Ida Fram

What Ida Fram does

Ida Fram is a Helsinki-based creative marketing agency operating as the flagship subsidiary of Ida Fram Group Oy, founded in 2002. The company positions itself as 'Finland's first service marketing agency,' delivering strategic marketing planning, brand development, visual design, creative concepts, and digital marketing to service-sector and B2B clients across Finland. Its service catalog spans 17 documented offerings including search engine marketing, SEO, content marketing, social media advertising, display and programmatic advertising, website development, analytics, conversion optimization, brand refresh, marketing communication concepts, advertising, packaging design, and native advertising.

The business is project-based and retainer-based, with multi-year contracts and quote-based pricing. Revenue is generated primarily through professional services delivered to enterprise clients (e.g., Huoneistokeskus, R-kioski, Varma, Myllyn Paras, ISS Direct) and select non-profit and government entities across at least 11 verticals including real estate, retail, food, finance, healthcare, construction, senior care, mobility, and education. Ida Fram does not sell software; it operates as a people-based services firm with 35 employees across Helsinki and Jyväskylä and a 2024 group sales margin (myyntikate) of approximately €3.6M.

Ida Fram functions within an integrated group structure: sister company Into-Digital Oy delivers web services, and GidiUp Oy (spun off in 2023 from Ida Fram's digital marketing team) handles digital marketing execution. The group also holds a minority stake in Digital Fabric Oy (Zadaa), an international second-hand clothing marketplace. Distribution is sales-led via direct client engagement, referrals, and the group's internal cross-referral ecosystem. Technology stack is martech-standard (Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, programmatic platforms, web analytics) with stated use of AI tooling alongside human expertise, but no proprietary AI products.

Name

Ida Fram

Legal name

Ida Fram Oy

Website

https://idafram.fi

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Ida Fram is a Helsinki-based full-service creative marketing agency (part of Ida Fram Group) that provides strategic marketing, brand, visual design, and digital marketing services to Finnish B2B and enterprise clients across service-sector verticals.

Ownership category

akta.pro rank

Product category

Creative Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Creative marketing services
• Brand development
• Digital marketing agency
• Marketing strategy
• Visual identity design

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Consulting and Creative Services: Ida Fram generates revenue through professional marketing services including strategic marketing planning, brand development, visual design, creative concepts, digital marketing, and production services. Revenue is project-based and retainer-based for ongoing client relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Ida Fram is a creative marketing agency that provides comprehensive marketing services to companies across Finland. The agency delivers strategic marketing planning, brand development, visual design, digital marketing execution, and production services. It organizes its offerings into three pillars: Strategic Marketing (planning, brand refresh, marketing communication concepts, advertising), Visual Design (logo, visual identity, packaging, point-of-sale materials), and Digital Marketing (search advertising, SEO, content, social media advertising, display, programmatic buying, websites, analytics, conversion optimization).

Product overview

Ida Fram is a creative marketing agency that provides comprehensive marketing services rather than a software product. The company operates as part of Ida Fram Group and offers a full range of marketing services organized into three main categories: Strategic Marketing (including strategic planning, brand refresh, marketing communication concepts, and advertising), Visual Design (including logo and visual identity, packaging design, and point-of-sale materials), and Digital Marketing (including search advertising, SEO, content marketing, social media advertising, display advertising, programmatic buying, websites, analytics, and conversion optimization). The company leverages AI tools alongside human expertise and specializes in service industry marketing across B2B, retail, pharmaceuticals, housing and construction, tourism, wellness, and finance sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Marketing Planning (Strateginen markkinointi)

Quantifiable outcome

• 40% increase in website visitors for Helsingin seudun kesäyliopisto
• +3 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Into-Digital OycoreStrategic or Co-development PartnerSister company within Ida Fram Group specializing in web services, website development, and e-commerce solutions. Companies collaborate on integrated marketing and web projects for shared clients.
• GidiUp OycoreStrategic or Co-development PartnerSister company specializing in digital marketing services including strategic planning, multi-channel digital marketing execution, and analytics. Created through spin-off of Ida Fram's digital marketing team in 2023.
• Digital Fabric Oy (Zadaa)minorOthersIda Fram Group holds minority stake in Digital Fabric Oy, operator of Zadaa app for second-hand clothing. International mobile marketplace for used clothing.
• FinnpartnershipminorGTM or Marketing PartnerFinnpartnership is a business partnership program funded by the Finnish Ministry for Foreign Affairs and administered by Finnfund. Ida Fram serves as marketing partner for brand development and campaign execution targeting emerging markets.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DDB Helsinki: Finnish office of DDB Worldwide, a global advertising network offering creative campaigns, brand strategy and digital marketing to Finnish enterprise clients — directly competing with Ida Fram on integrated agency work.
• Hasan & Partners: Finnish full-service creative agency headquartered in Helsinki offering brand strategy, creative concepts, digital and campaign work for enterprise clients across the Nordics — directly comparable in services, target market and operating model to Ida Fram.
• Bob Helsinki: Independent Finnish creative agency based in Helsinki providing brand, advertising and digital services to a similar mix of Finnish enterprise and consumer brands; comparable size and service portfolio to Ida Fram.
• Zeeland: Finnish independent full-service agency offering brand strategy, creative and digital marketing; similar client base of Finnish enterprises and a comparable integrated offering to Ida Fram.
• TBWA Helsinki: Helsinki office of the TBWA global creative network; provides full-service advertising, brand strategy and digital marketing to Finnish enterprise clients, competing head-to-head with Ida Fram for similar mid-market and enterprise briefs.
• Satumaa: Independent Finnish creative agency in Helsinki providing brand, advertising and digital services to enterprise clients; comparable scale and service scope to Ida Fram in the Finnish market.
• Folk Finland: Finnish independent creative and advertising agency offering brand, campaign and digital services to Finnish enterprise clients; comparable mid-market positioning and full-service offering.

Broad incumbents

• Reaktor: Larger Finnish digital and creative technology firm offering software, design and digital marketing services; broader portfolio than Ida Fram (including custom software) but competes for the same enterprise digital mandates in Finland.

Emerging players

• Avaus Marketing Innovations: Helsinki-based marketing innovation consultancy with a focus on digital growth, CRM and data-driven marketing; partially overlaps with Ida Fram's digital offering and competes for the same Finnish enterprise clients.
• N2 (N2 Group): Finnish data- and technology-driven marketing agency focused on analytics, CRM and performance marketing; overlapping service set with Ida Fram's digital practice (now partly housed at GidiUp) but differentiated by stronger data/tech positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IdaFram
• YouTubeyoutube.com/user/IdaFramOy
• Facebookfacebook.com/idafram
• LinkedInlinkedin.com/company/ida-fram-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ida Fram