What Whittier Fertilizer does

Whittier Fertilizer is a private, family-operated landscape supply center headquartered at 9441 Kruse Rd. in Pico Rivera, California. Founded in 1930, the company operates on nearly 15 acres of inventory and supplies bulk and bagged soil, fertilizer, mulch, decorative rock, sod, and related landscape materials to a diverse regional customer base that includes commercial landscapers, golf courses, municipal parks, nurseries, gardeners, and homeowners. Its product portfolio is organized across four main categories — Soil and Fertilizer, Mulch and Ground Cover, Decorative Rock, and Sod and Seed — augmented by a recently added Firewood and Seasonal Essentials line, with value-added services including custom-mixed soil blends and delivery measured in cubic yards using specialty organic bagging.

The business model is straightforward wholesale and retail distribution of commoditized landscape inputs. Whittier Fertilizer sells exclusively via phone orders and in-person visits to its single Pico Rivera yard; there is no e-commerce functionality, no public pricing, and pricing is quote-based. Marketing is limited to a Squarespace-hosted product catalog that functions as an online directory and top-of-funnel SEO asset rather than a transactional channel. The company employs 11-50 people, with the team claiming over 200 years of combined industry experience used as a soft differentiator for expert product guidance.

Revenue mechanics are driven by volume-based, one-time purchases of physical materials, with no subscription, licensing, or recurring-contract component. Customer segments are split between enterprise buyers (commercial landscapers, golf courses, city and municipal accounts, nurseries) and SMB/residential buyers (homeowners and gardeners), implying a distributed revenue base with limited customer-level concentration but full geographic concentration in Southern California. The company is independently owned with no evidence of institutional investment, venture funding, or parent-company affiliation, and operates with no proprietary technology, app, or digital integrations beyond its catalog website.

Name

Whittier Fertilizer

Legal name

Whittier Fertilizer

Website

https://whittierfertilizer.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Whittier Fertilizer is a private, 1930-founded landscape supply center in Pico Rivera, California, selling bulk and bagged soil, mulch, decorative rock, sod, and seasonal materials via phone and in-person at a single 15-acre yard serving commercial landscapers, golf courses, municipalities, nurseries, and homeowners across Southern California.

Ownership category

akta.pro rank

Product category

Landscape supply materials

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery, Garden Center, and Farm Supply Retailers (44424), Fertilizer (Mixing Only) Manufacturing (325314)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

akta.pro secondary industries

Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI), Compost & Compost Blends (AFABADAE), Organic & Bio-based Fertilizers (Manure/Compost/Biochar) (IMAEAEAF)

Keywords

• Landscape supply materials
• Soil and fertilizer
• Mulch and bark
• Decorative rock
• Sod and turf

Headquarters

HQ city

Pico Rivera

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Landscape Materials Sales: Sale of bulk and bagged landscape materials including soil, fertilizer, sod, mulch, decorative rock, and related products. Products are sold via phone order or in-person visit. Delivery services available upon request, measured in cubic yards using specialty organic bagging.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Whittier Fertilizer is a landscape supply center that sells bulk and bagged soil, fertilizer, compost, mulch, bark, decorative rock, gravel, and sod directly from a nearly 15-acre yard in Pico Rivera, California. It serves nurseries, professional landscapers, golf courses, municipal parks, gardeners, and homeowners through phone orders and in-person visits, offering custom soil mixing and local delivery on request.

Product overview

Whittier Fertilizer operates as a landscape supply center with a portfolio of physical products organized into four main categories: Soil & Fertilizer (including Washed Sand, Top Soil, Soil Mix, Steer, Potting Soil, D.G., Compost, Flower & Veg Soil, Planter Mix, Cactus Mix, Planter Box Mix, and Marathon Sod), Mulch & Ground Cover (including Walk On Bark, Redwood Shavings, Playground Chips, Nitro Mulch, Medium Bark, Mini Nugget Bark, Brown Chips, Brown Wood Chips, Fine Seed Cover Mulch, Fine Cover Mulch, Black Chips, Azalea Camellia Mulch, Cover Mulch 3", Small Bark, Red Chips, Gorilla Hair Bark, and Seed Cover Mulch), Decorative Rock (including Pumice, Desert Pink Rock, Cement Mix, Cali Sunset Rock, River Rock 3/4", Gravel 3/8", Red Rock 3/4", Gravel 3/4", River Rock 3", White Rock, Black Lava Rock, and Cali Gold Rock), and Sod & Seed (primarily Marathon Sod). The company offers both bulk and bagged materials, custom mixing services, and delivery. Customers cannot purchase online and must call or visit to place orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Marathon Sod Sod variety offered for sale, suitable for creating new lawns and replacing existing turf.
• Planter Mix Soil blend designed for planting containers and raised beds, providing nutrients for containerized plants.
• Gorilla Hair Bark Shredded bark mulch with a hair-like texture, used for ground cover and moisture retention.
• Washed Sand Clean, washed sand for landscaping, construction, and soil amendment applications.
• Top Soil Premium topsoil for garden beds, raised planters, and soil replenishment.
• Soil Mix Pre-mixed soil blend formulated for general planting and landscape applications.
• Steer Manure Steer manure-based soil amendment for enriching garden soil with organic nutrients.
• Potting Soil Soil blend designed for container gardening and potted plant applications.
• D.G. (Decomposed Granite) Decomposed granite for pathways, patios, and decorative landscape applications.
• Compost Organic compost for soil enrichment and conditioning in gardens and landscapes.
• Flower & Vegetable Soil Specialized soil blend formulated for flowering plants and vegetable gardens.
• Cactus Mix Well-draining soil blend designed for cactus and succulent planting.
• Planter Box Mix Soil blend specifically formulated for planter boxes and raised garden beds.
• Walk On Bark Durable bark mulch suitable for pathways and areas with foot traffic.
• Redwood Shavings Shavings from redwood trees used as mulch and ground cover.
• Playground Chips Engineered wood chips designed for safe use in playgrounds and recreational areas.
• Nitro Mulch Nitrogen-enhanced mulch that provides nutrients while suppressing weeds.
• Medium Bark Medium-sized bark pieces for decorative mulch applications.
• Mini Nugget Bark Small nugget-sized bark mulch for landscaping and garden decoration.
• Black Chips Black-colored wood chips for decorative ground cover.
• Azalea Camellia Mulch Acidic mulch formulation suited for azaleas, camellias, and acid-loving plants.
• Cover Mulch 3" Coarse mulch with 3-inch depth rating for heavy-duty ground cover applications.
• Seed Cover Mulch Mulch specifically designed for seed coverage and germination support.
• Brown Chips Brown-colored chips for decorative ground cover and weed suppression.
• Pumice Lightweight volcanic rock for soil amendment and decorative landscaping.
• Desert Pink Rock Pink-colored decorative rock from desert regions for landscape design.
• Cement Mix Cement mixture for construction and landscape hardscape applications.
• Cali Sunset Rock Warm-colored decorative rock evoking California sunset tones for landscape aesthetics.
• River Rock 3/4" Smooth river rock with 3/4 inch size, used for drainage and decorative applications.
• Gravel 3/8" 3/8 inch gravel for pathways, drainage, and decorative landscape use.
• Red Rock 3/4" Red-colored rock with 3/4 inch size for decorative landscape applications.
• Gravel 3/4" 3/4 inch gravel for various landscaping and construction applications.
• River Rock 3" Large 3-inch river rock for drainage, erosion control, and landscape decoration.
• White Rock White-colored decorative rock for landscape design and ground cover.
• Black Lava Rock Black volcanic lava rock for decorative landscaping and drainage applications.
• Cali Gold Rock Decorative gold-colored rock for landscape design and ground cover applications, priced at $25.00.
• Delivery Service On-request delivery of bulk and bagged landscape materials, with measurements in cubic yards and specialty organic bagging for product storage and transport.
• Custom Soil Mixing Service Custom-blended soil mixes tailored to deliver precise nutrients for specific landscape needs, supporting unique planting and turf requirements.

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• SiteOne Landscape Supply: The largest wholesale distributor of landscape supplies in the United States, offering irrigation, nursery, hardscape, and bulk landscape materials including mulch, soil, and stone to professional contractors — directly comparable to Whittier Fertilizer's product range and customer base, though at a national scale.
• Ewing Outdoor Supply: A major U.S. distributor of landscape, irrigation, and outdoor living products serving professional contractors with bulk materials, fertilizers, and specialty products — highly comparable in product categories, though with significantly broader geographic reach.
• SiteOne Landscape Supply (already listed): Already listed above.

Broad incumbents

• The Home Depot: The largest U.S. home improvement retailer offering mulch, soil, bagged aggregate, and sod via in-store and online channels with delivery — competes for residential and small-contractor landscape supply spending with convenience and pricing transparency.
• Lowe's: National home improvement retailer carrying mulch, soil, fertilizer, and landscape products with both in-store and e-commerce channels — competes for the same residential and small contractor customer base as Whittier Fertilizer.
• Amazon (Landscape & Garden Supply): The dominant online marketplace offering bagged soil, mulch, fertilizers, and decorative rock with delivery — represents the e-commerce competitive threat that Whittier Fertilizer has not yet addressed.

Emerging players

• Soil Direct: An online bulk landscape supply delivery service providing soil, mulch, and aggregates ordered digitally — represents the digital-first delivery model that Whittier Fertilizer could potentially adopt to extend its delivery footprint.

Regional players

• SoCal Sand & Gravel: A Southern California supplier of decomposed granite, sand, gravel, and decorative rock — directly comparable in regional scope and product category overlap with Whittier Fertilizer's decorative rock and bulk aggregate lines.
• KRC Rock (Southwest Boulder & Stone): A Western U.S. supplier of decorative rock, boulders, and landscape stone — competes with Whittier Fertilizer's decorative rock category in the broader Southern California market.
• Yardney: A Southern California-based landscape materials supplier offering mulches, soils, and aggregates to the SoCal region — directly comparable to Whittier Fertilizer's geographic market, product mix, and contractor customer base, making it a close regional competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WFertilizer
• Facebookfacebook.com/whittierfertilizer
• LinkedInlinkedin.com/company/whittier-fertilizer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whittier Fertilizer