painPRO
painPRO Clinics is a privately held, therapist-owned multidisciplinary healthcare provider operating six clinics across Metro Vancouver, offering 12+ therapy modalities (RMT, physiotherapy, chiropractic, kinesiology, acupuncture, counselling, telemedicine, and more) on a fee-for-service basis with direct billing to major Canadian insurers and ICBC.
- Company typePrivate
- Founded2011
- HeadquartersVancouver, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What painPRO does
painPRO Clinics is a privately held, therapist-owned multidisciplinary healthcare provider operating six physical clinic locations across Metro Vancouver, including Coal Harbour Downtown, City Square Vancouver Broadway, Burnaby Metrotown, North Surrey City Centre, Surrey Memorial, and Coquitlam Centre. The company delivers 12+ therapy and wellness modalities — Registered Massage Therapy, Physiotherapy, Chiropractic, Kinesiology, Active Rehabilitation, Functional Fitness, Clinical Pilates, Registered Clinical Counselling, Registered Acupuncture, Occupational Therapy, Naturopathic Medicine, and MD Telemedicine — supported by adjunct treatments such as Radial Shockwave Therapy (RSWT) included with physiotherapy at no additional cost. Its technology layer consists of an integrated medical records platform that travels patients across all six sites, JaneApp-powered 24/7 online booking, and WhiteSpark-managed review workflows; no proprietary AI/ML systems are disclosed. painPRO runs a fee-for-service model priced per treatment session, with direct billing to 14+ insurers (Blue Cross, Canada Life, Manulife, Sun Life, Green Shield, Empire Life, etc.), ICBC, MSP, and WorksafeBC; a supplementary "painPRO for Employers" channel sells occupational health and return-to-work services to businesses. Founded in 2011 (per company history), painPRO serves individual consumers in pain or rehabilitation across six personas (general public, athletes, office workers, expectant mothers, seniors, employers), with the regional Vancouver/BC market as its sole operating geography.
painPRO firmographics
Firmographics- Name
- painPRO
- Legal name
- painPRO Clinics
- Website
- https://painproclinics.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- painPRO Clinics is a privately held, therapist-owned multidisciplinary healthcare provider operating six clinics across Metro Vancouver, offering 12+ therapy modalities (RMT, physiotherapy, chiropractic, kinesiology, acupuncture, counselling, telemedicine, and more) on a fee-for-service basis with direct billing to major Canadian insurers and ICBC.
- Ownership category
- akta.pro rank
painPRO industry classification
Industry- Product category
- Multidisciplinary Healthcare and Rehabilitation Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Chiropractors (621310), Offices of Other Health Practitioners (6213)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Pain Management Clinics (Interventional & Medical) (HLAFABAH)
- akta.pro secondary industries
- Pain Management (Spine & Musculoskeletal) (HLAKALAM), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Deep Tissue Massage (HSALAEAB)
Keywords
Where painPRO is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
painPRO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Clinical Services Revenue: Fee-for-service healthcare services including registered massage therapy, physiotherapy, chiropractic, kinesiology, acupuncture, and other therapeutic modalities. Revenue generated per treatment session with direct billing to extended health insurance providers, ICBC, MSP, and Worksafe.
- Direct Billing Administration: The company handles direct billing to insurance providers on behalf of patients, simplifying the payment process. They bill Blue Cross, Canada Life, Manulife, Sun Life, ICBC, and other major insurers directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Healthcare services billed per treatment session |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
painPRO product offering
Product offeringCore offering
painPRO Clinics operates a multidisciplinary healthcare practice delivering Registered Massage Therapy, Physiotherapy, Chiropractic, Kinesiology, Acupuncture, and related therapeutic services across six clinic locations in Metro Vancouver. The company provides integrated, evidence-informed, non-invasive treatments for musculoskeletal pain, injury rehabilitation, chronic pain management, and preventive wellness, supported by an integrated medical records system and direct billing to major Canadian insurers.
Product overview
painPRO Clinics is a multi-disciplinary healthcare provider offering a unified portfolio of therapy services across 6 clinic locations in British Columbia (Coal Harbour Vancouver Downtown, City Square Vancouver Broadway, Burnaby Metrotown, North Surrey City Centre, Surrey Memorial, and Coquitlam Centre). The core offering comprises 12 distinct therapy services: Registered Massage Therapy (RMT), Physiotherapy, Chiropractic, Kinesiology, Active Rehabilitation, Functional Fitness, Clinical Pilates, Registered Clinical Counselling, Registered Acupuncture, Occupational Therapy, Naturopathic Doctor services, and MD Telemedicine. Additional treatment modalities include Shockwave Therapy (RSWT) for chronic tendinopathies and soft tissue regeneration. The clinics also offer integrated direct billing to major insurance providers and 24/7 online booking through JaneApp. Treatment approaches are evidence-informed and non-invasive, focusing on pain management, injury rehabilitation, and holistic wellness.
Differentiator
Problem solved
Functional benefit
Products and services
- Registered Massage Therapy (RMT) Therapeutic massage services delivered by Registered Massage Therapists to address muscle tension, chronic pain, stress relief, sports injuries, and rehabilitation needs.
- Physiotherapy Assessment and treatment of injuries affecting muscles, bones, ligaments, and joints, including sports injuries, ICBC claims, neck and back pain, TMJ dysfunction, and pregnancy pain.
- Chiropractic Evidence-based spinal adjustments and manual therapy for soft tissue injuries, back pain, neck pain, sciatica, sports injuries, and postural problems.
- Kinesiology Exercise therapy and rehabilitation using movement analysis and therapeutic exercise to treat injuries, improve function, and support recovery.
- Active Rehabilitation Exercise-based rehabilitation program designed to restore strength, mobility, and function following injury or surgery.
- Functional Fitness Exercise programs focused on building functional strength and movement patterns to support daily activities and prevent injury.
- MD Telemedicine Virtual medical consultations with doctors for diagnosis, treatment planning, and follow-up care.
- Clinical Pilates Specialized Pilates-based exercise therapy for core strengthening, posture improvement, and rehabilitation.
- Registered Clinical Counselling Mental health counselling services provided by registered clinical counsellors for stress, anxiety, trauma, and emotional well-being.
- Registered Acupuncture Traditional Chinese Medicine acupuncture for pain relief, injury recovery, and holistic wellness.
- Occupational Therapy Rehabilitation services focused on improving daily living and working abilities through adaptive techniques and equipment.
- Naturopathic Doctor Natural medicine services including herbal medicine, nutrition counselling, and holistic health approaches.
- Shockwave Therapy (RSWT) Non-invasive acoustic wave therapy for chronic tendinopathies, plantar fasciitis, calcific tendonitis, and soft tissue regeneration.
- painPRO for Employers B2B workplace wellness program helping businesses with employee health, productivity, workplace injury prevention, and return-to-work coordination.
Quantifiable outcome
- 86% of patients had calcifications reduced completely with Radial Shockwave Therapy for calcific tendonitis (per clinical research)
- +2 more outcomes
Companies that use painPRO
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
painPRO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
painPRO partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ICBC (Insurance Corporation of British Columbia)corepainPRO is an authorized ICBC recovery network provider offering direct billing for motor vehicle accident claims. They accept ICBC claims for treatment within 12 weeks of an auto accident, providing streamlined access to care for accident victims.
- Blue CrosscoreDirect billing partnership enabling patients to have massage therapy and other services billed directly to their Blue Cross insurance plan.
- Canada Life (GWL)coreDirect billing partnership for extended health benefits processing.
- ManulifecoreDirect billing partnership for extended health benefits processing.
- Sun Life FinancialcoreDirect billing partnership for extended health benefits processing.
- BC Parks Foundation (PaRx Program)minorpainPRO participates in the PaRx nature prescription program, Canada's national nature prescription initiative powered by BC Parks Foundation. Healthcare professionals can prescribe time in nature as part of patient treatment plans.
- Additional Insurance PartnerscoreAdditional direct billing partners include: Chamber of Commerce, Cowan, ClaimSecure, iA Financial Group, Johnson, Johnson Group, Maximum Benefit, Green Shield, Empire Life, RCMP, GroupHEALTH, Dept Veterans Affairs, Canadian Forces, and MSP.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
painPRO competitors and assessment
Company assessmentDirect peers
- Athlete's Care: Multidisciplinary sports-medicine and rehabilitation clinic chain offering physiotherapy, chiropractic, massage therapy, and sports medicine — closest functional analog to painPRO outside BC, though concentrated in Ontario.
- Myodetox: Vancouver-founded multidisciplinary clinic chain offering massage therapy, physiotherapy, chiropractic, and naturopathy — the closest head-to-head competitor in Metro Vancouver with a comparable one-stop pain and movement model.
- Cornerstone Physiotherapy: Greater Toronto Area multidisciplinary clinic chain offering physiotherapy, massage therapy, chiropractic, and sports medicine with multiple locations — comparable model and brand positioning to painPRO in a different province.
Broad incumbents
- Lifemark Health Group: One of Canada's largest national rehabilitation and allied health providers, operating hundreds of physiotherapy and multidisciplinary clinics across all provinces — a much larger incumbent in the same category painPRO occupies at a regional level.
- CBI Health Group: National Canadian network of physiotherapy, occupational therapy, and multidisciplinary rehab clinics serving patients, employers, and insurers — directly comparable to painPRO's service mix and direct-billing model, but at national scale.
Regional players
- Alliance Physio: Vancouver-area multidisciplinary physiotherapy, massage, and pelvic health clinic network with a comparable mix of therapy services and direct-billing infrastructure.
- Back in Motion Rehab: BC-based physiotherapy, kinesiology, and active rehabilitation provider with multiple Lower Mainland locations — directly comparable multi-site BC competitor, although narrower in scope than painPRO's multidisciplinary offering.
Others
- JaneApp: Practice management and online booking platform painPRO uses — an enabling technology vendor rather than a competitor, but its adoption is widespread and reduces painPRO's booking-system moat.
- BC Parks Foundation (PaRx Program): National nature-prescription program partnered with painPRO's clinicians — adjacent ecosystem participant that supports painPRO's value proposition but is not a competitor.
Emerging players
- Westcoast SCI Physiotherapy (and integrated rehab peers): Vancouver-area physiotherapy and rehabilitation clinic delivering ICBC, MSP, and extended-health services — comparable in service scope and reimbursement channels though less diversified than painPRO.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
painPRO social profiles
Digital presencepainPRO financial estimates
Financial estimateRevenue estimate
Valuation estimate
painPRO leadership team
Management profileNumber of profiles
painPRO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
painPRO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about painPRO
What does painPRO do?
painPRO Clinics operates a multidisciplinary healthcare practice delivering Registered Massage Therapy, Physiotherapy, Chiropractic, Kinesiology, Acupuncture, and related therapeutic services across six clinic locations in Metro Vancouver. The company provides integrated, evidence-informed, non-invasive treatments for musculoskeletal pain, injury rehabilitation, chronic pain management, and preventive wellness, supported by an integrated medical records system and direct billing to major Canadian insurers.
Is painPRO a public or private company?
painPRO is a private company. It is classified as family owned and is currently operating.
When was painPRO founded?
painPRO was founded in 2011. It employs 101 to 250 people.
Where is painPRO based?
painPRO is headquartered in Vancouver, Canada, in the North America region.
How does painPRO make money?
Two revenue lines are on record. Clinical Services Revenue is the primary driver. The others are direct Billing Administration.
Who are painPRO's main competitors?
Direct peers on record are Athlete's Care, Myodetox and Cornerstone Physiotherapy. Broad incumbents are Lifemark Health Group and CBI Health Group. Regional players are Alliance Physio and Back in Motion Rehab. Others are JaneApp and BC Parks Foundation (PaRx Program). Westcoast SCI Physiotherapy (and integrated rehab peers) is listed as an emerging player.
Does painPRO have an API?
No public API is recorded for painPRO.
What industry is painPRO in?
painPRO's product category is Multidisciplinary Healthcare and Rehabilitation Services. Its primary akta.pro industry code is HLAFABAH, Pain Management Clinics (Interventional & Medical), with a secondary code of HLAKALAM, Pain Management (Spine & Musculoskeletal). Its NAICS code is 62134 and its SIC code is 8090.