Yelp WiFi
Yelp Inc. operates a publicly traded local services marketplace and Yelp for Business platform serving small and large businesses. The platform combines free business listings, paid advertising, restaurant management software, and data licensing APIs to connect businesses with 74+ million monthly visitors.
- Company typePublic
- Founded2004
- HeadquartersToronto, Canada
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Yelp WiFi does
Yelp Inc. is a publicly traded (NYSE: YELP) local services marketplace and business platform, founded in 2004 and headquartered in San Francisco, California. The company operates a two-sided platform that connects 74+ million monthly visitors with millions of business listings, primarily small and local businesses across the United States. Yelp monetizes through paid advertising (Yelp Ads), subscription page enhancements (Upgrade Package), restaurant software (Yelp Guest Manager, used by 11,000+ restaurants), and an emerging suite of AI and data licensing APIs (Yelp Places API, Yelp Insights API, Yelp AI API).
The Yelp for Business product surface spans four functional pillars. First, the Yelp Business Page is a free, self-serve listing with 20+ management tools (review responses, photos, messaging, lead tracking) that serves as the SMB acquisition funnel. Second, Yelp Ads is a machine-learning optimized advertising platform with location and keyword targeting, flexible monthly budgets, and no term contracts. Third, restaurant-specific software includes Yelp Guest Manager (reservation and waitlist management integrated with Google Maps and Apple Maps) and Yelp Host (a 2026-launched AI-powered voice answering service for reservations, waitlists, takeout orders, spam calls, and FAQs). Fourth, a developer/API surface provides lead routing into CRMs (Leads API), local business data licensing (Places API), business intelligence (Insights API), and AI capabilities (AI API) for B2B technology partners.
The revenue model is primarily advertising-driven (Yelp Ads), supplemented by subscription (Upgrade Package), transaction/freemium (Yelp Host, Yelp Guest Manager), and data monetization (API products). The go-to-market is product-led and self-serve: businesses claim free pages and upgrade through flexible monthly budgets. Yelp also serves large/multi-location brands through Yelp Audiences and Shopping Ads, and advertising agencies through a Partner Hub. Distribution relies on Yelp's strong organic SEO presence in local business search, the Yelp for Business mobile app, and integrations with major platforms (Google, Apple, Zapier). The company has no parent entity, no subsidiaries, and no recent M&A activity disclosed in the source material.
Yelp WiFi firmographics
Firmographics- Name
- Yelp WiFi
- Legal name
- Yelp Inc.
- Website
- https://yelpwifi.com
- Company type
- Public
- Founded year
- 2004
- Operating status
- Operating
- Short description
- Yelp Inc. operates a publicly traded local services marketplace and Yelp for Business platform serving small and large businesses. The platform combines free business listings, paid advertising, restaurant management software, and data licensing APIs to connect businesses with 74+ million monthly visitors.
- Ownership category
- akta.pro rank
Yelp WiFi industry classification
Industry- Product category
- Local Business Advertising Platform
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industry
- Nightlife & Club Guest List / Table Reservations (HSACALAG)
Keywords
Where Yelp WiFi is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Yelp WiFi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Yelp Ads: Paid advertising product where businesses pay a monthly max budget for prime ad placement in search results and on competitors' pages. Businesses can set flexible monthly budgets with no term contracts, and can start, pause, or cancel anytime.
- Upgrade Package: Premium page enhancement features including Business Highlights, business logo, Call to Action buttons, and Portfolio showcase to help businesses stand out in search results.
- Data Licensing (API Products): Yelp Places API, Yelp Insights API, and Yelp AI API products licensed to B2B and B2C technology partners and developers for data monetization.
- Yelp Business Page (Free Tier): Free business listing with basic tools including business information management, review responses, photo uploads, and messaging. Serves as acquisition funnel for paid upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Yelp Ads - Pay Monthly Budget |
| Freemium | Pay-as-you-go | Yelp Host for Restaurants |
| Freemium | Monthly | Yelp Business Page (Free) |
| Subscription | Monthly | Upgrade Package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Yelp WiFi product offering
Product offeringCore offering
Yelp for Business provides local businesses with a free business page (with 20+ tools for managing presence, reviews, photos, and messages), paid Yelp Ads for prominent placement in search and on competitors' pages with flexible monthly budgets and no term contracts, restaurant-specific software (Yelp Guest Manager for reservation and waitlist management, and Yelp Host for AI-powered phone answering), and data licensing APIs (Places API, Insights API, AI API) for technology partners. The platform connects 74+ million monthly consumer visitors searching for local services with millions of business listings.
Product overview
Yelp for Business is a comprehensive platform consisting of a free core product (Yelp Business Page) for business listings, combined with paid advertising solutions (Yelp Ads, Yelp Audiences, Shopping Ads) and premium upgrades (Upgrade Package). The platform includes specialized restaurant products (Yelp Host AI answering service, Yelp Guest Manager reservation software) and developer APIs (Leads API, Places API, Insights API, AI API) for data licensing and lead management. The Yelp for Business mobile app extends platform access to iOS and Android devices. All products are designed to help businesses attract customers, generate leads, and manage their online reputation on Yelp.
Differentiator
Problem solved
Functional benefit
Brands
- Yelp Guest Manager: Restaurant reservation and waitlist management software that integrates with Yelp, Google, and Apple Maps.
- Yelp Host
- Yelp Ads
- Yelp Business Page
- Upgrade Package
- Yelp Leads API
- Yelp Places API
- Yelp Insights API
- Yelp Audiences
- Nearby Jobs
Products and services
- Yelp Business Page Free business listing that allows businesses to claim and manage their presence on Yelp, update information, respond to reviews, add photos, and track customer activity. Includes 20+ free tools for local businesses.
- Yelp Ads
Quantifiable outcome
- 82% of users hire or buy from a business they found on Yelp within a week
- +5 more outcomes
Companies that use Yelp WiFi
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Yelp WiFi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature7 records
Yelp WiFi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecoreYelp Guest Manager integrates with Google Maps and Apple Maps for restaurant reservations and waitlist visibility, reaching diners across multiple platforms.
- ApplecoreYelp Guest Manager integrates with Apple Maps for restaurant reservations and waitlist visibility, enabling diners to find and book tables through Apple Maps.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Yelp WiFi competitors and assessment
Company assessmentEmerging players
- Nextdoor: Neighborhood-based local discovery and advertising platform. Comparable to Yelp in connecting consumers to local businesses and SMB advertising, though concentrated in neighborhood feed content rather than search-led discovery.
Direct peers
- Angi (Angie's List): Home services lead-generation and marketplace platform with paid membership and ads. Directly comparable to Yelp's service-business and home-services monetization, including Request a Quote-style lead flows and SMB advertising.
- OpenTable: Restaurant reservation and waitlist management platform (owned by Booking Holdings). Directly comparable to Yelp Guest Manager across restaurant reservation software, diner network, and integration with Google/Apple Maps.
- Thumbtack: Services marketplace connecting consumers with local professionals across many categories. Comparable to Yelp's service-business segment via Request a Quote lead generation, project matching, and SMB monetization.
- Tripadvisor: Global travel and local-business reviews platform with a similar user-generated content and advertising model. Closely comparable to Yelp in review-driven discovery, restaurant/local business monetization, and content moat built over many years.
- Resy: Restaurant reservation platform (owned by American Express). Comparable to Yelp Guest Manager in restaurant reservation software and diner network monetization.
- Trustpilot: Consumer review platform with subscription-based tools for businesses. Comparable to Yelp in user-generated reviews, business reputation management, and SMB subscription/reputation monetization.
- HomeAdvisor: Home services lead-generation marketplace for contractors and homeowners. Comparable to Yelp's home-services segment and SMB lead-gen ads business.
Broad incumbents
- Meta Platforms: Operator of Facebook/Instagram with massive SMB advertising business. Comparable to Yelp Ads as a competing destination for SMB digital ad budgets, though with a fundamentally different audience and intent model.
- Google Business Profile: Google's free local business listing product tightly integrated with Search and Maps. Comparable to Yelp's free Business Page in core functionality but with vastly larger distribution via Google's search and maps ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yelp WiFi social profiles
Digital presenceYelp WiFi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yelp WiFi leadership team
Management profileNumber of profiles
Yelp WiFi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yelp WiFi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yelp WiFi
What does Yelp WiFi do?
Yelp for Business provides local businesses with a free business page (with 20+ tools for managing presence, reviews, photos, and messages), paid Yelp Ads for prominent placement in search and on competitors' pages with flexible monthly budgets and no term contracts, restaurant-specific software (Yelp Guest Manager for reservation and waitlist management, and Yelp Host for AI-powered phone answering), and data licensing APIs (Places API, Insights API, AI API) for technology partners. The platform connects 74+ million monthly consumer visitors searching for local services with millions of business listings.
Is Yelp WiFi a public or private company?
Yelp WiFi is a public company. It is classified as public and is currently operating.
When was Yelp WiFi founded?
Yelp WiFi was founded in 2004.
Where is Yelp WiFi based?
Yelp WiFi is headquartered in Toronto, Canada, in the North America region.
How does Yelp WiFi make money?
Four revenue lines are on record. Yelp Ads are the primary driver. The others are upgrade Package, data Licensing (API Products) and yelp Business Page (Free Tier).
Who are Yelp WiFi's main competitors?
Nextdoor is listed as an emerging player. Direct peers are Angi (Angie's List), OpenTable, Thumbtack, Tripadvisor, Resy, Trustpilot and HomeAdvisor. Broad incumbents are Meta Platforms and Google Business Profile.
Does Yelp WiFi have an API?
Yes. Yelp offers multiple APIs for data licensing and lead management. The Yelp Leads API enables businesses to get leads from Request a Quote flowing into their existing CRM systems. Yelp Places API provides local business data. Yelp Insights API offers B2B analytics. Yelp AI API provides access to AI-powered data. Developer documentation is at business.yelp.com/data.
What industry is Yelp WiFi in?
Yelp WiFi's product category is Local Business Advertising Platform. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of HSACALAG, Nightlife & Club Guest List / Table Reservations. Its NAICS code is 51929 and its SIC code is 7311.