Maplewood Country Club

What Maplewood Country Club does

Maplewood Country Club is a private, member-owned country club incorporated in 1911 and headquartered at 28 Baker Street in Maplewood, New Jersey. It operates a single-site, full-amenity recreation and hospitality platform centered on an 18-hole, par-71 Alfred Williams-designed golf course built in 1919, complemented by 4 red clay Har-Tru tennis courts, 2 Har-Tru courts, 2 pickleball hard courts, a resort-style pool with full-service dining, multiple food-and-beverage venues (Grill Room, Patio, Upper Patio, Pool Summer Dining), and a 285-guest banquet facility for weddings and private events. The core technology stack is Jonas Club Software, which powers the member portal, tee-time reservations, court scheduling, dining reservations, and member communications.

The club's revenue model is a hybrid of recurring subscription (tiered membership dues including Golf, Tennis, and House & Pool options, plus a one-year low-cost introductory trial), transaction fees (guest court fees, dining, poolside service), and professional services (wedding and private-event catering, bar service, venue rental). Go-to-market is direct-to-consumer: members and event prospects are acquired through the company website, word-of-mouth referrals, and third-party wedding platforms (WeddingWire, The Knot), supplemented by YouTube 'Golf Pro Tips' content and digital flipbooks for golf and racquets activity calendars. Customer segments include Golf Enthusiasts (primary), Racquets Players, Pool/Summer Recreation users, Dining/Social Members, and Wedding/Event Hosts, with explicit 'The Family Club' positioning and 9 consecutive WeddingWire Couples' Choice Awards (2015-2023) anchoring its events reputation.

The business is self-sustaining and member-funded — no VC, PE, or parent-company backing is disclosed. Operations are led by General Manager Michael Lusk, with a Controller, Executive Chef, Food & Beverage Manager, Head Golf Pro, Head Racquets Pro, Golf Course Superintendent, and AGM/Director of Catering supporting a headcount of approximately 11–50 employees. The geographic footprint is regional, restricted to the New Jersey / Northeast US market around the Maplewood train-station village.

Name

Maplewood Country Club

Legal name

Maplewood Country Club

Website

https://maplewoodcountryclub.com

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Short description

Maplewood Country Club is a private, member-owned country club in Maplewood, New Jersey, founded 1911, offering an 18-hole golf course, tennis, pickleball, pool, dining, and wedding/event facilities to local families and private-event clients.

Ownership category

akta.pro rank

Product category

Private Country Club Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

Keywords

• Private country club
• Golf course facilities
• Tennis and pickleball
• Wedding and event venues
• Club dining services

Headquarters

HQ city

Maplewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual and multi-year membership fees provide the primary recurring revenue stream. The club offers unlimited golf, tennis/pickleball, pool access, dining, and social activities as part of membership privileges.
2. Guest Court Fees: Non-members playing tennis or pickleball pay guest fees of $20 on weekdays and $25 on weekends.
3. Wedding and Private Events: Revenue from hosting weddings, mitzvahs, birthday parties, and other celebrations including catering services, bar service, and venue rental.
4. Dining Services: Members and guests pay for dining at the grill room, patio, upper patio, and pool-side restaurant and bar.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Maplewood Country Club is a private, member-owned family-oriented country club operating an 18-hole, par 71 golf course (designed by Alfred Williams in 1919) with practice facilities, a racquets program featuring red clay tennis and pickleball courts, a resort-style pool, multiple dining venues, and wedding/private event hosting services. Members pay recurring annual or multi-year dues for access to the full amenity mix, with non-members able to access guest court fees and event services such as weddings, mitzvahs, and corporate celebrations.

Product overview

Maplewood Country Club is a family-oriented private club offering a portfolio of recreational and hospitality services centered around golf, racquets (tennis and pickleball), pool, dining, and events. The core product is its 18-hole golf course (designed 1919) complemented by racquets facilities (4 red clay Har-Tru tennis courts, 2 pickleball hard courts), a resort-style pool, multiple dining venues (Grill Room, Patio, Upper Patio, Pool Summer Dining), and wedding/event services accommodating up to 285 guests. The club operates membership programs offering tiered access to golf, tennis, and house/pool facilities, all unified under the 'The Family Club' brand positioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course An 18-hole, par 71 golf course playing 6,425 yards from the back tees, designed and built by Alfred Williams in 1919. Features meticulously groomed fairways and undulating greens, with walking (caddies/push carts) and motorized golf cart options; available to members for competitive tournament play and informal rounds.
• Golf Practice Facilities Comprehensive practice facilities including a driving range, putting green, and a 40-yard short-game practice hole that simulates fairway, rough, and bunker lies. Used by golfers of all skill levels for warm-ups and skill development.
• Tennis Program Racquets season running April through September featuring 4 red clay Har-Tru tennis courts and 2 additional hard courts, with a full-time USPTA-certified tennis professional on staff. Includes clinics, lessons, and events for men, women, and children.
• Pickleball Program Pickleball offering on 2 hard courts using an open play, whiteboard sign-up format with 11-point matches. Demo paddles and balls are available; runs alongside the broader racquets program April through September.
• Pool Facility Resort-style pool with full-service restaurant and bar, poolside table service, chaise lounge relaxation, family activities for all ages, summer evening casual dinners, and live entertainment for members and their guests.
• Dining Services Multiple on-site dining venues — Grill Room, Patio Dining, Upper Patio Dining, and Pool Summer Dining — featuring brick oven pizza, lunch and dinner menus, and special event dinners such as Steak Night, Lobster Night, Oyster Tasting, and Wine Pairing Dinners for members and guests.
• Weddings & Private Events Wedding and private event venue with a banquet hall featuring floor-to-ceiling windows and drum ceiling light fixtures, accommodating up to 285 guests. Services include event planning, rentals, lighting, sound, catering with multiple dinner styles, and bar service with open bar packages; hosts weddings, mitzvahs, birthday parties, and corporate events.
• Membership Programs Family-oriented club membership offering tiered access to unlimited golf, tennis/pickleball, pool, dining, and social activities, including a one-year low-cost introductory trial membership. Tiers include Golf, Tennis, and House & Pool options; pricing is not publicly disclosed.
• Family Activities Family-oriented events and activities such as Breakfast for Dinner buffet, Carnival Day, Kid's Fun Day at the Pool, magic shows, arts and crafts, and holiday celebrations like St. Patrick's Day events, designed to engage children and adults in the club community.

Quantifiable outcome

• WeddingWire Couples' Choice Award Winner for 9 consecutive years (2015-2023)

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Regional players

• The Country Club of Fairfield: Private family-oriented country club in Fairfield County, CT offering golf, racquets, pool, dining and events — directly comparable product mix and member model, but serving the Connecticut/NY suburbs instead of the NJ/Maplewood trade area.

Direct peers

• Canoe Brook Country Club: Private, family-oriented country club in Summit, NJ with two 18-hole courses, racquets, pool and event venues — directly comparable in footprint, North Jersey commuter location and full-amenity positioning.
• Ridgewood Country Club: Private, family-oriented country club in Paramus, NJ offering 18-hole golf, tennis, pool, dining and a comparable suburban-NJ member-owned model directly competitive with Maplewood in the same metro trade area.
• Plainfield Country Club: Long-standing (founded 1890s) private NJ country club with 18-hole Donald Ross course, racquets, pool, dining and a full banquet/wedding operation — direct comp on facilities, business model and member segment.
• Morristown Golf Club: Classic private NJ country club founded in the 1890s offering golf, racquets, dining and events to a family membership base — closely comparable heritage, scale and member-owned governance.
• Upper Montclair Country Club: Private family country club in Clifton, NJ with 18-hole golf, racquets, pool, dining and event hosting — a near-direct competitor in northern New Jersey for the same member demographic and wedding/event market.

Broad incumbents

• Baltusrol Golf Club: Elite, world-ranked private golf club in Springfield, NJ with 36 holes, major-championship pedigree — comparable core product (private golf + member club) but at a much higher prestige tier serving as the upper bound for NJ private clubs.
• Trump National Golf Club Bedminster: Large-scale private golf and country club operation in New Jersey; overlaps on golf, weddings, dining and member amenities but operates at materially higher price point and tournament-host scale.
• Invited (formerly ClubCorp): America's largest owner-operator of private golf and country clubs — provides the operating model, scale benchmarks and consolidator perspective most relevant to evaluating MCC's relative efficiency and growth levers.

Emerging players

• Concert Golf Partners: PE-backed acquirer of private country clubs across the US — directly comparable business model (member-owned club economics) and the most likely strategic-acquirer reference point for MCC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/maplewoodcctnis
• Facebookfacebook.com/MaplewoodCountryClub
• LinkedInlinkedin.com/company/maplewood-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maplewood Country Club