American Soil & Stone Products

What American Soil & Stone Products does

American Soil & Stone Products is a privately held landscape materials supplier founded in 1985 on a vacant Berkeley lot and now operating from an 8-acre site at 2121 San Joaquin Street in the Richmond Annex, Richmond, California. The company blends and sells a comprehensive assortment of landscape and garden soils, container and potting mixes, soil amendments, mulches, pathway fines, decorative and structural aggregates, natural stone (sandstone and quartzite flagstone plus boulders), and complementary garden elements including natural stone fountains, Italian terra cotta pots imported from Antica Fornaci Mariani, and carved boulder benches, tables, and fire pits. Production relies on an electric batch mixer for uniform soil blending and ongoing growth testing to validate product performance.

The company sells bulk materials by the cubic yard (and by the ton for select aggregates) as well as smaller bagged quantities, with unit pricing publicly disclosed on its website and volume discounts available through half-yard pricing; delivery services for bulk orders are priced by quantity and distance. Distribution is anchored by walk-in retail at the Richmond site and supplemented by regional delivery across the San Francisco Bay Area. The customer base is deliberately broad and includes homeowners undertaking DIY projects, professional contractors and landscape architects (the primary commercial segment), nurseries and botanical gardens sourcing growing substrates, and even grade school students purchasing small quantities for class projects. The assortment includes several registered proprietary brands, including Local Hero vegetable garden soil, Walt Whitman Compost, Clodbreaker for clay soils, and American Flower Power container mix.

Revenue is not publicly disclosed; the company is privately held with no parent, subsidiaries, institutional investors, or funding rounds disclosed in available sources. It employs between 11 and 50 people, is actively operating with regular published business hours, and competes on product breadth, proprietary soil formulations, decades of brand equity in the regional professional design community, and the depth and diversity of its in-yard natural stone inventory. There is no disclosed technology platform, software product, or AI capability associated with the business, which remains a physical, materials-first operation.

Name

American Soil & Stone Products

Legal name

American Soil & Stone

Website

https://americansoil.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

American Soil & Stone Products is a privately held Bay Area landscape materials supplier operating an 8-acre Richmond, CA facility, blending and selling proprietary soils, amendments, mulches, aggregates, natural stone, and garden elements to homeowners, contractors, architects, nurseries, and botanical gardens across the San Francisco Bay Area.

Ownership category

akta.pro rank

Product category

Landscape Materials Supply

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

akta.pro secondary industries

Aggregates & Dimension Stone Trading (Sand & Gravel, Crushed Stone, Limestone, Granite, Marble) (IMAKAJAG), Soil Amendments & Conditioners (Lime/Gypsum/Humates) (IMAEAEAH)

Keywords

• Landscape materials supply
• Blended garden soils
• Natural stone flagstone
• Soil amendments and mulch
• Decorative aggregates

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Retail Sales - Bulk Materials: The company sells bulk landscape materials including soils, amendments, mulches, aggregates, and natural stone by the yard. Customers can purchase loose materials for delivery or pickup at the 8-acre Richmond facility.
2. Bagged Products: Smaller quantities sold in bags (2 cu ft, 3/4 cu ft) for customers with smaller projects or who prefer convenient packaging.
3. Delivery Services: Delivery services for bulk orders, with pricing based on quantity and distance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

American Soil & Stone Products manufactures, blends, and supplies landscape materials including proprietary garden and potting soils, soil amendments, mulches, pathway fines, decorative and structural aggregates, natural stone flagstone and boulders, and garden elements (fountains, Italian terra cotta pots, carved stone benches/tables/fire pits). Products are sold by the cubic yard, half-yard, or in bags, with delivery available for bulk orders. The company operates an 8-acre retail and blending facility in Richmond, California serving homeowners, contractors, architects, nurseries, and botanical gardens across the San Francisco Bay Area.

Product overview

American Soil & Stone is a landscape materials supplier founded in 1985 operating an 8-acre facility in Richmond, CA. The company offers a comprehensive portfolio of soil products and landscape materials organized into distinct categories: landscape and garden soils (General Landscape, Local Hero, Turf Blend, Ultra Bedding Mix, Cactus & Succulent Mix, Woodland Blend), container and potting mixes (American Flower Power, Multipurpose, Ultra Potting Mix), soil amendments (Walt Whitman Compost, WonderGreen Compost, Clodbreaker, Biochar, Coconut Coir Pith, Horticultural Pumice, Worm Compost), mulches (Fir Bark variants, Cottage Garden, Forest Floor, Redwood Bark, Cedar Bark, Arbor Mulch, Black Chip Mulch), aggregates including pathway fines (Blue Premium, Gold, Temescal, Black Basalt), decorative gravels, and structural sands, natural stone products including flagstone (sandstone and quartzite varieties) and boulders, and garden elements including natural stone fountains, Italian terra cotta pots, and carved boulder benches/tables/fire pits. The company also provides a volume calculator tool for project planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape & Garden Soils Blended bulk soil products for landscape and garden applications, including General Landscape (all-purpose), Local Hero (vegetable garden), Turf Blend (lawns), Ultra Bedding Mix (raised beds and large containers), Cactus & Succulent Mix, and Woodland Blend (acid-loving plants). Sold by the cubic yard to homeowners, contractors, nurseries, and botanical gardens.
• Container & Potting Mixes Potting mixes formulated for container gardening, including American Flower Power (originally developed for cannabis, broadly applicable), Multipurpose (versatile mix for containers and raised beds), and Ultra Potting Mix (coconut coir pith-based, stain-minimizing). Sold by the cubic yard to home gardeners and professional growers.
• Soil Amendments Soil amendment products including Walt Whitman Compost (most popular, plant-based with rice hulls and feather meal), WonderGreen Compost, ClodBreaker (formulated for clay soils), Biochar, Coconut Coir Pith, Horticultural Pumice, Red Lava, and Worm Compost. Sold by the cubic yard to enhance soil structure, drainage, water retention, and nutrient content.
• Mulch Products Mulch products for weed suppression, soil cooling, and moisture retention, including Fir Bark in three sizes, Cottage Garden (dark-colored), Forest Floor Bark (fir bark duff-like), Shredded Redwood Bark, Shredded Cedar Bark, Black Chip Mulch (recycled lumber, nontoxic pigment), and Arbor Mulch (locally produced hammer-milled urban tree wood). Sold by the cubic yard.
• Pathway Fines Crushed rock fines used as stable, all-weather pathway surfaces and as base for flagstone installation, including Blue Premium Pathway Fines, Gold Pathway Fines (decomposed granite), Temescal Pathway Fines (decomposed granite with better drainage), and Black Basalt Fines. Sold by the cubic yard.
• Sand & Structural Aggregates Structural aggregates for construction and drainage, including Base Rock Class 2 (CalTrans spec), Drain Rock 3/4" Crushed (French drains and pipe bedding), Concrete Sand C33 & Horticultural Sand, Oly#1 Washed Sand (mortar, stucco, paver joints), and Utility Sand (trench backfill, leveling base). Sold by the cubic yard.
• Decorative Aggregates Decorative gravels and pebbles used as ground cover, pathway surfaces, and accent materials in landscape design, including Gold Pathway Rock, French Country, Tea Garden (Zen-style), Arles Gray, Black Basalt, Pea Gravel, Tuscany Gold (rounded pebbles), and Graphite Blend. Sold by the cubic yard or ton.
• Sandstone & Quartzite Flagstone Natural flagstone in sandstone (varied colors and regional sources) and quartzite (durable, scratch-resistant metamorphic rock) for patios, walkways, and wall cladding. Sold to landscape contractors, architects, and homeowners for landscape installations.
• Boulders Natural stone boulders in various sizes used as landscape focal points, space definition, grade changes, informal seating, and soil moisture conservation. Sold individually to homeowners and landscape professionals.
• Natural Stone Fountains Water features crafted from natural stone boulders that add sound, movement, reflection, and wildlife attraction to gardens. All water is retained in a catch basin and continuously recycled. Sold to homeowners, designers, and botanical gardens.
• Italian Terra Cotta Pots Hand-built terracotta planters imported directly from Antica Fornaci Mariani workshop in Impruneta, Italy, made by skilled artisans using traditional Etruscan-era methods. Sold to designers and homeowners seeking durable, authentic garden containers.
• Carved Stone Benches, Tables, and Fire Pits Landscape elements (benches, tables, and fire pits) carved from natural boulders, with polished surfaces that showcase the interior colors, patterns, and geological history of the stone. Sold to landscape designers and homeowners.
• Bulk Delivery Services Delivery of bulk landscape materials (soils, amendments, mulches, aggregates, stone) to project sites across the San Francisco Bay Area, priced based on order quantity and distance. Primarily serves professional contractors and designers.

Quantifiable outcome

• Produces over 10 different soil formulations optimized for specific uses
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SiteOne Landscape Supply: National distributor of landscape supplies including soils, mulches, aggregates, and stone with hundreds of branches. Comparable as a direct supplier of bulk landscape materials to professional contractors and homeowners, though at much greater scale and breadth.
• Ewing Irrigation & Landscape Supply: Multi-branch distributor of irrigation, landscape, and hardscape products including soils, mulches, and stone. Comparable as a one-stop supplier for landscape contractors but with a national footprint and broader irrigation focus.
• Pavestone (Westcast Concrete Products): National manufacturer and distributor of segmental concrete pavers, retaining wall systems, and hardscape stone. Comparable on the stone/hardscape side of the assortment though primarily manufactured concrete products rather than natural stone and soils.

Emerging players

• Soil Direct: Online-delivery model bulk landscape materials supplier serving the Bay Area and Northern California. Comparable product assortment (soils, compost, mulch, aggregates) but differentiated by an online ordering and scheduled-delivery approach vs. American Soil & Stone's walk-in retail.

Regional players

• Whittier Fertilizer: California-based bulk soil, compost, and fertilizer producer serving landscape professionals. Comparable product portfolio of blended soils, amendments, and mulches, though primarily wholesale rather than walk-in retail.
• KRC Rock / South Coast Landscape Products: Southern California supplier of decomposed granite, gravel, soils, and stone for landscape professionals. Comparable as a regional aggregates-and-soils yard with bulk material focus and professional contractor customers.

Direct peers

• Terra Bella Landscape Materials: Northern California landscape materials yard offering bulk soils, mulches, decorative rock, and stone to professional and DIY customers. Comparable regional retail-yard model targeting overlapping Bay Area / Northern California contractor and homeowner segments.
• Lyngso Garden Materials: Bay Area landscape and garden materials supplier offering soils, compost, mulches, and aggregates from a South San Francisco yard. Directly comparable as a regional competitor serving similar San Francisco Bay Area professional contractors and homeowners.
• DeAnza Stone & Landscape Center: Bay Area landscape supply yard offering flagstone, boulders, soils, mulches, and decorative rock. Directly comparable as a regional stone-and-soils retailer serving contractors and homeowners in the same Bay Area market.

Others

• Garick (compost and soil blends): National producer of organic compost, mulches, and engineered soil blends supplied through retail and professional channels. Comparable on the bulk compost and engineered-soil side, serving as a potential upstream supplier or indirect competitor to American Soil & Stone's blending operation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Soil & Stone Products