Tas Gas

What Tas Gas does

Tas Gas, operating legally as Solstice Energy Retail Pty Ltd and trading as Solstice Energy, is an Australian private energy retailer headquartered in Launceston, Tasmania. Founded in 2003 and formerly known as Tas Gas Retail, the company was rebranded to Solstice Energy as it broadened its offering from natural gas supply to bundled gas and electricity services. The business serves both residential and commercial/industrial customers across Tasmania and, more recently, Victoria, with a dedicated Victorian subdomain supporting regional expansion. The company emphasizes a direct-to-consumer go-to-market model with online address-based sign-up, supported by the free MySolstice Customer App for account management, billing, and loyalty engagement, and a local Tasmanian customer service team for higher-touch business and custom-quote sales.

Solstice Energy's product portfolio centers on three core supply categories: residential gas, residential electricity, and business energy solutions, including commercial and industrial gas with tailored pricing. The supporting technology stack is a standard retail energy back-office with online self-service and a branded customer portal/app, supplemented by the Solstice Rewards loyalty program that aggregates discounts on groceries, fuel, clothing, and travel to drive retention and word-of-mouth referrals. Distribution is entirely direct — there is no reseller or broker channel — and acquisition relies on digital touchpoints (the website, the app, and the loyalty ecosystem) plus a local sales motion for enterprise and SMB customers, including a strategic partnership with Hospitality Tasmania targeting the state's hospitality vertical.

The company generates revenue through subscription-style recurring energy supply contracts billed monthly to residential and business customers, with no transaction fees and paper-free billing as stated differentiators. Plan-specific pricing is delivered via address-level search on the website, while business pricing is quoted on a custom basis after bill review. The company is privately held with no disclosed institutional investors, no public listing, and no subsidiaries, and operates as a focused regional challenger in a market historically dominated by incumbents.

Name

Tas Gas

Legal name

Solstice Energy Retail Pty Ltd

Website

https://tasgas.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Tas Gas (trading as Solstice Energy) is an Australian private energy retailer headquartered in Launceston, Tasmania, supplying natural gas and electricity to residential and business customers across Tasmania and Victoria through direct online sign-up and a loyalty-backed customer platform.

Ownership category

akta.pro rank

Product category

Retail Energy Services

akta.pro primary industry

Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA)

akta.pro secondary industry

Customer Self-Service Portals & Digital Experience (Web/Mobile) (EUAJAHAK)

Keywords

• Retail energy supply
• Natural gas distribution
• Electricity retail
• Residential energy plans
• Commercial energy solutions

Headquarters

HQ city

Saint Leonards

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Energy Supply (Gas and Electricity): Solstice Energy generates revenue by selling natural gas and electricity to residential and business customers under subscription-based energy supply contracts. Customers are billed on a recurring basis for energy consumption, with flexible payment options and no transaction fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Solstice Energy (formerly Tas Gas Retail) is a Tasmanian energy retailer that supplies natural gas and electricity to residential and business customers across Tasmania and Victoria. The company offers energy connection, recurring billing, customer support, and the Solstice Rewards loyalty program, with digital self-service delivered through the MySolstice Customer App.

Product overview

Solstice Energy (formerly Tas Gas Retail) operates as an energy retailer in Tasmania and Victoria, offering a unified portfolio of gas and electricity services for both residential and business customers. The product suite centers on core energy supply offerings—Residential Gas Services, Residential Electricity Services, Business Energy Solutions, and Commercial & Industrial Gas—all supported by digital self-service capabilities through the MySolstice Customer App. The company differentiates through the Solstice Rewards loyalty program, which provides discounts on retail and travel partners. The portfolio follows a single-brand model where all products share the Solstice branding and are accessed through a common customer portal and mobile application.

Differentiator

Problem solved

Functional benefit

Products and services

• MySolstice Customer App A free mobile application for iOS and Android that lets Solstice Energy customers manage their energy accounts, view usage, pay bills, and access the Solstice Rewards loyalty program. Targeted at both residential and business customers in Tasmania and Victoria.
• Solstice Rewards A customer loyalty rewards program offering exclusive deals and discounts on groceries, toiletries, fuel, clothing, home goods, flights, hotel stays, and travel packages. Available to Solstice Energy customers to ease cost-of-living pressures.
• Residential Gas Services Natural gas supply services for residential customers in Tasmania, including connection, billing, and customer support. Subscriptions are billed monthly with no transaction fees.
• Residential Electricity Services Electricity supply services for residential customers in Tasmania, providing power with flexible payment options and paper-free billing. Subscriptions are billed monthly.
• Business Energy Solutions Energy supply services for small businesses in Tasmania, including electricity and customized pricing based on current bills. Customers submit an existing bill for a tailored quote.
• Commercial & Industrial Gas Natural gas services for commercial and industrial customers in Tasmania, with tailored solutions for larger energy consumption needs and customized billing options.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Hospitality TasmaniacoreGTM or Marketing PartnerSolstice Energy has partnered with Hospitality Tasmania to deliver a dedicated energy deal for the hospitality industry in Tasmania. The partnership provides an energy pricing arrangement tailored around the hours hospitality businesses operate, offering a custom solution for restaurants, hotels, and other hospitality establishments.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• EnergyAustralia: National energy retailer serving residential, commercial and industrial customers across Australia, including Victoria and Tasmania. Competes head-to-head with Solstice on dual-fuel supply, pricing, and customer experience in overlapping geographies.
• Alinta Energy: Multi-state Australian energy retailer with active residential and business customer bases in Victoria and other NEM markets. Overlaps with Solstice on dual-fuel supply and serves similar SMB and household segments.
• Origin Energy: Major Australian energy retailer with gas and electricity offerings across NEM states including Tasmania and Victoria. Directly competes for the same residential and SMB customers that Solstice targets, with comparable dual-fuel value propositions.
• Powershop: Digital-first Australian energy retailer focused on residential and SMB customers with an app-led, self-service experience. Closely comparable to Solstice on DTC digital acquisition, app-based account management, and transparent pricing.
• Momentum Energy: Smaller Australian energy retailer operating across multiple NEM states, competing on price and customer service for residential and small business customers. Similar positioning to Solstice as a regionally focused alternative to the major incumbents.

Others

• Tas Gas Networks: Owner and operator of Tasmania's natural gas distribution network infrastructure. Sister/related entity that provides the underlying network on which Solstice's retail gas supply depends, making it a critical adjacent infrastructure partner rather than a direct competitor.

Broad incumbents

• AGL Energy: Australia's largest energy retailer, supplying gas and electricity to residential and business customers nationwide, including Tasmania and Victoria. Directly competes with Solstice in its core markets but at vastly greater scale and with a broader portfolio.
• Shell Energy Australia: Australia-wide energy retailer (formerly including Lumo Energy) supplying gas and electricity to residential, commercial, and industrial customers, with strong Victorian presence. Directly competes with Solstice while operating at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tas-gas-networks-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tas Gas