Five
Five is a German manufacturer of biokinematic active muscle length training equipment, selling B2B to fitness studios, rehabilitation clinics, corporate wellness programs, and §20 prevention-course providers across 17+ countries, with in-house production in the Black Forest.
- Company typePrivate
- Founded2004
- HeadquartersHüfingen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Five does
Five-Konzept GmbH & Co. KG is a German manufacturer of specialized fitness equipment founded in 2004 and headquartered in Hüfingen in the Black Forest. The company designs and builds in-house active muscle length training devices based on its proprietary 'five-Methode' of biokinematics, in which muscles are simultaneously stretched and loaded to restore original muscle length, targeting movement restrictions, fascial adhesions, and postural imbalances. The product portfolio comprises three core equipment lines (five Pro with 13 devices, five Faszien with 8 fascia devices, and the compact five-express line), the multi-exercise All in One, and the corporate-wellness five-Business device — all manufactured locally from wood and leather. Each device is paired with QR/NFC labels linking to training videos and supported by the five Academy training curriculum and §20 SGB V prevention course certification that enables German health insurance reimbursement of 75-100%.
Five sells primarily B2B through direct field sales in Germany and a network of regional distribution partners across 17+ countries including Switzerland, Austria, France, the Benelux, the UK, Brazil, the Czech Republic, Italy, Spain, Japan, and Korea. Its customer base spans four segments: fitness studios and gyms, rehabilitation clinics and healthcare providers, corporate health management (BGM) buyers, and German §20 prevention-course providers. Revenue is generated through one-time equipment sales, Academy training courses (e.g., five-Master Inhouse at 1200 EUR), marketing packages, QR/NFC label retrofits (249 EUR per studio), and certified prevention courses. Since 2020, Five has operated as part of the milon Holding group, sharing distribution and brand infrastructure with sister brands such as milon and easymotionskin.com.
Five firmographics
Firmographics- Name
- Five
- Legal name
- Five-Konzept GmbH & Co. KG
- Website
- https://five-konzept.de
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Five is a German manufacturer of biokinematic active muscle length training equipment, selling B2B to fitness studios, rehabilitation clinics, corporate wellness programs, and §20 prevention-course providers across 17+ countries, with in-house production in the Black Forest.
- Ownership category
- akta.pro rank
Five industry classification
Industry- Product category
- Fitness Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Fitness Equipment & Performance Accessories Retail (CRAMABAD)
- akta.pro secondary industry
- Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)
Keywords
Where Five is headquartered
LocationHeadquarters
- HQ city
- Hüfingen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Five business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fitness Equipment Sales (B2B): Sale of specialized fitness equipment (five Pro, five Faszien, five Express, All in One, Business) to fitness studios, rehabilitation clinics, healthcare providers, and corporate wellness programs. Sales are conducted through direct sales teams and international distribution partners.
- Academy Training & Certification: Revenue from training courses (five Basic, Master, Gym, Faszien, Express, Trigger) provided through the five Academy. Courses include in-house training at customer facilities and seminars at Academy locations. §20 prevention course certification through partner Campus Wellness & Sports GmbH.
- QR/NFC Labels and Accessories: Sale of QR/NFC labels for each device with training video links, info posters, and social media packages. Retrofitting existing customers at 249 EUR net. Included as standard for new devices from May 2023.
- Marketing Materials and Data Access: Marketing materials including print media (flyers, roll-ups, posters) and online packages (microsites, Facebook pages) provided as part of the marketing package. Customer login portal for logos, photo materials, text templates, and reorder of print media.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | five-Master Inhouse Training: 1200 EUR |
| One time/ perpetual license | Pay-as-you-go | QR/NFC Label Retrofitting: 249 EUR net per studio |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Five product offering
Product offeringCore offering
Five designs, manufactures, and sells biokinematic fitness equipment for active muscle length training under product lines including five Pro, five Faszien, five Express, All in One, and five Business. The company complements equipment sales with QR/NFC digital training video labels, an in-house Academy training program, and §20 prevention course certification enabling German health insurance reimbursement for studio operators.
Product overview
Five is a German fitness equipment company specializing in active muscle length training devices based on biokinematics. The product portfolio is organized into three main lines: (1) Five Pro - the professional line with 13 individual devices (Hip, Chest, Spagat, Ischio, Glut, Multi, Back, Lateral, Stand, Adductor, Trapez, Rotator) forming the core five-parcours; (2) Five Faszien - a fascia stimulation line with 8 products (Triggerwand, Triggerstation, Triggerbank, Faszienstimulator 2.0, Faszienband, Feet 2.0, Intercosti, Faszientower); (3) Five Express - a compact warm-up system with 5 devices on less than 1 m². Additionally, All in One combines multiple exercises on 4 m² and won the FIBO Innovation Award, while Five Business targets corporate health management on under 1 m². QR/NFC Labels provide digital content access to training videos. Five also offers Academy training programs and §20 prevention course certification. All products are manufactured in-house in the Black Forest region using wood and leather materials, and the company became part of milon Holding in 2020.
Differentiator
Problem solved
Functional benefit
Brands
- five Pro: Core line of muscle-length training devices including Hip, Chest, Spagat, Ischio, Glut, Multi, Back, Lateral, Stand, Adductor, Trapez, and Rotator.
- five Faszien
- five-express
- All in one
- five Business
Products and services
- Five Pro The main professional line of biokinematic fitness equipment for active muscle length training, forming the core five-Parcours with devices that stretch muscles against their habits using simultaneous muscle loading. Designed for B2B customers including fitness studios, rehabilitation clinics, healthcare providers, and corporate wellness programs.
- Five Faszien Fascia stimulation product line including Triggerwand, Triggerstation, Triggerbank, Faszienstimulator 2.0, Faszienband, Feet 2.0, Intercosti, and Faszientower for targeted fascia work and muscle tension release. Designed for B2B customers in fitness studios, rehabilitation clinics, and physiotherapy practices.
- Five Express Compact warm-up product line with five individual devices (Express-Hip, Express-Chest, Express-Glut, Express-Ischio, Express-Lateral) designed as a warm-up circuit on less than 1 m² footprint. Designed for B2B customers in fitness studios and gym facilities seeking space-efficient mobility training.
- All in One Multi-functional device combining multiple five exercises (Hip, Chest, Stand, Back, Lateral, Adductor, Raupengang, Kniestand, Spagat, Ischio, Glut, Brust-/Schultergürtel) on approximately 4 m² footprint with 226 kg weight. Includes accessories such as small trigger bank, small feet, sled attachment, stone attachment, and accessory stand. Winner of the FIBO Innovation Award 2015. Designed for B2B customers seeking space-efficient multi-exercise capability.
- Five Business Workplace fitness device combining five exercises (Stand, Hip, Chest, Lateral, Ischio) on less than 1 m² footprint for corporate health management (BGM). Can be used standing, with shoes and business/work clothes. Designed for B2B corporate wellness buyers addressing back pain and sedentary-related sick days.
- QR/NFC Labels Digital accessory comprising QR/NFC labels for each five device that automatically link to training videos via smartphone scan. Includes installation template, info poster, and social media package. Available as upgrade for existing customers (249 EUR net) or standard with new devices from May 2023. Reduces onboarding friction and enables self-directed training.
- Five Academy Training Training and certification programs including Basic (introduction to five method), Master (advanced training at 1200 EUR per inhouse session), Gym (group course implementation), Express (for five-express), Trigger (for trigger devices), and Faszienstimulation (fascia work) courses. Offered at seminar locations and in-club. Basic and Trigger training included with equipment purchase. Designed for fitness studios, trainers, and healthcare providers.
- §20 Prevention Course Certification Prevention course certification according to German §20 Social Security Code V, enabling 75-100% reimbursement from German statutory health insurance providers (GKV) for back and joint training courses consisting of 8 training sessions over 4 weeks. Certification valid for 3 years with re-certification option. Provided through partner Campus Wellness & Sports GmbH. Designed for fitness studios and health facilities seeking to offer health insurance-subsidized prevention courses.
Quantifiable outcome
- Prevention courses certified under §20 can be subsidized 75-100% by German health insurance providers (GKV)
- +3 more outcomes
Companies that use Five
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Five technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Five partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- milon alpine AG (Switzerland)coreOfficial five distribution partner for Switzerland, located at Länggstrasse 17, CH-8332 Illnau. Handles sales and support for the Swiss market.
- XPRIME – Formation Conseil Training (France)coreOfficial five distribution partner for France, represented by Daniel Hallifax at 676 Route de la Redoute, FR-06510 Le Broc.
- Fitness & Health bvba (Netherlands, Belgium, Luxembourg)coreOfficial five distribution partner for Netherlands, Belgium, and Luxembourg, represented by Raf Swerts at Postbaan 38, B-3290 Diest.
- Metalife Pilates (Brazil)coreOfficial five distribution partner for Brazil, located at Highway BR 280 No. 2147, Vista Alegre District, Rio Negrinho-SC.
- Reach Wellness Ltd. (UK)coreOfficial five distribution partner for Great Britain, represented by Jeff Davis at Unit 3, Aurillac Court, Retford, Notts. DN22 7PX.
- Diweave nolimit s.r.o. (Czech Republic, Slovakia, Ukraine, Italy, Spain)coreOfficial five distribution partner for Czech Republic, Slovakia, Ukraine, Italy, and Spain, represented by Alex Vcherashniuk at Podebradska str. 88/55, CZ-Prague 9.
- milon KoreacoreOfficial five distribution partner for Korea, located at #815, Kyeongseo Tower 127, Misagangbyeondong-ro, Hanam-si, Gyeonggi-do, ZIP 12913.
- Bunkyo Center Inc. (Japan)coreOfficial five distribution partner for Japan, represented by Mariko Yoshii at 3-14-12 Hatanodai, Shinagawa-ku, Tokyo 142-0064.
- Campus Wellness & Sports GmbHcorePartner for §20 prevention course certification. Handles registration and licensing of course instructors on behalf of five. Located at Am Sommerwald 194, 66953 Pirmasens, represented by Thomas Kelbling.
- milon Holding / milongroupflagshipParent company group. In 2020, Five-Konzept GmbH became part of the milon Holding group of companies. The milongroup also includes easymotionskin.com. Five shares contact infrastructure, branding, and potentially product development synergies with other group companies.
- Physio AktivminorPartner brand mentioned in the website navigation, indicating a collaborative relationship in the second health market (2. Gesundheitsmarkt) segment.
- milon.com (milon & five)coreA joint offering with milon.com creates 'Der neue Kraft-Beweglichkeitsparkour' (the new strength-mobility course), combining milon EMS strength training with five mobility training. Joint marketing and product integration.
Scale indicators4 records
Recent moves10 records
Expansion highlights6 records
Five competitors and assessment
Company assessmentEmerging players
- Faztec: Smaller European competitor in the functional/mobility equipment niche. Comparable as a similarly sized specialist in movement-prep and mobility training gear targeting premium studios and physiotherapy channels.
- Blackroll: German-born brand specializing in fascia and recovery tools (rollers, balls, mats) for mobility and self-myofascial release. Comparable as it targets the same mobility/fascia trend and end users, but at a much lower price point and via direct-to-consumer channels.
- Therabody (Theragun): Consumer and professional recovery technology company (percussive therapy devices). Comparable only at the trend level — it rides the same mobility/recovery tailwind that drives demand for Five's active muscle length training.
- TRX Training: Functional training brand built around suspension training and bodyweight exercise systems. Comparable as a methodology-driven equipment and training company targeting commercial and corporate fitness, though with a different core training concept.
Broad incumbents
- Life Fitness: Major commercial fitness equipment manufacturer serving health clubs, corporate wellness, and hospitality. Overlaps with Five in the studio and corporate wellness equipment segment, though its core focus is cardio and strength rather than mobility.
- Technogym: Global leader in premium commercial fitness equipment with a broad product portfolio including cardio, strength, and wellness. Comparable as a supplier of integrated equipment concepts to high-end fitness clubs, though far larger and broader than Five.
Direct peers
- Gym80 International: German premium strength equipment manufacturer serving fitness studios and rehab facilities. Comparable as a similarly sized, German-rooted B2B equipment brand with overlapping customer base in premium studios and physical therapy.
- Eleiko: Premium strength and functional training equipment maker headquartered in Sweden. Comparable as a premium-positioned equipment supplier to commercial gyms and sports facilities with an emphasis on design, quality, and training methodology.
- milon Industries: Sister company under milon Holding; produces electronic strength and EMS training equipment for fitness studios. Directly comparable as it targets the same premium studio channel with bundled strength-mobility offerings (milon + five parcours).
Regional players
- Dr. Wolff Group (Casana / Physiotherapie equipment): German sports medicine and physiotherapy equipment maker with strong presence in rehab and sports science. Comparable as a German-rooted B2B supplier of specialized training/rehab equipment, with overlap in the rehab clinic customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Five social profiles
Digital presenceFive compliance and trust
Trust signalCompliance1 record
Five financial estimates
Financial estimateRevenue estimate
Valuation estimate
Five leadership team
Management profileNumber of profiles
Profiles13 records
Five funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Five M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Five
What does Five do?
Five designs, manufactures, and sells biokinematic fitness equipment for active muscle length training under product lines including five Pro, five Faszien, five Express, All in One, and five Business. The company complements equipment sales with QR/NFC digital training video labels, an in-house Academy training program, and §20 prevention course certification enabling German health insurance reimbursement for studio operators.
Is Five a public or private company?
Five is a private company. It is classified as corporate owned and is currently operating.
When was Five founded?
Five was founded in 2004. It employs 11 to 50 people.
Where is Five based?
Five is headquartered in Hüfingen, Germany, in the Europe region.
How does Five make money?
Four revenue lines are on record. Fitness Equipment Sales (B2B) is the primary driver. The others are academy Training & Certification, QR/NFC Labels and Accessories and marketing Materials and Data Access.
Who are Five's main competitors?
Emerging players on record are Faztec, Blackroll, Therabody (Theragun) and TRX Training. Broad incumbents are Life Fitness and Technogym. Direct peers are Gym80 International, Eleiko and milon Industries. Dr. Wolff Group (Casana / Physiotherapie equipment) is listed as a regional player.
Does Five have an API?
No public API is recorded for Five.
What industry is Five in?
Five's product category is Fitness Equipment. Its primary akta.pro industry code is CRAMABAD, Fitness Equipment & Performance Accessories Retail, with a secondary code of CRAMADAE, Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings). Its NAICS code is 33992 and its SIC code is 3949.