Five

What Five does

Five-Konzept GmbH & Co. KG is a German manufacturer of specialized fitness equipment founded in 2004 and headquartered in Hüfingen in the Black Forest. The company designs and builds in-house active muscle length training devices based on its proprietary 'five-Methode' of biokinematics, in which muscles are simultaneously stretched and loaded to restore original muscle length, targeting movement restrictions, fascial adhesions, and postural imbalances. The product portfolio comprises three core equipment lines (five Pro with 13 devices, five Faszien with 8 fascia devices, and the compact five-express line), the multi-exercise All in One, and the corporate-wellness five-Business device — all manufactured locally from wood and leather. Each device is paired with QR/NFC labels linking to training videos and supported by the five Academy training curriculum and §20 SGB V prevention course certification that enables German health insurance reimbursement of 75-100%.

Five sells primarily B2B through direct field sales in Germany and a network of regional distribution partners across 17+ countries including Switzerland, Austria, France, the Benelux, the UK, Brazil, the Czech Republic, Italy, Spain, Japan, and Korea. Its customer base spans four segments: fitness studios and gyms, rehabilitation clinics and healthcare providers, corporate health management (BGM) buyers, and German §20 prevention-course providers. Revenue is generated through one-time equipment sales, Academy training courses (e.g., five-Master Inhouse at 1200 EUR), marketing packages, QR/NFC label retrofits (249 EUR per studio), and certified prevention courses. Since 2020, Five has operated as part of the milon Holding group, sharing distribution and brand infrastructure with sister brands such as milon and easymotionskin.com.

Name

Five

Legal name

Five-Konzept GmbH & Co. KG

Website

https://five-konzept.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Five is a German manufacturer of biokinematic active muscle length training equipment, selling B2B to fitness studios, rehabilitation clinics, corporate wellness programs, and §20 prevention-course providers across 17+ countries, with in-house production in the Black Forest.

Ownership category

akta.pro rank

Product category

Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industry

Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)

Keywords

• Active muscle training
• Biokinematic fitness equipment
• Mobility training devices
• Fascia training equipment
• Corporate wellness equipment

Headquarters

HQ city

Hüfingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fitness Equipment Sales (B2B): Sale of specialized fitness equipment (five Pro, five Faszien, five Express, All in One, Business) to fitness studios, rehabilitation clinics, healthcare providers, and corporate wellness programs. Sales are conducted through direct sales teams and international distribution partners.
2. Academy Training & Certification: Revenue from training courses (five Basic, Master, Gym, Faszien, Express, Trigger) provided through the five Academy. Courses include in-house training at customer facilities and seminars at Academy locations. §20 prevention course certification through partner Campus Wellness & Sports GmbH.
3. QR/NFC Labels and Accessories: Sale of QR/NFC labels for each device with training video links, info posters, and social media packages. Retrofitting existing customers at 249 EUR net. Included as standard for new devices from May 2023.
4. Marketing Materials and Data Access: Marketing materials including print media (flyers, roll-ups, posters) and online packages (microsites, Facebook pages) provided as part of the marketing package. Customer login portal for logos, photo materials, text templates, and reorder of print media.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Five designs, manufactures, and sells biokinematic fitness equipment for active muscle length training under product lines including five Pro, five Faszien, five Express, All in One, and five Business. The company complements equipment sales with QR/NFC digital training video labels, an in-house Academy training program, and §20 prevention course certification enabling German health insurance reimbursement for studio operators.

Product overview

Five is a German fitness equipment company specializing in active muscle length training devices based on biokinematics. The product portfolio is organized into three main lines: (1) Five Pro - the professional line with 13 individual devices (Hip, Chest, Spagat, Ischio, Glut, Multi, Back, Lateral, Stand, Adductor, Trapez, Rotator) forming the core five-parcours; (2) Five Faszien - a fascia stimulation line with 8 products (Triggerwand, Triggerstation, Triggerbank, Faszienstimulator 2.0, Faszienband, Feet 2.0, Intercosti, Faszientower); (3) Five Express - a compact warm-up system with 5 devices on less than 1 m². Additionally, All in One combines multiple exercises on 4 m² and won the FIBO Innovation Award, while Five Business targets corporate health management on under 1 m². QR/NFC Labels provide digital content access to training videos. Five also offers Academy training programs and §20 prevention course certification. All products are manufactured in-house in the Black Forest region using wood and leather materials, and the company became part of milon Holding in 2020.

Differentiator

Problem solved

Functional benefit

Brands

• five Pro: Core line of muscle-length training devices including Hip, Chest, Spagat, Ischio, Glut, Multi, Back, Lateral, Stand, Adductor, Trapez, and Rotator.
• five Faszien
• five-express
• All in one
• five Business

Products and services

• Five Pro The main professional line of biokinematic fitness equipment for active muscle length training, forming the core five-Parcours with devices that stretch muscles against their habits using simultaneous muscle loading. Designed for B2B customers including fitness studios, rehabilitation clinics, healthcare providers, and corporate wellness programs.
• Five Faszien Fascia stimulation product line including Triggerwand, Triggerstation, Triggerbank, Faszienstimulator 2.0, Faszienband, Feet 2.0, Intercosti, and Faszientower for targeted fascia work and muscle tension release. Designed for B2B customers in fitness studios, rehabilitation clinics, and physiotherapy practices.
• Five Express Compact warm-up product line with five individual devices (Express-Hip, Express-Chest, Express-Glut, Express-Ischio, Express-Lateral) designed as a warm-up circuit on less than 1 m² footprint. Designed for B2B customers in fitness studios and gym facilities seeking space-efficient mobility training.
• All in One Multi-functional device combining multiple five exercises (Hip, Chest, Stand, Back, Lateral, Adductor, Raupengang, Kniestand, Spagat, Ischio, Glut, Brust-/Schultergürtel) on approximately 4 m² footprint with 226 kg weight. Includes accessories such as small trigger bank, small feet, sled attachment, stone attachment, and accessory stand. Winner of the FIBO Innovation Award 2015. Designed for B2B customers seeking space-efficient multi-exercise capability.
• Five Business Workplace fitness device combining five exercises (Stand, Hip, Chest, Lateral, Ischio) on less than 1 m² footprint for corporate health management (BGM). Can be used standing, with shoes and business/work clothes. Designed for B2B corporate wellness buyers addressing back pain and sedentary-related sick days.
• QR/NFC Labels Digital accessory comprising QR/NFC labels for each five device that automatically link to training videos via smartphone scan. Includes installation template, info poster, and social media package. Available as upgrade for existing customers (249 EUR net) or standard with new devices from May 2023. Reduces onboarding friction and enables self-directed training.
• Five Academy Training Training and certification programs including Basic (introduction to five method), Master (advanced training at 1200 EUR per inhouse session), Gym (group course implementation), Express (for five-express), Trigger (for trigger devices), and Faszienstimulation (fascia work) courses. Offered at seminar locations and in-club. Basic and Trigger training included with equipment purchase. Designed for fitness studios, trainers, and healthcare providers.
• §20 Prevention Course Certification Prevention course certification according to German §20 Social Security Code V, enabling 75-100% reimbursement from German statutory health insurance providers (GKV) for back and joint training courses consisting of 8 training sessions over 4 weeks. Certification valid for 3 years with re-certification option. Provided through partner Campus Wellness & Sports GmbH. Designed for fitness studios and health facilities seeking to offer health insurance-subsidized prevention courses.

Quantifiable outcome

• Prevention courses certified under §20 can be subsidized 75-100% by German health insurance providers (GKV)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• milon alpine AG (Switzerland)coreChannel Partner/ Reseller/ DistributorOfficial five distribution partner for Switzerland, located at Länggstrasse 17, CH-8332 Illnau. Handles sales and support for the Swiss market.
• XPRIME – Formation Conseil Training (France)coreChannel Partner/ Reseller/ DistributorOfficial five distribution partner for France, represented by Daniel Hallifax at 676 Route de la Redoute, FR-06510 Le Broc.
• Fitness & Health bvba (Netherlands, Belgium, Luxembourg)coreChannel Partner/ Reseller/ DistributorOfficial five distribution partner for Netherlands, Belgium, and Luxembourg, represented by Raf Swerts at Postbaan 38, B-3290 Diest.
• Metalife Pilates (Brazil)coreChannel Partner/ Reseller/ DistributorOfficial five distribution partner for Brazil, located at Highway BR 280 No. 2147, Vista Alegre District, Rio Negrinho-SC.
• Reach Wellness Ltd. (UK)coreChannel Partner/ Reseller/ DistributorOfficial five distribution partner for Great Britain, represented by Jeff Davis at Unit 3, Aurillac Court, Retford, Notts. DN22 7PX.
• Diweave nolimit s.r.o. (Czech Republic, Slovakia, Ukraine, Italy, Spain)coreChannel Partner/ Reseller/ DistributorOfficial five distribution partner for Czech Republic, Slovakia, Ukraine, Italy, and Spain, represented by Alex Vcherashniuk at Podebradska str. 88/55, CZ-Prague 9.
• milon KoreacoreChannel Partner/ Reseller/ DistributorOfficial five distribution partner for Korea, located at #815, Kyeongseo Tower 127, Misagangbyeondong-ro, Hanam-si, Gyeonggi-do, ZIP 12913.
• Bunkyo Center Inc. (Japan)coreChannel Partner/ Reseller/ DistributorOfficial five distribution partner for Japan, represented by Mariko Yoshii at 3-14-12 Hatanodai, Shinagawa-ku, Tokyo 142-0064.
• Campus Wellness & Sports GmbHcoreImplementation/ SI/ Consulting PartnerPartner for §20 prevention course certification. Handles registration and licensing of course instructors on behalf of five. Located at Am Sommerwald 194, 66953 Pirmasens, represented by Thomas Kelbling.
• milon Holding / milongroupflagshipStrategic or Co-development PartnerParent company group. In 2020, Five-Konzept GmbH became part of the milon Holding group of companies. The milongroup also includes easymotionskin.com. Five shares contact infrastructure, branding, and potentially product development synergies with other group companies.
• Physio AktivminorChannel Partner/ Reseller/ DistributorPartner brand mentioned in the website navigation, indicating a collaborative relationship in the second health market (2. Gesundheitsmarkt) segment.
• milon.com (milon & five)coreStrategic or Co-development PartnerA joint offering with milon.com creates 'Der neue Kraft-Beweglichkeitsparkour' (the new strength-mobility course), combining milon EMS strength training with five mobility training. Joint marketing and product integration.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• Faztec: Smaller European competitor in the functional/mobility equipment niche. Comparable as a similarly sized specialist in movement-prep and mobility training gear targeting premium studios and physiotherapy channels.
• Blackroll: German-born brand specializing in fascia and recovery tools (rollers, balls, mats) for mobility and self-myofascial release. Comparable as it targets the same mobility/fascia trend and end users, but at a much lower price point and via direct-to-consumer channels.
• Therabody (Theragun): Consumer and professional recovery technology company (percussive therapy devices). Comparable only at the trend level — it rides the same mobility/recovery tailwind that drives demand for Five's active muscle length training.
• TRX Training: Functional training brand built around suspension training and bodyweight exercise systems. Comparable as a methodology-driven equipment and training company targeting commercial and corporate fitness, though with a different core training concept.

Broad incumbents

• Life Fitness: Major commercial fitness equipment manufacturer serving health clubs, corporate wellness, and hospitality. Overlaps with Five in the studio and corporate wellness equipment segment, though its core focus is cardio and strength rather than mobility.
• Technogym: Global leader in premium commercial fitness equipment with a broad product portfolio including cardio, strength, and wellness. Comparable as a supplier of integrated equipment concepts to high-end fitness clubs, though far larger and broader than Five.

Direct peers

• Gym80 International: German premium strength equipment manufacturer serving fitness studios and rehab facilities. Comparable as a similarly sized, German-rooted B2B equipment brand with overlapping customer base in premium studios and physical therapy.
• Eleiko: Premium strength and functional training equipment maker headquartered in Sweden. Comparable as a premium-positioned equipment supplier to commercial gyms and sports facilities with an emphasis on design, quality, and training methodology.
• milon Industries: Sister company under milon Holding; produces electronic strength and EMS training equipment for fitness studios. Directly comparable as it targets the same premium studio channel with bundled strength-mobility offerings (milon + five parcours).

Regional players

• Dr. Wolff Group (Casana / Physiotherapie equipment): German sports medicine and physiotherapy equipment maker with strong presence in rehab and sports science. Comparable as a German-rooted B2B supplier of specialized training/rehab equipment, with overlap in the rehab clinic customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQj030ah2RWIAWE4FyIUS3A
• Facebookfacebook.com/five.konzept
• LinkedInlinkedin.com/company/five-konzept-gmbh-co-kg
• Instagraminstagram.com/five.konzept

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five