Ofran

What Ofran does

Ofran (אופרן), legally אופרן שירותים בע"מ, is an Israeli privately held travel company founded in 1989 that operates as a direct-to-consumer broker for international car rentals. The company is headquartered at the LYFE Tower B in Bnei Brak, Israel, with 51-100 employees and no physical retail presence — all sales and service are conducted remotely through the ofran.co.il website, phone, WhatsApp, email, and online chat.

The company's core product is a Hebrew-language price-comparison and booking platform that aggregates inventory from leading international rental companies — Alamo, Enterprise, Europcar, National (core partners), plus Budget, Hertz, Keddy, and Thrifty (secondary partners) — covering 60+ countries including the USA, Canada, Cyprus, Greece, Spain, Germany, Portugal, Austria, France, Italy, and the UAE. Ofran layers three add-on products on top of the core booking flow: Ofran Plus (an excess-waiver protection plan underwritten by Harel Insurance via Harel-Servit, covering up to $2,500 USD and providing a 50% cancellation fee discount), Online Check-in (pre-arrival rental paperwork), and a Young Drivers Program for the US market. The platform notes integration with partner systems such as Alamo's Save Time and Choice programs.

Ofran's commercial model is transaction-based: customers pay Ofran directly for the booking, Ofran remits payment to the underlying rental company, and retains a commission spread. Additional revenue is generated through the Ofran Plus insurance add-on and supplementary fees. The company's primary customer segment is Israeli leisure and business travelers renting cars abroad, with marketing conducted through Hebrew-language blog content, email newsletters, and social media on LinkedIn, Instagram, and Facebook. The company carries the Israeli Consumer Protection Organization's Public Trust Mark (תו אמון הציבור) and complies with Israeli accessibility standard ISR 5568 at WCAG 2.0 AA level.

Name

Ofran

Legal name

אופרן שירותים בע"מ

Website

https://ofran.co.il

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Ofran is an Israeli direct-to-consumer car rental broker founded in 1989 that aggregates inventory from major international rental companies across 60+ countries, serving Israeli travelers with Hebrew-language customer service, pre-negotiated terms, and an in-house Ofran Plus protection plan backed by Harel Insurance.

Ownership category

akta.pro rank

Product category

Car Rental Brokerage Services

NAICS

Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Business Travel Car Rental (TMC/OBT Integrated) (THADAOAC)

akta.pro secondary industry

Local City / In-Town Car Rental (THADAAAC)

Keywords

• Car rental broker
• International car hire
• Vehicle booking platform
• Travel rental services
• Rental price comparison

Headquarters

HQ city

Bene Beraq

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Car Rental Booking Commissions: Ofran acts as a broker/middleman, connecting Israeli travelers with international car rental companies (Alamo, Enterprise, Europcar, National, and others). The company earns commissions on bookings made through its platform. Customers pay for the rental through Ofran, and Ofran remits payment to the rental company while retaining a margin.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ofran is an Israeli car rental broker that compares prices and books international car rentals through partnerships with major international rental companies including Alamo, Enterprise, Europcar, and National. The company serves Israeli travelers in over 60 countries, providing Hebrew-language customer service, Israeli-friendly rental terms (unlimited kilometers, included additional driver), and an optional Ofran Plus protection plan covering excess charges up to $2,500 USD.

Product overview

Ofran is a car rental comparison and booking platform that aggregates international rental companies including Alamo, National, Europcar, Budget, Hertz, Keddy, Thrifty, and Enterprise. The platform offers Israeli travelers a unified booking experience with Hebrew customer service, Israeli-friendly rental terms (unlimited mileage, included additional driver), and add-on protection programs. The core platform enables price comparison and booking across 60+ countries, while the 'Ofran Plus' add-on provides excess waiver coverage up to $2,500 USD, and 'Young Drivers Program' offers specialized coverage for young renters in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• Ofran Plus (אופרן פלוס): An extended car rental plan that includes 50% discount on cancellation fees and coverage up to $2,500 for excess/deductible charges, tire damage, windshield damage, clutch damage, and lost keys.

Products and services

• International Car Rental Booking Service A digital price-comparison and booking platform that aggregates international car rental options from leading rental companies (Alamo, Enterprise, Europcar, National, Budget, Hertz, Keddy, Thrifty) across 60+ countries, enabling Israeli travelers to compare prices and book vehicles with Hebrew-language customer support and Israeli-friendly terms such as unlimited mileage and included additional driver.
• Ofran Plus Protection Plan A standalone add-on protection program providing excess waiver coverage up to $2,500 USD for damage and theft, including tires, windshields, mirrors, clutch, undercarriage, and lost keys, plus a 50% discount on cancellation fees for customers who cancel up to 24 hours before pickup. Administered by Harel-Servit with claim reimbursements processed within 14 business days.
• Young Drivers Program A specialized car rental program for young drivers in the USA that includes insurance supplements for up to 3 young drivers and a pre-paid fuel tank option, addressing the common surcharge and coverage gaps faced by young renters at international rental counters.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AlamocoreChannel Partner/ Reseller/ DistributorAlamo is a major US car rental company and one of Ofran's primary channel partners. Ofran offers Alamo rentals in the USA and Canada, including Alamo's Choice program (specific model selection) and Save Time online check-in service. Alamo has thousands of stations at major airports and cities in the US.
• EnterprisecoreChannel Partner/ Reseller/ DistributorEnterprise is referenced as one of Ofran's long-standing international rental company partners, contributing to Ofran's purchasing power and enabling competitive pricing for Israeli customers.
• EuropcarcoreChannel Partner/ Reseller/ DistributorEuropcar is an international car rental company operating as a channel partner for Ofran, particularly in Cyprus and other European destinations. Ofran offers Europcar rentals at airports and city centers across Cyprus.
• NationalcoreChannel Partner/ Reseller/ DistributorNational Car Rental is one of the two brands operated by the largest US car rental group, partnered with Ofran. National offers advanced 24/7 road services and one-way rentals on favorable terms, operating in the USA (including New York, Miami, and other major cities) and Canada.
• BudgetminorChannel Partner/ Reseller/ DistributorBudget is listed as one of the international rental company partners operating in Cyprus alongside Europcar, Hertz, Keddy, and Thrifty.
• HertzminorChannel Partner/ Reseller/ DistributorHertz is listed as an international rental company partner operating in Cyprus alongside Europcar, Budget, Keddy, and Thrifty.
• KeddyminorChannel Partner/ Reseller/ DistributorKeddy (a subsidiary of Europcar Group) is listed as an international rental company partner operating in Cyprus alongside Europcar, Budget, Hertz, and Thrifty.
• ThriftyminorChannel Partner/ Reseller/ DistributorThrifty is listed as an international rental company partner operating in Cyprus alongside Europcar, Budget, Hertz, and Keddy.
• Harel Insurance (שירביט)coreOthersHarel Insurance, specifically through its Harel-Servit subsidiary (from the Harel Group), administers the Ofran Plus protection plan. The plan provides excess coverage up to $2,500 USD and is backed by Harel's insurance infrastructure. Reimbursements are processed by Harel-Servit within 14 business days of claim submission.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Expedia: Major global OTA with car rental as one of several verticals (flights, hotels, packages). Overlaps with Ofran's supplier base; broad incumbent that competes for the same end-customer budget allocation.
• Booking.com: Largest global OTA with a substantial car-rental vertical that aggregates the same international suppliers as Ofran. Broad incumbent with overlapping capability; not a specialist broker but a competitive threat given scale and customer acquisition advantage.
• Kayak: Meta-search engine (Booking Holdings) that compares prices across car rental suppliers and redirects to booking. Comparable meta-search / comparison layer; competes with Ofran on price comparison UX.
• Skyscanner: Global travel meta-search with a car-hire vertical aggregating multiple suppliers. Comparable on the price-comparison mechanism; broad incumbent that competes on organic discovery for outbound travel shoppers.

Direct peers

• AutoSlash: US-focused car rental discount broker that tracks coupons, codes, and price drops across the same international brands. Comparable model: pure broker, commission/affiliate economics, no fleet ownership, customer-acquisition via content.
• EconomyBookings.com: Online car rental aggregator with global coverage across 20,000+ locations. Directly comparable broker model; same supplier base; positions itself on price transparency similar to Ofran's 'total cost' framing.
• Holiday Autos: Long-established European car rental broker (now owned by Avis Budget Group), aggregating multi-supplier rentals for leisure travelers. Comparable as a heritage broker with multi-country inventory and commission revenue model.
• CarRentals.com: Expedia-owned US car rental comparison site aggregating major suppliers. Directly comparable aggregator model; same suppliers and product; difference is global/US orientation vs. Ofran's Israeli niche.
• Rentalcars.com: Booking Holdings-owned global car rental aggregator that aggregates the same international suppliers (Hertz, Avis, Enterprise, Europcar, etc.) for direct booking. Closest direct comparable: pure-play car rental broker with multi-supplier price comparison and international coverage.
• DiscoverCars.com: Latvia-headquartered car rental aggregator operating in 150+ countries with comparable supplier-aggregation model. Comparable to Ofran in multi-country coverage and commission-based revenue, but serves a global customer base rather than a single-language niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ofran.israel
• LinkedInlinkedin.com/company/ofran
• Instagraminstagram.com/ofran_carrental

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ofran