What Monte-Carlo SBM does

Monte-Carlo Société des Bains de Mer (Monte-Carlo SBM) is a publicly traded integrated luxury resort operator headquartered in Monaco, founded in 1863 by François Blanc to operate the Principality of Monaco's exclusive casino concession. The company operates an integrated hospitality portfolio comprising four five-star hotels (Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo, Monte-Carlo Bay Hotel & Resort, and Monte-Carlo Beach), two casinos (Casino de Monte-Carlo and Casino Café de Paris), 27 restaurants including multiple Michelin-starred venues under chefs such as Alain Ducasse, Yannick Alléno, and Marcel Ravin, 14 bars and nightlife venues, 5 spa and wellness facilities, and signature entertainment events including the Monte-Carlo Summer Festival, Jazz Festival, and Festival des Etoilés. The government-granted casino monopoly is the structural foundation of the business.

The underlying technology is a digital reservation and customer management system supporting direct booking through montecarlosbm.com in six languages, the Monte-Carlo Pass Card (a unified guest identification and payment instrument), the My Monte-Carlo loyalty program, an interactive virtual tour platform (montecarlovirtualtour.com), and a digital gift card e-commerce channel. The company is registered as a Société Anonyme under Monaco law with €24,516,661 of registered capital and is listed on Euronext Paris (EPA: BAIN); it operates through wholly-owned subsidiaries including SOGETEL (hotels), STM (thermal baths), SAMES (entertainment), and SAS ROCALPIN (French restaurant reservations).

SBM serves three primary customer segments: affluent leisure travelers and high-net-worth individuals, corporate and MICE clients, and casino/entertainment enthusiasts. Revenue is generated across six streams — hotel accommodations (starting from €510/night), casino gaming, food and beverage, events and entertainment, wellness and spa services, and retail — distributed primarily through direct-to-consumer channels (website, in-resort, customer service center at +377 9806 25 25) complemented by travel-agency and OTA partnerships and a dedicated corporate meetings platform (montecarlomeeting.com). Leadership is provided by CEO Albert Pierre.

Name

Monte-Carlo SBM

Legal name

SOCIETE ANONYME DES BAINS DE MER ET DU CERCLE DES ETRANGERS A MONACO (SBM)

Website

https://montecarlosbm.com

Company type

Private

Founded year

1863

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Monte-Carlo Société des Bains de Mer is a publicly traded integrated luxury resort operator in Monaco (founded 1863) running four five-star hotels, two monopoly casinos, 27 restaurants, and 14 nightlife venues for affluent travelers, HNW individuals, and corporate MICE clients.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Casino Hotels (721120), Hotels (except Casino Hotels) and Motels (72111), Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Luxury Casino Resorts (THAGACAJ)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Convention & Events Casino Hotels (THAGAJAK), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Luxury resort hospitality
• Casino gaming entertainment
• Fine dining restaurants
• Spa wellness services
• Luxury hotel accommodations

Headquarters

HQ city

Cap-d'ail

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: Revenue from luxury hotel stays at four properties: Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo, Monte-Carlo Bay Hotel & Resort, and Monte-Carlo Beach. Includes room bookings, suites, and the Diamond Suites Collection. Pricing from €510 per night for getaway packages.
2. Casino Gaming: Revenue from casino operations at Casino de Monte-Carlo and Casino Café de Paris. Includes table games, slot machines, and gaming tournaments. Gaming room access restricted to visitors 18+, with specific dress codes and identification requirements.
3. Food & Beverage: Revenue from 27 restaurants and 14 bars/nightlife venues including Michelin-starred establishments such as Le Louis XV - Alain Ducasse, Blue Bay Marcel Ravin, and L'Abysse Monte-Carlo. Also includes casual dining, lounges, and event catering.
4. Events & Entertainment: Revenue from shows, concerts, festivals (Monte-Carlo Summer Festival, Monte-Carlo Jazz Festival, Festival des Etoilés), private events, and corporate meetings. Also includes Formula 1 Grand Prix viewing experiences and exclusive event hosting.
5. Wellness & Spa Services: Revenue from spa treatments, wellness programs, pools, and fitness facilities at Thermes Marins Monte-Carlo, SPA Clarins & myBlend, and spa at Monte-Carlo Beach.
6. Retail & Shopping: Revenue from luxury shopping experiences at Monte-Carlo Shopping Promenade and boutique outlets within resort properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Monte-Carlo SBM (Société Anonyme des Bains de Mer et du Cercle des Etrangers à Monaco) operates an integrated luxury resort portfolio in Monaco comprising four five-star hotels (Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo, Monte-Carlo Bay Hotel & Resort, Monte-Carlo Beach), two casinos (Casino de Monte-Carlo, Casino Café de Paris), approximately 27 restaurants (including multiple Michelin-starred venues such as Le Louis XV - Alain Ducasse), 14 bars and nightlife venues, spa and wellness facilities, and entertainment properties including the Monte-Carlo Summer Festival and Monte-Carlo Jazz Festival. The resort also operates the My Monte-Carlo loyalty program and dedicated meeting/event spaces for corporate clients.

Product overview

Monte-Carlo Société des Bains de Mer operates as an integrated luxury resort portfolio comprising 4 five-star hotels (Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo, Monte-Carlo Bay Hotel & Resort, Monte-Carlo Beach), 2 casinos (Casino de Monte-Carlo, Casino Café de Paris), approximately 27 restaurants (including Michelin-starred venues like Le Louis XV - Alain Ducasse, Le Grill, Blue Bay, Pavyllon Monte-Carlo), 14 bars and nightlife venues (Jimmy'z, Le Bar Américain, Buddha-Bar, COYA), 5 spa and wellness facilities, and entertainment properties including the Monte-Carlo Summer Festival and Monte-Carlo Jazz Festival. The resort also includes the One Monte-Carlo district for luxury shopping, a loyalty program (My Monte-Carlo), and event spaces for corporate gatherings and celebrations.

Differentiator

Problem solved

Functional benefit

Brands

• Monte-Carlo Beach: Five-star beachfront hotel resort on the Mediterranean coast offering spa, wellness, and fine dining at Elsa restaurant by Marcel Ravin
• Monte-Carlo Bay Hotel & Resort
• My Monte-Carlo
• Monte-Carlo Pass Card
• Diamond Suites Collection

Products and services

• Hôtel de Paris Monte-Carlo An iconic palace hotel located at Place du Casino in Monaco, known globally and featuring historic venues like the Salle Empire and Le Grill restaurant.
• Hôtel Hermitage Monte-Carlo A five-star hotel in Monaco with belle-époque charm, featuring the Pavyllon Monte-Carlo restaurant by Yannick Alléno.
• Monte-Carlo Bay Hotel & Resort An exclusive four-star resort offering an intensified Monte-Carlo experience with spa, restaurants, and a lagoon.
• Monte-Carlo Beach A five-star hotel and beach club institution on the Mediterranean coast, known for its iconic diving board since 1929.
• Casino de Monte-Carlo The legendary casino at Place du Casino featuring gaming rooms, table tournaments, and fine dining venues including Le Salon Rose and Le Train Bleu.
• Casino Café de Paris A casino venue featuring slot machines, gaming tables, and live entertainment, located near the Place du Casino.
• Le Louis XV - Alain Ducasse à l'Hôtel de Paris A three-Michelin-starred restaurant offering contemporary Mediterranean cuisine by Chef Alain Ducasse at the Hôtel de Paris Monte-Carlo.
• Le Grill A Michelin-starred rooftop restaurant at Hôtel de Paris Monte-Carlo with panoramic sea views and retractable roof.
• Blue Bay Marcel Ravin A Caribbean-Mediterranean fusion restaurant by Chef Marcel Ravin at Monte-Carlo Bay Hotel & Resort.
• Elsa Marcel Ravin A Mediterranean Marine Garden restaurant at Monte-Carlo Beach featuring organic and sustainable cuisine by Chef Marcel Ravin.
• Pavyllon Monte-Carlo A countertop-style gastronomy restaurant by Chef Yannick Alléno at Hôtel Hermitage Monte-Carlo.
• Buddha-Bar Monte-Carlo An Asian-fusion lounge restaurant blending East and West cuisines with vibrant nightlife atmosphere.
• Amazónico Monte-Carlo A sensory journey through Amazonian cuisine featuring Latin American dishes with tropical ambiance.
• COYA Monte-Carlo A Peruvian-inspired restaurant offering ceviche, pisco cocktails, and vibrant entertainment.
• L'Abysse Monte-Carlo - Yannick Alléno A contemporary Japanese-inspired restaurant by Chef Yannick Alléno featuring omakase-style dining.
• Cédric Grolet Monte-Carlo A pastry boutique by Chef Cédric Grolet at Hôtel de Paris featuring fruit and flower creations.
• Jimmy'z Monte-Carlo A legendary nightclub at Monte-Carlo celebrating its 50th anniversary with international DJs and performances.
• Le Bar Américain A legendary bar at Hôtel de Paris Monte-Carlo featuring live jazz music and signature cocktails.
• Thermes Marins Monte-Carlo A sea-view wellness center offering thalassotherapy, treatments, and holistic health programs.
• SPA Clarins & myBlend A luxury spa at Monte-Carlo Bay Hotel & Resort offering Clarins treatments and personalized myBlend skincare.
• Monte-Carlo Summer Festival An annual summer music festival featuring world-renowned artists and concerts at Salle des Étoiles.
• Monte-Carlo Jazz Festival An annual jazz festival showcasing international jazz musicians across multiple venues.
• Festival des Etoilés Monte-Carlo A gastronomic festival featuring Michelin-starred chefs and exclusive four-hands dinners.
• My Monte-Carlo Loyalty Program A complimentary loyalty program offering exclusive benefits, points earning, and personalized offers throughout the resort.

Quantifiable outcome

• Multiple Michelin stars across restaurant portfolio
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SAS ROCALPINcoreOthersSAS ROCALPIN is a wholly-owned subsidiary of SBM Group, registered in France under number 979 056 348. The company manages online restaurant and bar reservations for the SBM Resort, operating under the brand name Monte-Carlo Société des Bains de Mer. Located at Avenue Princesse Grace, 06190 Roquebrune-Cap-Martin, France.
• SOGETEL (Société Anonyme Monégasque Générale d'Hôtellerie)coreOthersWholly-owned subsidiary of SBM Group operating within the Monaco hospitality sector.
• STM (Société Anonyme Monégasque des Thermes Marins Monte-Carlo)coreOthersWholly-owned subsidiary managing the Thermes Marins Monte-Carlo wellness and spa operations.
• SAMES (Société Anonyme d'Entreprises de Spectacles)coreOthersWholly-owned subsidiary handling entertainment and spectacle operations for the SBM Group.
• SARL CAFE GRAND PRIXminorOthersSubsidiary operating Grand Prix-related establishments and experiences within the SBM resort.
• Société Civile Immobilière de l'HermitagecoreOthersReal estate subsidiary holding property assets related to Hôtel Hermitage Monte-Carlo.

Scale indicators4 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Las Vegas Sands: Las Vegas Sands owns and operates The Venetian and Marina Bay Sands, large integrated luxury casino resorts anchored by premium hotel, dining, and entertainment. It is a direct comparable to SBM's luxury resort-casino model with global HNW targeting.
• Genting Group: Genting operates Resorts World integrated casino resorts across Malaysia, Singapore, and other markets, combining luxury hotels, casinos, and theme parks. It is directly comparable to SBM in scale and integrated resort structure.
• Kerzner International (One&Only, Atlantis): Kerzner operates ultra-luxury resort brands including One&Only and Atlantis The Royal, targeting HNW travelers with integrated luxury experiences including dining, wellness, and entertainment. It is comparable to SBM's ultra-luxury integrated resort positioning.
• Galaxy Entertainment Group: Galaxy Entertainment operates Galaxy Macau and StarWorld Hotel, integrated luxury casino resorts in the Macau gaming market. It competes with SBM for the same premium gaming and hospitality demand from international HNW travelers.
• Wynn Resorts: Wynn Resorts operates ultra-luxury integrated casino resorts in Las Vegas, Macau, and Abu Dhabi, with Michelin-level dining and high-end retail. It is a direct peer to Monte-Carlo SBM in the luxury integrated casino resort category serving HNW clientele.
• Melco Resorts & Entertainment: Melco operates City of Dreams and Studio City integrated luxury casino resorts in Macau and the Philippines. It is a direct comparable to SBM in the luxury integrated resort category targeting premium mass and VIP segments.

Broad incumbents

• MGM Resorts International: MGM Resorts operates a broad portfolio of integrated casino-resort properties including Bellagio, MGM Grand, and Aria in Las Vegas, plus Macau and regional U.S. assets. It is a broad incumbent in the same integrated resort category as SBM, though less concentrated on European ultra-luxury.
• Accor: Accor is a global hospitality leader operating luxury brands including Fairmont, Raffles, and Sofitel, alongside premium and economy tiers. It is a broad incumbent comparable to SBM's luxury hotel operations, particularly via Fairmont which has historically served similar HNW clientele.
• Caesars Entertainment: Caesars Entertainment operates one of the largest portfolios of casino-resort properties in the U.S. and internationally, with a strong loyalty program (Caesars Rewards). It is a broad incumbent in the gaming-hospitality space comparable to SBM's integrated resort model, though with mass-market positioning.
• Mandarin Oriental Hotel Group: Mandarin Oriental operates a global portfolio of luxury hotels in prime urban and resort destinations, often with Michelin-starred dining and award-winning spas. It is a broad incumbent luxury hospitality peer to SBM's hotel operations, though without integrated casino operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MonteCarloSBM
• YouTubeyoutube.com/channel/UC0_J6G2TEPZZ5IJB_idte9Q
• Facebookfr-fr.facebook.com/MonteCarloSBM
• LinkedInfr.linkedin.com/company/monte-carlo-sbm---soci-t-des-bains-de-mer
• Instagraminstagram.com/montecarlosbm
• TikToktiktok.com/@montecarlosbm
• Pinterestfr.pinterest.com/montecarlosbm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monte-Carlo SBM