Milano Coffee
- Company typePrivate
- Founded2011
- HeadquartersHo Chi Minh City, Vietnam
- Headcount251–500
- GTM typeB2C
- OfferingServices
Milano Coffee firmographics
Firmographics- Name
- Milano Coffee
- Website
- https://milanocoffee.com.vn
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Milano Coffee industry classification
Industry- Product category
- Coffee Chain Retail
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
Keywords
Where Milano Coffee is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Markets served
Milano Coffee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Distribution channels1 record
Milano Coffee product offering
Product offeringCore offering
Milano Coffee operates a franchise coffee chain headquartered in Ho Chi Minh City, Vietnam, selling coffee and tea beverages through a network of physical retail storefronts. Founded in 2011, the company serves individual consumers with both in-store purchases and online ordering options through its website.
Product overview
Milano Coffee is a Vietnamese coffee and tea chain operating in the $1.34 billion Vietnam market (2025), ranking as Southeast Asia's third largest market for coffee and tea chains. The company operates as a traditional brick-and-mortar retail chain with physical outlets, competing alongside major players including Highlands Coffee, Starbucks, and Mixue. No specific product names, modules, or technology offerings were identified in the available source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Coffee and tea beverages
- Online ordering service
Companies that use Milano Coffee
Customer profileSegments1 record
Ideal customer profiles1 record
Milano Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Milano Coffee partnerships and signals
Strategic signalScale indicators4 records
Recent moves2 records
Expansion highlights3 records
Milano Coffee competitors and assessment
Company assessmentDirect peers
- Mixue: China-origin low-cost coffee and tea chain that has expanded aggressively across Vietnam, competing head-to-head with Milano on price-sensitive mass-market coffee occasions and rapid franchise-driven store growth.
- Highlands Coffee: Vietnam's homegrown coffee chain and Milano's closest direct competitor, operating hundreds of cafes across Vietnam with similar franchise-style growth and targeting the same Vietnamese mass-market coffee consumer.
- Trung Nguyen Coffee: Iconic Vietnamese coffee brand operating both retail cafes and packaged coffee, competing with Milano on local coffee authenticity while sharing the same Vietnamese consumer base.
- The Coffee House: Leading Vietnamese coffee chain under NovaGroup, offering specialty coffee and cafe experiences in a similar mass-premium positioning as Milano across Vietnam's major cities.
- Phuc Long: Vietnamese tea and coffee chain known for tea-led beverages with coffee offerings, serving the same urban Vietnamese consumer seeking branded cafe experiences as Milano.
Broad incumbents
- Starbucks Vietnam: Global coffee chain incumbent operating premium stores throughout Vietnam, directly competing with Milano for Vietnamese coffee consumers while leveraging its global brand and loyalty ecosystem.
- Costa Coffee Vietnam: UK-origin premium coffee chain with selective Vietnam presence, competing with Milano for premium-leaning Vietnamese consumers and the broader cafe real estate footprint.
Regional players
- Dunkin' Vietnam: US-origin coffee and donut chain operating in Vietnam as a foreign entrant, competing with Milano on convenience-led coffee and snack occasions in the Vietnamese market.
- Tim Hortons Vietnam: Canadian coffee and donut chain expanding across Vietnam, targeting similar mass-market coffee consumers as Milano with a globally recognised brand and franchise-driven model.
Others
- Jollibee: Philippine-origin QSR group with extensive Vietnam operations including coffee-adjacent menu items; relevant as a comparable franchise-driven foodservice operator navigating the same Vietnamese consumer landscape.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Milano Coffee social profiles
Digital presenceMilano Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Milano Coffee leadership team
Management profileNumber of profiles
Profiles1 record
Milano Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Milano Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Milano Coffee
What does Milano Coffee do?
Milano Coffee operates a franchise coffee chain headquartered in Ho Chi Minh City, Vietnam, selling coffee and tea beverages through a network of physical retail storefronts. Founded in 2011, the company serves individual consumers with both in-store purchases and online ordering options through its website.
Is Milano Coffee a public or private company?
Milano Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Milano Coffee founded?
Milano Coffee was founded in 2011. It employs 251 to 500 people.
Where is Milano Coffee based?
Milano Coffee is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
Who are Milano Coffee's main competitors?
Direct peers on record are Mixue, Highlands Coffee, Trung Nguyen Coffee, The Coffee House and Phuc Long. Broad incumbents are Starbucks Vietnam and Costa Coffee Vietnam. Regional players are Dunkin' Vietnam and Tim Hortons Vietnam. Jollibee is listed as an others.
Does Milano Coffee have an API?
No public API is recorded for Milano Coffee.
What industry is Milano Coffee in?
Milano Coffee's product category is Coffee Chain Retail. Its primary akta.pro industry code is THAFADAB, Coffee Chains & Franchise Cafes. Its NAICS code is 722515 and its SIC code is 5810.