Pedialyte

What Pedialyte does

Pedialyte is a consumer packaged goods brand owned by Abbott Nutrition, a division of Abbott Laboratories (NYSE: ABT), that produces electrolyte-based rehydration products for treating and preventing dehydration. Founded in 1966 and headquartered in the United States, the brand is positioned as the #1 doctor-recommended rehydration brand, backed by pediatricians, doctors, and pharmacists with over 50 years of clinical endorsement. The product portfolio spans multiple sub-brands addressing distinct use cases: Pedialyte Classic (original pediatric formulation), AdvancedCare Plus (33% more electrolytes with PreActiv Prebiotics for digestive health), Sport (five electrolytes for athletic performance), Immune Support (zinc and vitamins for immune function), Electrolyte Water (zero-sugar daily hydration), Fast Hydration (portable powder packs), and Freezer Pops (kid-friendly format).

The underlying product technology centers on scientifically formulated electrolyte-glucose balances optimized for cellular rehydration, with quantifiable claims of 2–3× the electrolytes and 1/4–1/2 the sugar of leading sports drinks. Formulations are differentiated by electrolyte count (3 to 5 key electrolytes), sugar content, added functional ingredients (PreActiv Prebiotics, zinc, vitamins C/E/B12), and delivery format (liquid liters, half-liters, powder packs, freezer pops). The company holds no patents or proprietary technology platform beyond formulation trade secrets, and no AI, software, or digital technology components are disclosed.

Pedialyte operates a hybrid direct-to-consumer and retail distribution model. Products are sold through its own e-commerce site (pedialyte.com), Amazon, and 30+ major retail chains including CVS, Walmart, Kroger, Rite Aid, and regional grocers. Revenue derives from one-time consumer product sales supplemented by a Schedule & Save subscription program for recurring orders. The brand serves a horizontal segmentation strategy targeting families with children (primary), athletes and fitness enthusiasts, outdoor/heat-exposed workers, travelers, and adults seeking hangover relief. Geographic operations are restricted to the continental United States, major US territories, and APO/FPO addresses per the Terms of Sale.

Name

Pedialyte

Legal name

Abbott Laboratories

Website

https://pedialyte.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

Pedialyte is a US consumer healthcare brand owned by Abbott Nutrition that produces electrolyte rehydration drinks and powder products to prevent dehydration from illness, exercise, heat, and travel, serving families, athletes, and adult consumers through retail and direct e-commerce channels.

Ownership category

akta.pro rank

Product category

Oral Electrolyte Rehydration Products

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Functional Hydration & Electrolyte Water Production (AFAFAFAH)

akta.pro secondary industries

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Electrolyte & Rehydration Premixes (AFADAGAM), Baby Drinks (Juices, Waters, Electrolyte/Oral Rehydration Solutions) (CRADAEAH)

Keywords

• Oral rehydration solutions
• Electrolyte drinks
• Hydration supplements
• Sports nutrition beverages
• Consumer health products

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Consumer Product Sales: Pedialyte generates revenue through direct consumer sales of electrolyte rehydration products across multiple formats (liters, powder packs, freezer pops, drink mix). Products are sold through retail stores, online marketplaces (Amazon), and direct e-commerce via pedialyte.com. The brand also offers subscription memberships (Schedule & Save) for recurring purchases.
2. Subscription Memberships: Pedialyte.com offers Schedule & Save subscription memberships allowing customers to set up recurring orders with saved payment methods. Customers can subscribe for regular delivery of products at their preferred cadence.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pedialyte manufactures and sells scientifically formulated oral electrolyte rehydration products for the whole family. The portfolio includes ready-to-drink liters and half liters, powder packs and drink mixes, and freezer pops, organized into product lines such as Classic, AdvancedCare, AdvancedCare Plus, Sport, Immune Support, Fast Hydration, and Electrolyte Water. Products are sold through major US retail pharmacies, mass merchants, grocery chains, Amazon, and the brand's direct e-commerce site pedialyte.com.

Product overview

Pedialyte is a scientifically-formulated electrolyte hydration brand owned by Abbott Laboratories, designed for fast and effective rehydration. The product portfolio includes liquid solutions (Liters and Half Liters in multiple formulations), powder packets (Powder Packs in various sizes and formulations), and frozen pops (Freezer Pops). Key product lines include: Classic (original formula with 3 key electrolytes and zinc), AdvancedCare Plus (33% more electrolytes plus PreActiv Prebiotics), Sport (5 electrolytes for muscle support), Immune Support (added vitamins and zinc for immune function), Electrolyte Water (zero sugar, low calorie), and Fast Hydration (portable convenience). Available in multiple flavors and formats across retail and online channels.

Differentiator

Problem solved

Functional benefit

Brands

• Pedialyte Classic: Original formulation with 3 key electrolytes (sodium, chloride, potassium) for general hydration needs, available in multiple flavors including Grape, Mixed Fruit, Strawberry, Unflavored, Coconut Burst, Iced Berry, Fruit Punch, and Cherry Frost.
• Pedialyte AdvancedCare Plus
• Pedialyte Sport
• Pedialyte Immune Support
• Pedialyte Fast Hydration
• Pedialyte Electrolyte Water

Products and services

• Pedialyte Classic Liters Original Pedialyte formula for rehydration with 3 key electrolytes (sodium, potassium, chloride) and zinc for immune support, available in multiple flavors including Grape, Mixed Fruit, Strawberry, Unflavored, Coconut Burst, Iced Berry, Fruit Punch, and Cherry Frost. Designed for the whole family for general dehydration from illness.
• Pedialyte AdvancedCare Plus Liters

Quantifiable outcome

• 2-3X more electrolytes than leading sports drinks (1030mg sodium Classic, 1380mg sodium Sport vs ~460mg in sports drinks)
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ultima Replenisher: Sugar-free electrolyte powder mix brand; competes with Pedialyte's Electrolyte Water and powder packs in the natural/healthy lifestyle consumer segment.
• Skratch Labs: Sports nutrition brand with electrolyte drink mix powders, competing with Pedialyte Sport in endurance/athletic channels on real-fruit, lower-sugar positioning.
• Vita Coco: Leading coconut water and now electrolyte-water brand; competes broadly in the functional/rehydration beverage category Pedialyte Electrolyte Water targets, especially with no-sugar hydration positioning.
• LMNT Electrolytes: Fast-growing premium electrolyte drink mix brand targeting low-carb, keto, and active-lifestyle consumers — competing with Pedialyte Sport and Electrolyte Water among athletic and wellness buyers.

Broad incumbents

• BodyArmor Sports Drink: Coca-Cola-owned premium sports hydration brand positioned as a "better-for-you" sports drink alternative; competes with Pedialyte Sport across athletic channels.
• Gatorade: PepsiCo-owned sports hydration leader and the incumbent Pedialyte Sport directly benchmarks against (3x electrolytes, 1/4 sugar claim). They share shelf space in sports nutrition aisles and convenience channels.
• Powerade: Coca-Cola-owned sports drink and the other legacy competitor to Pedialyte Sport in the athletic hydration segment with national retail penetration.

Direct peers

• Liquid IV: Leading direct competitor in electrolyte drink mix powders. Competes head-to-head with Pedialyte Powder Packs and Fast Hydration on retail shelves and online, targeting the same hydration occasions.
• Nuun Hydration: Effervescent electrolyte tablet brand owned by Pharmavite, competing with Pedialyte Powder Packs in the on-the-go and sports hydration segments.
• DripDrop Hydration: ORS-based electrolyte powder competitor specifically formulated for dehydration from illness, exercise, and heat — directly competing with Pedialyte's core medical/rehydration positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pedialyte
• Instagraminstagram.com/pedialyte
• Xx.com/pedialyte
• Facebookfacebook.com/pedialyte

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedialyte