What Anomali Coffee does

Anomali Coffee is an Indonesian specialty coffee company founded in 2007 and headquartered in Jakarta. The company roasts coffee and sells coffee powders, positioning itself in the specialty coffee category rather than mass-market instant coffee. The firm is private and operates at a small-to-mid scale with 101-250 employees, and its website (anomalicoffee.com) serves as its primary digital presence. Co-founder Irvan Helmi is the only named member of the leadership team in the available data.

The business model is described as a for-profit coffee roaster selling coffee powders. The input does not disclose revenue, pricing structure, distribution channels (retail versus wholesale versus direct-to-consumer e-commerce), customer segments, or product portfolio breadth (single-origin versus blends, bag sizes, B2B versus B2C mix). There is also no information on roasting technology, proprietary processes, certifications, awards, partnerships, or geographic footprint beyond the Jakarta headquarters.

The investment-relevant evidence base is thin. No funding rounds, investors, M&A activity, or ownership structure are disclosed. No product launches, partnerships, regulatory actions, or strategic communications are reported. As a result, any forward-looking assessment of competitive positioning, growth, or financial profile must rely on the limited firmographic data alone, with substantial uncertainty across all dimensions other than the company's core activity of roasting and selling coffee in Indonesia.

Name

Anomali Coffee

Website

https://anomalicoffee.com

Company type

Private

Founded year

2007

Headcount range

101–250 employees

Short description

Anomali Coffee is an Indonesian specialty coffee roaster founded in 2007 and headquartered in Jakarta, selling coffee powders to consumers and likely hospitality customers. The company operates privately at 101-250 employees.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080), Retail-Eating Places (5812)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee
• Coffee roasting
• Coffee bean products
• Indonesian coffee
• Roasted coffee powder

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Anomali Coffee is a specialty coffee company based in Jakarta, Indonesia, founded in 2007. The company roasts and sells coffee powders (roasted coffee) to customers, operating as a private for-profit business with 101-250 employees.

Product overview

Limited information available. The source data contains only the company name and website URL (http://anomalicoffee.com/). No specific products, services, product architecture, or modules are described in the provided source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Roasted Coffee Powder Anomali Coffee roasts and sells coffee powders (roasted coffee) to customers, targeting individual coffee consumers seeking locally roasted Indonesian specialty coffee products.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Regional players

• Toby's Estate: Australia-origin specialty roaster and cafe chain with a growing Asia footprint; comparable roastery-cafe hybrid model with regional rather than direct Indonesian overlap.
• % Arabica: Japan-founded specialty coffee chain expanding across Asia, with a similar design-led cafe concept and single-origin bean program; competes for the same premium Southeast Asian cafe customer.

Others

• Stumptown Coffee Roasters:

Broad incumbents

• Tim Hortons: International coffee and cafe chain expanding into Indonesia, competing for the same mid-tier cafe customer and pressuring Anomali's premium-but-accessible positioning.
• Starbucks: Global coffee incumbent with significant presence in Indonesia; relevant as the broad-scale competitive backdrop against which Anomali's specialty differentiation is positioned.

Direct peers

• Blue Bottle Coffee: Specialty roaster and cafe operator with a roastery-cafe hybrid model and direct-to-consumer bean sales; competes with Anomali in the same specialty category with broader international scale.
• Tanamera Coffee: Indonesian specialty coffee roaster and cafe operator headquartered in Jakarta, with a comparable roastery-cafe model and similar B2B/B2C distribution into the same domestic customer base as Anomali.
• Counter Culture Coffee: Independent specialty coffee roaster focused on single-origin beans, sustainability, and wholesale accounts — comparable to Anomali in roastery-plus-wholesale model and premium positioning.
• Common Grounds Coffee Roasters: Jakarta-based specialty roaster and cafe chain that competes head-to-head with Anomali in Indonesia's third-wave segment, with a similar retail-cafe plus wholesale model.
• Intelligentsia Coffee: U.S. specialty roaster with a comparable direct-trade sourcing story, wholesale program, and cafe bar presence, serving as a category benchmark for Anomali's specialty positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/anomalicoffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anomali Coffee