Hotel Bologna Airport

What Hotel Bologna Airport does

Hotel Bologna Airport is a privately held 4-star hotel located in Bologna, Italy, operated by HBA S.R.L., an Italian limited liability company incorporated on 27 January 2023 with €10,000 of fully paid share capital. The property sits 3.5 km from Bologna Guglielmo Marconi Airport (BLQ) along Via Emilia in the Borgo Panigale industrial corridor, 300 meters from the Borgo Panigale motorway toll booth and 2 km from city bypass exit 2. The hotel offers 145–149 soundproof, air-conditioned rooms across six categories (Standard, Executive, Superior, Junior Suite, Family, Day Use), supported by an on-site Emilian restaurant (Alla Bell'Italia, 170 seats/300 banquet capacity), American Bar (11:00–00:30), a wellness area with SPA and gym (open 09:00–23:00), and 12 modular conference rooms (capacities 6–250 participants).

The core technology stack is conventional hospitality infrastructure: a WordPress website with Elementor and WPML delivering multilingual (IT/EN/FR/DE/ES) content, integrated with the SimpleBooking IBS reservation engine for direct booking. The hotel emphasizes direct bookings by offering a 10% discount, exclusive gifts, free internal parking, and a proprietary 24/7-style airport shuttle that runs from 3:40 AM to 1:45 AM and enters the airport terminal directly in front of the check-in area. Easy Parking, an adjacent 470+ space parking operation (400+ outdoor, 70 covered garage), is marketed both as part of Park, Sleep & Fly packages and as a standalone service at easyparkingbologna.it.

The revenue model is multi-stream: room accommodations (primary), parking (one-time transactional), food & beverage (transactional at the restaurant and bar), conference & event services (project-based, with multi-year contracts noted), and SPA & wellness (per-session unit pricing). Distribution is heavily weighted to direct-to-consumer via the website, WhatsApp Business, phone, and email, supplemented by OTAs and review platforms. Customer segments include air travelers (primary), business and corporate event clients (primary), leisure travelers and families, and healthcare visitors to Bologna's major hospitals. The 2025 wellness/gym redevelopment (co-funded by EU Cohesion Policy, Italian Government, and Emilia-Romagna Region) and 2026 Executive Room renovation indicate a sustained capex push to elevate product quality and capture higher ADR segments.

Name

Hotel Bologna Airport

Legal name

HBA S.R.L.

Website

https://airporthotelbologna.it

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Bologna Airport is a privately held 4-star, 149-room hotel located 3.5 km from Bologna Marconi Airport, offering direct-terminal shuttle service, Easy Parking, on-site restaurant, 12-room conference center, and SPA for air travelers, corporate clients, and leisure visitors.

Ownership category

akta.pro rank

Product category

Airport Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAAAB

Airport Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGALAB

Airport Conference Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAGAAAE

Business & Corporate Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Airport hotel accommodation
• Park sleep fly packages
• Conference meeting rooms
• Airport shuttle service
• Hotel parking services

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Bookings: Primary revenue from room accommodations across 6 room categories: Standard, Executive, Superior, Junior Suite, Family, and Day Use. Revenue generated through direct website bookings and OTA platforms.
2. Parking Services: Easy Parking packages combined with accommodation or standalone parking. Includes outdoor parking (400+ spaces) and covered garage (70 spaces)
3. Food & Beverage: Restaurant 'Alla Bell'Italia' open 7 days a week for dinner, plus American Bar from 11:00 to 00:30. Restaurant seats 170 guests, banquet capacity up to 300
4. Conference & Event Services: 12 modular conference rooms with capacities from 6 to 250 participants. Revenue from room rentals, catering, and AV equipment services
5. Spa & Wellness: Wellness area with SPA access, Finnish sauna, Turkish bath, and gym. SPA costs €30 for 2 hours or €24 for 1 hour per person

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hotel Bologna Airport is a 4-star airport hotel offering 145-149 soundproofed, air-conditioned rooms across six categories (Standard, Executive, Superior, Junior Suite, Family, Day Use) with a free 24/7 airport shuttle, 400+ parking spaces with 70 garage spots, on-site restaurant and bar, 12 modular conference rooms, and SPA/gym facilities. The hotel bundles these into specialized packages such as Sleep & Fly and Park, Sleep & Fly targeting air travelers, business conference clients, leisure families, and healthcare visitors near Bologna Guglielmo Marconi Airport.

Product overview

Hotel Bologna Airport is a 4-star hotel (149-152 rooms) positioned near Bologna Guglielmo Marconi Airport, offering accommodation, dining, conference facilities, and airport-related services. The property operates on a hotel-plus-modules architecture: core offerings include Standard, Executive (renovated 2026), Superior, Junior Suite, and Family rooms, complemented by specialized packages like Sleep & Fly and Park, Sleep & Fly for air travelers. Supporting services encompass Restaurant Alla Bell'Italia, American Bar, SPA & Gym, 12 conference rooms (including Sala San Luca and Sala Marconi), Easy Parking (400+ spaces), and an airport shuttle. The hotel also offers Day Use rooms for short stays and serves as a venue for business events with full meeting technology.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 6-minute transfer time from hotel to airport
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Network ServicecoreImplementation/ SI/ Consulting PartnerWebsite development and maintenance partner. Responsible for WordPress website development, accessibility compliance, and technical support. Contact: [email protected]
• Semplify SrlcoreTechnology or IntegrationWeb hosting and platform management provider for the hotel website. Processes web data in the European Union.
• SimpleBooking (IBS)coreTechnology or IntegrationIntegrated booking engine (IBE) used for room reservations. Visible across all language versions of the website with parameter hid=1701.
• Facebook/MetaminorGTM or Marketing PartnerSocial media integration and marketing. Facebook pixels and social sharing buttons embedded on website.
• WhatsAppminorGTM or Marketing PartnerBusiness messaging integration for customer communication and inquiries.

Scale indicators5 records

Expansion highlights5 records

Regional players

• Marconi Parking (BLQ Official Parking): Official airport-adjacent parking operator at Bologna BLQ, competing with Hotel Bologna Airport's Easy Parking service for Park Sleep & Fly bookings and standalone airport parking demand.

Others

• Bologna Guglielmo Marconi Airport (BLQ): Airport operator and infrastructure provider at BLQ; relevant as the demand driver for Hotel Bologna Airport's core airport-traveler segment and as the counterpart for any future on-airport hotel partnership.

Direct peers

• Best Western Plus Tower Hotel Bologna: 4-star full-service property in the Bologna urban/industrial corridor near the airport and motorway, serving business and airport travelers with conference facilities — overlaps directly with Hotel Bologna Airport's positioning.
• Hotel Amadeus Bologna: Independent 4-star hotel located near Bologna Guglielmo Marconi Airport, targeting airport travelers with shuttle and parking services — directly comparable positioning to Hotel Bologna Airport.
• B&B Hotels Italia (Bologna Airport): European budget-focused chain with a Bologna airport-area property, competing for price-sensitive air travelers and corporate road traffic that also book Hotel Bologna Airport's standard rooms.
• UNAHOTELS Bologna Fiera: Italian full-service hotel chain with a Bologna property near the exhibition center, combining rooms, conference facilities and F&B — directly comparable operating model and Bologna demand pool.

Broad incumbents

• Hilton Garden Inn Bologna San Lazzaro: International mid-upscale brand operating in the Bologna region with Hilton's loyalty ecosystem — competes for corporate accounts and group business that also consider Hotel Bologna Airport.
• NH Hotels (NH Bologna De La Gare): International mid-upscale chain with multiple Bologna properties, offering rooms, meetings and F&B at scale. Competes for the same business and leisure travel base as Hotel Bologna Airport, with brand-driven distribution advantages.
• Accor Hotels Bologna (Novotel / ibis Bologna): Global hotel group operating full-service (Novotel) and limited-service (ibis) brands in the Bologna market, offering corporate negotiated rates and loyalty programs that rival Hotel Bologna Airport's direct booking proposition.
• Holiday Inn Bologna: IHG's full-service Bologna property, capturing IHG One Rewards loyalty travelers and corporate RFP volume that are part of Hotel Bologna Airport's target demand pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/HotelBolognaAirport/videos
• Facebookfacebook.com/airporthotelbologna

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Bologna Airport