TS

What TS does

TS Inc. (株式会社ティーエス) is an Osaka-headquartered, privately held Japanese market research firm founded on November 1, 1993, through a business spin-off from Kabushiki Kaisha Tokei Services (a market research company originally established in 1960). The firm provides integrated marketing research services across three divisions: planning and reporting (企画・解析), survey implementation (調査), and data tabulation (集計), covering both quantitative (survey-based) and qualitative (interview/KJ-method) analysis for B2B clients.

The core service portfolio spans consumer purchase behavior surveys, new product development support (concept/product testing, package/naming evaluation), advertising effectiveness measurement, public opinion research, trade area analysis, and corporate brand/CI research. Fieldwork is delivered via multiple methodologies — in-person interviews, mail surveys, central location tests (CLT), street intercepts, group interviews, home-use tests, depth interviews, and web surveys — executed through a network of approximately 300 directly managed registered survey staff concentrated in the Kinki (~130) and Tokai (~110) regions, with additional coverage in Chugoku, Shikoku, Hokuriku, and (via partner) Kyushu. Data processing relies on Assam statistical tabulation software combined with Excel macros and multivariate analytical methods including regression, factor, cluster, correspondence, and quantification theory analyses.

The business operates a project-based, direct-sales professional services model targeting B2B enterprise clients across horizontal use cases, with pricing provided on a quote basis and customer acquisition driven by website content, email inquiries, and direct telephone contact rather than outbound field sales. The company holds JPY 10 million in registered capital, has 11 employees (as of November 2019), and is led by Representative Director Mizumori Isamu (水森勇). It maintains Privacy Mark certification (C820056, since 2005) and JMRA membership (No. 20130, since 2004), and uses Mizuho Bank (Dojima branch) for banking. Revenue is not publicly disclosed.

Name

TS

Legal name

株式会社ティーエス

Website

https://ts-mr.co.jp

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

TS Inc. is an Osaka-based, privately held Japanese market research firm founded in 1993, providing integrated planning, fieldwork, tabulation, and analysis services to B2B clients via ~300 registered survey staff across western and central Japan.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Professional, Scientific, and Technical Services (54)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Market research services
• Survey implementation
• Data tabulation analysis
• Consumer behavior research
• Qualitative quantitative research

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. マーケティング・リサーチサービス: 调查企画・实施・集計・分析一贯対応のマーケティング・リサーチ事业。调查设计提案、调查票作成、レポート作成等の各工程を注文に応じて対応。案件ベースのプロジェクト型収益モデル。

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

TS Inc. provides integrated marketing research services covering research planning, implementation, tabulation, and analysis through three specialized departments (Planning, Analysis, and Survey). It offers end-to-end project support from zero-based research design through questionnaire creation, fieldwork management across multiple survey methodologies, data tabulation using Assam software with Excel macros, multivariate and qualitative analysis, and report generation. Both full-workflow projects and individual single-process assignments are available for client enterprises.

Product overview

TS Inc. is a marketing research company offering an integrated three-stage service portfolio: research planning and reporting, research implementation, and data tabulation. The services work together as a unified workflow where the planning team designs surveys and analysis frameworks, the implementation team conducts fieldwork using proprietary managed survey staff across multiple methodologies, and the tabulation team processes results using Assam software with custom macros. The company serves clients across Kansai, Tokai, Hokuriku, Chugoku, Shikoku, and other areas through a network of approximately 300 registered survey staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Research Planning and Reporting Service (調査企画・レポートサービス) Comprehensive market research planning and reporting service including research design proposals from scratch, questionnaire and interview guide creation, analysis item development (e.g., cross-tabulation instructions), and final report generation. Covers both quantitative (survey) and qualitative (interview/listening) research reporting, using cross analysis (demographic and psychographic attributes), inter-question cross analysis, multivariate analysis, and KJ-method qualitative analysis. Targeted at enterprises that need to convert business questions into a structured research design and actionable report.
• Research Implementation Service (調査実施サービス) Fieldwork execution service using TS Inc.'s self-managed network of approximately 300 directly managed registered surveyors across Japan (Kansai, Tokai, Hokuriku, Chugoku, Shikoku, and via partners in Kanto, Kyushu, and other areas). Supports multiple methodologies: in-person surveys (interview and leave-behind), mail surveys, central location tests (CLT) and group tests, street surveys, visitor/customer surveys, group interviews, home-use tests, depth interviews, and web surveys. Designed for enterprises requiring consistent surveyor quality and uniform training.
• Data Tabulation Service (集計作業サービス) Data tabulation and processing service using Assam statistical software combined with custom Excel macros. Handles quality checks, cross-tabulation generation, significance testing, and visually formatted output preparation, accepting digital data in any format for rapid turnaround. Targeted at enterprises needing reliable, presentation-ready data tables from raw survey responses.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• 一般財団法人日本情報経済社会推進協会minorOthers認定個人情報保護団体として、苦情解决的申出先を提供。当社の個人情報の取扱いに関する疑问・苦情に対して一般消费者が相談できる窓口を提供している。
• みずほ銀行 堂島支店minorOthers取引金融機関。 Banking services for company operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Intage: Intage is a leading Japanese full-service market research and consumer insight firm offering syndicated and custom research, fieldwork, and analytics — overlaps with TS on the full planning-to-analysis chain and is the most cited incumbent in Japan's marketing research industry.
• Macromill: Macromill is one of Japan's largest online-offline hybrid market research firms, offering consumer panels, multi-mode fieldwork, and full-service research (planning, implementation, analysis) — directly comparable to TS across all three service stages but at substantially greater scale.
• Nielsen Japan: Nielsen Japan provides market research, consumer insight, and analytics as part of the global NielsenIQ network — a broad incumbent whose consumer research methodology and custom research offerings overlap with TS's product and concept testing, advertising evaluation, and brand tracking services.

Direct peers

• Cross Marketing: Cross Marketing is a Tokyo-based Japanese market research company providing planning, implementation, tabulation, and analysis services — directly mirroring TS's three-pillar service model and serving similar B2B client needs in consumer and product research.
• Rakuten Insight: Rakuten Insight runs one of Asia's largest consumer panels and offers survey implementation and analysis services — a direct peer in online survey execution, contrasting with TS's multi-method (offline + online) approach.
• Video Research: Video Research is a long-established Japanese research firm providing survey design, fieldwork, tabulation, and analysis across consumer and media research — directly comparable to TS on service scope and traditional fieldwork methods.
• GMO Research: GMO Research operates an online panel-based market research business serving B2B clients in Japan and Asia, with survey implementation and analysis capabilities — directly competing with TS in online survey implementation while differing in panel-led versus multi-method fieldwork.
• Central Research (中央調査社): Central Research is a Japanese non-profit-affiliated full-service research firm offering survey planning, fieldwork (interview, mail, web), tabulation, and analysis — directly comparable service portfolio to TS, oriented toward social, public, and commercial research.
• SSRC (社会情報サービス): SSRC is a Tokyo-based Japanese market research firm providing consumer research, ad evaluation, and public opinion polling with similar service coverage to TS's consumer/usage research and ad-effectiveness testing offerings.

Regional players

• MeadWestvaco / Fuji Keizai (富士経済): Fuji Keizai is a Japanese syndicated and custom market research and consulting firm providing industry/market reports, fieldwork, and analysis — a regional incumbent whose research methodology and B2B reporting deliverables overlap with parts of TS's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TS