Powermate
Powermate, a DBA brand of Generac Power Systems, Inc., manufactures and sells portable and inverter generators (2,000W–9,400W, $339–$799) to U.S. residential, DIY, and outdoor recreation consumers via direct e-commerce, dealer network, and Synchrony consumer financing.
- Company typePrivate
- Founded1983
- HeadquartersMarietta, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Powermate does
Powermate is a U.S. consumer-brand manufacturer of portable and inverter generators, operating as a DBA (Doing Business As) brand of Generac Power Systems, Inc. (NYSE: GNRC), the publicly traded parent cited as the #1 company in power generation. Founded in 1983 and headquartered at 800 Hinesburg Road, South Burlington, Vermont, Powermate sells an 11-SKU catalog spanning 2,000W inverter models (PM2000i, PM3000i) up to 9,400W portable units (PM9400E), with prices from $339 to $799. All products are powered by Generac OHV engines (212cc, 224cc, 420cc displacements), and the brand distinguishes its lineup through proprietary features including COsense® carbon monoxide auto-shutdown, RPM+ variable-speed engine control, POWERDIAL™ integrated off/run/choke startup, and dual-fuel (gasoline/LP gas) capability on select models.
The company's core technology is a portfolio of safety, efficiency, and usability features layered onto a conventional engine-generator architecture: sensor-based CO monitoring with automatic shutdown, RPM modulation to reduce noise and fuel consumption, and a unified startup dial that simplifies operation for non-technical users. Inverter models add enclosed-case construction for ultra-quiet operation and clean, stable power suitable for sensitive electronics. The catalog is backed by a 3-year residential limited warranty (90-day commercial) and up to 21-hour runtimes on certain models at 25% load, signaling a positioning aimed at reliability and extended-outage use cases.
Powermate monetizes through one-time hardware sales via direct e-commerce (powermate.com), toll-free phone and mail orders, a Synchrony consumer-financing partnership offering 0% APR for 12–36 months, and a nationwide authorized dealer network that also provides service. The customer base is horizontal and consumer-oriented — residential homeowners for emergency/storm backup, DIY enthusiasts for job-site power, and outdoor recreationists (campers, RVers, tailgaters) for portable clean power. Geographic reach is U.S.-domestic with shipping restrictions to California and Puerto Rico.
Powermate firmographics
Firmographics- Name
- Powermate
- Legal name
- Generac Power Systems, Inc.
- Website
- https://powermate.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Powermate, a DBA brand of Generac Power Systems, Inc., manufactures and sells portable and inverter generators (2,000W–9,400W, $339–$799) to U.S. residential, DIY, and outdoor recreation consumers via direct e-commerce, dealer network, and Synchrony consumer financing.
- Ownership category
- akta.pro rank
Powermate industry classification
Industry- Product category
- Portable Power Equipment
- NAICS
- Motor and Generator Manufacturing (335312), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)
- SIC
- Motors & Generators (3621), Engines & Turbines (3510)
- akta.pro primary industry
- Backup & Resilience Power Systems (Standby Generators, Critical Facilities) (EUACALAG)
- akta.pro secondary industries
- Emergency & Standby Diesel Generator Power (Critical Facilities) (EUACACAH), DC-AC Inverters (Industrial inverters, standalone/embedded) (IMAGADAC)
Keywords
Where Powermate is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Powermate business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Generator Sales: Powermate generates revenue primarily through the sale of portable generators and inverter generators. Products range from 2000W inverter generators to 9400W portable generators, with prices from $339 to $799 for standard models. Dual fuel models command premium pricing.
- Extended Warranty Services: Warranty services including 3-year residential coverage and 90-day commercial coverage. Products can be returned within 30 days if defective or damaged in shipping.
- Financing Services: Partnership with Synchrony to offer financing options including 0% interest for 36 months on purchases of $799 or more, and 0% interest for 12 months on purchases $299-$799.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level Portable Generators (3800W-4500W) |
| One time/ perpetual license | Pay-as-you-go | Mid-Range Portable Generators (7500W) |
| One time/ perpetual license | Pay-as-you-go | High-Capacity Portable Generator (9400W) |
| One time/ perpetual license | Pay-as-you-go | Inverter Generators (2000W-3000W) |
| One time/ perpetual license | Pay-as-you-go | Dual Fuel Portable Generators |
| Subscription | Monthly | Financing Option - $799+ Purchases |
| Subscription | Monthly | Financing Option - $299-$799 Purchases |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Powermate product offering
Product offeringCore offering
Powermate manufactures and sells portable generators and inverter generators (ranging from 2000W to 9400W) for residential backup power, job sites, and outdoor recreation. Products are powered by Generac OHV engines and include features such as COsense carbon monoxide detection, POWERDIAL startup controls, RPM+ fuel efficiency, and dual-fuel gasoline/LP capability on select models.
Product overview
Powermate is a manufacturer of portable power equipment, specifically portable generators and inverter generators. The product portfolio consists of two main categories: Inverter Generators (PM2000i, PM3000i) designed for clean, stable power suitable for sensitive electronics with ultra-quiet operation; and Portable Generators (ranging from 3800W to 9400W) designed for emergency backup power and job site applications. Some portable generators feature dual-fuel capability allowing operation on gasoline or propane. Key product features include COsense carbon monoxide detection technology for safety, POWERDIAL/PowerDial starting systems, extended run times up to 21 hours, and Generac OHV engines. All generators come with a 3-year limited warranty.
Differentiator
Problem solved
Functional benefit
Brands
- PM3000i: 3000W Inverter Generator - Ultra quiet performance with fully enclosed case and RPM+ technology
- PM4500 COsense
- PM7500 COsense
- PM2000i
- PM4500DF
- PM7500DF
Products and services
- PM2000i (2000W) Inverter Generator Ultra-quiet inverter generator providing 2000 starting watts (1700 running watts) with fully enclosed case and clean, stable power suitable for sensitive electronics, targeted at outdoor recreation and light residential use.
- PM3000i (3000W) Inverter Generator 3000W inverter generator (2300 running watts) with RPM+ auto-adjusting engine speed, POWERDIAL recoil start, and ultra-quiet enclosed-case performance for outdoor recreation and sensitive electronics.
- PM3800 (3800W) Portable Generator Portable generator with 3800 starting watts (3000 running watts), powered by Generac 212cc OHV engine, integrated off/run/choke knob, and 21-hour runtime at 25% load for residential backup and job-site use.
- PM4500 COsense 49ST (4500W) Portable Generator 4500W manual-start portable generator (3600 running watts) with COsense carbon monoxide detection and POWERDIAL integrated off/run/choke knob for residential emergency backup.
- PM4500 COsense 50ST (4500W) Portable Generator 4500W manual-start portable generator (3600 running watts) with COsense STOPS, ALERTS, SAVES functionality, QUICK START 3-IN-1 POWERDIAL, and Generac 224cc OHV engine with 19-hour runtime.
- PM4500E (4500W) Portable Generator (Electric Start) Electric-start 4500W portable generator (3600 running watts) with one-touch start and auto-choke, powered by Generac 224cc OHV engine with 20-hour runtime at 25% load.
- PM4500DF Dual Fuel Portable Generator Dual-fuel 4500W portable generator running on gasoline (4500 starting / 3600 running watts) or LP gas (4180 starting / 3240 running watts), with COsense technology, 224cc Generac OHV engine, and up to 19-hour runtime on a 5-gallon tank.
- PM7500 49ST/CSA (7500W) Portable Generator 7500W manual-start portable generator (6000 running watts) with POWERDIAL integrated off/run/choke knob and a Generac 420cc OHV engine delivering 14-hour runtime at 25% load from an 8-gallon tank.
- PM7500 COsense 50ST (7500W) Portable Generator 7500W manual-start portable generator (6000 running watts) with COsense carbon monoxide protection, QUICK START 3-IN-1 POWERDIAL, and Generac 420cc OHV engine with 14-hour runtime from an 8-gallon tank.
- PM7500DF Dual Fuel Portable Generator Dual-fuel 7500W portable generator running on gasoline (7500 starting / 6000 running watts) or LP gas (7180 starting / 5640 running watts), with COsense, 420cc Generac OHV engine, and up to 14.5-hour runtime on an 8-gallon tank.
- PM9400E 49ST/CSA (9400W) Portable Generator Electric-start 9400W portable generator (7500 running watts) with one-touch start and auto-choke, powered by Generac 420cc OHV engine with 13-hour runtime at 25% load.
- PM9400E Portable Generator with Extension Cord Electric-start 9400W portable generator (7500 running watts) bundled with an extension cord, featuring one-touch start with auto-choke, designed for immediate out-of-box use for residential and job-site applications.
Quantifiable outcome
- Up to 21-hour runtime at 25% load on select models
- +3 more outcomes
Companies that use Powermate
Customer profileSegments3 records
Ideal customer profiles3 records
Powermate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Powermate partnerships and signals
Strategic signalScale indicators4 records
Recent moves1 record
Expansion highlights4 records
Powermate competitors and assessment
Company assessmentBroad incumbents
- Generac Power Systems: Generac is Powermate's publicly traded parent company and the #1 player in residential and commercial backup power. While Generac's core focus is home standby and commercial generators, its portable line overlaps with Powermate at the high end and shares engine technology and distribution.
- Briggs & Stratton: Briggs & Stratton is a broad incumbent in outdoor power equipment with a portable generator line that overlaps Powermate's offerings, alongside its larger engine business. Comparable product mix and distribution channels, with a broader engine portfolio.
Direct peers
- Westinghouse Outdoor Power Equipment: Westinghouse sells portable and dual-fuel generators across overlapping wattage tiers with Powermate, distributed through home improvement retailers and online channels. Strong direct competition in the 3,000W-9,500W consumer segment.
- Honda Power Equipment: Honda is the leading premium portable generator brand in North America, with its EU and inverter series directly competing against Powermate's portable and inverter SKUs on reliability, noise, and consumer trust. Both target residential backup, DIY, and outdoor recreation segments at comparable price points.
- DuroMax / DuroStar: DuroMax and its DuroStar brand are direct competitors in portable generators, particularly in dual-fuel and high-wattage units sold through e-commerce and big-box retail, mirroring Powermate's product positioning and pricing tiers.
- Champion Power Equipment: Champion is a direct competitor in portable and dual-fuel generators, selling through similar retail and dealer channels across the same residential and light commercial segments. Powermate and Champion overlap heavily on wattage tiers, dual-fuel offerings, and price.
- WEN Products: WEN is a value-tier direct competitor offering portable and inverter generators at price points below or comparable to Powermate, primarily through Amazon and direct-to-consumer channels. Strong overlap in inverter generators and entry-level portable units.
- Firman Power Equipment: Firman manufactures and sells portable and dual-fuel generators in similar wattage tiers to Powermate, distributed through major retailers and online channels. Strong overlap on price and feature set with Powermate's standard and dual-fuel lines.
Emerging players
- EcoFlow: EcoFlow is a leading portable lithium battery power station brand that increasingly competes with inverter generators for camping, tailgating, and short-duration backup. Represents a substitution threat to Powermate's lower-wattage inverter SKUs.
- Jackery: Jackery is a major portable power station brand competing for the same outdoor recreation and emergency backup use cases as Powermate's inverter generators. Strong consumer brand and direct-to-consumer presence threaten inverter generator share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Powermate social profiles
Digital presencePowermate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Powermate leadership team
Management profileNumber of profiles
Powermate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Powermate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Powermate
What does Powermate do?
Powermate manufactures and sells portable generators and inverter generators (ranging from 2000W to 9400W) for residential backup power, job sites, and outdoor recreation. Products are powered by Generac OHV engines and include features such as COsense carbon monoxide detection, POWERDIAL startup controls, RPM+ fuel efficiency, and dual-fuel gasoline/LP capability on select models.
Is Powermate a public or private company?
Powermate is a private company. It is classified as corporate owned and is currently operating.
When was Powermate founded?
Powermate was founded in 1983. It employs 101 to 250 people.
Where is Powermate based?
Powermate is headquartered in Marietta, United States, in the North America region.
How does Powermate make money?
Three revenue lines are on record. Generator Sales are the primary driver. The others are extended Warranty Services and financing Services.
Who are Powermate's main competitors?
Broad incumbents on record are Generac Power Systems and Briggs & Stratton. Direct peers are Westinghouse Outdoor Power Equipment, Honda Power Equipment, DuroMax / DuroStar, Champion Power Equipment, WEN Products and Firman Power Equipment. Emerging players are EcoFlow and Jackery.
Does Powermate have an API?
No public API is recorded for Powermate.
What industry is Powermate in?
Powermate's product category is Portable Power Equipment. Its primary akta.pro industry code is EUACALAG, Backup & Resilience Power Systems (Standby Generators, Critical Facilities), with a secondary code of EUACACAH, Emergency & Standby Diesel Generator Power (Critical Facilities). Its NAICS code is 335312 and its SIC code is 3621.