Mercaldas
Mercaldas is a privately held Colombian supermarket chain based in Manizales, operating physical stores plus an e-commerce website, mobile app, and third-party marketplace serving general consumer households across the Caldas coffee region with home delivery and a loyalty program.
- Company typePrivate
- Founded-
- HeadquartersManizales, Colombia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Mercaldas does
Mercaldas (legal name: COMERCIALIZADORA MERCALDAS S.A., NIT 900.273.686-8) is a privately held Colombian supermarket chain headquartered at Carrera 22 No. 17-11, Manizales, Caldas, operating as a Sociedad Anónima. The company runs a multi-channel retail platform combining physical supermarket stores with digital commerce through mercaldas.com (e-commerce website), a mobile application available on iOS and Android, telephone ordering at (606) 8850505, and WhatsApp ordering at 3226888282. Core product categories span groceries, fresh produce, meat and poultry, dairy, household cleaning, personal care, baby care, pet supplies, electronics, and appliances, with home delivery coverage extending to over 50 neighborhoods across Manizales, Neira, Palestina (La Rochela), and Villamaría.
The technical foundation rests on the VTEX e-commerce platform, which powers the online storefront and mobile application, alongside a Mercado Pago payment integration for transaction processing. The Puntos Mercaldas loyalty program binds customers across physical and digital channels, rewarding purchases with points and gating participation in promotional contests and exclusive discounts. A marketplace layer hosts over 20 third-party sellers (including Maderkit, Celumovil, Virtual Muebles, Dkosmetic, Sofihogar, TG Electronics, and others) selling furniture, electronics, cosmetics, and home goods, with Mercaldas earning commission on marketplace transactions.
Revenue mechanics include retail markup on grocery and electronics sales, delivery fees ($8,900 COP per 25 kilos for Mercaldas-fulfilled orders; $8,900-$15,000 COP for third-party seller deliveries), and marketplace commissions. A $30,000 COP minimum order applies to online purchases, with delivery executed within 3 business hours for orders placed between 7:00 AM and 7:00 PM. Weekly themed discount days and contest-driven promotional campaigns (e.g., PS5 giveaways, Precios Locos pricing) serve as the primary demand-generation engines. The company is independently owned with no disclosed external investors, parent holding company, or public listing, and operates as a bootstrapped regional retailer with multi-channel ambitions.
Mercaldas firmographics
Firmographics- Name
- Mercaldas
- Legal name
- COMERCIALIZADORA MERCALDAS S.A
- Website
- https://mercaldas.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mercaldas is a privately held Colombian supermarket chain based in Manizales, operating physical stores plus an e-commerce website, mobile app, and third-party marketplace serving general consumer households across the Caldas coffee region with home delivery and a loyalty program.
- Ownership category
- akta.pro rank
Mercaldas industry classification
Industry- Product category
- Supermarket Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), All Other General Merchandise Retailers (455219)
- SIC
- Retail-Grocery Stores (5411), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Grocery & Food Omnichannel (CRAFAEAE)
- akta.pro secondary industries
- Grocery & Pantry Inventory-led Online Retailers (CRAFADAF), Multi-Category Generalist Catalog Department Store Retailers (CRAGAIAI)
Keywords
Where Mercaldas is headquartered
LocationHeadquarters
- HQ city
- Manizales
- HQ country
- Colombia
- HQ region
- Latin America
Offices4 records
Markets served
Mercaldas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Supermarket Sales: Core revenue from selling grocery products, fresh foods, household items, personal care, baby care, dairy, frozen goods, produce, meat, poultry, and fish through physical retail stores and home delivery.
- Electronics and Appliances Sales: Revenue from sale of appliances and electronics through both physical stores and online channels, with separate delivery terms and conditions.
- Marketplace Commission: Third-party sellers operate on the marketplace platform, with Mercaldas facilitating transactions. Sellers include Maderkit, Celumovil, Bettsupplier, Virtual Muebles, Merpes, and approximately 17 others. Mercaldas earns commissions on these sales.
- Delivery and Handling Fees: Home delivery charges of $8,900 COP for 25 kilos for products shipped by Mercaldas; third-party seller deliveries range from $8,900 to $15,000 COP.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Minimum purchase requirement for online orders |
| Unit Pricing | Pay-as-you-go | Standard delivery fee for Mercaldas-fulfilled orders |
| Other | Pay-as-you-go | Weekly promotional discount program |
| Unit Pricing | Pay-as-you-go | Special promotional pricing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Mercaldas product offering
Product offeringCore offering
Mercaldas is a Colombian supermarket chain operating physical retail stores across Manizales, Neira, and Palestina, complemented by the mercaldas.com e-commerce platform and a mobile application for online grocery ordering with home delivery within 3 business hours. The assortment spans fresh foods, dairy, produce, meat, poultry, fish, pantry staples, cleaning supplies, personal care, baby care, pet products, electronics, and appliances, plus a third-party marketplace hosting over 20 sellers in furniture, mobile devices, cosmetics, home goods, and accessories.
Product overview
Mercaldas is a Colombian supermarket chain operating as a unified retail platform combining physical stores and digital channels. The core offering includes the Mercaldas Supermercado (physical retail locations), Mercaldas.com Tienda Virtual (e-commerce website), and Mercaldas App (mobile application), all supported by the Puntos Mercaldas loyalty program. Additionally, Mercaldas operates a Marketplace connecting third-party sellers with customers, offering extended product categories beyond traditional grocery items.
Differentiator
Problem solved
Functional benefit
Products and services
- Mercaldas Supermercado (Physical Retail Stores) Physical supermarket stores across Manizales, Neira, and Palestina (La Rochela) offering groceries, fresh foods, dairy, produce, meat, poultry, fish, household cleaning, personal care, baby care, pet supplies, electronics, and appliances for walk-in consumers.
- mercaldas.com Tienda Virtual (Online Store) VTEX-powered e-commerce platform enabling customers to order groceries, household items, and appliances online with home delivery within 3 business hours for orders placed between 7:00 AM and 7:00 PM, subject to a 30,000 COP minimum purchase.
- Mercaldas Mobile App Mobile application available on Google Play Store and Apple App Store that enables online ordering, order tracking, access to promotions, and participation in the Puntos Mercaldas loyalty program.
- Puntos Mercaldas Loyalty Program Customer loyalty and rewards program that allows members to accumulate points on purchases across physical and digital channels and access exclusive promotions, member-only discounts, and promotional contests/sweepstakes.
- Mercaldas Marketplace Multi-vendor marketplace hosted on mercaldas.com featuring over 20 third-party sellers including Maderkit, Stilotex, Celumovil, Bettsupplier, Virtual Muebles, Merpes, Dkosmetic, Sofihogar, 20/20 Bienes y Servicios, Mastronics, El Mejor Perfume, TG Electronics, Distribuidora JO, 52 Bits, Cambio System, Mega Accesorios, Tecnotienda, Herhol, and Paradox, offering furniture, electronics, mobile devices, cosmetics, accessories, and home goods.
Quantifiable outcome
- Delivery within 3 business hours after purchase for orders placed within operating hours
- +2 more outcomes
Companies that use Mercaldas
Customer profileSegments3 records
Ideal customer profiles3 records
Mercaldas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mercaldas partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- MaderkitminorThird-party seller on Mercaldas marketplace selling furniture products. Contact: [email protected], 3113402222. Handles own inventory, pricing, and fulfillment for products listed on mercaldas.com.
- CelumovilminorThird-party seller on Mercaldas marketplace selling mobile/electronics products. Contact: [email protected], 3102194973.
- BettsupplierminorThird-party seller on Mercaldas marketplace. Contact: [email protected], 3217569834.
- Virtual MueblesminorThird-party seller on Mercaldas marketplace selling furniture. Contact: [email protected], 3113163609.
- MerpesminorThird-party seller on Mercaldas marketplace. Contact: [email protected], 3224254774.
- DkosmeticminorThird-party seller on Mercaldas marketplace selling cosmetics. Contact: [email protected], 3132130299.
- SofihogarminorThird-party seller on Mercaldas marketplace selling home goods. Contact: [email protected], 3332818215.
- 20/20 Bienes y ServiciosminorThird-party seller on Mercaldas marketplace. Contact: [email protected], 3152444979.
- MastronicsminorThird-party seller on Mercaldas marketplace. Contact: [email protected], 3147662789.
- El Mejor PerfumeminorThird-party seller on Mercaldas marketplace. Contact: [email protected], 3175734181.
- TG ElectronicsminorThird-party seller on Mercaldas marketplace. Contact: [email protected], 3165370882.
- Mercado PagocorePayment gateway integration for online transactions on mercaldas.com. Terms and conditions referenced from Mercado Pago (mercadopago.com.co) for payment processing.
- VTEXcoreE-commerce platform provider powering the mercaldas.com online store and mobile application. VTEX provides the storefront infrastructure, product catalog management, and digital commerce capabilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mercaldas competitors and assessment
Company assessmentDirect peers
- Ara (Jerónimo Martins Colombia): Hard-discount supermarket chain operated by Jerónimo Martins in Colombia, competing on everyday low price across fresh and pantry categories. Comparable as a discount grocery peer.
- Jumbo (Cencosud Colombia): National supermarket and hypermarket chain with strong online ordering and home-delivery capabilities in major Colombian cities. Comparable as a multi-format supermarket competitor with overlapping fresh-grocery and non-grocery assortment.
- Tiendas D1: Low-price hard-discount grocery chain rapidly expanding across Colombia including the coffee region. Comparable as a price-led grocery competitor targeting similar value-conscious households.
- Carulla: Premium Colombian supermarket banner under Grupo Éxito with omnichannel ordering. Comparable as a regional supermarket competitor in the Colombian Andes with similar fresh and household assortment.
- Olímpica: Colombian supermarket and big-box chain with broad assortment, private label and growing e-commerce. Comparable regional/national supermarket competitor with a similar mass-market positioning to Mercaldas.
Broad incumbents
- Grupo Éxito: Colombia's largest retailer, operating supermarkets (Éxito, Carulla, Surtimax), hard-discount and digital channels. Comparable as a national omnichannel grocery incumbent against which Mercaldas competes in the Manizales region.
- Falabella Colombia: Multi-category department store and marketplace covering electronics, home and appliances with home delivery. Comparable as a competing non-grocery channel for the same household basket.
- Mercado Libre Colombia: Dominant Latin American marketplace where many of Mercaldas's third-party sellers (electronics, home, beauty) also list inventory. Comparable as the broader marketplace alternative for the same shopper wallet.
Emerging players
- Merqueo: Colombia-born online grocery delivery platform offering scheduled home delivery of fresh and pantry products. Comparable as a digital grocery competitor targeting similar household shopping occasions.
- Rappi: Latin American super-app with rapid grocery delivery (Turbo fresh, restaurants, convenience). Comparable as a quick-commerce grocery competitor in Colombian cities including Manizales.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mercaldas social profiles
Digital presenceMercaldas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercaldas leadership team
Management profileNumber of profiles
Mercaldas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercaldas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercaldas
What does Mercaldas do?
Mercaldas is a Colombian supermarket chain operating physical retail stores across Manizales, Neira, and Palestina, complemented by the mercaldas.com e-commerce platform and a mobile application for online grocery ordering with home delivery within 3 business hours. The assortment spans fresh foods, dairy, produce, meat, poultry, fish, pantry staples, cleaning supplies, personal care, baby care, pet products, electronics, and appliances, plus a third-party marketplace hosting over 20 sellers in furniture, mobile devices, cosmetics, home goods, and accessories.
Is Mercaldas a public or private company?
Mercaldas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mercaldas founded?
Mercaldas was founded in -1. It employs 101 to 250 people.
Where is Mercaldas based?
Mercaldas is headquartered in Manizales, Colombia, in the Latin America region.
How does Mercaldas make money?
Four revenue lines are on record. Retail Supermarket Sales are the primary driver. The others are electronics and Appliances Sales, marketplace Commission and delivery and Handling Fees.
Who are Mercaldas's main competitors?
Direct peers on record are Ara (Jerónimo Martins Colombia), Jumbo (Cencosud Colombia), Tiendas D1, Carulla and Olímpica. Broad incumbents are Grupo Éxito, Falabella Colombia and Mercado Libre Colombia. Emerging players are Merqueo and Rappi.
Does Mercaldas have an API?
No public API is recorded for Mercaldas.
What industry is Mercaldas in?
Mercaldas's product category is Supermarket Retail. Its primary akta.pro industry code is CRAFAEAE, Grocery & Food Omnichannel, with a secondary code of CRAFADAF, Grocery & Pantry Inventory-led Online Retailers. Its NAICS code is 44511 and its SIC code is 5411.