Boom Battle Bar
Boom Battle Bar is a UK-headquartered competitive socialising operator running 30+ venues that combine proprietary Augmented Reality Darts, axe throwing, karaoke and other games with full bar and street-food service, serving social groups, corporate clients, students and families across the UK and Dubai under parent XP Factory plc.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Boom Battle Bar does
Boom Battle Bar is a UK-headquartered competitive socialising and hospitality operator running 30+ venues across the United Kingdom (England, Scotland, Wales) plus an international location in Dubai. Each site combines six core games — Augmented Reality Darts (proprietary smart-tracking technology with multiple AR game modes), Axe Throwing (18+ lanes), American Pool, Beer/Prosecco Pong, Shuffleboard, and BOOM BOX KARAOKE™ private booths — with a full bar and street-food menu. The company sells its offering through a multi-tier pricing architecture: individual game sessions (from £15pp), all-inclusive BOOM Bundles (from £27.50pp including game, drinks and food), themed group packages (Hen/Stag, Birthday, Date Night, The Big BOOM Brunch at £38pp, Cocktail Masterclass at £37.50pp), and bespoke corporate packages (up to £84.50pp) with full venue private hire.
The underlying technology stack centres on the proprietary Augmented Reality Darts platform (sensor-based auto-scoring with multiple AR game modes including Killer and Disco Wall), supported by the Roller cloud venue-management platform for booking and gift voucher fulfilment, Square and PayPal for payments, and Chatbot.com for website customer-service automation. Brand and IP are aggressively protected through five registered trademarks (BOOM®, BATTLE BAR®, BOOM BATTLE BAR®, BOOM BOX KARAOKE™, World's Only Battle Bar®) held by BBB IP Ltd. Technology is integrated rather than developed in-house for non-core functions, with the AR Darts platform being the sole materially proprietary technical asset.
Boom Battle Bar makes money through a hybrid franchise and direct-operate model under the parent group XP Factory plc, generating per-transaction revenue from games, food, beverage, group packages, gift vouchers (1-year expiry), and a dedicated corporate sales channel, supplemented by franchise fees from venues operated by separate entities such as BBB2 Ltd. Customer segments are deliberately diversified across social/celebration groups, corporate clients, students, hospitality workers and pre-7pm families, with loyalty driven through the BOOM Rewards mobile app (points per visit, exclusive offers, booking management) and non-refundable bookings with 24-hour rescheduling. The brand is positioned as a category-of-one under the trademarked tagline "World's Only Battle Bar®", co-located with sister brand Escape Hunt at multiple sites.
Boom Battle Bar firmographics
Firmographics- Name
- Boom Battle Bar
- Legal name
- BBB Franchise Ltd
- Website
- https://boombattlebar.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Boom Battle Bar is a UK-headquartered competitive socialising operator running 30+ venues that combine proprietary Augmented Reality Darts, axe throwing, karaoke and other games with full bar and street-food service, serving social groups, corporate clients, students and families across the UK and Dubai under parent XP Factory plc.
- Ownership category
- akta.pro rank
Boom Battle Bar industry classification
Industry- Product category
- Competitive Social Gaming and Entertainment Venues
- NAICS
- Amusement Parks and Arcades (7131), Drinking Places (Alcoholic Beverages) (7224), Amusement, Gambling, and Recreation Industries (713)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)
- akta.pro secondary industries
- Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF), Cocktail Bars & Lounges (CRANACAD)
Keywords
Where Boom Battle Bar is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices30 records
Markets served
Boom Battle Bar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Game and Experience Bookings: Revenue from booking competitive social gaming experiences including Axe Throwing, Augmented Reality Darts, Beer/Prosecco Pong, Shuffleboard, American Pool, and Karaoke. Customers can book individual games, bundled packages (BOOM Bundles), or group activities.
- Food and Beverage Sales: On-site sales of street food, cocktails, beer, wine, spirits, and non-alcoholic beverages. Includes Happy Hour promotions (2-for-1 cocktails Monday-Thursday 4pm-7pm) and signature cocktails.
- Gift Vouchers and Cards: Sale of digital gift vouchers and physical gift cards in various denominations. Gift vouchers can be redeemed for games, food, and drinks at UK venues.
- Group Packages and Corporate Events: Pre-packaged group experiences including Birthday Parties, Hen/Stag Dos, Corporate Events, Cocktail Masterclasses, and The Big BOOM Brunch. Also includes private hire and bespoke event planning services.
- Branded Merchandise and Add-ons: Sale of branded merchandise including BOOM Battle Lager, and optional add-ons such as magnums of prosecco, cocktail trees, personalised popcorn, and live entertainment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BOOM Bundles - All-inclusive activity package |
| Transaction based/ take rate | Pay-as-you-go | Happy Hour - Cocktail Promotion |
| Unit Pricing | Pay-as-you-go | House Drinks Promotion |
| Unit Pricing | Pay-as-you-go | Date Night - Love is a Game Package |
| Unit Pricing | Pay-as-you-go | Date Night - Going Out Out Package |
| Unit Pricing | Pay-as-you-go | Cocktail Masterclass |
| Unit Pricing | Pay-as-you-go | The Big BOOM Brunch |
| Unit Pricing | Pay-as-you-go | Birthday Party Package |
| Unit Pricing | Pay-as-you-go | Hen/ Stag Party Package |
| Unit Pricing | Pay-as-you-go | World Cup Ticket Packages |
| Unit Pricing | Pay-as-you-go | Karaoke Booth Rental |
| Unit Pricing | Pay-as-you-go | Corporate Event Packages |
| Unit Pricing | Pay-as-you-go | Student Discount Program |
| Unit Pricing | Pay-as-you-go | Industry Discount Program |
| Unit Pricing | Pay-as-you-go | Shuffleboard Game Session |
| Unit Pricing | Pay-as-you-go | Axe Throwing Session |
| Unit Pricing | Pay-as-you-go | Beer/Prosecco Pong Session |
| Unit Pricing | Pay-as-you-go | American Pool |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Boom Battle Bar product offering
Product offeringCore offering
Boom Battle Bar operates a network of 30+ UK venues that combine competitive social gaming activities (Augmented Reality Darts, Axe Throwing, Beer/Prosecco Pong, Shuffleboard, American Pool, and BOOM BOX Karaoke private booths) with a street food menu, signature cocktails, beer, wine, and spirits under one roof. Customers book individual game sessions or all-inclusive BOOM Bundles packages, with dedicated offerings for group celebrations (birthdays, hen/stag dos), corporate team-building events, and themed experiences like The Big BOOM Brunch.
Product overview
Boom Battle Bar is the UK's first and only battle bar — a single unified hospitality and entertainment brand operating across approximately 30 UK locations. The offering is a combination of competitive social games and traditional bar food and drink. The core product portfolio consists of six competitive games: Augmented Reality Darts (using smart tracking and AR game modes), Axe Throwing (18+, indoor lanes), American Pool, Beer/Prosecco Pong (with BOOM-branded digital tables), Shuffleboard, and BOOM BOX KARAOKE™ (private karaoke rooms with 100,000+ song libraries). These games are sold both individually and bundled through the BOOM Bundles all-inclusive package. Ancillary products include group celebration packages (Hen Do, Stag Do, Birthday Parties, Date Night), food and drink (street food menu and signature cocktails), The Big BOOM Brunch (rotating-theme bottomless brunch), Cocktail Masterclass, Corporate Events & Team Building packages, Happy Hour (2-for-1 cocktails), World Cup live sport screenings, the BOOM Rewards App (loyalty/points), and Gift Vouchers and Gift Cards. Student and industry discount programmes are also offered. Boom Battle Bar venues also operate a late-night over-18s policy (typically after 7pm or 8pm depending on venue).
Differentiator
Problem solved
Functional benefit
Brands
- BOOM BOX KARAOKE: Private karaoke booth experience with over 100,000 song library
- BOOM Bundles
- The Big BOOM Brunch
- Boom Battle Lager
Products and services
- Augmented Reality Darts An interactive darts experience combining traditional darts with augmented reality technology. Smart tracking detects dart landing positions and automatically updates scores, with multiple AR game modes (Killer, Disco Wall) available for individual and group play.
- Axe Throwing Indoor axe throwing lanes where participants learn techniques from expert instructors and compete in axe-throwing games. Available in 30 or 60 minute sessions, strictly 18+ at all times.
- American Pool Traditional American pool tables available as a standalone game activity, playable with standard pool rules or custom variations. Available at venues such as the Watford location.
- Beer / Prosecco Pong Boom-branded beer and digital beer pong tables. Each 40-minute session includes a pint of BOOM Lager or prosecco per person, with the option to swap for soft drinks. 18+ only.
- Shuffleboard Competitive shuffleboard tables where players slide pucks to land in scoring zones. Available as 25-minute or 55-minute sessions for 1-6 players per table.
- BOOM BOX KARAOKE Private karaoke rooms (booths) with access to a library of over 100,000 songs, big screens, microphones, and table service for food and drinks delivered to the booth. 55-minute sessions accommodating 2-20 people.
- Food & Drink (Street Food Menu) Street food-inspired menu including snackable small plates, fully loaded sides, burgers, and shareable options, complemented by signature cocktails, house spirits, draft beer (BOOM Lager), wine, prosecco, and non-alcoholic options. Allergen matrix available.
- BOOM Rewards App Mobile app for iOS and Android enabling customers to earn loyalty points with every visit, receive exclusive offers, and manage their bookings for games, events, and experiences across UK Boom Battle Bar venues.
- Gift Vouchers & Gift Cards Digital e-vouchers delivered via email and physical gift cards available for purchase in various denominations. Redeemable for games, experiences, and food and drink at UK venues. Gift vouchers expire 1 year from purchase.
- Corporate Events & Team Building Corporate party and team building packages including Pints & Playoffs (2 hours games, 2 drinks, from £40pp), Bullseyes & Bevvies (3 hours, 3 drinks, BOOM bites, prosecco welcome, £67.50pp), Cocktails & Competition (3 hours, 4 drinks, cocktail upgrade, £84.50pp), and bespoke packages. Also includes full venue private hire handled by a dedicated corporate events team.
- The Big BOOM Brunch Bottomless brunch experience offering 90 minutes of bottomless drinks (cocktails, fizz, draft beer/cider), a street food feast, and live music. Themes rotate every 8 weeks (e.g., Old School, Summer Vibes, Disco, Festive). Priced at £38 per person, minimum 2 people, 18+ only.
- Cocktail Masterclass A 2-hour cocktail making class led by expert bartenders, including a welcome G.O.A.T. Punch cocktail, hands-on making of 2 cocktails (Pretty in Patrón and Life's a Peach), 3 shots, and BOOM Bites sharing plates. Priced at £37.50 per person, minimum 6 people.
- World Cup Live Sport Events Live sports screenings of FIFA World Cup matches and other sporting events on big screens with food and drink deals. Tickets for World Cup matches include 2x drinks tokens redeemable for draft beer/cider, house wine, house spirit and mixer, soft drink, or mocktail. Some events are ticketed.
Quantifiable outcome
- Non-refundable booking policy with 24-hour rescheduling window protects revenue while accommodating customer flexibility needs
Companies that use Boom Battle Bar
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Boom Battle Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Boom Battle Bar partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- XP Factory plc (Parent Company)coreXP Factory plc is the parent company of BBB UK Trading Ltd and BBB UK Property Ltd which operate the Boom Battle Bar brand. The group also includes Escape Hunt Group Ltd. XP Factory processes personal data for Boom Battle Bar websites and experiences.
- Roller (Roller Networks Pty Ltd)coreRoller provides an all-in-one cloud-based platform for leisure and entertainment venues, enabling booking management, gift voucher sales, and experience delivery. Operates with subsidiaries in US and UK (Roller Networks Limited).
- SquarecorePayment processing partner for card transactions at venues and on website. Processes card payments for bookings and in-venue purchases.
- PayPalcoreAlternative payment processing option available on website for customers preferring PayPal over card payments.
- Meta (Facebook, Instagram)minorSocial media platforms used for marketing and advertising. Marketing cookies used for behavioural advertising and profiling across Meta platforms.
- TripAdvisorminorReview platform referenced in FAQ and footer for customer feedback. Marketing cookies used for advertising on TripAdvisor.
- The O2 ArenaminorBoom Battle Bar has a location at The O2 venue, positioning the brand within a major entertainment complex.
- The Printworks (Manchester)minorBoom Battle Bar Manchester located within The Printworks entertainment complex.
- St Enoch Shopping Centre (Glasgow)minorBoom Battle Bar Glasgow located within the St Enoch Shopping Centre.
- Victoria Gate (Leeds)minorBoom Battle Bar Leeds located adjacent to Victoria Gate shopping centre.
- Escape HuntcoreSister company under XP Factory plc. Located near or adjacent to Boom Battle Bar venues (e.g., Watford location near Escape Hunt). Both brands operated by the same parent company group.
Scale indicators2 records
Recent moves1 record
Expansion highlights8 records
Boom Battle Bar competitors and assessment
Company assessmentDirect peers
- Junkyard Golf Club: Junkyard Golf Club is a UK mini-golf and bar concept operating multiple venues, competing for the same adult group and celebration occasions as Boom Battle Bar.
- Lane7: Lane7 operates multi-site bowling and social entertainment venues across the UK with food, drinks, and games. It targets comparable group occasions and uses a similar games-plus-bar model.
- Bounce: Bounce is a ping pong bar and social entertainment concept in London, combining table sports with food, drinks, and event packages. It competes directly for the same group leisure occasions.
- Roxy Lanes: Roxy Lanes is a UK bowling and games bar chain combining bowling, shuffleboard, beer pong, and other competitive games with food and cocktails, overlapping directly with Boom Battle Bar's offering.
- Swingers: Swingers combines crazy golf with street food and cocktails in a bar environment. It targets the same adult group occasions (birthdays, stag/hen, corporate) and overlaps on venue format and pricing.
- Puttshack: Puttshack is a tech-enabled mini-golf and bar concept with multiple UK and US sites, directly competing for the same group occasions and experiential spend as Boom Battle Bar.
- All Star Lanes: All Star Lanes operates boutique bowling and bar venues across the UK. It targets similar adult social occasions (birthdays, hen/stag, corporate) with a games-plus-bar format.
- Flight Club: Flight Club operates social darts bars combining multiplayer darts with food and cocktails in UK venues. It is the closest direct competitor to Boom Battle Bar's AR Darts and bar-led experience.
Broad incumbents
- Topgolf: Topgolf is a large-scale tech-enabled driving range and entertainment venue group with global locations. It is a broader incumbent in the competitive socialising category that competes for the same group experiential spend.
Others
- Escape Hunt: Escape Hunt is the sister brand under XP Factory plc and is often co-located near Boom Battle Bar venues (e.g., Watford). Both brands target group leisure occasions under the same parent and share corporate and franchise infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Boom Battle Bar social profiles
Digital presenceBoom Battle Bar compliance and trust
Trust signalCompliance4 records
Boom Battle Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boom Battle Bar leadership team
Management profileNumber of profiles
Boom Battle Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boom Battle Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boom Battle Bar
What does Boom Battle Bar do?
Boom Battle Bar operates a network of 30+ UK venues that combine competitive social gaming activities (Augmented Reality Darts, Axe Throwing, Beer/Prosecco Pong, Shuffleboard, American Pool, and BOOM BOX Karaoke private booths) with a street food menu, signature cocktails, beer, wine, and spirits under one roof. Customers book individual game sessions or all-inclusive BOOM Bundles packages, with dedicated offerings for group celebrations (birthdays, hen/stag dos), corporate team-building events, and themed experiences like The Big BOOM Brunch.
Is Boom Battle Bar a public or private company?
Boom Battle Bar is a private company. It is classified as corporate owned and is currently operating.
When was Boom Battle Bar founded?
Boom Battle Bar was founded in 2020. It employs 51 to 100 people.
Where is Boom Battle Bar based?
Boom Battle Bar is headquartered in London, United Kingdom, in the Europe region.
How does Boom Battle Bar make money?
Five revenue lines are on record. Game and Experience Bookings are the primary driver. The others are food and Beverage Sales, gift Vouchers and Cards, group Packages and Corporate Events and branded Merchandise and Add-ons.
Who are Boom Battle Bar's main competitors?
Direct peers on record are Junkyard Golf Club, Lane7, Bounce, Roxy Lanes, Swingers, Puttshack, All Star Lanes and Flight Club. Topgolf is listed as a broad incumbent. Escape Hunt is listed as an others.
Does Boom Battle Bar have an API?
No public API is recorded for Boom Battle Bar.
What industry is Boom Battle Bar in?
Boom Battle Bar's product category is Competitive Social Gaming and Entertainment Venues. Its primary akta.pro industry code is MPAFALAD, Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play), with a secondary code of MPAEAJAF, Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards). Its NAICS code is 7131 and its SIC code is 7900.