KJS

What KJS does

KJS (legal entity K J S Print Services Ltd, trading as "We Are Direct Mail") is a privately held UK direct mail services provider founded in 1998 and headquartered at a single facility in Peterborough. The company offers end-to-end campaign execution combining design, litho and digital print, inkjet and laser variable-data personalization, data management, multi-format fulfilment (envelope enclosing with camera matching, paper, poly and potato starch wrapping, manual enclosing, postcards, one-piece mailers, and transactional mailings), and UK and international postage. Production is supported by state-of-the-art print, inserting, and wrapping lines housed in the Peterborough facility, and the company holds ISO 27001:2022 accreditation for information security.

The business sells on a B2B, sales-led basis to twelve named verticals including charities (primary), financial services, local authorities, institutes and membership organisations, retail, publishers, design and marketing agencies, conference and events, arts and entertainment, trade, claim and grants companies, and the general private sector (primary). Pricing is quote-based and project-driven, with costs varying by volume, format, personalization, and postage destination, and a stated value proposition of offering the full campaign lifecycle under one roof at competitive postage rates. Distribution runs through direct sales outreach, website-driven quote requests, and trust signals from accreditations (ISO 27001, BPIF, Two Sides, Love Paper) and partnerships (Royal Mail, Woodland Trust, SENE/PECT).

Strategically, KJS has invested in sustainability (solar panels via SENE/PECT funding, Woodland Trust tree planting, eco-friendly potato starch wraps) and compliance positioning, but no funding rounds, acquisitions, leadership changes, or product launches with dated evidence are present in the available data. Headcount is 11-50 employees, revenue is undisclosed, and the company operates as an independent private limited company with no public listing, parent entity, or known institutional shareholders referenced in the source material.

Name

KJS

Legal name

K J S Print Services Ltd

Website

https://kjsprinttomail.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

KJS (We Are Direct Mail) is a privately held UK direct mail services provider based in Peterborough, offering end-to-end print, data, fulfilment, and postage solutions to clients across twelve sectors including charities, financial services, local authorities, and retail.

Ownership category

akta.pro rank

Product category

Direct Mail and Commercial Printing Services

NAICS

Direct Mail Advertising (541860)

SIC

Services-Direct Mail Advertising Services (7331), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)

Keywords

• Direct mail services
• Commercial printing services
• Mailing house solutions
• Direct marketing fulfilment
• Transactional mailing services

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Direct Mail Services: Comprehensive direct mail printing and mailing services including design, printing, personalization, fulfilment, and postage. Revenue is generated through project-based pricing for individual campaigns and ongoing service contracts with clients.
2. Printing Services: Litho and digital printing services, large format printing, and related print production work for marketing materials and transactional mailings.
3. Data Management Services: Data management, list building, partially addressed mail, and door drop services with associated data processing fees.
4. Postage Services: UK and international postage services with negotiated discount rates passed on to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

KJS (trading as We Are Direct Mail) is a UK-based mailing house providing end-to-end direct mail campaigns from its Peterborough production facility. Services span creative design, litho and digital print production, variable data personalisation, envelope enclosing and paper/poly wrapping, data management, and UK and international postage handling. The company delivers integrated print-to-mail solutions for UK and international clients across sectors including charities, financial services, local authorities, retail, and publishers.

Product overview

KJS (We Are Direct Mail) is a UK-based direct mail company offering an integrated suite of print and fulfilment services under one roof. The portfolio spans three core capability areas: Print (Litho and Digital Print, Large Format Print, and Inkjet/Laser Personalisation), Fulfilment (Envelope Enclosing, Paper Wrapping, Poly and Potato Starch Wrap, Postcard and One Piece Mailers, Transactional Mailings, and Manual Fulfilment), and Supporting Services (Design Services, Data Management Services, and Postage Services covering UK and international delivery). This one-stop-shop model combines creative design, variable data printing, multiple enclosing/wrapping methods, and postal logistics to deliver end-to-end direct mail campaigns for businesses across sectors including charities, financial services, retail, and local authorities.

Differentiator

Problem solved

Functional benefit

Products and services

• Envelope Enclosing Services Automated envelope enclosing and inserting services for multi-piece direct mail campaigns, using camera matching technology for accurate mail piece assembly. Targeted at UK and international businesses running direct mail campaigns.
• Paper Wrapping Services Paper-based wrapping services for delivering marketing materials to customers as an alternative format to envelope-enclosed mail. Used by businesses for promotional and catalogue mailings.
• Poly and Potato Starch Wrap Services Sustainable poly wrapping and eco-friendly potato starch wrap alternatives for mail delivery, providing environmentally conscious wrapping options for direct mail campaigns.
• Transactional Mailing Services Processing and delivery of transactional mailings such as statements, invoices, and bills, with secure handling for financial services, utilities, and other regulated industries.
• Postcard and One Piece Mailers Services Single-piece mailer and postcard production and delivery services for direct marketing campaigns. Designed for businesses seeking compact, high-impact direct mail formats.
• Inkjet and Laser Personalisation Services High-quality inkjet and laser personalisation capabilities for variable data printing and targeted direct mail, enabling customised messages on each mail piece at scale.
• Postage Services UK and international postage services with discounted postal rates for direct mail campaigns, leveraging the company's Royal Mail partnership to provide preferential rates.
• Manual Fulfilment Services Manual enclosing and fulfilment services for projects requiring hand assembly, supporting complex or non-standard direct mail campaigns that cannot be fully automated.
• Data Management Services Data management services including partially addressed mail and door drops for targeted distribution, supporting list building and segmentation for direct mail campaigns.
• Design Services Creative graphic design services for direct mail campaigns and marketing materials, supporting clients from concept through to finished print-ready artwork.
• Litho and Digital Print Professional lithographic and digital printing services for high-quality direct mail materials, supporting both large runs and short-run personalised print jobs.
• Large Format Print Services Large format printing services for oversized marketing materials and signage, complementing the company's direct mail production capabilities.

Quantifiable outcome

• Discounts on UK and international postage rates
• +1 more outcomes

Segments12 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Royal MailcoreStrategic or Co-development PartnerRoyal Mail partnership providing preferential postage rates and access to UK postal infrastructure. This partnership enables KJS to offer discounted postage to their clients, a key competitive advantage in the direct mail market.
• BPIF (British Print Industry Federation)minorStrategic or Co-development PartnerIndustry association membership providing credibility, networking, and industry standards alignment in the printing sector.
• Two SidesminorStrategic or Co-development PartnerIndustry initiative promoting the sustainability and environmental benefits of print and paper communications.
• Love PaperminorStrategic or Co-development PartnerIndustry campaign promoting the sustainability credentials of paper-based communications.
• Woodland TrustminorStrategic or Co-development PartnerEnvironmental partnership supporting woodland conservation. KJS demonstrates sustainability commitment through this partnership, planting trees to offset environmental impact.
• SENE / PECTminorGTM or Marketing PartnerPECT (Peterborough Environment City Trust) facilitated SENE funding for KJS solar panel installation, demonstrating sustainability investment supported by local environmental organization.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Propack Direct Mail: UK printing and direct mail company offering print, enclosing, and mailing services — closely comparable UK-focused B2B direct mail service portfolio and customer base.
• Bibby Distribution: UK-wide mail, fulfilment, and distribution services provider serving enterprise clients — directly comparable in mail processing, fulfilment, and UK distribution scope.
• Whistl: Major UK mailing and parcels services provider (formerly UK Mail) delivering door-drop mail, bulk mail distribution, and postage services — directly comparable offering, scaled larger and broader than KJS but competing for the same UK direct mail budgets.
• CFH Docmail: UK-based document and direct mail services provider offering hybrid mail, print, and postage solutions to UK businesses — directly comparable in B2B service mix, target mid-market customers, and integrated print-to-postage model.

Regional players

• Pristine Finish (Celloglas): UK print finishing and direct mail services provider — comparable UK print finishing and direct mail capability set serving similar publishing, retail, and agency clients.
• JHP Group: UK printing and direct mail company providing print, fulfilment, and mailing services — comparable UK-focused regional competitor with overlapping direct mail and print service portfolio.

Broad incumbents

• Harte Hanks: US-headquartered direct and digital marketing services provider with a strong direct mail and customer communications practice — broad incumbent offering overlapping capabilities in personalized direct mail at greater scale.
• Royal Mail Marketreach: Royal Mail's specialist direct mail division promoting physical mail to UK advertisers and agencies — adjacent incumbent that both partners with and competes against independent mailing houses like KJS for direct mail budgets.
• Quad/Graphics: Large global printing and integrated marketing services group offering direct mail at scale — comparable direct mail capabilities as part of a much wider print and marketing services portfolio.

Emerging players

• Doddle: UK-based digital-forward parcel and returns network with mail-adjacent services — emerging player intersecting the mail/fulfilment space where KJS operates, though more digitally oriented.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KJS