IMC Medios

What IMC Medios does

IMC Medios is a Costa Rica-based outdoor advertising (OOH) company that operates a network of physical and digital advertising structures across Central America. Founded in 2004 and headquartered in San Rafael with offices in San José, the company targets brand advertisers and local businesses across Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama. Following the 2024 merger of its activities with JCDecaux Top Media Publigrafik, IMC Medios now operates as JCDecaux IMC under the JCDecaux Latin America umbrella, positioning the combined entity as the most diversified outdoor advertising platform in Central America.

The company's core offering is OOH inventory — including traditional billboards, digital displays, airport placements, and shopping mall advertising — supplemented by a portfolio of measurement and creative services. Its proprietary tools include OOH Audience Metrics (live campaign measurement), Retail Audience Metrics (shopping center audience analytics), and Programática DOOH (programmatic digital out-of-home buying). Complementary services cover art optimization, innovation and creativity, and research and audience studies. The underlying technology stack combines physical advertising infrastructure with digital audience measurement systems; no AI/ML components are disclosed in the available material.

IMC Medios generates revenue primarily through advertising on owned OOH structures, with a secondary stream from audience measurement and data analytics services. Pricing is quote-based and not publicly disclosed, consistent with OOH industry norms where rates depend on location, duration, and campaign scope. The go-to-market motion is sales-led, with direct advertiser engagement supplemented by category marketing initiatives such as the Premios JCDecaux Costa Rica awards. Following the 2024 merger, the combined entity reports a headcount of 51-100 employees and remains privately held under JCDecaux group ownership.

Name

IMC Medios

Website

https://imcmedios.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

IMC Medios, operating as JCDecaux IMC, is a Costa Rica-based outdoor advertising platform providing OOH inventory and audience measurement tools to brand advertisers and local businesses across six Central American countries.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (54183), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

akta.pro secondary industries

Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Outdoor advertising
• OOH media
• Digital billboards
• Programmatic DOOH
• Audience measurement

Headquarters

HQ city

San Rafael

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Outdoor Advertising (OOH): Revenue generated from providing outdoor advertising spaces and structures to brands and advertisers in Central America. Includes traditional static billboards and digital displays.
2. Audience Measurement Services: Revenue from providing audience measurement data and analytics tools to demonstrate campaign effectiveness and ROI to advertisers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

IMC Medios sells outdoor advertising space and related services across Central America through physical billboards, digital displays, and advertising structures in airports and shopping malls. The offering is complemented by proprietary audience measurement tools (OOH Audience Metrics and Retail Audience Metrics) that provide real-time campaign performance data, and a programmatic DOOH platform for automated digital out-of-home buying. Supporting services include art optimization, innovation and creativity, and audience research.

Product overview

IMC Medios operates as part of the JCDecaux group in Central America, providing outdoor advertising (OOH) services through a platform-plus-modules architecture. The core offering is the outdoor advertising network with integrated measurement tools. The product portfolio includes OOH Audience Metrics (real-time campaign measurement), Retail Audience Metrics (shopping center measurement), Programática DOOH (programmatic digital advertising), and art optimization services. The company also offers innovation and creativity services, research and studies, and audience measurement for airports.

Differentiator

Problem solved

Functional benefit

Products and services

• OOH Audience Metrics Live measurement tool for Out-of-Home advertising campaigns, providing real-time audience measurement and metrics for OOH campaigns run by brand advertisers and agencies across Central America.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• JCDecaux Top Media PubligrafikcoreStrategic or Co-development PartnerJCDecaux Top Media Publigrafik and IMC Medios have fused their activities in Central America, creating the most diversified outdoor advertising platform in the region. This strategic combination brings together complementary advertising networks and capabilities under the JCDecaux Latin America umbrella.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Outfront Media: U.S.-headquartered outdoor advertising company operating billboards, transit, and place-based media across North America. Comparable in product offering (static + digital OOH with audience analytics) and in the shift toward programmatic and measurable OOH, though operating in a different geography.
• Clear Channel Outdoor: Global outdoor advertising operator with a strong Americas footprint covering billboards, street furniture, transit, and airports. Directly comparable to IMC's venue mix (especially airport advertising) and has been pursuing digital OOH and programmatic capabilities analogous to IMC's Programática DOOH.
• Lamar Advertising: One of the largest outdoor advertising operators in the Americas, focused on billboard, transit, and digital OOH inventory with proprietary audience measurement. Directly comparable to IMC's core static and digital OOH network plus data-driven campaign optimization across regional U.S. and Latin American markets.

Broad incumbents

• JCDecaux: Global leader in outdoor advertising and IMC Medios' parent company. Operates the worldwide OOH network and Latin American platform of which IMC is the Central American arm, offering the most directly comparable business model and product portfolio at global scale.
• Ströer SE & Co. KGaA: Germany-based outdoor and digital out-of-home advertising operator with an integrated portfolio of static and digital OOH plus programmatic capabilities. Comparable as a non-LatAm OOH incumbent investing in data, programmatic DOOH, and audience measurement to defend OOH's share of advertising budgets.

Regional players

• Global Media Outdoor (currently under Pragma / formerly IGPDecaux): Latin American outdoor advertising platforms operating in markets such as Brazil and Argentina under the former IGPDecaux JV. Comparable as a JCDecaux-affiliated Latin American OOH operator with overlapping product lines (street furniture, transit, billboards, airport media) in the same macro region.
• APN Outdoor (JCDecaux Australia): Outdoor advertising operator in Australia and New Zealand, now part of the JCDecaux group. Comparable as a JCDecaux-affiliated regional OOH platform with similar product mix (billboards, transit, airport, programmatic DOOH) operating in a different geography from IMC.

Others

• Broadsign: Provider of digital signage and DOOH content-management software used by many outdoor advertising operators. Comparable as a key enabling technology layer for digital billboards and programmatic DOOH networks that IMC's Programática DOOH product depends on.
• Geopath: U.S. OOH audience measurement organization that provides impression and demographic data for out-of-home campaigns. Comparable to IMC's OOH Audience Metrics and Retail Audience Metrics products as an industry-level measurement infrastructure that advertisers and operators rely on for campaign planning and ROI proof.

Emerging players

• VIOOH: Programmatic digital out-of-home advertising marketplace backed by major OOH operators including JCDecaux, Lamar, and Outfront. Comparable to IMC's Programática DOOH offering as the supply-side platform and exchange that enables automated buying of digital OOH inventory across participating operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/imcmedios
• LinkedInlinkedin.com/company/imc-medios

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMC Medios