InBetween
InBetween is a Stuttgart-based software company that sells a modular database publishing platform used by industrial and manufacturing enterprises to automatically generate multilingual catalogs, datasheets, and price lists from PIM, ERP, DAM, and Excel data sources for 285+ global customers.
- Company typePrivate
- Founded2004
- HeadquartersStuttgart, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What InBetween does
InBetween Deutschland GmbH is a Stuttgart-based software company founded in 2004 that sells a modular digital database publishing platform used by industrial and manufacturing B2B enterprises to automate the production of catalogs, datasheets, price lists, flyers, and other print- and web-ready documents directly from structured product data sources such as PIM, ERP, DAM, and Excel. The core product, branded as "The Suite," combines a central publishing engine with a set of automation modules (Automation Tools for full automation, Publication Wizard and the InDesign Plugin for partial automation, and a Datasheet Automation App for technical documents) and publication management modules (Planner, Publisher, Project Editor); major version releases include InBetween 6 (2024) and InBetween 6.2 (2025).
The platform is differentiated primarily through deep native integrations with Adobe InDesign and PIM/ERP/DAM systems, supporting both partial and end-to-end automated workflows with dynamic field mapping and real-time data synchronization. Its commercial model is a modular subscription sold predominantly via direct enterprise field sales with quote-based pricing, supplemented by a self-serve free trial and a three-tier partner program (Software, Tech, Business). InBetween reports 285+ customers worldwide, including globally recognized manufacturers such as ABB, Arkema, STIHL, Festool, Roca, Villeroy & Boch, and ARTDECO, with documented outcomes including 95% automation at Festool across 19 languages, 13x faster production at Vitakraft, and several million euros in labor savings at Arkema. The company has not disclosed outside funding, M&A, or revenue, and operates with a headcount in the 11-50 range from its headquarters at Friedrichstrasse 39, Stuttgart.
InBetween firmographics
Firmographics- Name
- InBetween
- Legal name
- InBetween Deutschland GmbH
- Website
- https://inbetween.de
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InBetween is a Stuttgart-based software company that sells a modular database publishing platform used by industrial and manufacturing enterprises to automatically generate multilingual catalogs, datasheets, and price lists from PIM, ERP, DAM, and Excel data sources for 285+ global customers.
- Ownership category
- akta.pro rank
InBetween industry classification
Industry- Product category
- Document and Publishing Automation Software
- NAICS
- Software Publishers (513210), Software Publishers (5132), Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
- akta.pro secondary industries
- Metadata, Catalog & Semantic Layer for Data Platforms (HDAEABAJ), Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)
Keywords
Where InBetween is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
InBetween business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Subscription: Digital publishing software sold as a platform subscription with modular components. Users can purchase the complete suite or select individual modules based on business needs. The platform includes automation tools, publication management, and integration capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
InBetween product offering
Product offeringCore offering
InBetween sells a modular database publishing software platform that automatically produces catalogs, datasheets, price lists, flyers and other publications from structured product data sourced from PIM, ERP, DAM systems and Excel spreadsheets. The platform outputs print-ready Adobe InDesign files and web-ready PDFs, with modules supporting full automation, partial automation, and Adobe InDesign-integrated workflows for B2B manufacturing and industrial customers.
Product overview
InBetween is a digital database publishing software company offering a modular platform-based architecture called The Suite. The platform automatically produces catalogs, datasheets, price lists, flyers, and other publications from structured product data for digital and print channels. The Suite comprises automation modules (Automation Tools for full automation, Publication Wizard for partial automation, and InDesign Plugin for Adobe-integrated partial automation) plus publication management modules (Planner, Publisher, and Project Editor), all powered by a central publishing platform. Specialized offerings include the Datasheet Automation App for technical datasheet generation. The company also maintains versioned releases (InBetween 5, InBetween 6, and InBetween 6.2).
Differentiator
Problem solved
Functional benefit
Products and services
- InBetween Publishing Platform (The Suite) Central digital publishing software platform that automatically produces catalogs, datasheets, price lists, flyers and other publications from structured product data for digital and print channels. Targeted at B2B manufacturing and industrial enterprises.
- Automation Tools
Quantifiable outcome
- Arkema saved several million Euros by freeing 8,000+ days of employee time
- +3 more outcomes
Companies that use InBetween
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
InBetween technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
InBetween partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ATAMYAcoreATAMYA provides PIM (Product Information Management) solutions integrated with InBetween software. The partnership enables automated global catalog production from structured PIM data to final output in minutes. Joint solution demonstrated in OBO case study with 40+ subsidiaries.
- Adobe (InDesign)coreAdobe InDesign integration through InBetween InDesign Plugin enabling design-oriented publishing workflows. Customers can output print-ready InDesign files with full automation capabilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
InBetween competitors and assessment
Company assessmentBroad incumbents
- Stibo Systems: Enterprise PIM/MDM platform widely used by manufacturers and retailers to structure product data that then feeds InBetween-like publishing tools; a potential competitor if it deepens native publishing automation.
- Aprimo: Enterprise marketing operations and DAM platform; a broader incumbent that can address some of the same catalog/content supply chain use cases InBetween targets, especially in large global brands.
- Adobe (InDesign / AEM): Owns the InDesign design environment that InBetween plugs into and also offers Experience Manager and related content tools; represents both a critical partner and a potential substitute for parts of the workflow.
Emerging players
- Akeneo: Leading PIM vendor with growing capabilities in product content and digital asset syndication. Not a direct publishing tool, but its expansion into enriched product content and feeds competes for the same PIM-to-output workflow budget.
- Crownpeak (formerly e-Spirit): Digital experience platform with content and publishing automation capabilities; offers partial overlap with InBetween's enterprise content-to-output workflows, especially in regulated industries.
Direct peers
- Quark Software: Long-standing provider of automated publishing and content automation tools (QuarkXPress, Quark Publishing Platform). Direct competitor in the database-to-publication automation space serving regulated and document-intensive enterprises.
- censhare: Unified PIM, DAM, and content management platform with strong automated publishing capabilities for global brands; competes with InBetween especially in the PIM-driven catalog automation segment.
- WoodWing: Multi-channel publishing and content management vendor used by magazine and catalog publishers; overlaps with InBetween in structured-to-publication workflows and Adobe InDesign integration.
- XMPie (Xerox): Personalized and variable data publishing platform for catalogs, direct mail, and marketing collateral. Competes head-to-head with InBetween in PIM/CRM-to-document automation for B2B and B2C use cases.
Regional players
- Riverside Software (Elcommas): European-headquartered competitor in PIM-driven catalog and price-list automation, particularly active in the DACH market where InBetween is headquartered; directly overlaps in target customers and use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
InBetween social profiles
Digital presenceInBetween financial estimates
Financial estimateRevenue estimate
Valuation estimate
InBetween leadership team
Management profileNumber of profiles
InBetween funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InBetween M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InBetween
What does InBetween do?
InBetween sells a modular database publishing software platform that automatically produces catalogs, datasheets, price lists, flyers and other publications from structured product data sourced from PIM, ERP, DAM systems and Excel spreadsheets. The platform outputs print-ready Adobe InDesign files and web-ready PDFs, with modules supporting full automation, partial automation, and Adobe InDesign-integrated workflows for B2B manufacturing and industrial customers.
Is InBetween a public or private company?
InBetween is a private company. It is classified as unknown and is currently operating.
When was InBetween founded?
InBetween was founded in 2004. It employs 11 to 50 people.
Where is InBetween based?
InBetween is headquartered in Stuttgart, Germany, in the Europe region.
How does InBetween make money?
One revenue line is on record: software Platform Subscription.
Who are InBetween's main competitors?
Broad incumbents on record are Stibo Systems, Aprimo and Adobe (InDesign / AEM). Emerging players are Akeneo and Crownpeak (formerly e-Spirit). Direct peers are Quark Software, censhare, WoodWing and XMPie (Xerox). Riverside Software (Elcommas) is listed as a regional player.
Does InBetween have an API?
No public API is recorded for InBetween.
What industry is InBetween in?
InBetween's product category is Document and Publishing Automation Software. Its primary akta.pro industry code is HDAEABAD, Data Platform (Unified Data & Analytics) Suites, with a secondary code of HDAEABAJ, Metadata, Catalog & Semantic Layer for Data Platforms. Its NAICS code is 513210 and its SIC code is 7372.