Ranfurlie Asset Management
Ranfurlie Asset Management is a Victoria-based commercial property developer and manager, wholly-owned by Dennis Family Corporation, that develops and manages retail, large-format and commercial assets within residential master-planned communities, serving national retailers and SMB tenants.
- Company typePrivate
- Founded2015
- HeadquartersArmadale, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ranfurlie Asset Management does
Ranfurlie Asset Management is an Australian commercial property asset developer and manager headquartered in Armadale, Victoria, and a wholly-owned subsidiary of Dennis Family Corporation Pty Ltd. The company develops and manages a portfolio of retail centres, large-format retail, and commercial assets that sit within Dennis Family Group residential master-planned communities across Victoria. As of the most recent disclosures, the portfolio comprises 114,966m² across 10 locations with a reported 99% occupancy rate, with an additional 84,000m² of land currently in development. Named assets include Manor Lakes Central, Manor Lakes Park Hub, Burnside Park Hub, Tarneit Park Hub, and Hunt Club Village, anchored by national retailers such as Coles, Woolworths, ALDI, Kmart, Bunnings, Liquorland, and Sportsco.
The business operates two related service lines. The core asset management function oversees portfolio strategy, leasing, and capital decisions, while Ranfurlie Property Management — a wholly-owned operating subsidiary — handles day-to-day development, leasing, and property management of retail, large-format, and commercial tenancies. Revenue is generated through three streams: recurring asset management fees on the operating portfolio, transaction-based leasing income (including a Casual Mall Leasing pop-up programme targeting short-term SMB tenants), and one-time development fees on the active pipeline. Technology is a thin layer of third-party integrations rather than a proprietary platform: Skyfii/Beonic provides Bluetooth-based visitor-flow and marketing analytics inside centres, and Eftsure provides supplier onboarding and payment-fraud controls.
The company is privately held with 11–50 employees, no disclosed funding rounds, and no M&A activity in the available record. Strategic activity over 2023–2026 has been dominated by development approvals and tenant signings (Tarneit Park Hub, Manor Lakes Central), anchor additions (Bunnings at Manor Lakes Park Hub in November 2025), and product expansion into hospitality (Club Tarneit in June 2024) and SMB pop-up leasing. Geographic reach is concentrated in Victoria, Australia, with no disclosed interstate or international operations.
Ranfurlie Asset Management firmographics
Firmographics- Name
- Ranfurlie Asset Management
- Legal name
- Ranfurlie Asset Management Pty Ltd ACN 603 201 332
- Website
- https://ranfurlieam.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ranfurlie Asset Management is a Victoria-based commercial property developer and manager, wholly-owned by Dennis Family Corporation, that develops and manages retail, large-format and commercial assets within residential master-planned communities, serving national retailers and SMB tenants.
- Ownership category
- akta.pro rank
Ranfurlie Asset Management industry classification
Industry- Product category
- Commercial Real Estate Asset Management
- NAICS
- Nonresidential Property Managers (531312), Real Estate Property Managers (53131), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)
- SIC
- Operators Of Nonresidential Buildings (6512), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Retail Real Estate Asset Management (BPAJAMAF)
- akta.pro secondary industries
- Office Real Estate Asset Management (BPAJAMAG), Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL), Mixed-Use Property Management (BPAJAGAE)
Keywords
Where Ranfurlie Asset Management is headquartered
LocationHeadquarters
- HQ city
- Armadale
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ranfurlie Asset Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Asset Management Fees: Management fees from developing and managing a portfolio of commercial properties across 10 locations totaling 114,966m2. Revenue derived from ongoing asset management services for commercial properties integrated within residential developments.
- Retail and Commercial Leasing: Leasing revenue from retail, large format retail, and commercial tenants across the property portfolio. Includes short-term pop-up/casual mall leasing opportunities.
- Property Development: Development revenue from new retail and commercial projects. Currently over 84,000m2 of land in development for large format and retail opportunities.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Ranfurlie Asset Management product offering
Product offeringCore offering
Ranfurlie Asset Management develops and manages a portfolio of commercial properties — including retail centres, large-format retail hubs, and commercial entities — that are integrated within residential developments. Through its property management division (Ranfurlie Property Management), it handles leasing, development, and ongoing management of these assets, serving national retailers, commercial tenants, and short-term pop-up operators.
Product overview
Ranfurlie Asset Management is a property asset developer and manager operating in Australia, offering a unified property management platform through its core asset management division and its property management subdivision (Ranfurlie Property Management). The company manages a portfolio of commercial properties including retail centers, large format retail, and commercial entities across 10 locations totaling 114,966m2 with 99% occupancy. Key properties under management include Manor Lakes Central, Burnside Park Hub, Tarneit Park Hub, and Hunt Club Village. The portfolio also includes over 84,000m2 of land currently in development for large format and retail opportunities. The company offers pop-up retail leasing services providing short-term access to their high-traffic shopping centre network.
Differentiator
Problem solved
Functional benefit
Products and services
- Manor Lakes Central Shopping centre in Melbourne's west featuring national retailers including Coles and Liquorland, providing retail leasing space for tenants within the Manor Lakes residential community.
- Burnside Park Hub Retail and commercial hub property managed by Ranfurlie, providing lease space to retail and commercial tenants within the Burnside residential community.
- Tarneit Park Hub Retail centre currently in development featuring ten national retailers, providing retail leasing space within the Tarneit residential community.
- Hunt Club Village Retail village featuring retail and dining tenancies, part of Ranfurlie's growing community portfolio, providing lease space to retail and food/beverage tenants.
- Pop-Up Retail Leasing (Casual Mall Leasing) Short-term casual mall leasing program offering entrepreneurs and businesses temporary retail locations in high-traffic shopping centres for brand awareness, market testing, and direct sales.
- Ranfurlie Property Management Property management division specialising in the development, leasing, and management of retail, large-format, and commercial entities across Ranfurlie's portfolio.
Quantifiable outcome
- 99% occupancy rate across portfolio
- +1 more outcomes
Companies that use Ranfurlie Asset Management
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Ranfurlie Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ranfurlie Asset Management partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Dennis Family GroupcoreParent company heritage providing corporate expertise and community values approach to property development and management. Ranfurlie Asset Management is part of the Dennis Family Corporation group.
- Ranfurlie Property ManagementcoreRelated entity specialising in development, leasing and management of retail, large format and commercial properties. Operates as the property management division of the group.
- Dennis Family Corporation Pty LtdcoreParent entity (ABN 15 089 081 667) that owns and operates Ranfurlie Asset Management Pty Limited and related entities including Dennis Personnel Pty Ltd.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Ranfurlie Asset Management competitors and assessment
Company assessmentBroad incumbents
- Lendlease: Global diversified property and infrastructure group with significant Australian retail and mixed-use asset management. Comparable retail property activities but as part of a much broader portfolio spanning development, construction, and investment management.
Direct peers
- Mirvac Group: ASX-listed property group active in retail, commercial, and residential development. Mirvac's retail asset management and integrated residential-retail community strategy closely parallels Ranfurlie's positioning.
- GPT Group: ASX-listed property trust with a major retail portfolio including high-performing Australian shopping centres. Directly comparable retail asset management focus, though with broader logistics and office exposure.
- Stockland: ASX-listed diversified property developer with a retail centre portfolio alongside residential communities. Comparable in combining retail asset management with residential master-planned community development, similar to Ranfurlie's integration with Dennis Family Group.
- Vicinity Centres: ASX-listed retail REIT managing a large portfolio of Australian shopping centres. Directly comparable to Ranfurlie's retail asset management and leasing business, though at significantly greater scale and with capital-markets access.
- Haben Property Group: Australian privately-held retail property management and development firm with a portfolio of neighbourhood and sub-regional shopping centres. Closest peer in scale and operating model, both as private Australian retail asset managers.
- Scentre Group: Owner and operator of Westfield-branded shopping centres in Australia and New Zealand. Competes directly with Ranfurlie for national retail tenants and operates a similar retail asset management and leasing model at vastly larger scale.
Emerging players
- Peet Limited: ASX-listed residential land developer with integrated commercial and retail components in master-planned communities. Comparable to Ranfurlie's model of embedding retail within Dennis Family residential developments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ranfurlie Asset Management social profiles
Digital presenceRanfurlie Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ranfurlie Asset Management leadership team
Management profileNumber of profiles
Ranfurlie Asset Management subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ranfurlie Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ranfurlie Asset Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ranfurlie Asset Management
What does Ranfurlie Asset Management do?
Ranfurlie Asset Management develops and manages a portfolio of commercial properties — including retail centres, large-format retail hubs, and commercial entities — that are integrated within residential developments. Through its property management division (Ranfurlie Property Management), it handles leasing, development, and ongoing management of these assets, serving national retailers, commercial tenants, and short-term pop-up operators.
Is Ranfurlie Asset Management a public or private company?
Ranfurlie Asset Management is a private company. It is classified as corporate owned and is currently operating.
When was Ranfurlie Asset Management founded?
Ranfurlie Asset Management was founded in 2015. It employs 11 to 50 people.
Where is Ranfurlie Asset Management based?
Ranfurlie Asset Management is headquartered in Armadale, Australia, in the Oceania region.
How does Ranfurlie Asset Management make money?
Three revenue lines are on record. Asset Management Fees are the primary driver. The others are retail and Commercial Leasing and property Development.
Who are Ranfurlie Asset Management's main competitors?
Lendlease is listed as a broad incumbent. Direct peers are Mirvac Group, GPT Group, Stockland, Vicinity Centres, Haben Property Group and Scentre Group. Peet Limited is listed as an emerging player.
Does Ranfurlie Asset Management have an API?
No public API is recorded for Ranfurlie Asset Management.
What industry is Ranfurlie Asset Management in?
Ranfurlie Asset Management's product category is Commercial Real Estate Asset Management. Its primary akta.pro industry code is BPAJAMAF, Retail Real Estate Asset Management, with a secondary code of BPAJAMAG, Office Real Estate Asset Management. Its NAICS code is 531312 and its SIC code is 6512.