Agriculture Information

What Agriculture Information does

Agriculture Information, operated by Vadamalai Media Private Limited under the Vadamalai Media Group, is a Bangalore-based online community platform serving the Indian agricultural sector since 2000. The platform's flagship product is a Message Board forum with 350,000+ registered members and 100,000+ discussions, where farmers, buyers, and experts post buy/sell enquiries for agricultural products, machinery, livestock, and services. The technology stack centers on aMember Pro membership software for forum access, supplemented by Zoom for live online meetings with agricultural scientists and industry leaders and a YouTube channel (@agricultureinformation8371) hosting recordings of past sessions.

The company operates a multi-product ecosystem including Agri Leads (a verified buyer-seller enquiry marketplace reachable at agrileads.in with WhatsApp-based contact requests), the Agriculture & Industry Survey monthly magazine (12 issues/year delivered via courier for INR 1,800), a 500-page book compiling 150 field interviews priced at INR 3,675, VMG AG (an advisory division providing project setup, market entry, and export/import support for international agribusinesses), and a Sponsored Membership advertising program priced at INR 2,500/month or USD 30/month. The technology is forum-based rather than platform-native, with no AI/ML capabilities, proprietary algorithms, or public API disclosed.

The revenue model combines subscription revenue (magazine and sponsored membership at low price points in the INR 30/month range), one-time book and merchandise sales, fee-based matchmaking via Agri Leads, and advisory services through VMG AG. Customer segments span individual farmers, agricultural buyers, domain experts/scientists, and agripreneurs/investors (latter including international market entrants). Distribution is direct-to-consumer via the company website and WhatsApp, with physical magazine and book delivery via courier across India. While registration data shows member activity across 24+ countries, the operational and pricing focus remains India-centric, and the company is bootstrapped with no external venture or private equity investment disclosed.

Name

Agriculture Information

Legal name

Vadamalai Media Private Limited

Website

https://agricultureinformation.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Agriculture Information is a Bangalore-based online community platform operating since 2000, serving India's farmers, agricultural buyers, and experts via a 350,000+-member forum, a buyer-seller marketplace (Agri Leads), a monthly print magazine, advisory services, and Zoom-based expert meetings.

Ownership category

akta.pro rank

Product category

Agricultural Community and Marketplace Platform

SIC

Agricultural Services (700)

akta.pro industry

PRIMARYCRAFAHAL

Agriculture Inputs & Farm Supply Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

SECONDARYAFACAJAH

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Farm Management & Operational Advisory Services

SECONDARYAFACAJAG

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Farm Management & Operational Advisory Services

Keywords

• Agriculture community platform
• Agri marketplace listings
• Agricultural magazine publishing
• Agribusiness advisory services
• Online farming forums

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Magazine Subscription: Annual subscription to Agriculture & Industry Survey magazine delivering 12 monthly issues to addresses in India. Price includes subscription cost plus courier charges.
2. Book Sales: Sale of comprehensive agriculture business books covering field interviews and agricultural opportunities across various sectors.
3. Sponsored Membership/Advertising: Monthly sponsored membership providing banner ads, text ads, photo gallery uploads, downloadable resources, and email signatures with contact details. Priced at Rs 2,500/month or $30 USD annually.
4. Agri Leads Service: Verified buyer-seller enquiry publication service across India with WhatsApp-based contact detail requests and direct connection facilitation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Agriculture Information operates an online platform for India's agricultural community that bundles a Message Board (discussion forum), an Agri Leads marketplace for buyers and sellers of agricultural goods and services, a monthly Agriculture & Industry Survey magazine, a published book on agribusiness opportunities, and Live Online Agriculture Meetings hosted on Zoom and YouTube. A separate VMG AG division provides tailored agribusiness advisory services to enterprises and serious agripreneurs. Membership to access the platform, magazine and meetings is sold on an annual subscription basis.

Product overview

Agriculture Information operates as a multi-platform agricultural community ecosystem comprising a Message Board forum (serving 350,000+ members with 100,000+ discussions), Agri Leads marketplace for verified buyer-seller enquiries, the Agriculture & Industry Survey Magazine (monthly print subscription), a published book on agricultural business opportunities, Live Online Zoom Meetings with agricultural experts, VMG AG advisory services for project setup and market entry, and a Sponsored Membership advertising program. These products work together to connect farmers, buyers, and experts across India's agricultural sector.

Differentiator

Problem solved

Functional benefit

Brands

• VMG AG: Agriculture project advisory and business development division of Vadamalai Media Group, serving professionals, investors, and international companies seeking to identify, plan, and execute agriculture opportunities in India.
• Agri Leads
• Agriculture & Industry Survey

Products and services

• Message Board (Discussion Forum) Online discussion forum for members to post topics and replies across agricultural categories including dairy, fisheries, horticulture, organic farming, machinery, packaging, and agri-business opportunities. Targeted at farmers, agripreneurs, students and enthusiasts.
• Agri Leads Marketplace Listings-based marketplace that connects buyers and sellers of agricultural goods and services, with categories such as land/property, horticulture plants/seeds, livestock, animal feed, tools and machinery, and business/franchise opportunities. Targeted at farmers, traders and agri-entrepreneurs.
• Agriculture & Industry Survey Magazine Monthly sector magazine (12 issues per year) covering agriculture industry surveys, trends and analysis, delivered as a PDF download plus a printed copy shipped to subscribers. Targeted at members seeking India-focused agricultural intelligence.
• Business Opportunities in Agriculture (Book) Published book listing and explaining business opportunities in agriculture, sold as a standalone product alongside the membership and other offerings. Targeted at aspiring agripreneurs and serious investors.
• Live Online Agriculture Meetings Scheduled interactive online meetings on agricultural topics, hosted on Zoom with replays posted to YouTube, included as part of membership benefits and addressing farmers, students and agripreneurs.
• Sponsored Membership (WhatsApp Feed) Tiered sponsored membership product (Basic, Standard, Premium) that distributes advertisers' content via the WhatsApp broadcast feed to the Agriculture Information community. Targeted at agri-businesses and service providers seeking visibility among ~350,000 members.
• VMG AG Agribusiness Advisory Separate advisory service under Vadamalai Media Group (VMG AG) providing tailored agribusiness consulting, market studies and sector research for enterprises and serious agripreneurs. Targeted at agribusiness firms and investors needing custom intelligence.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VMG AG (Vadamalai Media Group)coreStrategic or Co-development PartnerVMG AG is the agriculture project advisory and business development division of Vadamalai Media Group. It works with professionals, investors, agribusinesses, and international companies seeking to identify, plan, and execute agriculture opportunities in India. Services include project advisory, market entry in India, business partner identification, agricultural project setup, export/import support, and industry connections.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AgroStar: India-focused agri-commerce platform offering inputs, agronomy advisory, and content to farmers. Directly comparable to Agriculture Information because both blend a marketplace, farmer community, and knowledge/expert layer to serve Indian agricultural buyers and sellers.
• BigHaat: Indian B2B agriculture inputs marketplace where farmers can discover and purchase seeds, crop protection, and nutrients. Comparable to Agriculture Information as a digital agri-services platform serving Indian farmers through an online marketplace and content-driven engagement.
• DeHaat: Full-stack agri-tech platform in India connecting farmers to inputs, advisory, and buyers. Shares the marketplace-plus-advisory structure of Agriculture Information's Agri Leads and VMG AG businesses, serving the same farmer, buyer, and entrepreneur segments.
• Krishi Jagran: One of India's largest agricultural media networks covering news, success stories, and farmer education. Closely mirrors Agriculture Information's editorial/content + community model (magazine, articles, farmer engagement) targeting the same Indian agri audience.

Emerging players

• Kisan Network: Indian agri e-commerce and supply-chain startup with farmer-adjacent commerce. Overlaps with Agriculture Information's marketplace ambitions and buyer-seller facilitation through Agri Leads.
• Gramophone: Indian agri-advisory and inputs platform that combines agronomy recommendations with input commerce. Comparable as a digital agri-services platform operating in India with farmer-centric content, advisory, and commerce flows similar to Agriculture Information.
• CropIn: Indian agri-tech SaaS offering farm data, traceability, and intelligence solutions. Adjacent to Agriculture Information in serving agricultural stakeholders with digital tools, though CropIn focuses on enterprise B2B rather than farmer community.

Others

• AgNext: Agri-tech company providing quality testing, traceability, and market linkage technology in India. Adjacent/ecosystem player rather than direct community competitor to Agriculture Information, but overlaps on the buyer-seller linkage theme.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@agricultureinformation8371
• LinkedInlinkedin.com/company/agricultureinformation
• Xx.com/aginfocom
• Facebookfacebook.com/aginfcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agriculture Information