rank
impossible2Possible industry classification
Industry- Product category
- Experiential Education and Adventure-Based Youth Programs
- NAICS
- Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG)
Keywords
Where impossible2Possible is headquartered
LocationHeadquarters
- HQ city
- Causeway Bay
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices3 records
Markets served
impossible2Possible business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Donations and Fundraising: The organization operates as a 501c3 non-profit and raises funds through donations. The website prominently features a 'Fundraising and Donations' section. Students participating in programs have conducted fundraising efforts for water projects in Africa and school construction in the Amazon.
- Corporate Sponsorships: Corporate sponsors provide financial and in-kind support including apparel (Sugoi), equipment, footwear, nutrition products, and monetary contributions. Sponsors receive visibility through expedition websites, logos on materials, and association with adventure-based education programs.
- Apparel Sales: i2P sells branded apparel including performance outdoor clothing developed in partnership with Sugoi. Apparel sales generate revenue that funds i2P programs. Items include technical outdoor wear, casual apparel, and branded merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Education Programs for Schools |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
impossible2Possible product offering
Product offeringCore offering
impossible2Possible (i2P) is a non-profit organization that delivers free experiential learning programs to schools and students worldwide by sending Youth Ambassadors (ages 17-21) on extreme adventure expeditions to remote global locations. These expeditions are connected to classrooms in real time through live video conferencing, satellite communications, GPS tracking, and standards-aligned curriculum modules covering topics such as chemistry, biodiversity, water science, world health, geology, and extreme weather.
Product overview
impossible2Possible (i2P) is a non-profit organization offering experiential learning programs centered around world-class expeditions. The core offering consists of the Youth Expeditions Program, where youth ambassadors (ages 17-21) participate in physically demanding expeditions to remote global locations, and the Experiential Learning Program, which delivers free interactive educational content to classrooms worldwide via live video conferencing, education modules, and web-based resources. The product portfolio includes over 16 distinct expedition programs spanning diverse locations including Baffin Island, Sahara Desert, Amazon, Bolivia, India, Botswana, Utah, Peru, Lost Coast, Atacama, Greece, Death Valley, Canada, Ethiopia, and Mojave Desert. Each expedition features specific educational themes such as chemistry, biodiversity, water crisis, world health, and extreme weather. Additional offerings include the i2P Run event series and an apparel catalogue developed with Sugoi.
Differentiator
Problem solved
Functional benefit
Products and services
- Youth Expeditions Program An experiential learning program that enables youth (ages 17-21) to participate in expeditions to remote locations worldwide, where they serve as Youth Ambassadors while pushing their physical and mental limits and connecting with classrooms globally.
- Experiential Learning Program
Quantifiable outcome
- Tens of thousands of students engaged globally through free educational programs
- +2 more outcomes
Companies that use impossible2Possible
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
impossible2Possible technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
impossible2Possible partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, minor and flagship.
- NordacoreFootwear sponsor for 2024 Mojave Desert youth expedition. Provides technical footwear for expedition participants.
- Canada GoosecoreLong-standing apparel sponsor providing cold-weather gear for expeditions to extreme environments including Arctic, high-altitude, and desert locations.
- Tribe MedicalcoreMedical support and health services partner for youth expeditions, ensuring safety protocols and health measures for expedition participants.
- KapiK1 Expedition CominorExpedition equipment and support services for 2024 Mojave expedition.
- Osprey PackscoreBackpacks and carrying equipment sponsor for youth expeditions.
- BaffinminorFootwear brand providing expedition boots for 2024 Mojave expedition.
- KahtoolaminorTechnical footwear and traction equipment for 2024 Mojave expedition.
- Wolf 21minorExpedition support sponsor for 2024 Mojave expedition.
- XactnutritionminorNutrition products and meal planning for 2024 Mojave expedition participants.
- Weather NetworkcoreEducational partnership providing weather education content and expertise for Extreme Weather Series expeditions. Integrates weather science into experiential learning curriculum.
- CanGeo EducationcoreEducational partnership providing geographic education resources and curriculum connections for youth expeditions.
- Rogers CommunicationsflagshipMajor sponsorship of #shareCanadaTour expedition celebrating Canada's 150th birthday. Rogers powered the cross-country tour where six international youth ambassadors ran through all 13 Canadian provinces and territories in 13 days, visiting schools and highlighting Canadian culture and destinations.
- SugoicoreApparel partner developing technically-oriented outdoor performance clothing line for i2P. Merchandise sales fund i2P programs.
- First AirminorAir transportation sponsor for Arctic expeditions, providing flight support to remote expedition locations.
- GatorademinorHydration and sports nutrition products for expedition teams.
- The North FaceminorOutdoor apparel and equipment sponsor.
- IridiumcoreSatellite communications provider enabling real-time tracking, blog updates, and video transmission from remote expedition locations.
- Epic TrackercoreReal-time GPS tracking technology for monitoring expedition progress and sharing location data with followers.
- Simon Fraser UniversitycoreAcademic partnership for Bolivia expedition (2011) and subsequent programs. Dr. George Agnes, chemistry professor and Dean of Graduate Studies, led experiments on Salar de Uyuni. University provided scientific expertise and academic credibility to education curriculum.
- Ryan's Well FoundationminorNon-profit focused on clean water projects in Africa. Ray Zahab serves as board member. Student fundraising efforts support water projects through this organization.
- ONEXONEminorCharitable organization. Ray Zahab is official Athletic Ambassador for ONEXONE.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
impossible2Possible competitors and assessment
Company assessmentDirect peers
- Student Conservation Association: SCA engages youth in conservation service projects and field-based learning, combining outdoor experience with environmental education — directly comparable to i2P's nature/expedition-based youth education approach.
- Earthwatch Institute: Earthwatch runs citizen-science expeditions where participants travel to remote locations to contribute to research while learning — directly comparable to i2P's model of combining real-world expeditions with curriculum-aligned educational programming.
- Jane Goodall Institute - Roots & Shoots: Roots & Shoots is a youth-led environmental and humanitarian education program that engages young people in service projects and learning — comparable in target audience and educational mission to i2P.
- Duke of Edinburgh's Award: Duke of Edinburgh's Award is a global youth development program using adventure, physical challenge, and service as the framework for personal growth — closely aligned with i2P's youth ambassador development model.
- Outward Bound: Outward Bound runs adventure-based experiential learning expeditions for youth, using wilderness challenges as the platform for personal development and education — the closest direct parallel to i2P's expedition-as-classroom model.
Broad incumbents
- Discovery Education: Discovery Education delivers standards-aligned digital curriculum and video content to K-12 classrooms globally — comparable as a digital educational content platform serving schools, though without the expedition component.
- Smithsonian Education: Smithsonian Education delivers free digital and museum-based learning resources to schools and students worldwide — a major incumbent offering experiential learning comparable in mission to i2P.
- National Geographic Society: National Geographic combines exploration storytelling with extensive educational content and youth programs at global scale — a much larger incumbent in the same exploration-meets-education space as i2P.
- PBS Education: PBS Education provides free standards-aligned video and digital learning resources to schools and classrooms, paralleling i2P's free distribution model — but at much greater scale and without live-expedition components.
Emerging players
- Adventure Scientists: Adventure Scientists equips outdoor adventurers with tools to collect scientific data — a smaller, more niche player intersecting the adventure and education/STEM space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
impossible2Possible social profiles
Digital presenceimpossible2Possible financial estimates
Financial estimateRevenue estimate
Valuation estimate
impossible2Possible leadership team
Management profileNumber of profiles
Profiles4 records
impossible2Possible funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
impossible2Possible M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about impossible2Possible
What does impossible2Possible do?
impossible2Possible (i2P) is a non-profit organization that delivers free experiential learning programs to schools and students worldwide by sending Youth Ambassadors (ages 17-21) on extreme adventure expeditions to remote global locations. These expeditions are connected to classrooms in real time through live video conferencing, satellite communications, GPS tracking, and standards-aligned curriculum modules covering topics such as chemistry, biodiversity, water science, world health, geology, and extreme weather.
Is impossible2Possible a public or private company?
impossible2Possible is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was impossible2Possible founded?
impossible2Possible was founded in 2008. It employs 101 to 250 people.
Where is impossible2Possible based?
impossible2Possible is headquartered in Causeway Bay, Hong Kong SAR China, in the Asia region.
How does impossible2Possible make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are corporate Sponsorships and apparel Sales.
Who are impossible2Possible's main competitors?
Direct peers on record are Student Conservation Association, Earthwatch Institute, Jane Goodall Institute - Roots & Shoots, Duke of Edinburgh's Award and Outward Bound. Broad incumbents are Discovery Education, Smithsonian Education, National Geographic Society and PBS Education. Adventure Scientists is listed as an emerging player.
Does impossible2Possible have an API?
No public API is recorded for impossible2Possible.
What industry is impossible2Possible in?
impossible2Possible's product category is Experiential Education and Adventure-Based Youth Programs. Its primary akta.pro industry code is EDAFAJAG, Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History). Its NAICS code is 611 and its SIC code is 8200.