Agriculture Information
Agriculture Information is a Bangalore-based online community platform operating since 2000, serving India's farmers, agricultural buyers, and experts via a 350,000+-member forum, a buyer-seller marketplace (Agri Leads), a monthly print magazine, advisory services, and Zoom-based expert meetings.
- Company typePrivate
- Founded2000
- HeadquartersBangalore, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Agriculture Information does
Agriculture Information, operated by Vadamalai Media Private Limited under the Vadamalai Media Group, is a Bangalore-based online community platform serving the Indian agricultural sector since 2000. The platform's flagship product is a Message Board forum with 350,000+ registered members and 100,000+ discussions, where farmers, buyers, and experts post buy/sell enquiries for agricultural products, machinery, livestock, and services. The technology stack centers on aMember Pro membership software for forum access, supplemented by Zoom for live online meetings with agricultural scientists and industry leaders and a YouTube channel (@agricultureinformation8371) hosting recordings of past sessions.
The company operates a multi-product ecosystem including Agri Leads (a verified buyer-seller enquiry marketplace reachable at agrileads.in with WhatsApp-based contact requests), the Agriculture & Industry Survey monthly magazine (12 issues/year delivered via courier for INR 1,800), a 500-page book compiling 150 field interviews priced at INR 3,675, VMG AG (an advisory division providing project setup, market entry, and export/import support for international agribusinesses), and a Sponsored Membership advertising program priced at INR 2,500/month or USD 30/month. The technology is forum-based rather than platform-native, with no AI/ML capabilities, proprietary algorithms, or public API disclosed.
The revenue model combines subscription revenue (magazine and sponsored membership at low price points in the INR 30/month range), one-time book and merchandise sales, fee-based matchmaking via Agri Leads, and advisory services through VMG AG. Customer segments span individual farmers, agricultural buyers, domain experts/scientists, and agripreneurs/investors (latter including international market entrants). Distribution is direct-to-consumer via the company website and WhatsApp, with physical magazine and book delivery via courier across India. While registration data shows member activity across 24+ countries, the operational and pricing focus remains India-centric, and the company is bootstrapped with no external venture or private equity investment disclosed.
Agriculture Information firmographics
Firmographics- Name
- Agriculture Information
- Legal name
- Vadamalai Media Private Limited
- Website
- https://agricultureinformation.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agriculture Information is a Bangalore-based online community platform operating since 2000, serving India's farmers, agricultural buyers, and experts via a 350,000+-member forum, a buyer-seller marketplace (Agri Leads), a monthly print magazine, advisory services, and Zoom-based expert meetings.
- Ownership category
- akta.pro rank
Agriculture Information industry classification
Industry- Product category
- Agricultural Community and Marketplace Platform
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)
- akta.pro secondary industries
- Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)
Keywords
Where Agriculture Information is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Agriculture Information business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Magazine Subscription: Annual subscription to Agriculture & Industry Survey magazine delivering 12 monthly issues to addresses in India. Price includes subscription cost plus courier charges.
- Book Sales: Sale of comprehensive agriculture business books covering field interviews and agricultural opportunities across various sectors.
- Sponsored Membership/Advertising: Monthly sponsored membership providing banner ads, text ads, photo gallery uploads, downloadable resources, and email signatures with contact details. Priced at Rs 2,500/month or $30 USD annually.
- Agri Leads Service: Verified buyer-seller enquiry publication service across India with WhatsApp-based contact detail requests and direct connection facilitation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Agriculture & Industry Survey Magazine - 12 issues per year |
| One time/ perpetual license | Pay-as-you-go | Agriculture Business Opportunities Book - 500 pages, 150 field interviews |
| Subscription | Annual | Sponsored Membership - Monthly advertising package |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Agriculture Information product offering
Product offeringCore offering
Agriculture Information operates an online platform for India's agricultural community that bundles a Message Board (discussion forum), an Agri Leads marketplace for buyers and sellers of agricultural goods and services, a monthly Agriculture & Industry Survey magazine, a published book on agribusiness opportunities, and Live Online Agriculture Meetings hosted on Zoom and YouTube. A separate VMG AG division provides tailored agribusiness advisory services to enterprises and serious agripreneurs. Membership to access the platform, magazine and meetings is sold on an annual subscription basis.
Product overview
Agriculture Information operates as a multi-platform agricultural community ecosystem comprising a Message Board forum (serving 350,000+ members with 100,000+ discussions), Agri Leads marketplace for verified buyer-seller enquiries, the Agriculture & Industry Survey Magazine (monthly print subscription), a published book on agricultural business opportunities, Live Online Zoom Meetings with agricultural experts, VMG AG advisory services for project setup and market entry, and a Sponsored Membership advertising program. These products work together to connect farmers, buyers, and experts across India's agricultural sector.
Differentiator
Problem solved
Functional benefit
Brands
- VMG AG: Agriculture project advisory and business development division of Vadamalai Media Group, serving professionals, investors, and international companies seeking to identify, plan, and execute agriculture opportunities in India.
- Agri Leads
- Agriculture & Industry Survey
Products and services
- Message Board (Discussion Forum) Online discussion forum for members to post topics and replies across agricultural categories including dairy, fisheries, horticulture, organic farming, machinery, packaging, and agri-business opportunities. Targeted at farmers, agripreneurs, students and enthusiasts.
- Agri Leads Marketplace Listings-based marketplace that connects buyers and sellers of agricultural goods and services, with categories such as land/property, horticulture plants/seeds, livestock, animal feed, tools and machinery, and business/franchise opportunities. Targeted at farmers, traders and agri-entrepreneurs.
- Agriculture & Industry Survey Magazine Monthly sector magazine (12 issues per year) covering agriculture industry surveys, trends and analysis, delivered as a PDF download plus a printed copy shipped to subscribers. Targeted at members seeking India-focused agricultural intelligence.
- Business Opportunities in Agriculture (Book) Published book listing and explaining business opportunities in agriculture, sold as a standalone product alongside the membership and other offerings. Targeted at aspiring agripreneurs and serious investors.
- Live Online Agriculture Meetings Scheduled interactive online meetings on agricultural topics, hosted on Zoom with replays posted to YouTube, included as part of membership benefits and addressing farmers, students and agripreneurs.
- Sponsored Membership (WhatsApp Feed) Tiered sponsored membership product (Basic, Standard, Premium) that distributes advertisers' content via the WhatsApp broadcast feed to the Agriculture Information community. Targeted at agri-businesses and service providers seeking visibility among ~350,000 members.
- VMG AG Agribusiness Advisory Separate advisory service under Vadamalai Media Group (VMG AG) providing tailored agribusiness consulting, market studies and sector research for enterprises and serious agripreneurs. Targeted at agribusiness firms and investors needing custom intelligence.
Companies that use Agriculture Information
Customer profileSegments4 records
Ideal customer profiles2 records
Agriculture Information technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Agriculture Information partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VMG AG (Vadamalai Media Group)coreVMG AG is the agriculture project advisory and business development division of Vadamalai Media Group. It works with professionals, investors, agribusinesses, and international companies seeking to identify, plan, and execute agriculture opportunities in India. Services include project advisory, market entry in India, business partner identification, agricultural project setup, export/import support, and industry connections.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Agriculture Information competitors and assessment
Company assessmentDirect peers
- AgroStar: India-focused agri-commerce platform offering inputs, agronomy advisory, and content to farmers. Directly comparable to Agriculture Information because both blend a marketplace, farmer community, and knowledge/expert layer to serve Indian agricultural buyers and sellers.
- BigHaat: Indian B2B agriculture inputs marketplace where farmers can discover and purchase seeds, crop protection, and nutrients. Comparable to Agriculture Information as a digital agri-services platform serving Indian farmers through an online marketplace and content-driven engagement.
- DeHaat: Full-stack agri-tech platform in India connecting farmers to inputs, advisory, and buyers. Shares the marketplace-plus-advisory structure of Agriculture Information's Agri Leads and VMG AG businesses, serving the same farmer, buyer, and entrepreneur segments.
- Krishi Jagran: One of India's largest agricultural media networks covering news, success stories, and farmer education. Closely mirrors Agriculture Information's editorial/content + community model (magazine, articles, farmer engagement) targeting the same Indian agri audience.
Emerging players
- Kisan Network: Indian agri e-commerce and supply-chain startup with farmer-adjacent commerce. Overlaps with Agriculture Information's marketplace ambitions and buyer-seller facilitation through Agri Leads.
- Gramophone: Indian agri-advisory and inputs platform that combines agronomy recommendations with input commerce. Comparable as a digital agri-services platform operating in India with farmer-centric content, advisory, and commerce flows similar to Agriculture Information.
- CropIn: Indian agri-tech SaaS offering farm data, traceability, and intelligence solutions. Adjacent to Agriculture Information in serving agricultural stakeholders with digital tools, though CropIn focuses on enterprise B2B rather than farmer community.
Others
- AgNext: Agri-tech company providing quality testing, traceability, and market linkage technology in India. Adjacent/ecosystem player rather than direct community competitor to Agriculture Information, but overlaps on the buyer-seller linkage theme.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Agriculture Information social profiles
Digital presenceAgriculture Information financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agriculture Information leadership team
Management profileNumber of profiles
Profiles1 record
Agriculture Information subsidiaries and ownership
Company hierarchySubsidiaries3 records
Agriculture Information funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agriculture Information M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agriculture Information
What does Agriculture Information do?
Agriculture Information operates an online platform for India's agricultural community that bundles a Message Board (discussion forum), an Agri Leads marketplace for buyers and sellers of agricultural goods and services, a monthly Agriculture & Industry Survey magazine, a published book on agribusiness opportunities, and Live Online Agriculture Meetings hosted on Zoom and YouTube. A separate VMG AG division provides tailored agribusiness advisory services to enterprises and serious agripreneurs. Membership to access the platform, magazine and meetings is sold on an annual subscription basis.
Is Agriculture Information a public or private company?
Agriculture Information is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agriculture Information founded?
Agriculture Information was founded in 2000. It employs 1 to 10 people.
Where is Agriculture Information based?
Agriculture Information is headquartered in Bangalore, India, in the Asia region.
How does Agriculture Information make money?
Four revenue lines are on record. Magazine Subscription is the primary driver. The others are book Sales, sponsored Membership/Advertising and agri Leads Service.
Who are Agriculture Information's main competitors?
Direct peers on record are AgroStar, BigHaat, DeHaat and Krishi Jagran. Emerging players are Kisan Network, Gramophone and CropIn. AgNext is listed as an others.
Does Agriculture Information have an API?
No public API is recorded for Agriculture Information.
What industry is Agriculture Information in?
Agriculture Information's product category is Agricultural Community and Marketplace Platform. Its primary akta.pro industry code is CRAFAHAL, Agriculture Inputs & Farm Supply Marketplaces, with a secondary code of AFACAJAH, Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing). Its SIC code is 700.