Osem

What Osem does

Osem Nestlé Ltd. (אסם נסטלה) is the largest branded packaged-food manufacturer in Israel and operates as a wholly-owned subsidiary of Nestlé, the Swiss multinational food and beverage conglomerate. Founded alongside the establishment of the State of Israel and headquartered in Israel with multiple manufacturing factories nationwide, the company produces and markets a portfolio of more than 25 sub-brands spanning snacks (Bamba, Bissli, Bigale, Apropo, Argaliyot, Popco), crackers and ketchup (Osem), breakfast cereals (Fitness, Nestlé Cereal), instant noodles and Asian-inspired ready meals (Mana Hama), coffee (Nescafé, Starbucks licensed), infant and maternal nutrition (Materna, Gerber), dairy (Bonjour, Tzabar), pet food (Purina), vegetarian and plant-based lines (Tival), chocolates and confectionery (Perfecto, Cremogit, Ptite Ber, Dobonim), and condiments (Thomy, Ketchup).

The company sells exclusively through Israeli physical retail channels—major supermarket chains, convenience stores, and independent grocers—and its own marketing states that its products are found in 'every household in Israel.' Osem also distributes Nestlé-licensed brands (Nescafé, Starbucks, Gerber, Purina) and operates supporting consumer functions including a WhatsApp service line, telephone call center, recipe platform (bishulim.co.il), and dedicated dietitian team. In 2025 the company received the Ma'ala Index Platinum Plus rating for the tenth consecutive year in recognition of its ESG and social-responsibility activities.

The business model is classic mass-market consumer packaged goods: high-volume branded food and beverage sales to the general Israeli consumer at retail price points, with no direct-to-consumer e-commerce, no subscription model, and no disclosed licensing or SaaS revenue. Distribution is horizontal across all Israeli demographic segments from infants to adults, and product innovation in 2025 has focused on younger, trend-conscious consumers through new Asian-inspired ready meals and a Bamba-branded ready-to-drink coffee launch. Revenue is not publicly disclosed and Osem is not listed on any stock exchange.

Name

Osem

Legal name

Osem Nestlé Ltd.

Website

https://osem.co.il

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Osem Nestlé Ltd. is Israel's largest branded packaged-food manufacturer and a wholly-owned subsidiary of Nestlé, producing snacks, cereals, coffee, baby food, pet food, and ready meals across 25+ sub-brands for mass-market retail distribution throughout Israel.

Ownership category

akta.pro rank

Product category

Packaged Foods

NAICS

Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182), Snack Food Manufacturing (31191)

SIC

Cookies & Crackers (2052), Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Pretzels & Salted Snacks (CRADABAI)

akta.pro secondary industries

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO), Crackers & Savory Biscuits Manufacturing (AFAKAIAJ), Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI), Health/Protein Snack Bars Manufacturing (AFAKAIAN)

Keywords

• Packaged food manufacturing
• Snack food brands
• Breakfast cereals
• Baby infant nutrition
• Instant noodles

Headquarters

HQ city

Shomera

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Consumer Packaged Goods Sales: Osem-Nestlé generates revenue through the manufacture and sale of a wide range of branded food and beverage products to the Israeli consumer market. Products are sold through major retail and supermarket chains across Israel, including the company's own brands (Osem, Bamba, Materna, Nescafé) as well as licensed and distributed brands. Revenue is derived from high-volume consumer product sales at retail price points.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Osem manufactures and markets a broad portfolio of branded packaged food products in Israel, spanning snacks (Bamba, Bissli), breakfast cereals (Fitness), instant noodles and Asian-inspired meals (Mana Hama), crackers and ketchup under the Osem label, baby and infant nutrition (Materna), soluble coffee (Nescafé), and pet food (Purina). Products are produced locally under proprietary Israeli brands and under licenses from parent company Nestlé, and are sold primarily through Israeli retail grocery and convenience channels to end consumers.

Product overview

Osem (אסם נסטלה) is a major Israeli food manufacturing and marketing company owned by Nestle, producing and distributing a diverse portfolio of food products across multiple brands. The portfolio includes core brands like Osem (crackers, ketchup, prepared foods), Bamba (peanut snacks), Mana Hama (Asian-inspired hot meals), and Nescafe (coffee), as well as numerous sub-brands covering breakfast cereals (Fitness, Nestle Cereal), baby nutrition (Materna, Gerber), pet food (Purina), vegetarian options (Tival), snacks (Bissli, Bigale, Apropo, Popco), chocolates (Ptite Ber), dairy (Bonjour), and condiments (Ketchup). The company also distributes Starbucks coffee products in Israel and operates brands like Tzabar, Perfecto, Cremugit, Dobonim, Argalyiot, Vitamin Chic, and Thomy. Osem serves the Israeli market as the leading domestic food company, with products found in virtually every Israeli household.

Differentiator

Problem solved

Functional benefit

Brands

• Bamba (במבה): Popular peanut snack brand
• Materna (מטרנה)
• Nescafé (נסקפה)
• Fitness (פיטנס)
• Tzabar (צבר)
• Tival (טבעול)
• Purina (פורינה)
• Nescafé Dolce Gusto
• Bissli (ביסלי)
• Ugot Habait (עוגות הבית)
• Perfecto (פרפקטו)
• Cremugit (קרמוגית)
• Ptit Ber (פתי בר)
• Dobonim (דובונים)
• Argaliyot (ערגליות)
• Bigale (בייגלה)
• Apropo (אפרופו)
• Mana Hama (מנה חמה)
• Garber (גרבר)
• Popco (פופקו)
• Starbucks (סטארקבקס)
• Thomy (טומי)

Products and services

• Bamba

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NestlécoreStrategic or Co-development PartnerOsem is the Israeli subsidiary and flagship operating company of Nestlé in Israel. Nestlé provides global brand portfolio, research and development resources, operational scale, and international best practices. Osem manufactures, markets, and distributes Nestlé brands (Nescafé, Purina, Starbucks licensed products, etc.) alongside its own iconic Israeli brands in the Israeli market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nestlé S.A. Parent company and the world's largest food and beverage manufacturer. Operates the same product categories globally (snacks, infant nutrition, coffee, pet food, dairy) — provides the structural template and benchmarks against which Osem's portfolio and capabilities should be evaluated.
• PepsiCo (Frito-Lay): World's largest salty-snack manufacturer (Lay's, Doritos, Quaker). Direct product-category overlap with Osem's Bissli, Bigale, and Bamba-style snack portfolio — relevant benchmark for scaled salty-snack commercialization.
• General Mills: Diversified global CPG major with strong cereal and snack businesses (Cheerios, Nature Valley, Pillsbury). Comparable to Osem on the cereal side (Fitness, Nestlé Cereal) and on multi-category branded CPG portfolio strategy.
• Kraft Heinz: Global packaged food giant spanning condiments, sauces, ready meals, and snacks. Comparable to Osem on ketchup, sauces, and shelf-stable prepared-food segments and overall CPG operating model.
• Mondelez International: Global snacks and confectionery major (Oreo, Ritz, Cadbury). Competes with Osem in cookies, crackers, and confectionery segments and represents the global comparable for a branded-snacks-driven business model.

Direct peers

• Tnuva: Israel's leading dairy and broader food company, supplying dairy products, prepared foods, and grocery items to Israeli retailers. Competes directly with Osem's Bonjour dairy line and overlapping processed-food categories in domestic retail.
• Strauss Group: Israel's largest publicly traded food conglomerate, operating across dairy, coffee, water, snacks, and confectionery (including Elite chocolate brands). Most direct competitive peer — competing head-to-head in Israeli supermarket aisles across multiple overlapping categories.
• Tiv Taam: Israeli food manufacturer and retailer with branded grocery products distributed through retail chains and its own store network. Competes with Osem-Nestlé for Israeli consumer household share across shelf-stable and fresh categories.

Others

• Elite Industries (Strauss-owned): Israel's flagship chocolate and confectionery manufacturer, operating under Strauss Group. Direct competitor in Israeli confectionery aisles (chocolate bars, candies) and an adjacent peer for evaluating Osem's confectionery sub-business.

Emerging players

• The Hershey Company: US-focused snacks and confectionery company with growing international presence. Comparable to Osem on branded confectionery/chocolate (Ptite Ber, Perfecto) and peanut-based snack segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/osemcorp/videos
• Facebookfacebook.com/909128649178337
• Instagraminstagram.com/osem_nestle
• LinkedInlinkedin.com/company/osem-investments-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osem