A Greener Festival

What A Greener Festival does

A Greener Festival, operating under the trading name A Greener Future (AGF), is a UK-based nonprofit organization founded in 2005 that provides sustainability certification, consultancy, and training to the global events, entertainment, and sports sectors. The organization originated the world's first event sustainability standards and operates an internationally recognized certification framework aligned with ISO 20121. AGF serves festivals, venues and arenas, event suppliers, music tours and artists, and general events through five dedicated certification tracks, and offers consultancy services covering carbon footprint measurement, net zero strategy, biodiversity impact assessment, energy auditing, sustainability diagnosis, and life cycle analysis. Membership, training, and accreditation programs provide recurring revenue, and the organization maintains sub-brands including AGF Education, the International AGF Awards, and the GEI Conference. AGF also publishes an annual festival sustainability benchmarking report and runs an international network of accredited assessors and sustainable event specialists. The business model combines recurring certification and membership fees with project-based consultancy engagements; pricing is quote-based and not publicly disclosed. Notable customers include Massive Attack, for whom AGF served as lead sustainability consultant on the Act 1.5 Climate Action Accelerator (described as the greenest show of its size ever staged) in partnership with Tyndall for climate data analysis. Leadership comprises CEO Claire O'Neill, Head of A Greener Tour Jamal Chalabi, Sustainability Coordinator Eloise Clarke, and Senior Analyst Alex Fintoni. The organization has been featured in BBC, The Guardian, and Forbes, and operates with a team of 1–10 employees out of the City of London.

Name

A Greener Festival

Website

https://agreenerfestival.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

A Greener Future (AGF) is a UK-based nonprofit founded in 2005 that provides sustainability certification, consultancy, training, and membership services to festivals, venues, suppliers, tours, and events worldwide.

Ownership category

akta.pro rank

Product category

Event Sustainability Certification and Consulting

akta.pro primary industry

Sustainability & ESG Reporting (GRI/SASB/ISSB/CSRD) (EUAHAJAB)

akta.pro secondary industry

Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI)

Keywords

• Event sustainability certification
• Sustainability consulting services
• Carbon footprint assessment
• Environmental certification programs
• Sustainability training accreditation

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Certification Services: AGF provides certification programs for festivals, venues, arenas, suppliers, tours/artists, and events, offering different certification tracks tailored to organizational type.
2. Membership Programs: Annual membership providing access to resources, network of sustainable event specialists, and ongoing sustainability support.
3. Consultancy Services: Professional sustainability consulting including Carbon Footprint, Net Zero strategy, Biodiversity Impact Assessments, Energy Audits, and Sustainability Diagnosis.
4. Training and Accreditation: Training programs and accreditation services for individuals and organizations seeking to develop sustainability expertise in event management.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

AGF provides sustainability certification programs, professional consultancy, training and accreditation, and membership services to organizations in the events, entertainment, and sports sectors. Its core deliverables include Greener Festival, Arena, Supplier, Tour/Artist, and Event certifications, alongside consultancy in Carbon Footprint & Net Zero strategy, Biodiversity Impact Assessment, Investment Grade Energy Audits, Sustainability Diagnosis, and Life Cycle Analysis. All services are designed to measure, improve, and certify environmental sustainability performance of live events and their supply chains.

Product overview

A Greener Future (AGF) operates as a comprehensive sustainability services platform for the events, entertainment, and sports sectors. The offering consists of multiple certification programs (Greener Festival, Greener Arena, Greener Supplier, Tour/Artist, Greener Event), professional consultancy services (Carbon Footprint, Net Zero Strategy, Biodiversity Impact Assessments, Energy Audits, Sustainability Diagnosis), training and accreditation programs, and membership/community access. The company also maintains sub-brands including AGF Education, International AGF Awards, and the GEI Conference. All services are designed to help event organizers, venues, suppliers, and artists measure, improve, and certify their environmental sustainability performance.

Differentiator

Problem solved

Functional benefit

Products and services

• AGF Certification Overall sustainability certification framework and assessment process for organizations in the events, entertainment, and sports sectors seeking recognized third-party validation.
• Greener Festival Certification Certification program for festivals demonstrating environmental sustainability practices and continuous improvement in event management.
• Greener Arena Certification Certification program for venues and arenas to demonstrate sustainability performance in venue operations.
• Greener Supplier Certification Certification for suppliers and service providers in the events industry demonstrating sustainable business practices.
• Tour/Artist Certification Certification program enabling touring artists and production teams to demonstrate sustainable touring practices.
• Greener Event Certification Certification for individual events to validate their environmental sustainability efforts and reporting.
• Consultancy & Research Expert advisory services and research support for organizations implementing sustainability strategies across events, entertainment, and sports.
• CO2 & Net Zero Carbon footprint measurement and net zero strategy development services for events and organizations.
• Biodiversity Impact Assessment Evaluation of event impact on local biodiversity and ecosystems with mitigation recommendations.
• Sustainability Diagnosis Comprehensive assessment of current sustainability practices to identify improvement opportunities across an organization's event operations.
• Training & Accreditation Educational programs and professional accreditation for sustainability practitioners in the events sector.
• Membership Organizational membership providing access to resources, network of sustainable event specialists, and ongoing sustainability community support for events professionals.

Quantifiable outcome

• AGF helped make Massive Attack's Act 1.5 Climate Action Accelerator the greenest show of its size ever staged

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• TyndallcoreStrategic or Co-development PartnerTyndall serves as a partner for climate data analysis, particularly for travel data analysis in Massive Attack's Act 1.5 Climate Action Accelerator. AGF coordinates vehicle logistics and travel data, which is then analyzed by Tyndall partners for climate impact assessment.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Powerful Thinking: UK campaign focused on sustainable energy and resource use at UK live events. Directly comparable to AGF as a same-geography, same-customer (festivals/events) sustainability advocacy and consultancy outfit.
• Julie's Bicycle: UK-based nonprofit that supports arts and culture organizations with sustainability strategy, reporting, and certification. Directly comparable to AGF as a sector-specialist sustainability nonprofit serving creative industries with consulting and training.
• Reverb: Nonprofit that works with music artists, tours, and festivals to reduce environmental impact. Directly comparable to AGF in serving the same touring artist and festival customer base with sustainability coordination and carbon-footprint services.

Broad incumbents

• CDP (Carbon Disclosure Project): Global disclosure system for environmental reporting used by investors, companies, and governments. Comparable to AGF for setting sustainability reporting standards and validation, at much greater scale and institutional reach.
• Global Reporting Initiative (GRI): International standards organization for sustainability reporting. Comparable to AGF for its standards-setting and reporting authority, with global institutional adoption rather than a live-events specialization.
• Science Based Targets initiative (SBTi): Partnership organization providing science-based net-zero target validation and certification. Comparable to AGF in validating corporate sustainability commitments, with broader scope and significantly higher institutional visibility.
• Carbon Trust: Established global sustainability consultancy certifying organizations and advising on carbon reduction. Comparable to AGF for its carbon-footprint and certification services to corporates, with much broader scope and resources.
• B Lab (B Corp): Global nonprofit running the B Corp certification for companies meeting social and environmental standards. Comparable to AGF as a broader sustainability certification body, with far greater scale and a non-events focus.

Emerging players

• EarthPercent: Music-industry-founded climate nonprofit channeling artist and industry revenue into climate projects. Comparable to AGF in addressing music/touring sustainability, with a narrower remit (funding/project focus vs. certification and consultancy).
• Climate Neutral: Certification body that labels brands as 'Climate Neutral Certified' based on measured carbon footprints. Comparable to AGF as a third-party sustainability certification authority, though focused on consumer brands rather than events.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agreenerfuture_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Greener Festival