Florida Nursery, Growers & Landscape

What Florida Nursery, Growers & Landscape does

FNGLA (Florida Nursery, Growers and Landscape Association), founded in 1952 and headquartered in Orlando, Florida, is the nation's largest state-level nursery and landscape trade association. It is a private nonprofit that serves approximately 1,562 member organizations across Florida's $42 billion green industry through a chapter-based community model (20+ local chapters), professional certification, education, advocacy, and major industry events. Its member base spans wholesale nursery and greenhouse growers, landscape contractors, maintenance and irrigation technicians, garden centers, allied suppliers, students, and academic partners.

FNGLA's core products are eight professional certification designations (FCHP, FCLT, FCLMT, FCLC, FCLD, FCPMT, FCLIST, and Florida Water Star Accredited Professional), supported by proprietary manuals, a Knowledge College curriculum, and a triennial CEU renewal cycle. It operates two anchor trade shows—The Landscape Show (40+ years, 7,000+ attendees, Orange County Convention Center) and TPIE (international foliage marketplace, regularly sold-out)—plus an annual convention, biennial Palm Quest Conference, Emerging Leaders Program, Greenline newsletter, FNGLA podcast, online job board, and an e-commerce store for certification materials and merchandise. The underlying technology stack is a web-based member portal (profile.fngla.org), an online exam platform (floridanurserygrowers.csptd.com), and standard digital marketing/CEU infrastructure rather than proprietary AI systems.

Revenue is generated through four primary streams: recurring membership dues (individual, organizational, certified professional, and student tiers), certification exam fees ($25–$385 per section), triennial renewals ($60 members / $90 non-members), trade show exhibitor and attendee revenue, and online store sales of manuals, study guides, and merchandise. Go-to-market is event-driven and community-led: flagship trade shows and 20+ regional chapters drive acquisition and engagement, while research partnerships with UF/IFAS, the Florida Irrigation Society, and the Florida Department of Environmental Protection reinforce FNGLA's role as the sector's standards-setting and advocacy body.

Name

Florida Nursery, Growers & Landscape

Legal name

Florida Nursery, Growers and Landscape Association

Website

https://fngla.org

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

FNGLA is the nation's largest state nursery and landscape trade association, serving roughly 1,562 Florida member organizations with eight professional certifications, two anchor trade shows (The Landscape Show and TPIE), 20+ local chapters, advocacy, and UF/IFAS-backed research.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees for individuals and organizations in the nursery and landscape industry. Multiple membership tiers including individual, organizational, certified professional, and student categories.
2. Certification Fees: Fees for certification exams, renewals, retests, and certification materials including textbooks and manuals. Exam sections range from $25-$385 depending on certification type. Certification renewals are $60 for members and $90 for non-members every three years.
3. Trade Show Events: Revenue from trade show exhibitions, booth sales, and attendee registration for major events including The Landscape Show and TPIE. The Landscape Show 2026 expects thousands of attendees with hundreds of exhibiting companies.
4. Store Products: Sale of certification study materials, manuals, training videos, CEU courses, webinars, merchandise, and publications through the FNGLA online store.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

FNGLA is a nonprofit trade association that delivers eight Florida-specific professional horticulture certifications (FCHP, FCLT, FCLMT, FCLC, FCLD, FCPMT, FCLIST, Florida Water Star), hosts major trade shows (The Landscape Show and TPIE), and provides continuing education, advocacy, and industry research funding for Florida's nursery and landscape industry. Members gain access to a directory, job board, online store of certification manuals, monthly Greenline newsletter, and grassroots representation through 20+ local chapters statewide.

Product overview

FNGLA is a professional trade association for Florida's nursery and landscape industry, not a product company. The organization offers eight professional certification designations (FCHP, FCLT, FCLMT, FCLC, FCLD, FCPMT, FCLIST, and Florida Water Star), hosts major trade events including The Landscape Show and TPIE, provides education programs through The Knowledge College and Emerging Leaders Program, and operates an e-commerce store for certification materials and training resources. The certifications and events form the core of member services, with supporting resources including job boards, publications, and research initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• FNGLA Certified Horticulture Professional (FCHP) Foundational professional certification for Florida horticulture professionals covering plant identification, workplace safety, and applied horticulture practices; requires CEU renewal every three years.
• FNGLA Certified Landscape Technician (FCLT) Hands-on landscape installation certification covering plant ID, irrigation, equipment, pruning, plan layout, palm banding, grading and drainage, tree installation, and job evaluation.
• FNGLA Certified Landscape Maintenance Technician (FCLMT) Landscape maintenance certification covering plant ID, site evaluation, pest management, fertilization, irrigation, truck and trailer, turf management, and pruning.
• FNGLA Certified Landscape Contractor (FCLC) Landscape contractor certification requiring FCHP and FCLT prerequisites, covering laws and codes, contracts, accounting, and estimating.
• FNGLA Certified Landscape Designer (FCLD) Landscape design certification covering plan submittal, plant ID and selection, site design, laws and sustainable design, and design principles.
• FNGLA Certified Pest Management Technician (FCPMT) Pest management certification covering plant ID, pest and disease identification, safety PPE, controls, calibration, application methods, IPM, and site evaluation.
• FNGLA Certified Landscape Irrigation Service Technician (FCLIST) Irrigation service certification covering written exam, parts identification, controllers, wiring and splicing, sprinklers, valves, pipe repair, operational efficiency, and troubleshooting.
• Florida Water Star Accredited Professional Water conservation irrigation certification administered by FNGLA in conjunction with the Florida Department of Environmental Protection, designed to maximize landscape irrigation efficiency and water savings.
• The Landscape Show Southeast's major horticulture trade event hosted by FNGLA, featuring hundreds of exhibiting companies showcasing plant varieties, equipment, and services alongside The Knowledge College education sessions.
• Tropical Plant International Expo (TPIE) Annual international marketplace trade show for foliage, floral, tropicals, and related materials, held each January in Florida with sold-out exhibitor space.
• FNGLA Emerging Leaders Program Multi-cohort leadership development program cultivating next-generation Florida horticulture industry professionals through facility tours, structured mentoring, and industry engagement.
• Palm Quest Conference Biennial palm industry conference covering palm species, transplanting techniques, diagnostics, disease management, and sustainable landscape practices for arborists and horticultural professionals.
• FNGLA Annual Convention Annual association convention featuring education sessions, networking, and industry recognition programs for FNGLA members.
• FNGLA Online Store E-commerce platform where members and non-members can purchase certification manuals, exam prep materials, training videos, CEU courses, merchandise, and industry publications.
• FNGLA Certification Manuals and Study Materials Textbooks, manuals, and exam prep materials including The Horticulture Professional 2nd Edition, Landscape Installation Manual, Landscape Maintenance Manual, FCLIST Manual, Pest Management Manual, and study aids.

Quantifiable outcome

• $42 billion economic impact generated by Florida's green industry in 2023
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Farm Credit of Central FloridacoreStrategic or Co-development Partner · 1 January 2025Farm Credit of Central Florida conducted the 2025 economic impact study of Florida's green industry on behalf of FNGLA. The study found nearly $42 billion in economic impact in 2023, supporting over 279,000 jobs and generating $14 billion in labor income.
• Florida Water StarcoreStrategic or Co-development Partner · 1 January 2025FNGLA administers the Florida Water Star Accredited Professional certification, developed with the Florida Department of Environmental Protection. The program maximizes landscape irrigation efficiency and achieves water savings through improved standards.
• UF SHAREcoreStrategic or Co-development Partner · 1 January 2025SHARE (Scientific Horticulture Academic Research for Education) at UF/IFAS receives funding from FNGLA through events like the annual golf tournament. The fund exceeded $1.8 million and supports 10 research projects annually advancing Florida horticulture.
• SiteOne Landscape SupplyminorOthers · 1 January 2025Champion sponsor of the FNGLA/SHARE Golf Tournament which generated $20,000 for industry research.
• University of Florida Institute of Food and Agricultural Sciences (UF/IFAS)coreStrategic or Co-development PartnerFNGLA maintains a strong partnership with UF/IFAS for horticulture research, education, and industry support. The association supports UF/IFAS Tropical Research and Education Center (TREC) and sponsors research through SHARE (Scientific Horticulture Academic Research for Education). Research fund exceeds $1.8 million and funds 10 active projects.
• National Horticulture FoundationminorStrategic or Co-development PartnerFNGLA partners with the National Horticulture Foundation to fund industry research projects and provide research funding to advance Florida horticulture.
• Florida Irrigation Society (FIS)coreStrategic or Co-development PartnerFNGLA and FIS met to discuss synergies and collaboration to reach a common goal of efficiently irrigating landscapes across Florida, providing customers and FNGLA members value through improved irrigation practices and standards.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Association of Landscape Professionals (NALP): National trade association for landscape professionals offering certifications, education, advocacy, and events (LANDSCAPES). Comparable to FNGLA's landscape professional segment and certification programs.
• Texas Nursery & Landscape Association (TNLA): Texas state nursery and landscape association with similar membership, certification, advocacy, and regional trade show offerings. Closest large-state peer to FNGLA in structure and revenue model.
• Oregon Association of Nurseries (OAN): State-level nursery association providing certifications, member services, and the Farwest Show, one of the largest nursery trade shows in North America. Strong comparability in business model and certification-driven revenue.
• AmericanHort: National trade association for the horticulture industry, providing certifications, advocacy, and major events (Cultivate). Directly comparable as the closest national-level analog to FNGLA's scope of services.

Regional players

• Southern Nursery Association (SNA): Regional association representing the southeastern U.S. nursery industry, including overlapping Florida membership with FNGLA. Comparable in research and trade event focus (Southern Plant Conference).
• Florida Irrigation Society (FIS): Florida-specific irrigation industry association that has discussed synergies with FNGLA. Comparable as a Florida-focused trade association with overlapping irrigation/water management agenda and members.
• Florida Farm Bureau Federation: Florida's largest general agriculture organization with advocacy, member services, and insurance products. Comparable in regional advocacy role and member services, though broader than nursery/landscape.
• California Association of Nurseries and Garden Centers: California state association for nursery and garden center industry, providing legislative advocacy, education, and member services. Comparable state-level trade association with similar member-driven model.

Others

• American Society of Landscape Architects (ASLA): National professional association for landscape architects with advocacy, education, and credentialing. Adjacent rather than directly competitive, but overlaps on landscape design certification and continuing education.
• University of Florida/IFAS: FNGLA's primary academic and research partner (TREC, SHARE program with $1.8M+ research fund). Comparable as the research/education backbone that anchors FNGLA's industry authority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FNGLA
• Facebookfacebook.com/FNGLA
• LinkedInlinkedin.com/company/fngla

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Nursery, Growers & Landscape