What Verisure by Dansikring Direct does

Verisure A/S, marketed in Denmark as "Verisure by Dansikring Direct," is the Danish operating subsidiary of Verisure Group and one of Europe's largest providers of professionally monitored smart alarm systems. The company supplies burglar alarms, smoke detectors, SOS panic alarms, and the proprietary ZeroVision fog-based active deterrent to residential households and small/medium businesses, with direct sales and in-home installation as the primary go-to-market. The Alarm Receiving Centre is police-approved and operates 24/7, providing continuous human-verified alarm response rather than relying on self-monitoring notifications.

The underlying technology stack centers on GSM-based wireless alarm hardware operating at 868 MHz, dual-path secure connectivity for redundancy, integrated photo and motion detectors, and a chain of partnerships with Arlo (smart cameras) and Yale Doorman (smart locks) that extend the platform into connected video and access control. The product portfolio spans intrusion detection, life safety (smoke, SOS), and active on-site deterrence (ZeroVision), positioning the offering as a full-scope home-security subscription rather than a standalone hardware sale. Design credibility is reinforced by the Red Dot Design Award 2023 for the wireless camera detector.

Verisure A/S operates a subscription-based recurring revenue model: customers pay monthly fees that bundle hardware lease, professional 24/7 monitoring, maintenance, and emergency response, with multi-year contracts and installed proprietary sensors creating switching frictions. Founded in 1988 and headquartered in Glostrup, Denmark, the entity sits within Verisure Group, which serves more than 6.3 million customers across 17+ countries and employs over 10,000 people globally. The Danish market is mature, with growth oriented around ARPU expansion via product upsell, ecosystem partnerships, and continued cross-border rollout of the group's operating model.

Name

Verisure by Dansikring Direct

Legal name

Verisure A/S

Website

https://verisure.dk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Verisure A/S is the Danish operating subsidiary of Verisure Group, supplying professionally monitored smart alarm systems—burglar, smoke, SOS panic, and ZeroVision fog security—to Danish residential households and small businesses via recurring subscriptions and direct sales.

Ownership category

akta.pro rank

Product category

Home Security & Alarm Monitoring Services

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162), Security Guards and Patrol Services (561612)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Professional Monitoring (Burglar/Intrusion) (HSAHAAAA)

akta.pro secondary industries

Alarm System Installation, Maintenance & Repair (HSAHAAAD), Commercial & Industrial Alarm Monitoring (BPAKAFAB), Residential Alarm Monitoring (Burglar/Intrusion) (BPAKAFAA), Guard Tour / Lone Worker / Duress & Panic Alarm Monitoring (BPAKAFAF)

Keywords

• Professionally monitored alarms
• Home security systems
• Alarm monitoring services
• Smart home security
• Burglar alarm systems

Headquarters

HQ city

Glostrup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Alarm Monitoring Subscription: Monthly recurring subscription fee covering 24/7 monitoring by a police-approved control center, guard dispatch, maintenance, battery replacement, repairs, and deductible coverage of up to 3,000 DKK for break-in insurance claims. The subscription also includes access to video surveillance and fog security (ZeroVision). Equipment is owned by Verisure.
2. Installation Fee: One-time installation cost charged upfront, covering professional on-site installation by Verisure's security consultants. The amount depends on property size and chosen components.
3. Additional Products and Add-on Services: Customers can purchase additional accessories (SmartPlug, StarKey key fobs, SmartLock modules, Arlo cameras, water detectors, climate sensors) through the Verisure webshop or by contacting sales. Some accessories carry monthly service fees (e.g., Night Control 25 DKK/month, Water Detector 20 DKK/month).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Verisure sells and professionally installs monitored alarm and security systems for residential and small business customers in Denmark. The core offering is a subscription-based service bundled with GSM-connected alarm hardware (burglar alarm, smoke alarm, SOS alarm, vibration and motion sensors, camera detectors) that communicates with a police-approved 24/7 manned control center, which dispatches guards and contacts emergency services on verified alarms.

Product overview

Verisure by Dansikring Direct (Verisure A/S) is Europe's leading provider of professionally monitored alarm and security systems. The product portfolio is organized around a core GSM-based alarm platform connected to a police-approved, 24/7 manned control center, with a modular ecosystem of wireless components and add-on smart home services. The core system comprises Tyverialarm (intrusion/burglar alarm) with kameradetektor (camera detector), vibrationsdetektor (vibration detector), bevægelsessensor (PIR motion sensor), røgalarm (smoke alarm), skalsikring (perimeter/shell protection), and centralenhed (central hub) communicating at 868 MHz. This core is augmented by smart home products including SmartPlug, Elektronisk dørlås/SmartLock (Yale Doorman integration), Vanddetektor (water leak detector), Klimadetektor (climate detector), and Night Control betjeningspanel (control panel with SOS). ZeroVision tågesikring provides fog-based security intervention, while Arlo Pro 3 cameras extend video surveillance capabilities. Services include Verisure Guardian (personal safety via app), brandalarm (fire alarm), personlig sikkerhed/SOS, and Erhvervsalarm (commercial alarm) with overfaldstryk (panic button). All products are managed through the Verisure App (iOS/Android), Mine Sider web portal, and StarKey key fobs, with a subscription model offering 24/7 monitoring, guard dispatch, police contact, maintenance, and insurance deductible coverage up to 3,000 DKK. The system is available for private homes (houses, apartments, vacation homes) and businesses, and Verisure operates both as a subscription-only provider and does not sell equipment separately.

Differentiator

Problem solved

Functional benefit

Brands

• ZeroVision: Fog security system that can stop burglars by drastically reducing visibility during a break-in attempt
• StarKey
• SmartLock
• SmartPlug
• Night Control
• Guardian

Products and services

• Tyverialarm (Burglar / Intrusion Alarm System) A professionally monitored intruder alarm system with vibration detectors on doors and windows, camera detectors, motion sensors, a control panel, a central unit, and alarm signs. Connects to Verisure's police-approved control center for 24/7 response. Designed for Danish residential properties and small businesses.
• Røgalarm (Smoke Alarm) with Control Center Monitoring Interconnected smoke alarms that trigger all units in the home when smoke is detected in one area. The control center is notified, verifies via camera detectors, contacts household members, and alerts the fire department. Available standalone or integrated with the Verisure alarm system.
• Personlig Sikkerhed / SOS Alarm (Personal Safety Alarm) with Night Control SOS button accessible via the control panel, remote control, or the Verisure Guardian app. Enables silent alarm activation, two-way voice communication with the control center, and dispatch of police or ambulance. Night Control panel provides partial/full arming plus panic button functionality.
• Kontrolcentral (Police-Approved 24/7 Monitoring Service) Police-approved, 24/7 manned alarm receiving center that verifies alarms, contacts police or fire services, dispatches security guards, and provides two-way communication with occupants via the control panel. Operated under Danish police authorization.
• ZeroVision Tågesikring (Fog Security) Security fog system that rapidly fills a room with dense fog to drastically reduce visibility, stopping intruders mid-break-in. Activated only by the control center after verified intrusion via cameras and vibration detectors. The fog is non-harmful to humans, animals, and property.
• Verisure Guardian Personal Safety Service Personal safety service accessible via the Verisure app that provides protection for users when outside the home, including location tracking and emergency response capability within Denmark. Operates as an add-on service requiring a separate user account.
• Erhvervsalarm (Commercial / Business Alarm System) Commercial alarm systems for businesses including video surveillance, theft alarms, fire alarms, panic buttons, and guard response. Tailored to business type and size, with security levels 20-40 mapped to insurance requirements.
• Arlo Pro 3 Surveillance Camera (Verisure-integrated) Wireless HD surveillance camera for indoor and outdoor use with 1080p resolution, 12x digital zoom, built-in spotlight and siren, 130-degree field of view, color night vision, two-way audio, IP65 weather resistance, rechargeable battery, and 7-day cloud video history. Integrates with the Verisure system and can be controlled via the Verisure app.
• SmartPlug (Smart Outlet Add-on) Smart electrical outlet plug enabling remote control of lights and appliances via the Verisure app or Mine Pages, supporting automation rules and Smart buttons. Max 2300W, Type F (Schuko) contact. Used for simulating occupancy and controlling home devices.
• SmartLock Module (Yale Doorman Electronic Door Lock Integration) SmartLock module and VBox system for remote control of Yale Doorman digital locks. Enables lock/unlock via the Verisure app, access codes for family and guests, monitoring of door use, and automatic alarm disarming when unlocking.
• Vanddetektor / Water Pro (Water Leak Detector) Water damage detection sensor placed under washing machines, refrigerators, or near water heaters. Detects leaks via sensor legs and sends immediate alerts to the Verisure app and 24/7 monitoring center. Requires the monthly Water Pro service.
• Alarmpakker (Pre-configured Alarm Packages) Pre-configured alarm packages tailored to property type (house, apartment, vacation home) and customer needs. Packages combine cameras, sensors, and monitoring services with customizable options as the standard buying unit for new customers.

Quantifiable outcome

• Customers experience 73% lower burglary risk compared to non-Verisure households (based on Verisure's own analysis from February 2018, controlling for risk group factors).
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature10 records

Partnerships

One partnership is on record.

• ArlocoreTechnology or IntegrationVerisure partners with Arlo, a leading provider of home security cameras, to offer integrated video surveillance as part of its alarm ecosystem. Arlo cameras (including Arlo Pro 3) are compatible with the Verisure system and can be controlled via the Verisure app. Camera recordings are accessible in the Arlo app and images/video can be sent to the Verisure control center during alarm events.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Ring (Amazon): Ring (owned by Amazon) is a major competitor in the residential video doorbell and DIY home security market, offering self-monitoring and an optional Ring Alarm professional monitoring service. While Ring's monitoring is not equivalent to Verisure's police-approved dispatch model, it pressures Verisure on price and brand awareness in the DIY-conscious segment.
• SimpliSafe: SimpliSafe pioneered the DIY, no-contract professionally monitored home security model with affordable hardware and optional monthly monitoring. It competes for the same residential customer base as Verisure but with a fundamentally different (lighter-touch, lower-cost) GTM and without Verisure's police-approved dispatch infrastructure.
• Frontpoint Security: Frontpoint is a North American DIY home security provider with professionally monitored plans, smart home integration, and a direct-to-consumer GTM. It targets the same residential security customer as Verisure but with a self-install model that competes on convenience and price rather than on-site service.

Regional players

• Banham Group: Banham is a UK-based provider of monitored intruder alarms, CCTV, access control, and locksmith services with a comparable subscription model and professional installation motion. As a primarily UK-focused player, it does not directly compete with Verisure in Denmark but is a regional peer with a similar operating model.

Broad incumbents

• ADT Inc. ADT is one of the largest professionally monitored alarm providers globally, with a comparable subscription-based business model, in-home sales motion, and 24/7 monitoring centers. ADT operates primarily in North America but is the closest global analog to Verisure in terms of business model, scale, and value proposition.
• Securitas: Securitas is Europe's largest broad security services provider, offering guarding, mobile patrols, alarm monitoring, and electronic security across residential and commercial segments. While Verisure is more consumer/SMB-focused, Securitas overlaps in alarm monitoring and electronic security and represents a much larger incumbent competitor in the same space.
• Allied Universal: Allied Universal is one of the world's largest security services companies, combining manned guarding with electronic security and alarm monitoring services. It competes with Verisure primarily in commercial segments and represents a broad incumbent in the same physical security space.

Others

• Alarm.com: Alarm.com is a leading SaaS platform that powers professionally monitored security and smart home services for security dealers globally. While not a direct consumer-facing competitor, Alarm.com enables many of the technological capabilities (remote monitoring, smart home integration, video verification) that Verisure's proprietary platform also delivers, making it an adjacent technology peer.

Direct peers

• Sector Alarm: Sector Alarm is one of Verisure's closest direct competitors, offering professionally monitored intruder and fire alarms for residential and small business customers across the Nordics (Norway, Sweden, Finland, Denmark, Ireland). It operates its own alarm receiving centers and follows a comparable subscription model with professional installation, making it a near-clone competitor in Verisure's core geographies.
• Vivint Smart Home: Vivint offers professionally installed and monitored smart home security systems with professional installation, 24/7 monitoring, and smart home integration. Like Verisure, Vivint uses a field sales motion with in-home consultations, combines security with smart home devices, and sells on subscription. It is a direct North American analog to Verisure's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC11QEsWHAYKXRDS_yEpPG_g
• Facebookfacebook.com/verisure.dk
• LinkedInlinkedin.com/company/verisure
• Instagraminstagram.com/verisuredk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verisure by Dansikring Direct