Zoned

What Zoned does

Zoned Inc., operating as Zoned Sports Academy, is a privately held baseball and softball training academy founded in 2002 by Duke Baxter in Bridgewater, New Jersey. The company operates a single 28,000 sq ft purpose-built indoor facility containing two full-size playing fields, nine batting cages (including Iron Mike and Jugs pitching machines), eight pitching mounds, and a fully stocked pro shop, delivering year-round development programs from youth (ages 6) through high-school-aged athletes. Service lines span private lessons (sold as single sessions or packages of 4/8/12/24), seasonal memberships, summer camps at multiple locations, position-specific classes (catching, infield, power hitting, pitching), Zoned Strength conditioning, facility rentals, birthday parties, and college recruiting video production at $449 per primary position.

The business operates two travel team programs under sub-brands: Zoned RedHawks (17 baseball teams from 10U to 17U) and Zoned Softball (12U and 14U teams). Technology-enabled instruction uses third-party tools including Rapsodo, DVS biomechanical pitching analysis, Blast Motion sensors, HitTrax, and a Proteus System for performance tracking; founder Duke Baxter also holds two US patents on baseball/softball training devices. Beyond on-site training, Zoned runs digital products including the 'Dominate The Diamond' online coaching course platform (launched 2017), the 'Get Zoned In' podcast (2019), and a SportsRecruits integration (2020) for college-bound athletes.

Revenue is generated direct-to-consumer through lesson packages, memberships, camps, ancillary services (rentals, birthday parties, strength training), and recruiting video production. The customer base is fragmented across individual families and youth athletes in the Bridgewater/Somerset County NJ region, with named institutional relationships (Somerset Patriots, Jersey Inferno, local high schools) functioning as community partnerships rather than material revenue contracts. The company has no disclosed external funding, remains privately held by founder Duke Baxter, and has documented 46 college athletic commitments among its athletes in 2026.

Name

Zoned

Legal name

Zoned Inc.

Website

https://zonedinc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Zoned Sports Academy is a private baseball and softball training academy in Bridgewater, NJ, founded in 2002, offering year-round private lessons, camps, travel teams, and college recruiting services to youth and high-school athletes using a 28,000 sq ft facility and technology-enabled instruction.

Ownership category

akta.pro rank

Product category

Youth Sports Training Academy

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF)

akta.pro secondary industry

Baseball & Softball Leagues (MPAKAAAC)

Keywords

• Baseball training academy
• Softball coaching programs
• Youth sports training
• Private baseball lessons
• Travel baseball teams

Headquarters

HQ city

Bridgewater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Private Lessons: 30-minute or 1-hour private instruction sessions sold individually or in packages (4, 8, 12, 24 session packs). Master Instructors excluded from packages.
2. Seasonal Memberships: Pre-Fall Membership (August), End of Year Membership (November-December), and College Membership (winter break) providing recurring training access
3. Summer Camps: Week-long summer camp programs for baseball (ages 6-12) and softball (ages 7-14) at various locations
4. Recruiting Services: College recruiting videos starting at $449 for primary position and hitting, additional positions $50 each
5. Facility Rentals: Batting cage and field rentals available by half-hour or full hour with or without instructor
6. Birthday Parties & Events: 90-minute party packages at the facility for celebrations
7. Zoned Strength Training: Semi-private strength training sessions and group speed/agility development programs

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Zoned is a baseball and softball training academy that delivers year-round youth athletic development across private lessons, group classes, summer camps, clinics, strength and conditioning, travel team programs (RedHawks baseball, Zoned Softball), team training, college recruiting video services, facility rentals, birthday parties, coach education clinics and an online coaching platform (Dominate The Diamond). Instruction is led by ~30 coaches — including former MLB, college and professional players — at a 28,000 sq. ft. indoor facility in Bridgewater, NJ, leveraging Rapsodo, DVS biomechanical analysis, Blast Motion, HitTrax and the Proteus System.

Product overview

Zoned Sports Academy operates as a baseball and softball developmental training facility offering a comprehensive portfolio of programs and services. The core offerings include year-round Baseball Programs (Rookies through Middle School) and Softball Programs (Minors through Elite levels), supplemented by position-specific training such as Catching, Infield, Pitching, and Power Hitting classes. The company also provides Zoned Strength (strength and conditioning), Summer Camps, Mini Clinics, and Seasonal Memberships. Service offerings encompass Private Lessons, Team Training, Recruiting Services with professional video production, Facility Rentals, Coaching the Coaches Clinics, and Rent A Coach programs. The organization runs two travel team programs: Zoned RedHawks (17 baseball teams, 10U-17U) and Zoned Softball (12U & 14U). Educational products include Dominate The Diamond (online coaching courses), the DVS Pitching Program (biomechanical analysis), and the Get Zoned In Podcast. Additional offerings include Zoned Scholarship (financial aid) and annual Signing Day events for college-bound athletes.

Differentiator

Problem solved

Functional benefit

Brands

• Dominate The Diamond: A coaching education platform offering HD training videos and courses for baseball and softball coaches covering fundamentals, position-specific training, and practice management.
• Zoned RedHawks
• Zoned Softball

Products and services

• Baseball Programs
• Softball Programs
• Zoned Strength
• Seasonal Memberships
• Summer Camps
• Mini Clinics
• Private Lessons
• Birthday Parties
• Recruiting Services
• Facility Rentals
• Coaching the Coaches Clinics
• Rent A Coach
• Team Training
• Zoned RedHawks (Travel Baseball)
• Zoned Softball (Travel Softball)
• Dominate The Diamond (Online Coaching Courses)
• DVS Pitching Program

Quantifiable outcome

• Mike Nikorak drafted 27th overall by Colorado Rockies in 2015
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Extra Innings: Baseball/softball training facility franchise offering lessons, cages, and team training. Closely comparable operating model to Zoned with multi-site presence.
• D-BAT Sports: National baseball and softball training franchise with batting cages, lessons, and travel teams. Most directly comparable to Zoned by sport mix, instructional model, and facility-based delivery.
• The Hitting Zone: Regional baseball/softball hitting and pitching training facility with similar age-group programming and lesson-package pricing structure.
• Frozen Ropes: Baseball and softball hitting and pitching instruction franchise with technology-enabled training. Direct competitor in the position-specific skills training category.
• MAPS Sports Performance: Multi-sport training academy operating facility-based lessons, camps, and travel teams in the Northeast. Comparable in facility scope and community-driven GTM.

Broad incumbents

• EXOS (formerly Athletes' Performance): National sports performance training company. Comparable strength & conditioning and biomechanical analysis offerings (e.g., Zoned Strength), though broader than baseball/softball.
• IMG Academy: Established multi-sport boarding academy with baseball programming. Overlaps with Zoned on elite player development and college placement but at a much larger, national scale.

Others

• Five Tool Baseball: Baseball player development media and showcase platform. Comparable content/community angle to Zoned's Dominate The Diamond and recruiting services.

Regional players

• NBC Baseball Academy: Regional baseball instruction academy serving travel teams and individual lessons in the Mid-Atlantic. Comparable private-lesson and team-training model.

Emerging players

• EAS Sports Performance: Northeast-based baseball/softball training provider with technology-enabled instruction and travel teams. Comparable mid-tier regional competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Zonedsports
• YouTubeyoutube.com/user/ZONEDSportsAcademy
• Facebookfacebook.com/zonedsports
• Instagraminstagram.com/zonedsports
• LinkedInlinkedin.com/company/zoned-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoned