Fila Group

What Fila Group does

Fila Groupe SA is a privately held Swiss automotive dealership group founded in 1969 and headquartered in Yverdon-les-Bains. The company operates four physical dealership locations across the French-speaking cantons of Vaud, Neuchâtel, and Bern (Yverdon-les-Bains, Bevaix, La Chaux-de-Fonds, and Biel/Bienne) and serves as an official multi-brand retailer for eight OEMs: Fiat, Fiat Professional, Abarth, Alfa Romeo, Jeep, Toyota, Mitsubishi, and BYD. Its core business spans the full vehicle lifecycle — new and used vehicle sales (204 vehicles in stock), multi-brand workshop maintenance and repair, bodywork services at two sites, an in-house car wash (Fila-Wash) operating 24/7 at one location, an ENI fuel station with coffee bar at the headquarters, and a parts and accessories operation stocking 9,300 references with daily delivery across French-speaking Switzerland.

The company generates revenue through six streams: one-time vehicle sales (retail and fleet), workshop services billed as professional services, bodywork and accident repair, transactional car wash and accessory sales, parts and tires, and managed fleet services for business clients including subscription-style rentals of electric commercial vans (E-Doblò, E-Ducato) from CHF 699/month. Customers are segmented into retail consumers and business/fleet clients, with dedicated professionals' programs and key-account management. The technology stack is conventional and tooling-light: a WordPress/Elementor multilingual corporate website (fila-groupe.ch) supported by per-brand microsites, an online vehicle stock shop (fila-shop.ch), Google Analytics/Adsense for digital marketing, reCAPTCHA for spam prevention, and the Soft-NRG scheduling system for online workshop appointments. Pricing is brand-specific with promotional incentives (up to 37% Hot Deals discount, OEM bonuses up to CHF 21,500 for Jeep, with leasing rates starting at 0.99% on select brands), and fleet van subscription pricing is published transparently per month.

Geographic operations are concentrated in Romandie with no global footprint claim and no disclosed international e-commerce shipping. Marketing relies on the corporate website, the online shop, Google display advertising, brand-specific events, and the company's own Salon de la mobilité community event. The company holds no patents or formal industry awards in the disclosed material and operates without disclosed institutional ownership, parent company, or external capital structure; all governance signals point to a family-style private dealership operator extending into EV and Chinese-brand distribution, fleet-as-a-service, and a regional mobility-event positioning.

Name

Fila Group

Legal name

Fila Groupe SA

Website

https://fila-groupe.ch

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Fila Groupe SA is a privately held Swiss multi-brand automotive dealership founded in 1969, headquartered in Yverdon-les-Bains, operating four showrooms across Western Switzerland serving retail consumers and business fleet clients with new/used vehicle sales, workshop, bodywork, parts, and car wash services for eight brands including Fiat, Toyota, and BYD.

Ownership category

akta.pro rank

Product category

Automotive Dealership and After-Sales Services

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510), Motor Vehicle Parts & Accessories (3714)

akta.pro industry

PRIMARYTLABAMAJ

Fleet Maintenance & Repair Spend Payments (Service Network Cards, Pay-at-the-Pump/Shop)

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Fuel, Toll & Expense Management Programs

SECONDARYFSAKADAE

Fleet & Commercial Vehicle Finance

Financial & Insurance/Lending & Consumer Finance/Auto Lending & Vehicle Finance

Keywords

• Automotive dealership services
• Multi-brand vehicle sales
• Vehicle maintenance repair
• Bodywork accident repair
• Fleet management services

Headquarters

HQ city

Yverdon-les-bains

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory and Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Sale of new and used vehicles across 8 brands (Fiat, Fiat Professional, Abarth, Alfa Romeo, Jeep, Toyota, Mitsubishi, BYD). The company holds 204 vehicles in stock and offers both retail and fleet/professional sales.
2. Vehicle Maintenance and Repair Services: Workshop services providing maintenance, repairs, and servicing for all brands. Includes multi-brand diagnostic equipment and manufacturer-recommended procedures.
3. Bodywork Services: Bodywork (carrosserie) repairs including accident repairs, dent removal, chassis straightening, component replacement, professional painting, and anti-corrosion treatment. Two locations offer these services.
4. Car Wash Services: Fila-Wash automatic car wash facilities at Yverdon-les-Bains and La Chaux-de-Fonds locations. Offers self-service wash bays and hand washing services.
5. Parts and Accessories: Sale of spare parts, tires, wheels, body kits, and accessories. 9,300 references in stock for Italian brands. Daily deliveries across French-speaking Switzerland.
6. Fleet Management Services: Comprehensive fleet solutions for business clients including vehicle procurement, financing, maintenance, and management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fila-Groupe operates a multi-brand automotive dealership and service business, selling new and used vehicles across eight franchises (Fiat, Fiat Professional, Abarth, Alfa Romeo, Jeep, Toyota, Mitsubishi, BYD) and providing the full vehicle lifecycle of services — multi-brand maintenance and repair workshop, bodywork and accident repair, automatic car wash, ENI fuel station with coffee bar, and a 9,300-reference parts and accessories store with daily deliveries across French-speaking Switzerland. It also runs a fleet management arm for business clients offering commercial vehicle procurement, financing, transformation, and long-term electric van rentals.

Product overview

Fila-Groupe is a Swiss automotive group operating as a multi-brand vehicle dealership and service provider. The company functions as a unified automotive ecosystem offering vehicle sales (new and used), maintenance/repair workshop services, bodywork services, car wash facilities, fuel station with coffee bar, and accessories/spare parts under one umbrella. The portfolio includes seven vehicle brands: Fiat, Fiat Professional, Abarth, Alfa Romeo, Jeep, Toyota, Mitsubishi, and BYD. Services are delivered through five garage locations across Yverdon-les-Bains, Neuchâtel, La Chaux-de-Fonds, and Bienne in French-speaking Switzerland, supported by an online vehicle shop (fila-shop.ch) featuring approximately 204 vehicles in stock.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Brand Vehicle Sales

Quantifiable outcome

• 204 vehicles in stock across 8 brands available for immediate purchase
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Fiat (Stellantis)coreChannel Partner/ Reseller/ DistributorOfficial dealer for Fiat and Fiat Professional brands. Offers full range of Fiat vehicles including 500, 600, Panda, Tipo, and commercial vehicles including electric E-Ducato, E-Doblò, and E-Scudo.
• AbarthcoreChannel Partner/ Reseller/ DistributorOfficial dealer for Abarth performance vehicles including 500e and 600e models.
• Alfa RomeocoreChannel Partner/ Reseller/ DistributorOfficial dealer for Alfa Romeo brand including Junior and Tonale models.
• Jeep (Stellantis)coreChannel Partner/ Reseller/ DistributorOfficial dealer for Jeep brand including Avenger, Compass, Grand Cherokee, Renegade, and Wrangler models.
• ToyotacoreChannel Partner/ Reseller/ DistributorOfficial dealer for Toyota vehicles including bZ4X, Aygo X, Proace City Verso, Urban Cruiser, Corolla Cross, C-HR+, Yaris Cross, and Yaris Hybrid models.
• Mitsubishi MotorscoreChannel Partner/ Reseller/ DistributorOfficial dealer for Mitsubishi vehicles including Outlander PHEV, Grandis, and Eclipse Cross BEV.
• BYD (Build Your Dreams)coreChannel Partner/ Reseller/ DistributorOfficial dealer for BYD electric vehicles including Atto 2, Atto 3 EVO, Seal, Seal U DM-i, Seal 6 DM-i Touring, Sealion 7, and Dolphin Surf.
• ENI (Fuel Supplier)minorChannel Partner/ Reseller/ DistributorENI fuel station located at the Yverdon-les-Bains main location. ENI high-performance diesel optimizes engine performance, reduces emissions, and extends engine life.
• TCS (Touring Club Switzerland)minorGTM or Marketing PartnerTCS tire recommendations used for tire sales. The company offers TCS-recommended tire brands including Pirelli, ESA, Bridgestone, Goodyear, and others.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pendragon plc: UK multi-brand automotive retailer operating franchised dealerships, used-car sales, and aftersales. Comparable to Fila in the multi-brand retail/service model with similar dependence on OEM franchise agreements.
• AMAG Group: Swiss automotive retail and import group, official Volkswagen Group partner operating multi-brand dealerships and service centers across Switzerland. Closest direct peer to Fila in terms of multi-brand retail + service + parts model, though AMAG is tied primarily to the VW Group portfolio.
• Vertu Motors: UK-based multi-brand automotive retailer operating volume and premium franchised dealerships plus aftersales. Closely comparable to Fila in the multi-brand franchised retail/service model, though in the UK rather than Swiss market.
• Hedin Mobility Group: European multi-brand automotive dealer group operating dealerships, service, parts, and fleet services across multiple countries. Comparable to Fila's full-service, multi-brand dealer model, with broader geographic and brand footprint.
• Emil Frey Group: Switzerland's largest independent automotive distributor operating a multi-brand dealership network across the country. Directly comparable to Fila Group as a multi-brand dealer group serving Swiss retail and fleet customers, though materially larger in scale and geographic reach.
• AutoStrada Retail: Swiss multi-brand automotive dealership group operating across several Swiss regions. Closely comparable to Fila in the Swiss multi-brand retail and service market with similar geographic and customer overlap.

Broad incumbents

• Inchcape plc: Global multi-brand automotive distributor operating across more than 40 countries with a portfolio of luxury, premium, and volume brand franchises. Comparable to Fila in multi-brand retail and distribution model, though at vastly greater scale and global reach.
• Lithia Motors (Driveway): One of the largest US automotive retailers with 300+ stores across the US, UK, and Canada, operating multi-brand franchised dealerships with full sales/service/parts. Comparable to Fila in business model (multi-brand franchised retail), though vastly larger and with a strong digital retail overlay.
• Group 1 Automotive: US-based multi-brand automotive retailer with 200+ dealerships across the US and UK, operating franchised dealerships, parts, service, and finance businesses. Comparable to Fila's diversified multi-brand retail/service model at materially greater scale.

Regional players

• AutoCanada: Canadian multi-brand automotive dealership group operating franchised new- and used-vehicle dealerships plus parts, service, and collision centers across Canada and the US. Comparable to Fila's full-service multi-brand model in a different North American geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fila Group