Tanamera Coffee
Tanamera Coffee is an Indonesian specialty coffee roaster and café operator with nearly 40 owned retail outlets across Indonesia, Singapore, and Malaysia. It supplies specialty coffee to 350+ B2B hospitality clients, sells DTC via e-commerce and mobile app, and exports Indonesian green beans internationally.
- Company typePrivate
- Founded2013
- HeadquartersSerpong, Indonesia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Tanamera Coffee does
Tanamera Coffee Indonesia, founded in 2013 by Dini Aryani Criddle, is a vertically integrated Indonesian specialty coffee roaster and café operator headquartered in Seminyak, Bali. The company maintains crop-to-cup control over its supply chain, providing capital, training, and processing facilities directly to local farmers across Indonesia's diverse coffee-growing regions (Aceh, Bali, Java, Sulawesi, Sumatra, Papua). Its roasting operation is led by Master Roaster and Director John Lee, who spends roughly four months per year on farm visits for quality control. The company has accumulated 51 international specialty coffee awards, including back-to-back Champion International Roaster honors at the Melbourne International Coffee Expo in 2015 and 2016.
The company operates four revenue streams: (1) retail café sales across nearly 40 owned outlets in Indonesia (22 stores), Singapore (8 stores since 2020), and Malaysia (first outlet opened July 2024); (2) B2B wholesale supply to over 350 hospitality clients across 1,000 outlets, including Hyatt, Four Seasons, Marriott Bonvoy, and The Westin Jakarta; (3) direct-to-consumer e-commerce via shop.tanameracoffee.co.id and the MyTanamera mobile app, selling coffee beans, drip bags, compostable Nespresso-compatible capsules (in partnership with Sensatia Botanicals), cold brew concentrate, brewing tools, and merchandise; and (4) international export of specialty green beans, beginning with a 2019 shipment to Moscow. Recent product innovation includes a draft coffee serving system launched in early 2026 that dispenses coffee in under 10 seconds.
Tanamera is privately held and bootstrapped, with no disclosed institutional funding. Its primary customer segments are individual specialty coffee consumers and HORECA (hotels, restaurants, cafés) clients, supplemented by international green bean distributors. The business model is omnichannel and asset-heavy given its owned retail footprint, while B2B distribution provides recurring volume across hospitality venues. Pricing is positioned at premium Indonesian price points (e.g., IDR 373,150–560,150 per 1kg bag), with unit-pricing across consumer SKUs and seasonal promotions of up to 25%.
Tanamera Coffee firmographics
Firmographics- Name
- Tanamera Coffee
- Legal name
- Tanamera Coffee Indonesia
- Website
- https://tanameracoffee.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tanamera Coffee is an Indonesian specialty coffee roaster and café operator with nearly 40 owned retail outlets across Indonesia, Singapore, and Malaysia. It supplies specialty coffee to 350+ B2B hospitality clients, sells DTC via e-commerce and mobile app, and exports Indonesian green beans internationally.
- Ownership category
- akta.pro rank
Tanamera Coffee industry classification
Industry- Product category
- Specialty Coffee & Café
- NAICS
- Coffee and Tea Manufacturing (311920), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080), Retail-Eating Places (5812)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE)
Keywords
Where Tanamera Coffee is headquartered
LocationHeadquarters
- HQ city
- Serpong
- HQ country
- Indonesia
- HQ region
- Asia
Offices23 records
Markets served
Tanamera Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Café Sales: Revenue from owned café and outlet operations across Indonesia, Singapore, and Malaysia, offering specialty coffee beverages, food, and merchandise.
- E-commerce/Retail Products: Direct-to-consumer sales of coffee beans, drip bags, capsules, cold brew concentrate, brewing tools, and merchandise through online storefront.
- B2B Wholesale Supply: Supply of specialty coffee to over 350 clients across 1,000 outlets including hotels, restaurants, and cafés. Major clients include Hyatt, Four Seasons, and Marriott Bonvoy.
- Coffee Export: International export of Indonesian specialty green beans, with first shipment to Moscow, Russia in 2019.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee beans (1kg bags) - various origins and roasts |
| Unit Pricing | Pay-as-you-go | Coffee capsules and drip products |
| Unit Pricing | Pay-as-you-go | Merchandise and accessories |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Tanamera Coffee product offering
Product offeringCore offering
Tanamera Coffee is a specialty coffee roastery and café chain that roasts and retails single-origin Indonesian coffee beans. The company operates a network of branded cafés across Southeast Asia and distributes roasted coffee, drip bags, capsules, cold brew concentrate, tubruk coffee, brewing tools, and branded merchandise through retail, e-commerce, and B2B wholesale channels serving more than 350 clients across 1,000 outlets.
Differentiator
Problem solved
Functional benefit
Products and services
- Specialty Roasted Coffee Beans
- Drip Bag Coffee
- Coffee Capsules
- Cold Brew Coffee Concentrate
- Tubruk Coffee
- Coffee Brewing Tools
- Gift & Merchandise
- Draft Coffee
Quantifiable outcome
- Kintamani coffee beans score 83-84 on specialty coffee scale
- +2 more outcomes
Companies that use Tanamera Coffee
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Tanamera Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Tanamera Coffee partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- The Westin JakartaminorCSR partnership for inclusive Coffee Class Workshop with guests with Down syndrome as part of Marriott International's Associate Appreciation Week. Centered around 'Aku Ada, Aku Bisa' spirit, offering interactive coffee experiences to inspire connection and confidence.
- GoTo (Gojek Tokopedia)minorSupporting partner at GoTo Coffee Festival community event, bringing coffee experiences highlighting Indonesian specialty coffee in an approachable way.
- Sensatia BotanicalsminorProduct collaboration creating body scrub using used coffee grounds, reducing waste and highlighting sustainable solutions in the coffee industry.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
Tanamera Coffee competitors and assessment
Company assessmentDirect peers
- Fore Coffee: Indonesian specialty coffee chain with owned cafés and DTC e-commerce; competes directly with Tanamera in the Indonesian premium coffee segment with similar retail-plus-online model.
- Killiney: Heritage Singapore-based coffee and tea chain with physical outlets and packaged products; overlaps directly with Tanamera's Singapore footprint and HORECA/retail offerings.
- Common Man Coffee Roasters: Singapore specialty coffee roaster and café operator with direct farmer sourcing; comparable regional specialty positioning and roastery-café format in the same Singapore market.
- Bacha Coffee: Singapore-headquartered specialty coffee brand combining cafés, retail bean sales, and international distribution; highly comparable on the multi-channel specialty coffee model.
- Tim Hortons Indonesia: International coffee chain operating branded cafés in Indonesia; competes for the same specialty-leaning Indonesian coffee consumers in malls and retail destinations.
- Anytime Coffee: Indonesian specialty coffee brand combining cafés with packaged retail products; comparable in product range and Indonesian specialty positioning to Tanamera.
Broad incumbents
- Starbucks Indonesia: Global coffee incumbent with extensive Indonesian mall and airport presence; competes for the same premium coffee occasions but with significantly broader menu and brand footprint.
- % Arabica: International specialty coffee chain with stores across Asia including Indonesia and Singapore; overlaps in third-wave specialty positioning but operates as a much broader global brand.
- The Coffee Bean & Tea Leaf: Global specialty coffee and tea chain with strong presence across Southeast Asia; comparable product mix (roasted beans, capsules, café beverages) and overlapping mall and HORECA channels.
- Blue Bottle Coffee: Specialty coffee roaster and café operator with growing Asia presence; overlaps in third-wave positioning, direct farmer sourcing, and DTC roasted bean sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tanamera Coffee social profiles
Digital presenceTanamera Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tanamera Coffee leadership team
Management profileNumber of profiles
Profiles4 records
Tanamera Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tanamera Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tanamera Coffee
What does Tanamera Coffee do?
Tanamera Coffee is a specialty coffee roastery and café chain that roasts and retails single-origin Indonesian coffee beans. The company operates a network of branded cafés across Southeast Asia and distributes roasted coffee, drip bags, capsules, cold brew concentrate, tubruk coffee, brewing tools, and branded merchandise through retail, e-commerce, and B2B wholesale channels serving more than 350 clients across 1,000 outlets.
Is Tanamera Coffee a public or private company?
Tanamera Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tanamera Coffee founded?
Tanamera Coffee was founded in 2013. It employs 51 to 100 people.
Where is Tanamera Coffee based?
Tanamera Coffee is headquartered in Serpong, Indonesia, in the Asia region.
How does Tanamera Coffee make money?
Four revenue lines are on record. Retail Café Sales are the primary driver. The others are E-commerce/Retail Products, B2B Wholesale Supply and coffee Export.
Who are Tanamera Coffee's main competitors?
Direct peers on record are Fore Coffee, Killiney, Common Man Coffee Roasters, Bacha Coffee, Tim Hortons Indonesia and Anytime Coffee. Broad incumbents are Starbucks Indonesia, % Arabica, The Coffee Bean & Tea Leaf and Blue Bottle Coffee.
Does Tanamera Coffee have an API?
No public API is recorded for Tanamera Coffee.
What industry is Tanamera Coffee in?
Tanamera Coffee's product category is Specialty Coffee & Café. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its NAICS code is 311920 and its SIC code is 2080.