United Smiles

What United Smiles does

United Smiles is a privately held, multi-location dental practice group founded in 2005 and headquartered in Colonial Heights, Virginia, serving the greater Richmond metropolitan area. The group operates five offices across Colonial Heights, Chester, Petersburg, Glen Allen, and Chesterfield, providing comprehensive general and family dentistry including preventive care (cleanings, sealants, X-rays), restorative treatments (dental implants, crowns, bridges, dentures, root canals), cosmetic services (whitening, veneers, bonding), orthodontics (braces and aligners), oral surgery (extractions, wisdom tooth removal), and periodontal therapy. Clinical technology is limited to industry-standard digital dental equipment such as digital X-rays and intraoral imaging, with no disclosed proprietary or AI-driven systems.

The practice employs 11-50 staff including ten or more dentists such as Dr. George P. Varkey, Dr. Amer Allaymouni, Dr. Jones, Dr. Dinora Quintero, Dr. Wright, Dr. Sadselia, Dr. Srikanth Papisetti, Dr. Aldeen, Dr. Kar, and Dr. Ibrahim, with several holding advanced dental degrees from institutions including VCU, Howard University, NYU, and First Moscow State Medical University. Go-to-market is direct-to-consumer: patients book online via the website or the Modento platform, by phone, or as walk-in emergencies, and the practice is in-network with eight major PPO insurers (Aetna, Delta Dental, Humana, United Concordia, MetLife, United Healthcare, Cigna, Anthem) and offers CareCredit financing plus discount plans for uninsured patients. Revenue is fee-for-service professional services, neither publicly disclosed nor venture-backed, with HIPAA-compliant patient record handling as the primary regulatory framework.

Name

United Smiles

Legal name

United Smiles

Website

https://unitedsmiles.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

United Smiles is a privately held, five-location family and general dental practice group serving the Richmond, Virginia metropolitan area with preventive, restorative, cosmetic, orthodontic, and emergency dental services for individual consumers and families.

Ownership category

akta.pro rank

Product category

General and Family Dentistry

NAICS

Offices of Dentists (6212), Offices of Dentists (621210), Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Urgent Dental Care Centers (Non-Hospital) (HLABALAD)

Keywords

• General dentistry services
• Family dental practice
• Cosmetic dental treatments
• Orthodontic care services
• Emergency dental care

Headquarters

HQ city

Colonial Heights

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dental Care Services: Fee-for-service dental care revenue from patients paying directly or through dental insurance. The practice accepts most major PPO dental plans and offers CareCredit financing for payment plans. Also offers discount plans for uninsured patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

United Smiles is a multi-location family and general dentistry practice that delivers preventive, restorative, cosmetic, orthodontic, and emergency dental services to patients in the greater Richmond, Virginia metropolitan area. Care is provided in person across five offices by a multi-doctor clinical team, with services ranging from cleanings and sealants to dental implants, root canals, orthodontics, teeth whitening, extractions, and periodontal treatment, supported by digital dental technology and online/phone booking.

Product overview

United Smiles is a multi-location family and general dentistry practice serving the Richmond Metropolitan Area with five convenient locations in Colonial Heights, Chester, Petersburg, Glen Allen, and Chesterfield, VA. The practice offers a comprehensive portfolio of dental services including preventive care (cleanings, sealants, X-rays), restorative treatments (dental implants, crowns, bridges, dentures, root canals), cosmetic procedures (teeth whitening, veneers, dental bonding), orthodontic services (braces and aligners), oral surgery (extractions, wisdom tooth removal), and periodontal disease treatment. The practice features modern technology and personalized care across all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Emergencies Emergency dental care services for urgent situations including knocked-out teeth, chipped or fractured teeth, with immediate treatment protocols, available to new and emergency patients at United Smiles' five Virginia locations.
• Dental Implants Permanent tooth replacement solution using artificial tooth roots implanted into the jawbone to provide a permanent base for fixed crowns, for patients with missing teeth served at United Smiles' Virginia locations.
• Orthodontics Teeth straightening services including metal braces, ceramic braces, lingual braces, and invisible braces (Invisalign/ClearCorrect aligners) for children, teens, and adults seeking alignment correction at United Smiles.
• Teeth Whitening Professional in-office teeth whitening using Philips Zoom!, BriteSmile, Opalescence, and KöR Whitening systems for rapid treatment of tooth discoloration, for cosmetic patients at United Smiles.
• Dental Crowns & Bridges Restorative dental solutions where crowns cover and protect damaged teeth and bridges replace missing teeth by bridging gaps with artificial teeth supported by crowns, for patients needing tooth restoration.
• TMJ/TMD Treatment Treatment for temporomandibular joint disorders addressing jaw pain, clicking/popping joints, and associated headaches, for patients suffering from TMJ/TMD symptoms.
• Dental Veneers Custom-made thin porcelain or resin shells bonded to front teeth to cover stains, chips, and correct uneven or spaced teeth, for cosmetic patients at United Smiles.
• Dental Sealants Preventive plastic coatings applied to tooth grooves to protect against cavities and decay, particularly effective for children and adults with pits or fissures.
• Dentures Removable dental appliances replacing missing teeth, available as complete dentures (replacing all teeth) or partial dentures (replacing some teeth), for edentulous or partially edentulous patients.
• Root Canal (Endodontics) Endodontic procedure to repair and save badly decayed teeth by removing infected pulp, cleaning the canal, and sealing with gutta-percha, for patients with infected or damaged tooth pulp.
• Dental X-Rays Digital radiography diagnostics including bitewing, occlusal, periapical, and panoramic X-rays for comprehensive oral health assessment, for diagnostic and treatment-planning use at United Smiles.
• Dental Bonding Cosmetic procedure using tooth-colored resin to mask blemishes, close spaces, change the shape or color of teeth, or serve as an alternative to metal fillings, for patients seeking minor cosmetic corrections.
• Tooth Extraction Surgical removal of damaged or decayed teeth that cannot be repaired through other restorative procedures, for patients with non-restorable teeth.
• Periodontal Disease Treatment Treatment for gum disease including scaling, root planing, medications, and surgical options for gingivitis and periodontitis, for patients with periodontal conditions.
• Wisdom Tooth Removal Surgical extraction of impacted or problematic wisdom teeth (third molars), typically appearing between ages 17-21, for adolescent and young adult patients.
• Custom Mouth Guards Custom-fitted athletic mouth guards created from dental impressions for protection against chipped teeth, root damage, and oral injuries, for athletes and at-risk patients.
• Zoom! In-Office Whitening Professional in-office teeth whitening service using the Zoom! system, currently promoted at $100 off, for cosmetic patients seeking rapid whitening results.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor.

• AetnaminorOthersMajor dental insurance provider accepted at United Smiles locations for billing and claims processing.
• Delta DentalminorOthersMajor dental insurance provider accepted at United Smiles locations for billing and claims processing.
• HumanaminorOthersMajor dental insurance provider accepted at United Smiles locations for billing and claims processing.
• United ConcordiaminorOthersMajor dental insurance provider accepted at United Smiles locations for billing and claims processing.
• MetLifeminorOthersMajor dental insurance provider accepted at United Smiles locations for billing and claims processing.
• United HealthcareminorOthersMajor dental insurance provider accepted at United Smiles locations for billing and claims processing.
• CignaminorOthersMajor dental insurance provider accepted at United Smiles locations for billing and claims processing.
• AnthemminorOthersMajor dental insurance provider accepted at United Smiles locations for billing and claims processing.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Benevis: Dental support organization supporting more than 100 practices (including Kool Smiles and other brands) focused on general dentistry, orthodontics, and access to care. Comparable to United Smiles in service breadth and multi-location group model, with sponsor backing and national footprint.
• Dental Care Alliance: Multi-state DSO supporting more than 400 affiliated dental practices across the U.S. Highly comparable in operating model to United Smiles — multi-location group practice offering general, specialty, and cosmetic services — but at significantly greater scale.
• Aspen Dental: National DSO brand with hundreds of owned and supported offices focused on general dentistry, dentures, implants, and emergency care. Direct category overlap with United Smiles' service menu and multi-location group model, but operating at national scale under a parent company.
• Pacific Dental Services: Large U.S. DSO supporting hundreds of dental practices with a focus on clinician autonomy and modern technology. Comparable to United Smiles as a multi-office general/specialty dental group, but backed by private equity and operating nationally.
• Heartland Dental: Largest dental support organization (DSO) in the U.S. with thousands of supported offices across nearly all states. Comparable to United Smiles as a multi-location general dentistry platform, but at vastly greater scale and with a sponsor-backed operating model.

Direct peers

• Virginia Family Dentistry: Multi-location family and cosmetic dental group serving the Richmond, Virginia area. The most direct geographic and service comparable to United Smiles — overlapping Richmond-area market, comparable family/general dentistry service mix, and similar multi-doctor group practice model.
• Great Expressions Dental Centers: Multi-location dental group practice offering general, orthodontic, cosmetic, and specialty services across the eastern U.S. Closely comparable to United Smiles in service mix and group-practice model, with insurance-based affordability positioning similar to United Smiles' PPO network strategy.
• Affordable Care (Affordable Dentures & Implants): Largest network of U.S. dental practices focused on dentures, extractions, and implants. Direct overlap with United Smiles' tooth-replacement, extraction, and implant service lines, and operates a similar multi-location, insurance-and-fee-for-service model.

Regional players

• Commonwealth Dentistry: Multi-location dental group serving central Virginia with general, cosmetic, restorative, and implant services. Comparable in service offering and group-practice model to United Smiles, with geographic overlap in Virginia though not concentrated in the Richmond MSA.

Emerging players

• SmileDirectClub (now SDC Technologies / successor entities): Direct-to-consumer clear-aligner company with a fundamentally different (remote, aligner-only) model, but overlaps with United Smiles on orthodontic service and consumer-facing brand. Included as a consumer-orthodontic adjacent comparable rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UnitedSmilesVA

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Smiles