Wheat Foods Council

What Wheat Foods Council does

Wheat Foods Council (WFC) is a U.S. national non-profit industry organization founded in 1972 by wheat producers to promote consumption of wheat-based foods including baked goods, cereal, crackers, pretzels, pasta, sweet goods, and tortillas. Its membership spans the full wheat foods value chain — producers, millers, and bakers — with board representation from Ardent Mills, Idaho Wheat Commission, Miller Milling, and Kansas Wheat Commission, among others. The organization is headquartered in Boise, Idaho, and operates with an 11–50 employee staff.

WFC's product surface is content and education rather than physical goods. Core offerings include the Wheat 101 educational series, a Nutrition and Health resource library, a continuing-education (CEU) credit program for health and nutrition practitioners, the Kernels eMagazine quarterly digital publication, a video library covering expert interviews and recipes, an infographic resource set, and a recipe database segmented across foodservice, breakfast, breads, sides, pastas, entrees, and desserts. Distribution occurs through wheatfoods.org, email newsletters, social media, and the CEU credits program, targeting health and nutrition practitioners (primary), media, consumers, educators, fitness professionals, and chefs.

The business model is membership-based and operates as an industry-wide partnership rather than a commercial entity; revenue, pricing, and membership economics are not publicly disclosed. The organization functions as a check-industry communications body — most visibly through a 2025 coalition with Grain Foods Foundation, North American Millers' Association, National Association of Wheat Growers, American Bakers Association, and Idaho Wheat Commission criticizing the 2025-2030 Dietary Guidelines for stigmatizing grain foods.

Name

Wheat Foods Council

Legal name

Wheat Foods Council

Website

https://wheatfoods.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Wheat Foods Council is a U.S. non-profit, founded in 1972, that delivers science-based nutrition education and content resources on wheat and wheat foods to health practitioners, educators, media, chefs, fitness professionals, and consumers, on behalf of its value-chain membership of producers, millers, and bakers.

Ownership category

akta.pro rank

Product category

Nutrition Education Industry Association

NAICS

Wheat Farming (11114)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Wheat Farming (AFAGAAAA)

akta.pro secondary industry

Falling Number, Milling/Baking & End-Use Functionality Testing (AFAOAMAE)

Keywords

• Nutrition education programs
• Wheat foods promotion
• Industry non-profit coalition
• Dietary guidelines advocacy
• Food chain trade association

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels1 record

Marketing channels7 records

Core offering

Wheat Foods Council is a national non-profit industry organization that develops and disseminates science-based nutrition information, educational content, and promotional programs about wheat and wheat foods. It serves health and nutrition practitioners, educators, media, foodservice professionals, and consumers with resources including the Wheat 101 series, Kernels eMagazine, video library, infographics, recipes, and CEU credits. Membership spans the full wheat foods value chain from producers to millers to bakers.

Product overview

Wheat Foods Council is a non-profit organization (established 1972) that serves as an industry-wide partnership dedicated to increasing domestic wheat foods consumption through nutrition information, research, education, and promotional programs. The organization's primary offerings include educational content (Wheat 101 series, Nutrition and Health Resources, CEU Credits), digital publications (Kernels eMagazine), video content library, visual resources (Infographics), and recipe databases. These resources target health and nutrition practitioners, educators, media, consumers, and members of the wheat value chain including producers, millers, and bakers.

Differentiator

Problem solved

Functional benefit

Products and services

• Continuing Education (CEC/CEU) Credits Program Continuing education credits program providing health and nutrition practitioners with approved professional development activities based on wheat foods nutrition content.
• Kernels eMagazine Quarterly digital publication providing seasonal content about wheat foods, nutrition information, industry updates, and recipes.
• Wheat 101 Educational Series Structured educational content covering wheat fundamentals, including what wheat is, classes of wheat, milling process, flour production, and kernel anatomy.
• Member Login and Membership Program Membership-based access program for industry stakeholders across the wheat foods value chain (producers, millers, bakers) providing engagement with WFC's coalition activities and resources.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• Wheat Producers (National)coreStrategic or Co-development Partner · 1 January 1972Wheat producers across the country joined together in 1972 to create the Wheat Foods Council as a national non-profit organization to promote wheat-based foods.
• Ardent MillscoreStrategic or Co-development PartnerArdent Mills is represented by Kent Juliot who serves as Chair of the Wheat Foods Council board.
• Idaho Wheat CommissioncoreStrategic or Co-development PartnerIdaho Wheat Commission is represented by Britany Hurst Marchant who serves as Vice Chair of the Wheat Foods Council. The organization's contact email is hosted at Idaho Wheat Commission.
• Miller MillingcoreStrategic or Co-development PartnerMiller Milling is represented by Marco Hernandez who serves as Secretary/Treasurer of the Wheat Foods Council.
• Kansas Wheat CommissioncoreStrategic or Co-development PartnerKansas Wheat Commission is represented by Ron Suppes who serves as Immediate Past Chair of the Wheat Foods Council.
• Grain Foods FoundationcoreStrategic or Co-development PartnerGrain Foods Foundation joined with other industry organizations including WFC to criticize the 2025-2030 Dietary Guidelines for stigmatizing grain foods.
• North American Millers' AssociationcoreStrategic or Co-development PartnerNorth American Millers' Association joined with other industry organizations to criticize the 2025-2030 Dietary Guidelines for stigmatizing grain foods.
• National Association of Wheat GrowerscoreStrategic or Co-development PartnerNational Association of Wheat Growers joined industry organizations to criticize the 2025-2030 Dietary Guidelines and pledge to engage with policymakers on grain foods in federal nutrition policy.
• American Bakers AssociationcoreStrategic or Co-development PartnerAmerican Bakers Association joined industry organizations to criticize the 2025-2030 Dietary Guidelines for stigmatizing grain foods.
• Idaho Wheat CommissioncoreStrategic or Co-development PartnerIdaho Wheat Commission joined industry organizations to criticize the 2025-2030 Dietary Guidelines for stigmatizing grain foods.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• National Association of Wheat Growers: Producer-side wheat industry trade and policy organization; partners with WFC on federal nutrition policy advocacy and represents the upstream end of WFC's value chain.
• Idaho Wheat Commission: State-level wheat grower check-off organization; WFC's Vice Chair sits on the Commission's leadership, and it co-signs federal policy responses with WFC.
• The Sugar Association: Commodity trade association promoting sugar consumption through science-based nutrition education; closely analogous in mission, funding model, and federal nutrition policy engagement to WFC.
• Kansas Wheat Commission: State wheat check-off for the largest U.S. wheat-producing state; its representative is WFC's Immediate Past Chair, evidencing deep structural overlap.
• National Corn Growers Association: Producer-funded corn check-off and advocacy organization with a comparable grower-led, science-and-policy-driven operating model to WFC.
• National Pasta Association: Trade association promoting durum wheat and pasta consumption through nutrition messaging; comparable mission and target audience to WFC in the wheat foods category.
• USA Rice Federation: Federation representing the U.S. rice industry's producer, miller, and handler segments; analogous commodity check-off and trade-association model applied to a competing grain.
• North American Millers' Association: Trade association representing millers of wheat, corn, oats, and rye; shares WFC's value-chain position (milling side) and is a co-signatory on the 2025-2030 Dietary Guidelines response.
• Grain Foods Foundation: Industry-funded non-profit that promotes grain-based foods through science-based nutrition communication; directly co-signs policy statements with WFC and operates in the same advocacy and education niche.
• American Bakers Association: Trade association representing wholesale bakers; co-signs Dietary Guidelines responses with WFC and represents the downstream end of the wheat foods value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wheatfoods
• LinkedInlinkedin.com/company/wheatfoodscouncil

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheat Foods Council