Shading Texas

What Shading Texas does

Shading Texas is a privately held, Austin-based exterior shading installer founded around 2008 that designs, sells, and professionally installs motorized retractable awnings, patio shades, screens, and enclosures for residential homeowners in Central Texas. Its core technological differentiator is the patented Tensioning Track System, which produces screens up to 30 feet wide without seams; the company explicitly cites this as a capability competitors in the region cannot match. Products are motorized as standard and integrate with the Somfy TaHoma smart-home hub, enabling remote, app, and voice control through Amazon Alexa, Google Assistant, Philips Hue, IFTTT, and Samsung SmartThings. Materials are sourced through exclusive supplier relationships with Sunbrella (awning fabrics, Lifetime Frame Warranty) and Mermet (screen meshes), and the firm has added StruXure pergolas to broaden its outdoor-living catalog.

The business operates a direct, consultative sales-led GTM with no retail or third-party distribution: homeowners initiate via website contact forms or phone, receive a free in-home consultation and on-site product demonstration, and obtain an instant quote before installation. Revenue is one-time purchase plus installation, with custom quote-based pricing (no public price list). Warranty terms — lifetime on components and 5 years on installation — plus recently installed smart-home integration are intended to drive repeat and referral demand. The company reported 102% three-year revenue growth, placing it on the Inc. 5000 list for 2023, and currently serves more than 50 communities across Austin, San Antonio, the Texas Hill Country, and Gillespie County through its Austin headquarters and a Fredericksburg regional office.

Name

Shading Texas

Legal name

Shading Texas

Website

https://shadingtexas.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Shading Texas is a privately held Austin-based installer of motorized retractable awnings, patio shades, screens, and enclosures for residential homeowners across Central Texas, combining a patented seamless track system with Somfy smart-home integration and direct consultative sales.

Ownership category

akta.pro rank

Product category

Exterior Shading Solutions

NAICS

Blind and Shade Manufacturing (33792)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Smart Lighting & Shading Systems (HSAPAPAC), Sunrooms, Screen Rooms & Enclosures (HSAPALAF)

Keywords

• Retractable patio shades
• Motorized awnings
• Outdoor shading solutions
• Patio enclosures
• Exterior sun screens

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Product Sales and Installation: One-time purchase model with professional installation services. Products include motorized patio shades, screens, awnings, and enclosures. Consultation, demonstration, quote, and installation all provided as part of the customer journey.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Shading Texas designs, sells, and professionally installs motorized retractable exterior shading systems for residential properties in Central Texas, including patio shades, insect and privacy screens, retractable awnings, and full patio enclosures. The company delivers a turnkey customer experience comprising free in-home consultation, on-site product demonstration, instant quote, custom fabrication using premium Sunbrella fabrics and Mermet screen materials, and same-day or next-day professional installation with smart-home integration via the Somfy TaHoma platform.

Product overview

Shading Texas offers a comprehensive portfolio of motorized outdoor shading solutions for residential and commercial properties in Central Texas. The core product lines include Patio Shades (retractable sun shades blocking up to 95% of light and reducing temperatures by up to 30 degrees), Patio Screens (insect and pest protection with fine mesh), and Retractable Awnings (Sunbrella fabric-based motorized awnings with lifetime frame warranties). Supporting product lines include Solar Shades, Roller Shades, Privacy Screens, Garage Screens, Wind Screens, and various Enclosure types (Patio, Porch, Deck, Screen). The company also provides Motorization & Automation add-ons enabling remote, smartphone app, and voice control (Amazon Alexa, Google Assistant) through Somfy TaHoma integration. Products can span up to 30 feet wide using the Tensioning Track System without seams. Premium materials include Sunbrella fabrics and Mermet screens. Installation is professional with 5-year installation warranties and lifetime warranties on shading components.

Differentiator

Problem solved

Functional benefit

Products and services

• Patio Shades Retractable exterior shade screens that block heat, glare, and UV rays from windows and patios. Specially woven fabric keeps rooms up to 30 degrees cooler while preserving outward visibility for residential homeowners in Central Texas.
• Patio Screens Screening solutions that fully enclose patios to keep insects out while preserving views and airflow. Includes specialized variants for solar shading, bug/insect protection, privacy, garage enclosures, roller deployment, and wind resistance for residential and light commercial outdoor living spaces.
• Retractable Awnings Motorized retractable awnings that provide sun protection when deployed and retract fully when not needed. Constructed with Sunbrella fabrics backed by a Lifetime Frame Warranty, designed for residential patios and outdoor entertaining areas.
• Enclosures (Patio, Porch, Deck, Screen) Full enclosure systems for patios, porches, decks, and screened outdoor living spaces offering an open-air patio feel with indoor protection. Available in visibility options from clear to full blackout, with ratings of up to 77-80% UV ray blockage for year-round use.
• Motorization & Automation Motorization and smart-home automation upgrades for shades, screens, and awnings, enabling remote control, smartphone app operation, and voice commands via Amazon Alexa, Google Assistant, Philips Hue, IFTTT, and Samsung SmartThings through the Somfy TaHoma smart shading hub.
• Pergolas (StruXure) Pergola products supplied through a partnership with StruXure, providing additional outdoor shading options as a structural complement to Shading Texas's retractable shade and awning offerings.

Quantifiable outcome

• Reduces patio temperatures by up to 30 degrees Fahrenheit
• +6 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SunbrellacoreTechnology or IntegrationExclusive supplier of awning fabrics for Shading Texas products. Sunbrella is a leading brand known for durability, UV resistance, and weatherproof properties. All retractable awnings use Sunbrella fabrics backed by a Lifetime Frame Warranty.
• MermetcoreTechnology or IntegrationSupplier of screen materials for Shading Texas products. Mermet screens offer quality mesh for insect protection, solar blocking, and privacy applications. Their entire stock of fabrics and screens gives customers product variety.
• SomfycoreTechnology or IntegrationProvider of TaHoma smart shading system used for motorization and home automation integration. Somfy TaHoma connects with Amazon Alexa, Google Assistant, Philips Hue, IFTTT, and Smart Things by Samsung for voice and smartphone control.
• WebFXminorOthersWebsite design and SEO services provider. WebFX is an award-winning web design agency located in Harrisburg, PA responsible for the Shading Texas website design and search engine optimization.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Somfy: Somfy is the global leader in motorized shading controls and the technology partner behind Shading Texas's TaHoma smart integration. Although it primarily serves OEMs and dealers rather than competing retail consumers, it shapes competitive smart-shading product roadmaps and could potentially enter direct installation in select markets.
• Lutron Electronics: Lutron is a broad smart-shading and lighting-control incumbent whose motorized shade systems target the same premium residential market as Shading Texas. While Lutron is channeled through integrators rather than direct installers, it competes for the premium 'connected outdoor living' dollar and elevates end-customer expectations.

Direct peers

• Sunesta: Sunesta is one of the largest U.S. manufacturers and installers of retractable awnings, patio screens, and solar shades. It competes directly with Shading Texas in the same product category—motorized exterior shading with professional installation—although it operates nationally rather than regionally.
• Solair Shade Solutions: Solair designs and manufactures retractable solar shades, patio screens, and exterior shading systems, selling through dealers and installers. Its product mix and installation model closely parallel Shading Texas's offerings, making it a direct peer in the residential exterior shading category.
• RetractableAwnings.com: RetractableAwnings.com (operated by designer/retailer consolidators) sells and installs a broad portfolio of Sunbrella-based retractable awnings and exterior shade products nationwide. Its direct-to-consumer online-plus-installation model competes with Shading Texas for the same high-intent residential buyer.
• KE Durasol: KE Durasol is a U.S. manufacturer of custom retractable awnings, drop-arm awnings, and motorized exterior shading products sold through a dealer/installer network. Comparable to Shading Texas as a custom-membrane retractable awning provider with dealer-led distribution.
• Superior Awning Company: Superior Awning designs, manufactures, and installs retractable awnings, stationary awnings, and screen enclosures for residential customers. It is comparable to Shading Texas as a full-service awning and enclosure contractor with a similar product set and direct-sales customer journey.
• Shade Industries Inc. Shade Industries is a manufacturer and installer of retractable awnings, patio covers, and exterior sun control products. It is comparable to Shading Texas across both product line (retractable exterior shading) and the design-build-installation service model.
• Eclipse Outdoor Products: Eclipse designs and manufactures retractable awnings, motorized screens, and shade products distributed through a dealer network. Its portfolio of motorized exterior shading with custom sizing overlaps directly with Shading Texas's core offerings.

Emerging players

• StruXure Outdoor: StruXure Outdoor produces motorized louvered pergola systems and is an existing Shading Texas partner. While not a direct head-to-head competitor on awnings/screens, it competes for the broader 'outdoor comfort / patio upgrade' wallet share on premium jobs and represents an adjacent category extension.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shadingtexas
• Instagraminstagram.com/shadingtexas
• Xx.com/shadingtexas
• LinkedInlinkedin.com/company/shading-texas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shading Texas