What Heiler Software does

Heiler Software AG is a German enterprise software company founded in 1987 and headquartered in Stuttgart, Germany, specializing in enterprise Product Information Management (PIM). The company provides PIM solutions that help manufacturers, distributors, and retailers centralize, enrich, govern, and distribute product master data across multiple sales channels, ERP systems, and digital commerce platforms. Heiler operates today as a subsidiary of Informatica, marketed publicly as 'Heiler Software AG (an Informatica company),' following its integration into Informatica's broader Intelligent Data Management Cloud (IDMC) platform and the subsequent acquisition of Informatica by Salesforce.

Within the Informatica and Salesforce ecosystem, Heiler's PIM capabilities are positioned alongside a comprehensive stack of enterprise data management products including Data Integration, Data Catalog, MDM & 360 Applications, Data Quality & Observability, and Governance, Access & Privacy — all unified under the IDMC platform and powered by Informatica's CLAIRE AI engine. The combined platform serves more than 5,000 enterprise customers worldwide across financial services, healthcare, manufacturing, retail, energy, telecommunications, public sector, and higher education, with consumption-based pricing tied to Informatica Processing Units (IPUs) and a multi-channel go-to-market combining direct enterprise field sales, inside sales, self-serve trials, and a global channel partner and SI ecosystem.

The business model of the combined entity relies on subscription-based and usage-based cloud revenue (with CLAIRE AI features and headless data management offered at no additional cost through January 31, 2027), supplemented by professional services for implementation. Distribution is global through direct sales, regional channel partners, and global system integrators such as Deloitte and Accenture, with marketing amplified through Gartner-recognized leadership status across six Magic Quadrants and a flagship annual Informatica World conference.

Name

Heiler Software

Legal name

Heiler Software

Website

https://heiler.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Heiler Software AG, founded in 1987 in Stuttgart, Germany, is a provider of enterprise Product Information Management (PIM) solutions and now operates as a subsidiary of Informatica (a Salesforce company).

Ownership category

akta.pro rank

Product category

Product Information Management (PIM)

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)

Keywords

• Product Information Management
• Master Data Management
• PIM software
• Product data management
• Catalog management

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Cloud Data Integration Subscriptions: Subscription-based access to Informatica's Intelligent Data Management Cloud platform, including data integration, quality, governance, and MDM services. Consumption-based pricing model where customers pay only for what they use.
2. Usage-based Cloud Services: Consumption-based pricing for IDMC cloud services where customers pay based on the number of Informatica Processing Units (IPUs) consumed. Through January 31, 2027, eligible customers can use CLAIRE GPT and headless data management features at no additional cost.
3. Professional Services: Implementation, training, and consulting services to help customers deploy and optimize their use of Informatica solutions.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels15 records

Core offering

Heiler Software AG provides enterprise Product Information Management (PIM) software that enables organizations to centralize, manage, govern, and distribute product master data across sales channels, digital marketplaces, and downstream business systems. The company operates as a subsidiary of Informatica, itself part of Salesforce following Salesforce's acquisition.

Product overview

Informatica offers a platform-plus-modules architecture built around its AI-powered Intelligent Data Management Cloud (IDMC). The core platform unifies data integration, quality, governance, and cataloging capabilities, with individual products including Data Integration & Engineering for ETL/ELT operations, Data Catalog for metadata discovery, API & App Integration for application connectivity, AI Agent Engineering for custom agent development, Data Quality & Observability for monitoring, MDM & 360 Applications for master data management, Governance/Access & Privacy for security, and Data Marketplace for data sharing. The platform is powered by CLAIRE AI, the company's proprietary AI engine, and supports modern architectures including data fabric, data mesh, and data lakehouse patterns.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Lower TCO by up to 65%
• +2 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core, flagship and standard.

• SalesforcecoreStrategic or Co-development PartnerInformatica operates as a subsidiary of Salesforce following the acquisition. The platform is marketed as 'Informatica from Salesforce' with integrated go-to-market activities including joint sales efforts and product integration with Salesforce Customer 360.
• Google Cloud (BigQuery)flagshipTechnology or IntegrationStrategic technology partnership enabling customers to modernize and consolidate data on Google Cloud BigQuery using Informatica. Joint webinar promotions and integration demonstrations showcase the combined capabilities.
• Cloud Ecosystem Partners (Hyperscalers)coreTechnology or IntegrationPartnership ecosystem with major cloud hyperscalers (AWS, Azure, Google Cloud) enabling customers to deploy Informatica on their preferred cloud platform with optimized integrations and joint go-to-market activities.
• Global System IntegratorscoreImplementation/ SI/ Consulting PartnerPartnership with consulting firms and system integrators to support enterprise customers with implementation, deployment, and optimization services for Informatica solutions.
• Channel PartnersstandardChannel Partner/ Reseller/ DistributorRegional channel partners distribute and resell Informatica solutions in specific geographic territories, extending market reach beyond direct sales capabilities.

Scale indicators5 records

Recent moves5 records

Expansion highlights8 records

Direct peers

• Pimcore: Open-source PIM/MDM/DAM platform with commercial enterprise edition. Overlaps with Heiler on enterprise PIM and is increasingly used as a lower-cost alternative.
• Syndigo: PIM and product content syndication platform serving consumer goods, retail, and manufacturing. Direct overlap with Heiler on enterprise PIM and digital shelf/content distribution use cases.
• inRiver: SaaS PIM platform with strong presence in European manufacturing and distribution. Competes directly with Heiler in mid-market and enterprise PIM, especially in the DACH region.
• Stibo Systems: Enterprise PIM and master data management vendor with deep European heritage and a global enterprise install base. Direct competitor to Heiler in enterprise PIM for manufacturing, retail, and distribution customers.
• Akeneo: Cloud-native SaaS PIM platform focused on product experience management for brands and retailers. Closest modern SaaS analog to Heiler's PIM offering, competing on UX and time-to-value.
• Salsify: Product Experience Management (PXM) platform with PIM, digital shelf analytics, and syndication. Direct competitor to Heiler on the digital-shelf/content-syndication dimension of PIM.
• Riversand (a Syndigo company): Cloud-native PIM and MDM platform serving manufacturing, distribution, and retail. Heiler's most direct competitor on PIM/MDM convergence for industrial customers.

Emerging players

• Catsy: Cloud-native PIM and product data management vendor focused on mid-market manufacturers and distributors. Emerging competitive threat to Heiler in the lower end of the enterprise PIM market.

Broad incumbents

• Oracle (Agile PLM / Product Hub): Enterprise application incumbent offering PIM/PLM capabilities through Oracle Product Hub and Agile PLM. Competes with Heiler in manufacturing and industrial verticals via bundled suite offerings.
• SAP (Hybris / SAP Commerce Cloud): Incumbent enterprise suite vendor with PIM-class capabilities embedded in SAP Commerce Cloud and Master Data Governance. Bundles PIM as a feature inside broader ERP/commerce suites, pressuring standalone PIM players like Heiler.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heiler Software