Havag

What Havag does

Havag (Hallesche Verkehrs-AG) is the municipal public transport operator for the city of Halle (Saale), Germany, providing tram and bus services across more than 800 stops on six or more tram lines plus a Nightline bus network. The company is a wholly-owned subsidiary of Stadtwerke Halle GmbH (SWH), a municipal utility conglomerate that also operates energy, water, and waste management businesses, and Havag functions as SWH's mobility and logistics division. Its core product portfolio includes single and day tickets sold through vending machines and two Service-Center locations, plus a layered subscription suite anchored by the nationwide 58 EUR/month Deutschlandticket, plus regional variants (Abo Light/Basis/Premium/Senior/Azubi), the Deutschlandsemesterticket, and the employer-subsidized Jobticket.

The digital platform is centered on the movemix_app, which combines ticketing, journey planning, on-demand shuttle booking (movemix_shuttle), bike sharing (movemix_bike), and carsharing integration, supported by FAIRTIQ for GPS-based automatic ticketing and the ABO-Online subscription management portal with SSO via TAF mobile. Journey planning on the website is delivered via an embedded iframe integration with INSA, a service of NASA GmbH and HaCon Ingenieurgesellschaft, rather than a proprietary engine. Underlying infrastructure includes standard third-party systems: Microsoft Dynamics 365 for customer communication (administered by Lufthansa Industry Solutions), Matomo for web analytics, Usercentrics for GDPR cookie consent, and Eye-Able for web accessibility.

Revenue is generated through farebox transactions, recurring subscriptions, advertising (Haltestellenwerbung managed via DEGESTA and Fahrzeugwerbung via VM Verkehrsmedien Sachsen-Anhalt across the 800+ stop and full vehicle network), corporate Jobticket and Kombiticket programs, the HALLE CARD tourist package bundling transit with 13 museums, and specialty vehicle rentals for events. Pricing is regulated under the Mitteldeutscher Verkehrsverbund (MDV) tariff structure, and capital expenditure is co-funded by the Federal Ministry of Transport (BMV) and the State of Sachsen-Anhalt through the multi-stage STADTBAHN Halle infrastructure modernization program.

Name

Havag

Legal name

Hallesche Verkehrs-AG

Website

https://havag.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Havag (Hallesche Verkehrs-AG) operates tram and bus public transit across more than 800 stops in Halle (Saale), Germany, as the wholly-owned mobility subsidiary of municipal utility group Stadtwerke Halle. It serves commuters, students, seniors, tourists, and corporate clients via subscriptions, single tickets, and a multimodal mobility app.

Ownership category

akta.pro rank

Headquarters

HQ city

Halle

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public Transit Fares: Revenue from single tickets, day tickets, and multi-trip tickets for tram and bus services within MDV tariff zone. Tickets sold at service centers, vending machines, online, and via app.
2. Subscription Products (Abos): Recurring subscription revenue including ABO Light, ABO Basis, ABO Premium, ABO Senior, ABO Azubi, and Deutschlandticket. Monthly/annual billing with various tariff zones.
3. Specialized Tickets: Germany Semesterticket for students, Jobticket for employers, FamilienPlusKarte family passes, and HALLE CARD tourist package combining museum access with transit.
4. Advertising - Stop Advertising: Haltestellenwerbung (stop advertising) services managed through DEGESTA. Advertisers can place ads at 800+ stops and passenger shelters.
5. Advertising - Vehicle Advertising: Fahrzeugwerbung (vehicle advertising) through VM Verkehrsmedien Sachsen-Anhalt. Options include partial wrapping, full vehicle wrapping, and interior advertising.
6. Vehicle Rental: Rental of historical and modern trams and buses for events, tours, and special occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels11 records

Core offering

Havag operates scheduled tram and bus public transit services across the Halle (Saale) metropolitan area under the MDV tariff, selling single tickets, day passes, and recurring subscriptions (Abo Light, Abo Basis, Abo Premium, Abo Senior, Abo Azubi, Deutschlandticket, Jobticket) through service centers, vending machines, the movemix_app, and the ABO-Online portal. The company extends its offering with multimodal mobility services (movemix_shuttle on-demand, movemix_bike bike sharing, integrated carsharing), tourist products (HALLE CARD combining transit with 13 museums), themed tram lines, advertising on vehicles and stops, and vehicle rental for events.

Product overview

Havag (Hallesche Verkehrs-AG) is a public transport operator in Halle (Saale), Germany, providing tram and bus services as part of the Stadtwerke Halle (SWH) municipal utility group. The company's digital product portfolio centers on the movemix_app as the primary mobile platform, which integrates real-time transit information, ticketing, and multimodal mobility services (shuttle, bike sharing, carsharing). Supporting digital offerings include ABO-Online for subscription management, the Jobticket Portal for corporate customers, and an embedded journey planner powered by INSA. Ticket distribution also operates through self-service vending machines and physical Service-Centers. For customers, Havag offers subscription products including the Deutschlandticket, Deutschlandsemesterticket, and various Abo plans, plus the tourist-focused HALLE CARD. Themed transit experiences (Kulturlinie 7, Moderne Linie 8) and leisure attractions (Straßenbahnmuseum, Parkeisenbahn, vehicle rental) extend the offering beyond standard transit. Business services include advertising on vehicles and at stops, job tickets, and combined event tickets.

Differentiator

Problem solved

Functional benefit

Brands

• movemix_app: Mobile application for tickets, route planning, and mobility services
• FAIRTIQ
• movemix_shuttle
• movemix_bike
• movemix_station
• ABO-Online
• Moderne Linie 8
• Kulturlinie 7

Products and services

• movemix_app Mobile application for Havag customers providing real-time transit information, ticket purchasing, journey planning, and access to multimodal mobility services including movemix_shuttle, movemix_bike, and integrated carsharing.
• ABO-Online Online subscription management portal enabling customers to apply for new subscriptions, view contracts, make changes, submit cancellations, and manage SEPA direct debit payments including the Deutschlandticket.
• Jobticket Portal Online portal for business customers to apply for employer-subsidized job tickets, with applications forwarded to HAVAG for processing and ongoing administration handled through ABO-Online.
• Deutschlandticket Nationwide monthly public transport subscription offering unlimited travel on local public transport throughout Germany.
• Deutschlandsemesterticket Discounted student version of the Deutschlandticket available to students at participating universities in the MDV transport area, providing unlimited local transport at a reduced monthly rate.
• HALLE CARD Tourist card offering free travel in tariff zone 210 plus free or discounted entry to 13 museums, a guided city tour, and discounted admission to the Bergzoo, available as e-ticket or print-at-home ticket through the movemix_app or Tourist-Information.
• movemix_shuttle On-demand shuttle service operating in defined zones, complementing fixed-route public transport and accessible through the movemix_app.
• movemix_bike Bike sharing service allowing users to rent bicycles at various stations throughout Halle (Saale), integrated into the movemix_app for seamless access alongside other mobility options.
• Abo Subscription Products (Light, Basis, Premium, Senior, Azubi) Recurring monthly subscription family including Abo Light, Abo Light 9 Uhr, Abo Basis, Abo Basis 9 Uhr, Abo Premium (full network), Abo Senior, Senior Partner, and Abo Azubi, with billing via SEPA direct debit under MDV tariff zones 210/611.
• Jobticket (Corporate Ticket) Subsidized monthly transit tickets for employees of partner companies, offered at reduced rates with employer contribution and administered through ABO-Online after initial application via the Jobticket portal.
• Kombiticket Combined transit and event tickets offering travel to cultural venues and events at reduced rates, available through the business customer offerings for event organizers.
• Single and Day Tickets (MDV tariff) Single tickets, day tickets, and short-trip tickets for occasional riders under the MDV tariff zone system, sold at Service-Centers, vending machines, and via the movemix_app.
• FamilienPlusKarte Family discounted transit pass for families with children, providing access to HAVAG services at family-friendly pricing.
• Kulturlinie 7 (Culture Line 7) Themed tram line connecting major cultural attractions in Halle (Saale) including museums, theaters, historic buildings, and gardens, serving as both transportation and curated cultural tourism experience.
• Moderne Linie 8 (Modern Line 8) Themed tram line showcasing 1920s modernist architecture in Halle (Saale), connecting notable buildings from the Industrial Age era including industrial facilities, residential settlements, and administrative buildings.
• Straßenbahnmuseum (Tram Museum) Historic tram museum operated by the Hallesche Straßenbahnfreunde association, showcasing restored historical trams and buses, open to visitors as part of the Halle erleben program.
• Parkeisenbahn (Park Railway) Miniature railway attraction in Halle's parks, offering rides for children and families as part of the city's leisure offerings.
• Fahrzeuge mieten (Vehicle Rental) Rental service for historical and modern trams and buses for private events, corporate functions, and special occasions, with contact forms for requesting rentals of modern or historic vehicles.
• Haltestellenwerbung (Stop Advertising) Advertising space at transit stops, including shelters and display panels, with Havag operating over 800 stops offering advertising opportunities managed through DEGESTA Deutsche Gesellschaft für Stadtverkehrsanlagen mbH.
• Fahrzeugwerbung (Vehicle Advertising) Advertising space on the exterior and interior of trams and buses, including partial wrapping, full vehicle wrapping, and interior displays such as posters and swing cards, administered through VM Verkehrsmedien Sachsen-Anhalt.

Quantifiable outcome

• Over 25,000 daily passengers at Magdeburger Straße/Halle-Neustadt corridor
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• SWH (Stadtwerke Halle GmbH)coreStrategic or Co-development PartnerHAVAG is a wholly-owned subsidiary of Stadtwerke Halle (SWH), the municipal utility group. SWH encompasses energy, water, waste management, and mobility services. HAVAG operates as the mobility and logistics division under the SWH umbrella, benefiting from shared services including IT (IT-Consult Halle), HR, and corporate functions.
• NASA GmbH (Nahverkehrsservice Sachsen-Anhalt)coreTechnology or IntegrationNASA provides the INSA journey planning service used on HAVAG's website. INSA generates route planning results combining NASA, MDV, and participating transit operator data. NASA is responsible for regional public transit coordination in Saxony-Anhalt.
• HaCon Ingenieurgesellschaft mbHcoreTechnology or IntegrationTechnical provider implementing the INSA journey planning service for NASA. Responsible for the cookie consent mechanism within the journey planner.
• Mitteldeutscher Verkehrsverbund (MDV)coreStrategic or Co-development PartnerRegional transit tariff association covering Halle and surrounding area. HAVAG sells MDV tickets at service centers and machines. Tariff zones 210 (city) and 611 apply.
• IT-Consult Halle GmbHcoreImplementation/ SI/ Consulting PartnerIT services provider within SWH group. Hosts HAVAG's website servers and provides technical infrastructure including hosting for ABO-Online and email marketing platforms (Dynamics 365).
• Sales:ConsultminorImplementation/ SI/ Consulting PartnerTechnical service provider for ABO-Online portal implementation and Jobticket portal hosting.
• Lufthansa Industry Solutions GmbH & Co. KGminorImplementation/ SI/ Consulting PartnerTechnical administrator for Microsoft Dynamics 365, providing maintenance, operations, and support services for HAVAG's customer communication systems.
• DEGESTA Deutsche Gesellschaft für Stadtverkehrsanlagen mbHminorChannel Partner/ Reseller/ DistributorAdvertising partner managing Haltestellenwerbung (stop advertising) for HAVAG. Contact: Kathrin Probst, [email protected].
• VM Verkehrsmedien Sachsen-AnhaltminorChannel Partner/ Reseller/ DistributorVehicle advertising partner managing Fahrzeugwerbung (vehicle advertising) including partial and full vehicle wraps. Contact: Sarah Althaus, [email protected].
• Hallesche Wasser und Stadtwirtschaft GmbH (HWS)minorImplementation/ SI/ Consulting PartnerWater and municipal services company (SWH subsidiary) collaborated on underground infrastructure during STADTBAHN construction including drainage and utility relocation.
• Energieversorgung Halle GmbH (EVH)minorImplementation/ SI/ Consulting PartnerEnergy utility (SWH subsidiary) collaborated on underground infrastructure during STADTBAHN construction including power and cable relocation.
• Bureau Veritas Construction Services GmbHminorImplementation/ SI/ Consulting PartnerProject management and control services for STADTBAHN construction projects including Merseburger Straße.
• Martin-Luther-Universität Halle-WittenbergminorStrategic or Co-development PartnerMajor customer and campus partner; special semester ticket program; student mobility needs; campus served by multiple tram lines including Lines 3 and 8.

Scale indicators4 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Hamburger Hochbahn: Major incumbent U-Bahn and bus operator for Hamburg within the HVV tariff network. Similar municipal-conglomerate ownership and integrated multi-channel ticketing, but covering a much larger urban geography and ridership base.
• Berliner Verkehrsbetriebe (BVG): Germany's largest municipal transit operator, providing broad U-Bahn, tram, bus, and ferry services for Berlin. Overlaps with HAVAG on ticketing, subscription, and multimodal offerings but at vastly greater scale and as a portfolio operator across many modes.

Emerging players

• nextbike: Germany's largest bike-sharing operator, integrated into HAVAG's movemix_app as movemix_bike. Comparable as the underlying micromobility partner for the multimodal platform and a partially overlapping offering in last-mile mobility.

Direct peers

• Verkehrs-Aktiengesellschaft Nürnberg (VAG): Mid-sized German municipal transit operator combining U-Bahn, tram, and bus in Nuremberg with multi-channel ticketing and subscription tiers. Comparable product breadth and B2B Jobticket-style programs under a similar municipal-utility umbrella.
• Leipziger Verkehrsbetriebe (LVB): Tram and bus operator for Leipzig serving a similar mid-sized German city in the MDV/Mitteldeutsch corridor. Comparable business model with multi-channel ticketing, subscription tiers, and themed tourist offerings, though at larger scale.
• Dresdner Verkehrsbetriebe (DVB): Municipal tram and bus operator for Dresden, also in the eastern German city tier with similar tram-network heritage, tariff-zone operation (VVO), and tourism integration via themed lines, directly comparable to HAVAG's operating model.
• Kölner Verkehrs-Betriebe (KVB): Operates Cologne's tram and bus network plus Stadtbahn services under municipal ownership. Comparable multimodal scope, subscription products, and barrier-free accessibility initiatives, though at a substantially larger urban scale.
• Magdeburger Verkehrsbetriebe (MVB): Operates tram and bus services in Magdeburg, the other major city in Saxony-Anhalt. Closest comparable by city size, regional tariff association (MAREGO), and integrated tram-network operating model, making it the most directly relevant peer for HAVAG.
• Jenaer Nahverkehr GmbH: Operates tram and bus services in Jena, Thuringia — a similarly-sized German university city. Comparable in scale and in operating both tram and bus networks with subscription ticketing under a regional tariff association.

Others

• FAIRTIQ: Swiss-headquartered automatic check-in/check-out ticketing platform integrated into HAVAG's movemix_app. Functions as a technology partner and adjacent ticketing infrastructure rather than a direct competitor, illustrating how regional operators extend their stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/swh.havag
• Instagraminstagram.com/hallesche_verkehrs_ag
• Xx.com/HAVAG_News
• LinkedInlinkedin.com/company/havag

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havag