Mid-State Wine

What Mid-State Wine does

Mid-State Wine & Liquors, LP is a privately held Texas-based wholesale beverage distributor founded in 2000 by Leon D. Sierra and operating as a limited partnership with headquarters in Houston. The company distributes wines, premium spirits, craft beers and ciders, and operates a private label wine program, sourced primarily from family-owned international wineries and distilleries that are not yet represented in the USA. Its product portfolio spans producers from 15+ countries including Armenia, Australia, Bulgaria, Canada, France, Georgia, Greece, Israel, Lebanon, Moldova, New Zealand, Poland, Portugal, South Africa, Spain, Ukraine, Mexico, and Nepal.

The company's go-to-market is a consultative B2B field-sales model. A team of certified wine professionals branded as 'Winelogists' — holding Sommelier, CSW, WSET, French Wine Scholar, and Court of Master Sommelier credentials — sells directly to enterprise retailers (Spec's, Total Wine & More, HEB, Kroger, Central Market, Costco, Goody Goody, Twins), restaurants and bars across Texas. The firm maintains four sales offices (Houston, Austin, Dallas, San Antonio) and emphasizes story-driven differentiation of its international, family-owned supplier portfolio as its primary value proposition versus broad-line competitors.

Mid-State earns revenue through wholesale distribution markups on case sales to trade accounts, complemented by a private label program that adds design, blending, and bottling services for retailer's house brands. There is no public pricing, no disclosed subscription or SaaS component, and no consumer-facing channel; all sales flow through B2B relationships. The company has no external funding, no parent company, no subsidiaries, no patents, and no disclosed AI/ML or technology stack beyond its marketing website.

Name

Mid-State Wine

Legal name

Mid-State Wine & Liquors, LP

Website

https://mid-statewine.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Mid-State Wine & Liquors is a privately held Texas wholesale distributor of wines, spirits, craft beers, and private-label wines sourced from family-owned international producers, serving retailers, restaurants, and bars across Houston, Austin, Dallas, and San Antonio.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer and Ale Merchant Wholesalers (424810)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Wine distribution
• Spirits wholesale
• Beverage distribution
• Private label wine
• Craft beer wholesale

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: Mid-State Wine & Liquors operates as a wine and spirits wholesale distributor, supplying unique wines, craft beers, and premium spirits to retailers, restaurants, and grocery stores. They partner with family-owned wineries not yet represented in the USA to offer differentiated products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mid-State Wine & Liquors is a wholesale distributor of unique wines, craft beers, and premium spirits, supplying retailers, restaurants, and grocery stores across Texas. The company specializes in family-owned wineries and distilleries not yet represented in the USA, offering differentiated products supported by certified wine professionals ("Winelogists"). It also operates a private label wine program enabling retailers to create their own branded wines from international production partners.

Product overview

Mid-State Wine & Liquors is a wholesale wine and spirits distributor operating since 2000. The company offers three integrated distribution services: (1) Wine Distribution - bringing unique international and domestic wines from family-owned wineries across 15+ countries; (2) Spirits Distribution - offering a worldwide selection of spirits including tequila, whiskey, vodka, rum, mezcal, and more; and (3) Private Label Wines - enabling retailers to create custom branded wines. The company serves as a bridge between family-owned wineries/spirits producers and Texas retailers/restaurants, with sales teams called 'Winelogists' who provide product education and selection assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Distribution Wholesale distribution of unique wines from international and domestic producers across 15+ countries (Armenia, Australia, Bulgaria, Canada, France, Georgia, Greece, Israel, Lebanon, Moldova, New Zealand, Poland, Portugal, South Africa, Uruguay). Featured brands include Agusti Torello Mata, Protos, Bodegas Protos, Arzuaga Navarro, Del Rio Vineyards, Pillitteri Estates, and Eaglestone. Sold to Texas retailers, restaurants, and grocery stores.
• Spirits Distribution Wholesale distribution of spirits including Brandy, Cognac, Espresso Vodka, Gin, Liqueur, Tequila, Vodka, Whiskey (Bourbon, Rye, Japanese, Single Malt Scotch, Blended Scotch), Mezcal, Raicilla, Raki, and Rum. Featured brands include Leyenda de Mexico Tequila, Notaboo, Soldier Valley Spirits, Jodhpur Gin, Petunia Mezcal, Vesica Vodka, and Baluarte Spirits. Sold to Texas retailers and on-premise accounts.
• Private Label Wines Custom private label wine program enabling retailers to create their own branded wines sourced from production partners in Argentina, Chile, Italy, Spain, and the USA. Winemaking partners include Bocopa, Del Rio Vineyards, Senor Sierra, Sierra de los Antes, and Sierra Peaks. Intended for retailers seeking exclusive store-brand wines.
• Beer & Ciders Distribution Wholesale distribution of craft beers and ciders to Texas retailers and on-premise accounts. Product catalogs available via PDF; featured brands include Efes beer.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MurviedrocoreChannel Partner/ Reseller/ DistributorSpanish winery headquartered in Valencia, Spain. Mid-State has been a great partner in introducing their La Pepica wine brand in Kroger stores in the Houston market.
• Vintage Cowboy WinerycoreChannel Partner/ Reseller/ DistributorSmall family-owned and operated winery in San Luis Obispo, CA. Mid-State has represented their brand well as a professional, hardworking team partner.
• Schenk USAcoreChannel Partner/ Reseller/ DistributorFine wine manager Anthony DeLisi states that Mid-State has been a great partner in bringing unique selections to market, collaborating on large projects to grow their business.
• Bodegas EnatecoreChannel Partner/ Reseller/ DistributorSpanish winery. Export Area Manager Elena Garcia-Arrova notes Mid-State has listened to their goals and dreams and they are working together to achieve them.
• Soldier Valley SpiritscoreChannel Partner/ Reseller/ DistributorTexas-based spirits company with core values of faith, family, and service to country. Partnered with Mid-State to distribute their Bourbon, Rye whiskey, white Rum and Vodka across Texas retailers including Total Wine, Spec's, Goody Goody, Longhorn, and independent retailers.
• Pillitteri Estates WinerycoreChannel Partner/ Reseller/ DistributorFamily-owned winery from Canada, one of the few last family-owned wineries producing ICEWINE. Mid-State is proud to represent them and their award-winning Vidal Blanc Icewine won TOP DESSERT WINE at Houston Rodeo 2022.
• Leyenda de MexicocoreChannel Partner/ Reseller/ DistributorWomen-led tequila distillery in Guadalajara, Jalisco, Mexico. Master distiller Melly Barajas produces organic, artisanal tequila. Mid-State distributes their Blanco, Reposado, Añejo, Extra Añejo, and special edition Wixarika throughout Texas.
• Khukri RumminorChannel Partner/ Reseller/ DistributorOriginal handcrafted Himalayan Rum from Nepal, aged in Shorea Robusta Casks. Now available in Texas through Mid-State at Spec's, Total Wine, Katy Wines, and Alamo Liquor.
• E.T. 51 SpiritsminorChannel Partner/ Reseller/ DistributorCanadian spirits brand featuring Premium Whisky 51% ABV, Rice Vodka, Espresso Vodka, and Gift Set. Available at Total Wine, Gabriel's, Costco, Spec's, Fiesta, Alamo Liquors, and Heights Liquor.
• Donato Vodka (Hetman Distillery)minorChannel Partner/ Reseller/ DistributorUkrainian premium wheat vodka distilled at Hetman distillery in Lviv, Ukraine (founded 1782). Mid-State supports Ukraine by selling Donato Select Vodka in Texas, with proceeds supporting the Ukrainian economy.
• Upstream MarketingminorImplementation/ SI/ Consulting PartnerWebsite design and development company that designed Mid-State Wine's website. CEO Brian led the project to create a functional website.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Winebow Group: Specialty wine importer and distributor curating a portfolio of family-owned and boutique producers across multiple US markets — directly analogous to Mid-State's positioning of differentiated, story-driven imports for off-premise and on-premise accounts.
• Vineyard Brands: Fine wine importer and distributor offering a portfolio of family-owned European wineries to the US trade — closely comparable to Mid-State's positioning around differentiated, family-owned international wines.
• Vias Imports: Specialty importer and wholesaler of estate wines primarily from Italy to US off-premise and on-premise; shares Mid-State's model of curating differentiated, story-driven family-owned producers.
• Johnson Brothers: Family-owned wine, spirits, and beer wholesaler serving retailers, restaurants, and bars across multiple US states; comparable in scale and operating model to Mid-State's specialty wholesale approach.
• Skurnik Wines & Spirits: Boutique wine and spirits importer/distributor focused on family-owned and estate producers from around the world — a close analog to Mid-State's niche of representing family-owned wineries not yet represented in the US market.
• Martignetti Companies: Regional wine and spirits distributor in the Northeast with curated supplier portfolio; directly comparable to Mid-State's regional specialty wholesale strategy and supplier-representation model.

Broad incumbents

• Southern Glazer's Wine & Spirits: The largest wine and spirits distributor in the United States, operating across all major states including Texas. While national in scale, it overlaps directly with Mid-State in Texas on multi-category wine/spirits wholesale to retailers and on-premise accounts.
• Republic National Distributing Company (RNDC): A top US wine and spirits wholesale distributor that operates in Texas and competes with Mid-State for shelf space and on-premise accounts at chains like Spec's, Total Wine, and HEB.
• Breakthru Beverage Group: Multi-state wine, spirits, and beer wholesaler formed via merger of Southern Wine & Spirits NY and Republic National; competes with Mid-State in Texas on broad-line distribution and on-premise accounts.

Emerging players

• Kobrand Corporation: Importer and marketer of premium wines and spirits with US distribution partnerships; similar niche to Mid-State but with broader portfolio breadth and historical supplier exclusivity arrangements.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/2771624
• Xx.com/midstatewine
• Facebookfacebook.com/32516245

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid-State Wine