Adagio Massage Co & Spa

What Adagio Massage Co & Spa does

Adagio Massage Co & Spa is a single-location day spa operating since 1990 in Nashville, Tennessee, at 1300 Division Street — a building on Music Row originally constructed in 1975 by country artist Faron Young and renovated by the spa in winter 2020. The business delivers a broad menu of spa services across massage therapy (Swedish, Deep Tissue, Sports, Prenatal, Stone, and Couples), facials (including Repêchage Four-Layer and signature protocols), body treatments (scrubs, mud and seaweed wraps), brow and lash services (lamination, lash lift, tinting), and waxing, packaged individually or as spa packages. Service prices observed in publicly listed menus range from roughly $125 to $300 per session, suggesting positioning in the mid-market day-spa segment.

The customer base is composed of individual spa guests, couples, recurring therapeutic clients, group-spa-party hosts, and members, with no enterprise or B2B contracts disclosed. Adagio monetizes through individual service fees, a three-tier membership program carrying a six-month commitment (with the premium Backstage Pass tier priced around $345.80/month), gift certificates sold both in-spa and online, and hosted spa-party events. Distribution is omnichannel in a narrow sense: appointments are taken via phone, walk-in, and through an integrated online booking flow on the Boulevard platform, supported by an online shop and gift-certificate purchasing.

The business is privately held with no disclosed funding rounds, no external investor references, and no public ticker. There is no evidence of multi-site expansion since founding, no franchising or licensing structure, and no announced leadership change. Strategic differentiation rests on a long-standing Music Row address, an established local brand, and recent moves into recurring revenue (memberships) and digital channels (Boulevard, online gift sales).

Name

Adagio Massage Co & Spa

Legal name

Adagio Massage Co. & Spa

Website

https://adagionashville.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Adagio Massage Co & Spa is a Nashville day spa operating from a single Music Row location since 1990, serving individual guests, couples, and groups with massage, facial, body, and brow services via memberships, gift certificates, and online booking.

Ownership category

akta.pro rank

Product category

Day Spa Services

NAICS

Personal Care Services (8121), Other Personal Care Services (81219), Beauty Salons (812112)

SIC

Services-Health Services (8000)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Couples Massage (HSALAEAN), Couples Spa Treatment Services (HSALAFAK), Spa Packages & Ritual Experiences (HSALAFAN)

Keywords

• Day spa services
• Massage therapy
• Facial skincare
• Body treatments
• Waxing services

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Individual Spa Services: One-time service fees for massage therapy, facials, body treatments, waxing, and brow/lash services. Customers pay per treatment with no recurring commitment.
2. Monthly Memberships: Recurring monthly subscription model with three tiers: Signature Massage ($113.75-$177.45/month), Signature Facial ($122.85/month), and Backstage Pass ($345.80/month). All memberships require 6-month commitment with no initiation fee. Members receive discounts on additional services and retail purchases.
3. Gift Certificates: One-time purchase of gift certificates available in-person or online. Certificates expire two years after purchase and can be redeemed for services and gratuities.
4. Spa Parties and Events: Private event bookings for groups of 3 or more, including birthday, bachelorette, bridal, and bon voyage celebrations. Includes mimosa bar, cheese/charcuterie board, and private lounge time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Adagio Massage Co & Spa is a single-location Nashville day spa that sells à la carte massage therapy (Swedish, deep tissue, stone, prenatal, sports, couples), facials, body scrubs and wraps, brow/lash services, and face and body waxing. It also offers curated multi-service packages, three recurring monthly membership tiers, private spa party bookings, and gift certificates. All services are delivered in-person by licensed therapists and aestheticians at its Nashville storefront.

Product overview

Adagio Massage Co & Spa is a Nashville-based day spa offering a comprehensive suite of wellness services. The core offerings include massage therapy (Swedish, Custom Therapeutic, Deep Tissue, Sports, Prenatal, Stone, and Couples massage), facials (Natural Woman, Turn Back Time, Rescue Me, Repêchage Four-Layer, True Balance, Man In The Mirror, and SexyBack), body treatments (Lemon Basil & Salt Scrub, Coffee Talk Scrub, Lavender Mint & Sugar Scrub, Dead Sea Mud Wrap, Seaweed Body Wrap), brow and lash services (Brow Lamination, Lash Lift, Brow/Lash Tint), and face/body waxing. The spa also offers curated packages (Head To Toe, Inner Balance) and three monthly membership tiers (Signature Massage, Signature Facial, Backstage Pass). Services can be booked online via Boulevard integration or by phone. Add-on enhancements like Foot Rescue, Face Massage, LED Light Therapy, and Dermaplaning can be combined with core services. The spa also accommodates special occasions with private party packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Swedish / Custom Therapeutic Massage 60/90/120 minute massage integrating long strokes, light kneading, friction, and customizable modalities tailored to the individual to increase circulation and relieve stress.
• Deep Tissue Massage 60/90/120 minute massage using stronger pressure and neuromuscular, myofascial, and trigger point techniques to release chronic muscle tension and break pain-spasm cycles.
• Extreme Sports Massage Massage combining deep tissue techniques with manual stretching and cooling inflammation-reducing cream application, targeted at athletes and active individuals.
• Prenatal Massage Massage for expectant mothers in their second and third trimesters relieving tired muscles, sluggish circulation, and swelling.
• Stone Massage Massage incorporating heated stone placement to warm muscles, allowing deeper tissue work while maintaining relaxation and a peaceful sensory experience.
• Couples Massage Tandem massage for couples, friends, or family where each person's massage is customized to their preferences and begins and ends simultaneously.
• Facials (Natural Woman, Turn Back Time, Rescue Me, Repechage Four-Layer, True Balance, Man In The Mirror, SexyBack) Range of facials including anti-aging, acne, men's, back, and seaweed-based treatments using microdermabrasion, enzyme peels, ultrasonic serum delivery, LED therapy, and aromatherapy.
• Body Scrubs and Wraps (Lemon Basil & Salt, Coffee Talk, Lavender Mint & Sugar, Dead Sea Mud, Seaweed) Exfoliating scrubs using Dead Sea salt, coffee, sugar, mud, and seaweed to draw out impurities, stimulate circulation, and rejuvenate skin.
• Brows and Lashes (Brow Lamination, Lash Lift, Brow Tint, Lash Tint) Semi-permanent brow lamination and lash lift treatments plus tint services to smooth, lift, and define natural brows and lashes.
• Face and Body Waxing Waxing services for face areas (brow, ear, nose, cheek, chin, lip, full face) and body areas (underarm, arms, back, chest, bikini, Brazilian, legs).
• Head To Toe Package 2.5-hour full-body treatment combining a 60-minute Custom Therapeutic Massage, 30-minute Foot Rescue, and 60-minute facial (Natural Woman or Man In The Mirror) with dessert.
• Inner Balance Package 4-hour signature relaxation journey featuring a 90-minute massage (Relaxation, Custom, or Deep Tissue), Foot Rescue, organic intermission snacks, and 120-minute True Balance facial with hand treatment.
• Signature Massage Membership Monthly membership delivering one 60 or 90-minute Swedish or Custom Therapeutic Massage (weekdays), 10% off waxing, retail, and other treatments, with a 6-month commitment required.
• Signature Facial Membership Monthly membership providing one 60-minute Natural Woman or Man In The Mirror Facial (weekdays), with a 6-month commitment required.
• Backstage Pass Membership Top-tier monthly membership combining one 90-minute massage and one 90-minute Custom Facial (any day), free lip and eyebrow cleanup, 10% off waxing, and 2 guest passes usable at $100 rate.
• Spa Party Services Private party experiences for birthdays, bachelorette, bridal, and bon voyage events including 60 minutes in a private relaxation lounge, mimosa bar, cheese/charcuterie board, individual services, desserts, and additional lounge time.
• Gift Certificates Physical and online gift certificates available in multiple denominations, valid for 2 years from purchase, redeemable for spa services and gratuities.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Renu Day Spa (Nashville): Independent Nashville day spa offering massage, facials, and body treatments. Direct local competitor sharing Adagio's city, customer demographic, and service mix.
• Spa at the Omni Nashville: Hotel-based spa in Nashville offering massage, facials, and body treatments to both hotel guests and locals. Same metro market as Adagio and overlaps on service menu and premium pricing.
• Spa Sydell: Multi-location Atlanta-area day spa with a similar massage/facial/body-treatment menu and party/event offerings. Comparable premium positioning and group-event programming.

Direct peers

• Woodhouse Spas: Day-spa franchise offering massage, facials, body treatments and curated packages — a near-identical menu to Adagio including multi-hour packages and retail. Closest match on full-service day-spa positioning.
• Massage Heights: Membership-driven massage and skincare franchise with a similar one-time + recurring revenue model. Comparable customer base of wellness-oriented individuals and couples seeking routine self-care.
• Burke Williams Spa: Premium urban day spa with massage, facials, body treatments and wellness services. Comparable to Adagio on premium day-spa positioning and curated multi-treatment packages.
• Hand & Stone Massage and Facial Spa: National franchise offering massage, facials, and waxing on a membership and walk-in basis. Competes head-to-head with Adagio on service category, membership pricing structure, and walk-in availability.
• Massage Envy: Largest U.S. franchised membership-based massage and facial chain. Directly comparable to Adagio's subscription massage/facial model and day-spa service mix, though at vastly greater scale and price-point discipline.

Emerging players

• The NOW Massage: Boutique massage studio concept focused on approachable luxury and walk-in service. Competes with Adagio for premium positioning while offering a more streamlined menu and modern brand aesthetic.
• Bathhouse: Modern bathhouse and spa concept with a focus on experiential wellness and design-forward environments. Emerging competitor in the premium day-spa category that overlaps with Adagio's relaxation-oriented customer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AdagioNashville
• Facebookfacebook.com/adagiomassagenashville

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adagio Massage Co & Spa