Imaging Technology News

Name

Imaging Technology News

Legal name

Wainscot Media, LLC

Website

https://itnonline.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Park Ridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue: Premium content subscriptions providing access to product comparison charts and exclusive materials. Subscription renewals at term's full prices unless otherwise noted at renewal.
2. Advertising: Sponsored content, banner advertising, and promotional placements for medical imaging vendors and healthcare technology companies.
3. Premium Content Fees: Fees charged for access to certain content and services determined to be Premium Content, including Product Comparison Charts. Thirty days advance notice required for fee changes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Imaging Technology News (ITN) is a B2B digital media publication covering radiology, oncology, and medical imaging technology for healthcare professionals. It operates as an online platform (itnonline.com) providing news articles, FDA clearance updates, conference coverage, premium product comparison charts, sponsored video series, webinars, and newsletter subscriptions. The publication is owned and operated by Wainscot Media, LLC and is funded through advertising, sponsored content, and premium content subscriptions.

Product overview

Imaging Technology News (ITN) is a medical imaging industry news publication operated by Wainscot Media, LLC. The publication offers a content platform featuring comparison charts across imaging modalities, video content including the 'Talking Trends with Bayer Radiology' series, on-demand webinars, newsletter subscriptions, and channel-organized news coverage spanning FDA updates, imaging modalities (MRI, CT, PET, X-Ray, Ultrasound, Digital Radiography), Information Technology, Radiation Oncology, and Women's Health. ITN functions as an advertising-supported media platform rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Comparison Charts Premium product comparison charts covering medical imaging modalities including Digital Breast Tomosynthesis, Artificial Intelligence, Mobile DR Systems, Cardiac CT Systems, and Radiation Therapy Quality Assurance Platforms. Subscription-gated content targeting healthcare technology decision makers evaluating competing imaging technologies.
• ITN Video Content Library of video content including the sponsored 'Talking Trends with Bayer Radiology' series covering topics such as smart protocols, injector management, customer engagement, and CT suite navigation for medical imaging professionals.
• ITN Webinars On-demand and live webinars covering imaging performance optimization and radiology topics, including Change Healthcare-sponsored sessions. Designed for continuing education of radiology professionals and as demand-generation assets for advertisers.
• Newsletter Subscription E-newsletter subscription service operated through Wainscot Media's marketing platform, delivering regular updates on imaging technology news to subscriber inboxes.
• Channel-based News Coverage Structured news content organized across specialized channels including COVID-19, FDA, imaging modalities (CT, MRI, PET, Ultrasound, X-Ray, Digital Radiography), Information Technology, Radiation Oncology, Women's Health, and Conference Coverage for major industry events such as RSNA, HIMSS, ECR, ACR, ASTRO, SNMMI, and others.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered flagship, major and minor.

• Bayer RadiologyflagshipGTM or Marketing Partner · 24 June 2026Bayer Radiology is primary sponsor of 'Talking Trends with Bayer Radiology' video series on ITN, covering smart protocols, injector management, customer engagement, and market disruptions.
• NordicNeuroLabmajorTechnology or Integration · 4 June 2026NordicNeuroLab signed comprehensive software license and distribution agreement with GE HealthCare for integration and distribution of NordicNeuroLab's advanced neuroimaging software within GE HealthCare's MRI ecosystem worldwide.
• MicrosoftmajorStrategic or Co-development Partner · 2 June 2026Cortechs.ai announced strategic collaboration with Microsoft to integrate advanced imaging AI insights into radiology workflows. Part of Microsoft's healthcare AI expansion.
• Sirona MedicalmajorStrategic or Co-development Partner · 1 June 2026Sirona Medical and Everlight Radiology announced a five-year strategic partnership. Everlight will integrate Sirona's cloud-native radiology OS platform into its teleradiology operations.
• DisneyflagshipGTM or Marketing Partner · 28 May 2026Royal Philips and the Walt Disney Company announced Disney animated characters and stories incorporated into Philips Ambient Experience for MRI at medical facilities in 87 countries worldwide to support children undergoing imaging procedures.
• Indica LabsminorStrategic or Co-development Partner · 26 May 2026Leica Biosystems and Indica Labs announced strategic collaboration with Lunit to develop AI image analysis algorithms for digital pathology.
• Leica BiosystemsmajorStrategic or Co-development Partner · 26 May 2026Versant Diagnostics and Leica Biosystems expanded collaboration with Aperio GT Elite scanner deployment to advance digital pathology.
• Epic Systems CorporationmajorTechnology or Integration · 21 May 2026Fujifilm's integration with Epic supports seamless data flow between Synapse PACS and Epic's electronic health record platform, creating single comprehensive patient imaging record.
• Fujifilm Healthcare AmericasmajorTechnology or Integration · 14 May 2026Ardent Health partnered with Fujifilm Healthcare Americas to implement Synapse Enterprise Imaging solutions across Ardent's hospital footprint. ITN covered this partnership announcement.
• Roche DiagnosticsmajorStrategic or Co-development Partner · 7 May 2026Roche entered into definitive merger agreement to acquire PathAI to strengthen digital pathology capabilities. This builds on successful partnership established in 2021 and scaled up in 2024.
• OpenwaterminorStrategic or Co-development Partner · 7 May 2026Openwater (open-source medical technology company) announced collaboration with Sharma Lab at NC State and UNC for multidisciplinary neurological research using Open-LIFU technology.
• NYU Langone HealthmajorStrategic or Co-development Partner · 20 April 2026Bracco Imaging announced strategic alliance with NYU Langone Health to advance innovation in imaging research.
• DeepHealthmajorStrategic or Co-development Partner · 16 April 2026GE HealthCare expanded collaboration with DeepHealth, Inc. (wholly-owned subsidiary of RadNet) for mammography AI solutions.
• MedtronicmajorTechnology or Integration · 9 April 2026GE HealthCare announced digital integration between GE HealthCare bkActiv intraoperative ultrasound system and Medtronic surgical navigation system.
• Onvida HealthmajorStrategic or Co-development Partner · 7 April 2026Siemens Healthineers and Onvida Health signed 10-year Value Partnership to bring MRI, CT, ultrasound, and radiation therapy technology to Onvida Health facilities.
• NTU SingaporeminorStrategic or Co-development Partner · 18 March 2026Academic research collaboration on water-window X-ray technology for biological cell visualization at Nanyang Technological University Singapore.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Healthcare IT News: Sibling Wainscot Media publication covering healthcare IT broadly including imaging informatics (PACS, VNA, AI). Targets an overlapping but broader buyer audience and competes for healthcare technology vendor ad budgets.
• Diagnostic Imaging: Long-standing medical imaging trade publication serving radiologists and imaging decision-makers. Comparable content mix (modality news, technology evaluation, conference coverage) and advertiser base.
• AuntMinnie: The leading online community and trade media destination for medical imaging professionals. Competes directly with ITN for radiology audience attention and imaging-vendor advertising dollars across news, education, and comparison content.
• Radiology Business: Trade publication covering the business, economics, and technology of radiology. Serves the same radiology-administrator and imaging-decision-maker audience with overlapping news, conference coverage, and vendor sponsorship.
• Health Imaging: B2B publication focused on diagnostic imaging technology news and analysis. Closely comparable to ITN in audience (radiology and imaging-center professionals) and revenue model (advertising + sponsored content).

Broad incumbents

• MedCity News: Healthcare business and innovation news outlet covering providers, payers, and digital health including medical imaging. Broadens beyond imaging-only but competes for healthcare technology vendor mindshare and advertising spend.

Others

• DOTmed: Medical equipment marketplace and news destination for imaging capital equipment buyers and sellers. Adjacent in audience and content but distinct in business model (listings/marketplace vs. editorial-driven advertising).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/itneditor
• Facebookfacebook.com/ImagingTechnologyNews

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imaging Technology News