Normandy

What Normandy does

Industrias Normandy S.A. is a Colombian food manufacturer headquartered in Manizales, Caldas, operating continuously for more than 70 years. The company produces five core product categories — Lácteos (dairy), Quesos y untables (cheeses and spreads), Arepas, Dulcería (confectionery), and Café (coffee) — from a single integrated manufacturing facility on the vía al Magdalena corridor. Normandy sells predominantly through Colombian retail banners, with listed shelf presence at Éxito, Olimpica, D1, ARA, Mercaldas, Super Inter, Surtimayorista, Mercamas, and Alkosto.

The company operates a four-channel distribution architecture: Canal Autoservicio (modern retail/supermarket chains), Canal Tradicional (small neighborhood stores with direct delivery), Canal Hard Discount (budget retailers such as D1 and Alkosto), and Negocios Especiales (special business clients with national and international coverage and custom product development). Each channel has a dedicated contact line, and the company recruits new distributors via WhatsApp. Normandy runs internal portals for suppliers, clients, employees, plant management, and warehouse management, and maintains active consumer-facing social media presence across Instagram, Facebook, LinkedIn, YouTube, and TikTok under the @somosnormandy handle, with recipe-led content marketing.

Normandy is a privately held corporation (NIT 890.807.529-8) with no public listing, no disclosed funding rounds, no disclosed headcount, and no disclosed revenue figures in the source material. Its revenue model is conventional CPG product sales across the five categories, with no subscription, licensing, or platform-based components disclosed. The business is positioned as a long-standing, multi-category Colombian food brand with national distribution and selective international reach via the special business channel.

Name

Normandy

Legal name

INDUSTRIAS NORMANDY S.A.

Website

https://normandy.com.co

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Industrias Normandy S.A. is a Colombian food manufacturer with 70+ years of market presence, producing dairy, cheeses, arepas, confectionery, and coffee for national retail, traditional trade, hard discount, and special business channels.

Ownership category

akta.pro rank

Product category

Dairy and Food Manufacturing

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)

akta.pro secondary industry

Cheese (Natural & Processed) (CRADACAC)

Keywords

• Dairy products manufacturing
• Colombian food manufacturing
• Cheeses and spreads
• Arepas and corn products
• Confectionery and coffee

Headquarters

HQ city

Manizales

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food and beverage product sales: Normandy generates revenue through the manufacture and sale of dairy products, cheeses and spreads, arepas, confectionery, and coffee. Products are distributed through retail chains, traditional trade, hard discount channels, and special business accounts with national and international coverage.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Normandy (Industrias Normandy S.A.) is a Colombian food manufacturer that produces and sells five core product lines: dairy products (Lácteos), cheeses and spreads (Quesos y untables), arepas, confectionery (Dulcería), and coffee (Café). The company manufactures these products at its plant in Manizales, Caldas, and distributes them nationally and internationally through retail chains, traditional trade, hard discount retailers, and special business accounts.

Product overview

Normandy is a Colombian food manufacturing company (Industrias Normandy S.A.) with over 70 years of market presence, operating as a multi-category food producer. The company offers five core product lines: Lácteos (dairy products), Quesos y untables (cheeses and spreads), Arepas (traditional corn products), Dulcería (confectionery), and Café (coffee). These products are distributed through four channels: Canal Autoservicio (self-service retail), Canal Tradicional (traditional trade), Canal Hard Discount, and Canal de Negocios Especiales (special business/custom solutions). The company also operates internal portals for suppliers, clients, employees, plant management, and WMS operations.

Differentiator

Problem solved

Functional benefit

Brands

• Normandy Lácteos: Dairy products line
• Normandy Quesos y Untables
• Normandy Arepas
• Normandy Dulcería
• Normandy Café

Products and services

• Lácteos (Dairy Products) Normandy's core dairy product line including milk-based offerings, representing the company's primary product category and flagship market focus in Colombia.
• Quesos y untables (Cheeses and Spreads) Cheese products and spreadable dairy products that form a key segment of Normandy's portfolio, sold through retail and traditional channels.
• Arepas Traditional Colombian corn-based arepas produced by Normandy as part of its broader food offerings to Colombian consumers.
• Dulcería (Confectionery) Sweet confectionery products including candies and sweet treats sold across Normandy's retail and traditional distribution channels.
• Café (Coffee) Coffee products extending Normandy's portfolio beyond dairy into Colombia's iconic coffee category, distributed through the same retail and trade channels.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• MercaldascoreChannel Partner/ Reseller/ DistributorMajor Colombian supermarket chain distributing Normandy products. Listed as one of Normandy's main allies in the retail sector.
• OlimpicacoreChannel Partner/ Reseller/ DistributorLeading Colombian retail chain. Major distribution partner for Normandy products.
• D1coreChannel Partner/ Reseller/ DistributorDiscount retail chain in Colombia. Key partner for Normandy's hard discount channel.
• ARAcoreChannel Partner/ Reseller/ DistributorColombian retail chain. Distribution partner for Normandy products.
• ÉxitocoreChannel Partner/ Reseller/ DistributorMajor Colombian supermarket group (Grupo Éxito). Key retail partner for Normandy products.
• Super IntercoreChannel Partner/ Reseller/ DistributorColombian supermarket chain. Distribution partner for Normandy products.
• SurtimayoristacoreChannel Partner/ Reseller/ DistributorColombian wholesale retailer. Key partner in Normandy's distribution network.
• MercamascoreChannel Partner/ Reseller/ DistributorColombian retail chain. Distribution partner for Normandy products.
• AlkostocoreChannel Partner/ Reseller/ DistributorColombian discount retail chain. Key partner for Normandy's hard discount and retail distribution.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Quala: Latin American CPG company with strong Colombian presence across multiple food categories. Competes with Normandy in traditional trade and mass-market channels.
• Nestlé Colombia: Multinational CPG incumbent with deep Colombian footprint in dairy, confectionery, and coffee. Overlaps with Normandy's full product portfolio but at vastly larger scale and resources.

Regional players

• Gloria Group: Peruvian dairy and food conglomerate with Latin American reach. Comparable in category breadth (dairy, cheese, confectionery) and serves as a model for regional expansion Normandy could pursue.
• Grupo Lala: Major Latin American dairy company operating across Mexico, Central America, and South America. Comparable in dairy and cheese manufacturing with sophisticated multi-country distribution.

Direct peers

• Alquería: Colombian dairy company with strong brand recognition in fluid milk and dairy products. Direct competitor in the Canal Autoservicio and Canal Tradicional channels.
• Alpina: Leading Colombian dairy and food company with overlapping product lines (dairy, cheese, beverages). Operates in the same Colombian retail channels and represents Normandy's most direct domestic competitor.
• Colanta: Colombian dairy cooperative with strong national presence in fluid milk, yogurt, and cheese. Directly competes with Normandy Lácteos and Normandy Quesos across the same retail and traditional channels.
• Freskalche: Colombian cheese and dairy manufacturer with similar go-to-market through supermarkets and traditional trade. Competes head-to-head in cheese and arepas categories.
• Parmalat Colombia: Subsidiary of Lactalis focused on dairy (milk, cheese, yogurt) in Colombia. Direct head-to-head competitor in Normandy's flagship dairy category.

Others

• Grupo Éxito (private label): Colombia's largest retailer with growing private label food lines. Functions as both a major distribution partner and a competitive threat via private label dairy and cheese products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@somosnormandy
• Facebookfacebook.com/SomosNormandy
• LinkedInlinkedin.com/company/somosnormandy
• Instagraminstagram.com/somosnormandy
• TikToktiktok.com/@somosnormandy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Normandy